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Analytics

Abdillah Khakim; Dwi Eko Waluyo

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study applies the Mean Variance model, which aims to form an optimal portfolio composition in the health, property, and cyclical consumer sectors and combine the three sectors into one portfolio, then visualize its efficient frontier. This study analyzes the return profiles and compares the risks of each portfolio using alternative risk measures such as the Coefficient of Variation (CV), Value at Risk (VaR), and Conditional Value at Risk (CVaR). Daily closing price data for the three sectors listed on the Indonesia Stock Exchange (IDX) from March 2, 2020, to March 3, 2025, were used in this study. Stock selection was conducted using purposive sampling, followed by selecting seven stocks for optimization based on the lowest Coefficient of Variation (CV) value. Portfolio optimization analysis was conducted using the Python programming language with Visual Studio Code software. The findings of this study indicate that the combined portfolio incorporating the three sectors is the most efficient, with an expected return of 0.104%, standard deviation of 0.007, and alternative risk measures such as Coefficient of Variation (CV) 6.9328, Value at Risk (VaR) of -0.99%, and Conditional Value at Risk (CVaR) of -1.44%, which are lower than those of single-sector portfolios. Visualization of the efficient frontier curve confirms that the combined portfolio offers better results in terms of risk and return. The results of this study indicate that cross-sector diversification can significantly reduce risk and prevent significant losses.

Muhammad Fikri Setiawan; Bambang Irawan; Bambang Irawan

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Polusi udara partikulat halus (PM2,5) merupakan ancaman serius bagi kesehatan masyarakat di Kabupaten Brebes, Jawa Tengah. Faktor penyumbang utamanya adalah emisi kendaraan di jalur Pantura, aktivitas industri perikanan, serta konsentrasi tinggi selama musim kemarau (Juni–November). Tidak adanya model peramalan sub-jam yang akurat menghambat pengembangan sistem peringatan dini yang efektif. Penelitian ini mengembangkan dan mengevaluasi model deep learning berbasis Transformer untuk memprediksi konsentrasi PM2,5 dengan resolusi waktu 15 menit. Data yang digunakan berasal dari NASA GEOS-CF (band PM25_RH35_GCC) yang diakses melalui Google Earth Engine menggunakan API Python. Dataset mencakup periode 1 Januari hingga 22 November 2025, menghasilkan 7.813 observasi per jam, yang kemudian diinterpolasi linear menjadi 31.249 titik data dengan resolusi 15 menit. Arsitektur Transformer terdiri dari 3 lapis enkoder, 4 kepala perhatian multi-head, dimensi embedding 128, dimensi feed-forward 256, panjang sekuen 60 timestep, dan augmentasi fitur menggunakan rerata bergulir (*rolling mean*, jendela = 3) dan beda pertama (*first difference*). Pelatihan dilakukan dengan TensorFlow-Keras, pengoptimal Adam, penjadwal peluruhan kosinus (*cosine decay scheduler*), dan fungsi kerugian Huber. Pembagian data dilakukan secara kronologis: 70% pelatihan, 30% validasi. Evaluasi pada set uji independen (16 Agustus–21 November 2025, 9.357 observasi atau 97 hari 11 jam 15 menit) menghasilkan MAE 0,7691 µg/m³, RMSE 1,2052 µg/m³, R² 0,9945, dan *Explained Variance Score* 0,9948. Model ini mampu menggambarkan variasi diurnal dan anomali musiman secara akurat, jauh melampaui model LSTM dan GTWR konvensional. Penelitian ini memberikan kontribusi signifikan di bidang Teknologi Informasi melalui kerangka kerja pengolahan *big data* satelit untuk aplikasi lingkungan.

Firyal Nabila Ulya H.M; Firyal Nabila Ulya H.M; Bambang Irawan; Abdul Khamid

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Hijaiyah letters have varying shapes, and some of them are very similar, often causing errors in the manual character recognition process. This study aims to classify Hijaiyah letters based on digital images using the Convolutional Neural Network (CNN) method. This method was used in this study with a dataset consisting of 28 letter classes and a total of 4,480 images obtained from various public sources and private data. All images underwent a preprocessing stage that included labeling, resizing, normalization, and augmentation, then were divided into three parts, namely training data, validation data, and test data with a ratio of 70:20:10. The training process was carried out using the Python programming language with the help of the TensorFlow and Keras libraries on the Google Colab platform. The test results showed that the CNN model achieved an accuracy of 97.10%, with an average precision, recall, and F1-score of 0.97, respectively. Classification errors only occurred in letters that had similar shapes, such as Syin and Sin. Based on these results, the CNN method proved to be effective, efficient, and accurate in recognizing Hijaiyah letter image patterns, so it can be used as a basis for developing classification models with higher accuracy in the future.

Wiwin Windihastuty; Yani Prabowo; M.N. Farid Thoha

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Customer satisfaction is a crucial indicator in assessing the quality of a company's products, services and overall experience. This research aims to identify the level of customer satisfaction and optimize the available data for effective use in sentiment analysis. In this study, we analyzed 4,353 customer reviews collected over the past year, with 3,481 reviews used as training data and 871 reviews as testing data. The analysis process was conducted using the Cross-Industry Standard Process for Data Mining (CRISP-DM) approach and leveraged the Logistic Regression algorithm to build a predictive model. Model evaluation using the confusion matrix yielded an accuracy of 94.60%, a precision of 94.26%, and a recall of 94.60%. The analysis was conducted using Jupyter Notebook and the Python programming language. The results indicate that sentiment analysis is effective in identifying and predicting customer satisfaction levels, which in turn can help a company’s products improve its service strategies. The optimization of previously underutilized data now provides deeper insights into customer perceptions and expectations, enabling the company to make more targeted decisions and enhance overall customer satisfaction.

