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This research is motivated by the low number of sales of typical food products in Dua Koto District, which is caused by the lack of promotion and innovation of products. The purpose of this research is to analyse the right strategy to increase product sales in the future. This research uses descriptive qualitative method with data collection techniques through observation, interviews, and SWOT analysis. The results showed that the most effective strategy is the ST strategy, which utilises existing strengths to overcome various threats that arise. This strategy includes increasing promotions, product innovation, and improving service quality to make products more competitive in the market. With the implementation of this strategy, it is expected that managers and sellers of typical food products can be more active in promoting their products, both through social media and direct marketing. In addition, innovations in packaging and product variations also need to be considered in order to attract more consumers. If this strategy is implemented optimally, it is expected that the number of sales of typical food products in Kecamatan Dua Koto will increase significantly in the future.

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.    

Customer loyalty is a key aspect for the success and desirability of a retail business. Product variations can be an effective approach to increasing customer loyalty. However, in-depth understanding of various product strategies that can increase customer loyalty is still limited. The aim of this research is to explore and understand the variations in product strategies that can be implemented by Palapa Toserba to increase customer loyalty. This research uses a qualitative approach, data is collected through interviews with customers and observation. The results of this research can increase customer loyalty. This research provides valuable insight for Palapa Toserba Wadung Asri and other retail companies in implementing effective product variety strategies to increase customer loyalty    

This research aims to determine the influence of features, product variations and ease of transactions on mobile banking user satisfaction at sharia banking financial institutions in Jambi City. This research used a quantitative approach which was carried out by distributing questionnaires to 112 Mobile Banking users in Jambi City. The methods used in this research are instrument tests (validity and reliability tests), classical assumption tests (normality, multicollinearity and heteroscedasticity tests) and multiple liner analysis along with statistical tests (t test, F test and R2 Determination Coefficient). The results of this research show that features have a positive and significant effect on user satisfaction which can be determined using the t test with a significance value of 0.001 < 0.05 and a value of tcount > ttable, namely 3.426 > 0.198217. Product variations have a positive and significant effect on user satisfaction as evidenced by the significance value of 0.001 < 0.05 and the tcount > ttable value, namely 3.577 > 0.198217. ease of transactions has a positive and significant effect on user satisfaction which can be seen with a significance value of 0.001 < 0.05 and a value of tcount > ttable, namely 3.385 > 0.198217. Simultaneously, features, product variations and ease of transactions have a positive and significant effect on mobile banking user satisfaction at sharia banking financial institutions which can be seen from the F test, namely fcount > ftable or 40.058 > 2.69 and the resulting significance value is 0.000 < 0.005. The determinant coefficient value is 0.514 or 51.4% and the remaining 0.486 or 48.6% can be explained by other variables outside this research.    

Instant noodles have various brands with several innovations and their own characteristics that can attract the attention of consumers and fans. This creates tight competition for business people to maintain market share. This research aims to determine the influence of product variations and prices simultaneously on the decision to purchase MIE GAGA 100. The influence of product variations and prices partially on the decision to purchase MIE GAGA 100. The method used in this research is a quantitative method with a research sample of 100 MIE consumers GAGA in Tasikmalaya City. Sampling used purposive sampling and the analysis method used was multiple linear regression. Based on research results, product variations are classified as good, prices are classified as very good and purchasing decisions are classified as good. The test results show that product variations and prices perception simultaneously have a significant effect on purchasing decisions. Product variations partially have a significant effect on purchasing decisions and prices perception  partially have a significant effect on purchasing decisions.