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In the increasingly fierce business competition, understanding the factors that influence consumer buying interest is crucial. This study analyzes the effect of product quality and price on consumer purchase intention of Tofu Baxo Ibu Pudji in Pamularsih, Semarang City. Using a quantitative survey method, data was collected from 50 respondents through questionnaires. The results showed that product quality and price have a strong and positive relationship with consumer buying interest. The correlation test shows that product quality has a calculated r value of 0.68 and price of 0.62, both of which are greater than r table (0.2787), indicating a significant relationship. Partial regression test (t-test) shows that product quality (t count = 38.83) and price (t count = 6.96) have a significant effect on purchase intention (t table = 2.01063). The simultaneous test (F-test) shows that product quality and price together have a significant effect on buying interest with an F value of 26.1168 (F table = 3.200). The coefficient of determination (R2) shows that product quality and price explain 52.63% of the variation in consumer buying interest, while 47.37% is influenced by other factors. The results of this study provide insight for business owners in improving quality and pricing strategies to increase competitiveness and sales volume.

The rise of digital media, particularly social media like Instagram, has transformed how beauty products are marketed and consumed. This research aims to investigate the influence of beauty tutorial video content on Instagram on the purchasing interest of cosmetic products among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. A quantitative methodology was employed, involving a sample of 31 respondents who completed a structured questionnaire. The findings revealed a significant positive correlation between the video content and purchase interest, indicating that engaging tutorial content effectively drives students' interest in buying cosmetic products. This study contributes to understanding the impact of social media marketing on consumer behavior in the beauty industry and suggests that brands leverage such platforms to enhance consumer engagement and sales. The implication of this research is to assess the extent to which beauty tutorial content on Instagram influences the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. Therefore, it aims to provide insight into how significantly beauty tutorial content on Instagram affects the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang.

This Research to determine the influence of Celebrity Endorser, Brand Image, and Product Quality on the Purchase Intention of Wardah Cosmetics in Rimbo Bujang, Tebo Regency. The research population consists of all consumers of Wardah cosmetic products, which is an unlimited number, where a sample of 100 respondents was selected using the Purposive Sampling technique. (Sampel bertujuan). Based on the data processing results using SPSS, it was found that, partially, Celebrity Endorser has a positive and significant effect on the purchase interest in Wardah Cosmetics. Brand Image has a positive and significant effect on the purchase interest in Wardah Cosmetics, and Product Quality has a positive and significant effect on the purchase interest in Wardah Cosmetics. Simultaneously, Celebrity Endorser, Brand Image, and Product Quality together have a positive and significant effect on the purchase interest.

This study aims to examine the influence of Brand Awareness on the Purchase Intention of consumers of SilverQueen chocolate products in the Tangerang area. The method used in this study is a quantitative approach with survey techniques, involving 100 respondents from various demographic backgrounds. Data collection was conducted through questionnaires using a Likert scale and analyzed with SPSS software. The results of the validity test show that all indicators used to measure Brand Awareness and Purchase Intention are valid, with the calculated r value exceeding the table r value and significance below 0.05. The reliability test shows a Cronbach's Alpha value of 0.936, indicating that the questionnaire has very good consistency. The normality, multicollinearity, and heteroscedasticity tests indicate that the regression model meets the classical assumptions. The results of the coefficient of determination (R²) analysis indicate that Brand Awareness contributes 11.9% to Purchase Intention. The t-test shows that Brand Awareness has a significant positive effect on Purchase Intention, with a calculated t value of 3.630, greater than the t-table value, and a significance value of 0.000, which is less than 0.05. These findings confirm that the higher the level of Brand Awareness, the greater the likelihood that consumers will purchase SilverQueen products. This research provides valuable insights for the company in designing effective marketing strategies, emphasizing the importance of increasing Brand Awareness to boost consumer purchase interest.    

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.

This study examines the role of social media in increasing consumer purchase interest in Skintific products in Indonesia, particularly in the beauty package category. Skintific successfully dominated the market by achieving sales of over IDR 70 billion in the first quarter of 2024. This success was largely driven by the effective use of digital marketing strategies on social media platforms such as TikTok and Instagram. These strategies involved creating relevant content, collaborating with influencers, and engaging directly with the audience to strengthen brand image. The findings indicate that the brand image built through social media significantly contributes to increased purchase interest and consumer loyalty. The highest sales were recorded in the 5-piece beauty package variant, highlighting consumer preference for comprehensive product offerings. Based on the study, social media is proven to be an effective channel for building a positive brand image and influencing consumer purchasing decisions in the beauty industry. 

