Publication Search

This study is motivated by the competition of seblak business actors in the Tirtayasa area. This study aims to determine how influential the Electronic Word of Mouth variable is on price perceptions, on purchasing decisions. The population in this study were all buyers who bought Seblak in the Tirtayasa area. The research methodology used quantitative with respondents in this study were the Tirtayasa community, 64 community respondents who had bought Seblak Tirtayasa were obtained. Then the data was obtained using a questionnaire. The results showed that Electronic Word of Mouth (X1) 57.8% has a significant effect on purchasing decisions (Y) 73.4% price perception (X2) 57.8% has a significant effect on purchasing decisions (Y).

The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The number of samples in this study was 97 respondents determined using the Lemeshow formula. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data collection was carried out through a questionnaire applied on Google Forms, and measured using a Likert scale. Data analysis uses multiple linear regression with the help of SPSS version 26 software. The findings in this research show that price perceptions and promotions have a significant influence on purchasing decisions, while online customer reviews do not influence Heylook Official Shop Purchase Decisions in the Shopee marketplace. Companies are expected to maintain competitive prices and continue to carry out promotional activities effectively. Companies need to push consumers to provide reviews of the products they purchase so that they become input for other consumers and the company itself.

This study aims to explain and prove the hypothesis about whether there is an influence of store atmosphere, price perceptions, and product completeness on purchasing decisions at Pamenang Pagu Kediri Supermarkets. This research uses descriptive research with quantitative methods with sampling techniques, namely Nonprobability Sampling with the accidental method with a total population of 300 respondents and a sample of 75 respondents who are consumers at Pamenang supermarkets. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression test, t test (partial) F test (simultaneous), and the determinant coefficient (R2) which is processed using the SPSS version 25 program. The conclusions of this study that partially store atmosphere has no significant effect on purchasing decisions obtained a significant value of 0.206> 0.05. Perceived price partially has a significant effect on purchasing decisions with a significant value of 0.000 <0.05. Product completeness partially has a significant effect on purchasing decisions with a significant t value obtained for 0021 <0.05. Store atmosphere, price perception, and product completeness simultaneously have a significant effect on purchasing decisions with an F test value of 0.000 <0.05.

This study aims to identify and analyze the effect of price perceptions and service quality onpurchase intention (a survey of RedDoorz Tasikmalaya company users). The method used in this research is causality with a quantitative approach. With a research sample of 49 Users of the Tasikmalaya RedDoorz Company. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Price Perception has a very good rating classification, Service Quality has a very good rating classification while Purchase Intention has a Good classification for RedDoorz Tasikmalaya Company Users. Taken together, Perceived Price and Service Quality have a significant influence on Purchase Intention of Company Users of RedDoorz Tasikmalaya. Partially Perceived Price has a significant influence on Purchase Intention of Company Users of RedDoorz Tasikmalaya. Partially, Service Quality has a significant effect on Purchase Interest in RedDoorz Tasikmalaya Company Users.

This study aims to determine: (1) The effect of service quality on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency, (2) The effect of price perceptions on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency. This study uses a quantitative method approach. Collecting data in this study using literature, observation, questionnaires and documentation. The population in this study amounted to 2843 people with a sample of 351 Reza Salon customers in this study. Testing the research instrument using the validity test and reliability test with SPSS. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS. Based on the results of the study it is known that the first hypothesis, there is a positive and significant influence between the constructs of service quality variables on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency. The second hypothesis, there is a positive and significant influence between the constructs of service quality variables on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency.

This research is to find out how the influence of promotion and price perceptions on purchasing decisions at Dewi Kahyangan Jombang Kitchen. Dewi Kahyangan Kitchen (DK Kitchen) Jombang is a restaurant located in Jombang district, East Java. In addition to serving a number of home cooking menus which can be said to be a general menu, Dewi Kahyangan Jombang Kitchen also serves various menus of processed chicken, duck and seafood which are very suitable to be enjoyed with familyyy, friends and co-workers. All data in this study were obtained from observations, interviews, and distributing questionnaires to direct consumers. This study uses a type of quantitative research using multiple linear regression analysis. The number of samples used is as many as 50 respondents who make transactions/payments at Dewi Kahyangan Jombang's Kitchen with the non-probability sampling method using saturated sampling techniques. Data analysis techniques used validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the analysis show that 1.) promotion has an effect on purchasing decisions. 2.) price perception has a positive and significant effect on purchasing decisions. 3.) Promotion and perceived price together (simultaneously) influence purchasing decisions at Dewi Kahyangan Jombang Kitchen

