Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak

Adi Hermawansyah ; Sudarmiatin Sudarmiatin ; Heri Pratikto
International Journal of Management Science and Bu... 📅 2026 Vol 3, No 1 🔗 DOI: 10.70062/harmonymanagement.v3i1.519
Abstract
The Role digital marketing nowadays become part important in today's business strategies implemented by MSMEs, which is enable MSMEs to​​ reach the target market with more broad , measurable , and efficient in global value chain (GVC) context . Digital marketing strategies do not  can denied  involving various elements, including optimization machine search engine optimization (SEO), marketing through social media, digital advertising, marketing content ,and also email marketing. In buniess process of PT Bungas food Nusatra abalikpapan tahy have product a weadang dayang.  In facing such a market dynamic, marketing strategy must capable adapt with current digital trends including Fear of Missing Out (FOMO) approach to create greater urgency and involvement​ tall in a way contextual relation with the value chain that creates consumer new abroad or​ marketing across countries by them. In this case, on of the challege ib export product process. The methods of research here, is survey and looking some literature that related in this subject discussion and research, the conclusion is  the With utilise trend this company​ can increase visibility brand , strengthen interaction with customers  and encourage conversion sale in a way more effective and This strategy expected can give impact positive to growth business and power competition companies in the digital era in more fluently in global value chain (GVC).
Keywords
Digital Marketing Strategy; FOMO; Global Value Chain; SEO; Social Media
How to Cite

Adi Hermawansyah, et al. (2026). Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak. International Journal of Management Science and Business, 3(1). https://doi.org/10.70062/harmonymanagement.v3i1.519

Adi Hermawansyah; Sudarmiatin Sudarmiatin; Heri Pratikto, "Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak," International Journal of Management Science and Business, vol. 3, no. 1, 2026.

Adi Hermawansyah; Sudarmiatin Sudarmiatin; Heri Pratikto. "Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak." International Journal of Management Science and Business, vol. 3, no. 1, 2026.

Adi Hermawansyah; Sudarmiatin Sudarmiatin; Heri Pratikto. "Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak." International Journal of Management Science and Business 3, no. 1 (2026).

Adi Hermawansyah, et al. (2026) 'Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak', International Journal of Management Science and Business, 3(1). doi: 10.70062/harmonymanagement.v3i1.519.

Adi Hermawansyah; Sudarmiatin Sudarmiatin; Heri Pratikto. Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak. International Journal of Management Science and Business. 2026;3(1).

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