The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,036 articles were assessed as relevant, after which these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in the study. Based on SLR data, the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis.The results of writing the article are known that Influencer marketing is one of the company's strategies in achieving their strategic goals by utilizing influencers as messengers for products or brands so that they can reach a wider market.Brand is the identity of a company, where companies build a good brand image so that potential consumers can remember the good image of a product and stick to potential consumers.The results of this study show that many factors influence consumer behavior, including the role of influencers, product quality, and social media marketing strategies.

URBN Kopi is one of the mobile coffee brands strategically located in front of the UPN Veteran Jatim campus, making it the main choice for students to enjoy coffee. This study identified three main factors that influence purchasing decisions, namely location, price, and product completeness. This study was conducted using an in-depth interview method with five informants consisting of active students at UPN “Veteran” Jatim. The findings of this study indicate that a strategic location in front of the campus is the main factor that facilitates student access to buy coffee, while affordable prices are an important consideration because they are in accordance with students' budgets. In addition, the completeness of the products offered by URBN Kopi also increases consumer interest in choosing this product. Based on these findings, it can be concluded that the combination of a strategic location and affordable prices play an important role in purchasing decisions, which in turn has the potential to increase consumer loyalty and repurchase interest among students.

The aim of this research is to see how price and product quality influence consumer buying interest at the Surya Mas Rinda Accessories Store which is located in the Medan City Market Center. The variables studied include price as (X1), product quality as (X2) and consumer purchasing interest as (Y). Data for this research was obtained through a survey with a sample of 77 people selected randomly. The technique used in this research uses multiple linear regression analysis with hypothesis testing, namely the t test and f test as well as the coefficient of determination using SPSS 26. The results of the t test show that price has no significant effect on consumer buying interest at the Surya Mas Rinda Accessories Shop, while product quality has a significant effect on consumer buying interest at the Surya Mas Rinda Accessories Store. The results of the f test show that price and product quality simultaneously influence consumer buying interest at the Surya Mas Rinda Accessories Store. The results of the coefficient of determination show that price and product quality influence consumer buying interest with a value of 37.7% and the remaining 62.3% is influenced by other variable factors outside this research. So it can be concluded that consumers are not sensitive to price as long as the product quality remains good.

The use of technology also plays an important role in selling companies and consumers to dig up information and provide positive or negative opinions about the desired product, which will affect consumer purchasing interest before buying the product. This study aims to analyze the influence of lifestyle, brand image, and e-wom on Unisba students' purchasing interest in Skintific skincare products. The population of this study was 150 management students. The data collection technique used was questionnaire distribution. The data analysis tool used was multiple linear regression. The results of this study indicate that lifestyle, brand image, and e-wom have an effect on Unisba students' purchasing interest in Skintific skincare products. Students feel that buying skincare is a lifestyle and necessity, as well as brand image, and e-wom built from Skintific products make consumers continue to use the product. Skintific itself already has a good brand image, uses good quality ingredients, and has a good opinion in the eyes of consumers so that this good product quality can increase purchasing interest.

The research aims to find out the influence of Price, Product Quality, and Brand Ambassador on Purchase Interest for fashion products on Shopee E-Commerce (study case of Shopee users among the operator workers in Muka Kuning area). In this quantitative method were used where the data were obtained from survey results and questionnaire data were processed based on statistical procedures. Based on the Lemeshow formula, the samples in this study are 96 respondents or rounded up to 100 respondents. In this study, the regression equation result is Y = 2.568 + 0.233X1 + 0.319 X2 + 0.090X3 + e. The price variable has an influence on purchase interest with a value of tcount (2.698) > ttable (1.984), the product quality variable has an influence on purchase interest with a value of tcount (4.868) > ttable (1.984), the brand ambassador variable has no influence on purchase interest as the tcount (0.936) < ttable (1.984) with a significant value of (0.351 > 0.050), and based on the F test results it shows that Fcount (44.910) > Ftable (2.70) with a sig value. < than 0.000. Meanwhile, the results of the analysis of the coefficient of determination with the R Square (R2) value are 0.584. So it can be concluded that the variables Price (X1), Product Quality (X2), and Brand Ambassador (X3) simultaneously have a significant effect on the Purchase Interest variable (Y) amounting to 58.4%, while the remaining 41.6% is influenced by other variables outside this research.