Andy Hermawan; Nila Rusiardi Jayanti; Aji Saputra; Army Putera Parta; Muhammad Abizar Algiffary Thahir +1 more

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Customer segmentation plays a pivotal role in driving marketing strategies and improving customer retention across various industries. This study explores the application of the RFM (Recency, Frequency, Monetary) model for customer segmentation in a Software-as-a-Service (SaaS) business, using Python for efficient data processing and analysis. By analyzing one year of customer purchase data, we segmented customers into key groups such as "Champions," "Loyal Customers," and "At Risk." The results highlight that targeted discount strategies significantly affect profitability, especially for high-value customer segments. Furthermore, the research builds upon existing methodologies, demonstrating how Python-based implementations streamline RFM analysis and allow for scalable solutions in business contexts, as illustrated in prior works by Hermawan et al. (2024). This study offers actionable recommendations, including tailored discounting, loyalty programs, and personalized engagement strategies, to enhance customer retention and business profitability. The findings underscore the importance of data-driven marketing approaches for customer segmentation and engagement, reinforcing the relevance of the RFM model in modern business environments.

Andy Hermawan; Nila Rusiardi Jayanti; Aji Saputra; Cahaya Tambunan; Dzaky Muhammad Baihaqi +2 more

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

This study aims to optimize marketing strategies through RFM (Recency, Frequency, Monetary) analysis on a retail transaction dataset obtained from Kaggle. The dataset contains 64,682 transactions from 5,242 SKUs involving 22,625 customers over one year. Data cleaning and RFM analysis were conducted to segment customers based on recency, frequency, and monetary values. The findings reveal that customers were segmented into groups such as Champions, Loyal Customers, and At Risk. These segments provide valuable insights for developing targeted marketing strategies, such as loyalty programs for high-value customers and retention campaigns for at-risk customers. The study demonstrates that RFM analysis is effective in identifying valuable customer segments and optimizing marketing efforts based on customer behavior. This approach can increase customer retention and improve the return on investment (ROI) in marketing campaigns.

Rizal, Adetya Rizal Permana Putra; Rizal, Adetya Rizal Permana Putra; Jati Sasongko Wibowo

Jurnal Elektronika dan Komputer 2024 STEKOM PRESS

Pada tahun 2024, Indonesia akan menyelenggarakan pemilihan umum serentak yang meliputi pemilihan presiden dan pemilihan wakil rakyat di seluruh Indonesia. Masyarakat menanggapi kejadian ini dengan perasaan campur aduk, membagikan pemikirannya di situs media sosial seperti Twitter. Penelitian analisis sentimen calon presiden Indonesia tahun 2024 dilakukan terkait peristiwa ini. Sebanyak 1458 tweet digunakan dalam penelitian ini. Dengan 40,31% responden menyatakan sikap positif dan 43,46% menyatakan sentimen negatif, temuan analisis menunjukkan keseimbangan antara kedua sentimen tersebut. Menggunakan frasa "calon presiden," program Python di situs web Google Colab mengambil data twitter. Pendekatan K-Nearest Neighbor digunakan dalam proses klasifikasi. Selain itu data latih dibagi 6 : 4. 40% data uji dan 60% data latih. Nilai evaluasi yang diperoleh dari pengujian model dengan teknik K-Nearest Neighbor adalah akurasi sebesar 90,95%, presisi sebesar 62,17%, recall sebesar 62,33%, dan F-Measure sebesar 61,87%.

Andy Hermawan; Ravli Avdala Kahfi; Erwin Surya; Ulfatul Aini; Risky Hidayat

Jurnal Bisnis Inovatif dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In a competitive business environment, understanding customer behaviour and improving retention strategies are critical to a company's success. Many companies struggle to identify valuable customers, understand their needs, and develop effective marketing strategies. One method that has proven effective is Recency, Frequency, and Monetary (RFM) analysis, which measures customer value based on three dimensions: when the customer last made a purchase, how often they transact, and how much money they spend. This research focuses on applying the RFM method with Python for customer segmentation in a retail company. By analysing customer transaction data, this research shows how RFM analysis can provide deep insights into customer behaviour and assist in the development of more targeted marketing strategies. The ultimate goal is to improve customer retention and maximise the return on investment (ROI) of marketing activities. This research offers practical solutions to common challenges in customer relationship management and contributes to the development of more efficient data-driven marketing methods.

Fendy Tri Anggoro; Fendy Tri Anggoro; Fatkhul Amin

Jurnal Elektronika dan Komputer 2023 STEKOM PRESS

Pulmonary Hospital dr. Ario Wirawan Salatiga is a health service institution that organizes plenary health. In the era of the Covid-19 pandemic, dr. Ario Wirawan experienced a significant increase so that during administration the patient experienced a long waiting time. The preparation of this research aims to develop an independent registration system so that it can manage long and ineffective queues. This self-registration platform system uses a web-based FIFO (First in First Out) algorithm. The system development stage is the analysis, design, design and testing stage. The method for developing an independent registration platform system uses the prototype method according to needs. While the coding stage of this system was built using the Python programming language with the PostgreSQL database. With the existence of an independent registration platform system, it is hoped that the hospital and patients can be facilitated in the examination registration process and managing patient data at the Pulmonary Hospital dr. Ario Wirawan Salatiga.  Keywords: FIFO, Automated Pavement System