Publication Search

This research is motivated by widespread business networks in the business world and raises fierce business competition. To respond to this, the author conducted a business network research conducted by MSMEs Yoi Milk. The objectives that must be achieved in this study include: (1)  to find out what the founders of Yoi Milk did to build their business network. (2) to find out how marketing is done by Yoi Milk. (3) to find out how the financial management is carried out by Yoi Milk in order to get profits in accordance with what the business wants. This research was conducted directly by the founder of Yoi Milk. This research seeks business networks carried out by Yoi Milk business entrepreneurs to decide on product development starting from marketing carried out to products marketed to consumers. This research uses qualitative methods, one of which is interviewing Yoi Milk business actors about marketing, sales, and financial management carried out for profit.

This research aims to analyze customer perceptions regarding the use of microcredit financing with a focus on the case study of Bank Syariah Indonesia (BSI) KCP Medan Kampung Baru. Utilizing surveys and qualitative data analysis, the research methodology aims to understand the strengths and weaknesses of the sample through observation, interviews and document analysis of the sample's perceptions of the product using Murabahah principles. In this context, research examines the factors that influence public trust in the progress, transparency and quality of the implementation of Murabahah law. The survey collected customer responses from BSI KCP Medan Kampung Baru, while qualitative data analysis was carried out to identify customer views in more detail. It is hoped that the findings of this research will help in understanding the effectiveness of implementing the Murabahah model in micro product development and how it affects customer needs and expectations. The practical implications of this can help Islamic banks improve their products and services and strengthen their ties with customers, especially at BSI KCP Medan Kampung Baru.

This study aims to: 1) develop material for writing descriptive texts using a mind mapping model in Indonesian subjects; 2) analyze the feasibility of writing descriptive text material using the mind mapping model as teaching material in Indonesian language lessons in class VII junior high school. The development method used is the research and development method from Borg and Gall modified by Sugiyono with five stages. The development stages include analyzing potential and problems, collecting data, designing product development, validating, and revising products. The development was validated by two validators, namely material experts with an assessment reaching 86% included in the very feasible category, media expert validation with an assessment reaching 74% included in the feasible category. From the overall feasibility assessment of the teaching materials that have been presented, the descriptive text teaching materials using the Mind Mapping model for class VII have decent quality and can be accepted as one of the teaching materials.

This study aims to develop an innovation in vegetable nugget production as a healthy and tasty solution for children in Tragah Village, Bangkalan, Madura. Vegetable consumption among children remains low, impacting their nutritional intake. The vegetable nugget innovation is expected to enhance vegetable acceptance in an attractive and easy-to-consume form. This research uses a community action research (CAR) approach with a product development design, community trials, and product acceptance evaluation. Data were collected through interviews, observations, and questionnaires involving children and parents. The findings show that vegetable nuggets were well received by children, leading to an increased interest in vegetable consumption. Additionally, the product meets the nutritional standards for children. The implications of this study indicate that innovations in vegetable-based food products can be an effective solution to promote healthy eating habits among children, especially in rural areas.

This community empowerment activity aims to identify optimal use of riverbank land through developing street vendor businesses (angkringan), empowerment focusing on social initiative programs and entrepreneurial training. The methods used to empower angkringan traders include field visits (observations), focus group discussions, and outreach, the activities of which begin with an analysis of land potential along the riverbanks in Sampangan Village. The activity partners are street vendors (angkringan) located around the banks of the Sampangan river, consisting of three groups, namely a group of immigrants, a group of housewives and a group of youth who manage modern angkringan businesses. The results of empowerment for angkringan traders were identified, among others, by carrying out social initiatives, namely entrepreneurship training which covers three main aspects, including marketing, financial management and product development.

This study aims (1) to determine the marketing strategy used by Cafe Bree Sweetandfreeze Banjarmasin in increasing sales. (2) To find out marketing strategies that can be implemented by utilizing SWOT analysis to improve marketing performance at Cafe Bree Sweetandfreezee in Banjarmasin. The method in this study uses a qualitative descriptive method. The informants in the study were the Owners of Cafe Bree Sweetandfreeze Banjarmasin. Data collection techniques used in this study are observation techniques, interviews and documentation studies. The results of the study show that Cafe Bree Sweetandfreeze Banjarmasin uses various marketing strategies, such as advertising promotions, collaboration with influencers, new product development and creating Instagramable photo areas. The SWOT analysis shows strengths in product quality, cafe design and strategic location, while weaknesses relate to understanding customer preferences and digital marketing. The cafe has opportunities in forging local partnerships and leveraging social media, but faces threats from intense competition and changing consumer trends. In conclusion, Cafe Bree Sweetandfreezee Banjarmasin can capitalize on strengths, overcome weaknesses and seize opportunities to strengthen their brand and increase their market share.

Bonggolan Small Industry is one of the leading products of Sidayu District, Gresik Regency which still requires further product development. The purpose of this study is to determine the Leading Product Development Strategy of Small Industry Bonggolan Sidayu District, Gresik Regency to increase its competitiveness so that it is known by the wider community. This study used descriptive analysis method through the results of Observation and Interview. The data analysis used is a SWOT analysis carried out to analyze internal and external factors of entrepreneurs in industrial estates. The results of this study show that there are 4 strength factors, 4 weakness factors, 5 opportunity factors and 4 threat factors so that 8 strategies can be formulated in developing superior products of the Bonggolan Small Industry, Sidayu District, Gresik Regency so that it can compete with other products and be known by the wider community.

The government has high hopes for the benefits of Bank Syariah Indonesia because it is a momentum that will affect public awareness of the Islamic financial industry, especially Islamic banking. However, behind the opportunities of an industry there are challenges that must be resolved, as for these challenges are related to increasing financial literacy, how to adapt a new work culture which of course among the three previous Islamic banks has different characteristics, bank management that ensures that integration goes well without sacrificing previous quality resources, and how to create financial services that can compete and be able to accommodate and facilitate financing related to the main program of Islamic banks. The main potential for product development of Bank Syariah Indonesia can make the Islamic finance industry compete both regionally and internationally so that it can help the development of the national economy.