This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.

This research aims to determine whether the variables of brand credibility, islamic advertising, and consumer preferences have an effect on the purchasing interest of Raudhah Scarf Kudus consumers, both partially and simultaneously. This research is a field study with a quantitative approach. The population used is the community of Kudus City. The sample size taken is 100 respondents. The results of the data analysis indicate that: 1) brand credibility does not affect consumer purchase interest, as shown by the t value of 0.258 < t table 1.98498. 2) islamic advertising has an effect on consumer purchase interest with a t value of 2.429 > t table 1.98498. 3) consumer preference influences consumer purchase interest with a t value of 5.820 > t table 1.98498. 4) brand credibility, islamic advertising, and consumer preference collectively influence consumer purchase interest with an f value of 69.443 > 2.70. The result of the adjusted R square is 0.675 or 67.5%. It can be concluded that the purchasing interest of Raudhah Scarf Kudus consumers is influenced by brand credibility, islamic advertising, and consumer preferences by 67.5%. Therefore, there are still 32.5% of other variables that can affect consumer purchasing interest.

The formulation of the problem in this research is: Does green marketing influence purchasing decisions? Does social media marketing influence purchasing decisions? Does word of mouth influence purchasing decisions? Does service quality influence purchasing decisions? The objectives of this research are: to determine the influence of green marketing on purchasing decisions, to determine the influence of social media marketing on purchasing decisions, to determine the influence of word of mouth on purchasing decisions, to determine the influence of service quality on purchasing decisions. This research is included in exploratory research. The population in this study is unknown, the number of samples in this study was 220. The analysis tool uses PLS. The research results show that green marketing has no significant effect on purchasing decisions, social media marketing has a significant effect on purchasing decisions, word of mouth has a significant effect on purchasing decisions, and service quality has a significant effect on purchasing decisions.

The purpose of this research is to determine the influence of advertising on consumer purchasing intentions in the Kitchen Equipment business and to determine the extent of the influence of advertising on consumer products. The research method used is a quantitative method with descriptive data using stratified sampling. The sample for this research consisted of 100 people and the measurement method used SPSS version 21 software. Data analysis used the t test, obtained tcount of 20.805 and ttable of 1.664 at a significance level of 5%, so that tcount > ttable was obtained. This shows that advertising influences consumers' purchasing intentions in Dapur Ata, Panybungan District, Mandailing Natal Regency.    

The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of discount vouchers on repurchase interest, there is a positive and significant influence of online customer reviews on interested in buying again. Then the research results concluded that simultaneously there was a positive

This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.

Children are the future generation of the nation that must be protected, especially when dealing with the law. The difficult navigation route passed by children who are suspects of criminal acts has depicted sadness in children that can disturb the child's mental state, in order to avoid this possibility, another method has emerged in child criminal acts, namely restorative justice (diversion) which is in accordance with the principle of ultimum remedy in criminal law. This study aims to understand the concept of implementing restorative justice which is associated with the principle of ultimum remedy, where this study works using qualitative methods and is sorted in descriptive, so that concrete solutions can be found regarding the matter being studied. The results of this study found a match between the concept of restorative justice and the principle in criminal law, namely ultimum remedy where criminal witnesses are the last step in handling child criminal acts. However, in its application, several obstacles were found, one of which was due to the different meanings of justice between the parties.    

This study aims to analyze the mediation of purchase interest on the influence of price and on purchasing decisions at Sate Kambing Muda Mas HJT Surakarta. This study uses a primary data collection method, namely by distributing questionnaires where the population in this study were customers of Sate Kambing Muda Mas HJT. Sampling in this study used the accidental sampling technique or happened to meet respondents with a sample of 100. The analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) and used the SmartPLS 4.0 program. The results of this study indicate that price has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing interest, purchasing decisions have a positive and significant effect on purchasing interest, purchasing interest is able to mediate the effect of price on purchasing decisions.