Quantitative descriptive research is a type of non-experimental quantitative research that is relatively easy. This study describes the quantitative data obtained concerning the condition of the subject or phenomenon of a population. The research instrument that is often used in this study is a questionnaire containing several question items about perceptions of research problems. The results of testing the alternative hypothesis proposed are significantly acceptable, namely, with a positive influence between the Effect of Facebook Social Media on Concentration and Learning Outcomes at SMAN 10.The results of the analysis on the coefficients show that the value of the correlation coefficient indicates that the rxy coefficient value is 0.751, so it is stated in the strong category, and the rtable is 0.306. rcount > rtable = 0.751 > 0.306, and the results of the t test obtained the price of tcount of 6.026 while ttable of 1.69726 with an error rate of 5%, thus tcount > ttable = 6.026 > 1.69726, it can be concluded that the correlation coefficient between Social Media Facebook and Concentration and Learning Outcomes have a positive and significant effect and from the hypothesis testing that has been done Ho is rejected and Ha is accepted, and the coefficient of determination (cd) is 56%, based on the relationship between these variables is causal or causal, a simple linear regression equation can be made, namely Y = a + bX, a = 28,941, while the value of b is b = 0.650 X. Then a simple linear regression equation can be obtained, namely Y = 28,941 + 0,650 X so that there is the influence of Facebook social media on concentration and learning outcomes at SMAN 10 Tangerang Regency.

The purpose of this study was to examine the effect of brand trust and price perception on brand loyalty for Scarlett Whitening skin care products both partially and simultaneously. The survey method with a quantitative approach was used in this study by collecting data through a questionnaire. The population of this study amounted to 304 students with a sample of 77 students identified using simple random sampling technique with probability sampling approach. The results of hypothesis analysis testing using the help of SPSS 25 software show the results of the F test that brand trust and price perceptions simultaneously have a significant effect on brand loyalty. In addition, based on the results of the T test, it shows that brand trust and price perceptions partially affect brand loyalty.    

Every company is required to make customers feel satisfied by providing better offers and services, considering that companies must be able to maintain their market position in the midst of increasingly fierce competition. To win the competition, companies must be able to provide satisfaction to customers, one example is a transportation service company. The objectives of this study include: Knowing the effect of price perceptions on passenger satisfaction at Batik Air Airlines at Ahmad Yani Airport in Semarang, knowing the effect of brand image on passenger satisfaction at Batik Air Airlines at Ahmad Yani Airport Semarang, and knowing the influence of price perceptions and brand image as a whole. along with passenger satisfaction at Batik Air at Ahmad Yani Airport in Semarang. This research methodology is a quantitative research using a questionnaire method. The population of this study are passengers who use the services of Ahmad Yani Airport in Semarang. researchers took data from a sample of 100 respondents, the sampling technique to be used is probability sampling. The type of sampling technique in this study used purposive sampling. Data collection tools include: questionnaires and documentation. Source of data used primary data and secondary data. Data analysis technique used: multiple linear regression includes the T test, F test and the coefficient of determination. The sig value of the price perception variable (X1) is 0.946 which can be concluded that 0.946 > 0.05 so that H1 is rejected, and the sig value of the brand image variable (X2) is 0.000 which can be concluded that 0.000 <0.05 so that H2 is declared accepted, which means that there is the effect of the results obtained by the researchers which resulted that price perceptions had no effect on passenger satisfaction and brand image had an effect on passenger satisfaction was obtained from the SPSS results carried out by researchers. And a Sig value of 0.000, it can be concluded that a sig value of 0.000 <0.05 means that there is an influence of perceived price and brand image simultaneously on passenger satisfaction.

The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.

Pejuang UMKM harus bisa melihat barang apa saja yang laris di pasar lapangan. Hal ini bertujuan untuk menyesuaikan kebutuhan warga agar kami sebagai penggiat UMKM dapat menyediakannya. Penelitian ini menggunakan kuesioner online. Fokus penelitian ini adalah kualitas produk dan persepsi harga kerupuk Hudi Jaya. Lokasi penelitian terletak di Simo Mojoruntut, Kecamatan Krembung, Kabupaten Sidoarjo, Jawa Timur. Hasil penelitian ini menunjukkan bahwa pengaruh kualitas layanan, kualitas produk, dan persepsi harga dapat disimpulkan, 1) terdapat pengaruh positif dan signifikan kualitas layanan terhadap loyalitas pelanggan, 2) terdapat pengaruh positif dan signifikan produk. kualitas terhadap loyalitas pelanggan, 3) terdapat pengaruh positif dan signifikan persepsi harga terhadap loyalitas pelanggan, 4) pengaruh kualitas layanan, kualitas produk, dan persepsi harga terhadap loyalitas pelanggan secara simultan.

This study aims to determine the effect of e-service quality, price perceptions, and sales promotions on customer loyalty (a study on Grab online transportation service customers at KH. A. Wahab Hasbullah University, Jombang). This research uses quantitative methods with type research used, namely surveys. The population in this study are students of the economics faculty who use the Grab online transportation service. The sampling technique used purposive sampling, with a total sample of 80 respondents. The data collection technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression, coefficient of determination R2, T-test, and F-test. The results of this study show 1) There is no effect of e-service quality on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 2) There is an influence of price perceptions on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 3) There is an effect of sales promotion on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 4) There is the effect of e-service quality, price perception, and sales promotion simultaneously on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang.

The Jakarta Integrated Moda Raya Raya train (MRT), is one of the transportation options for the people of Jakarta in their activities. Inaugurated on March 24, 2019, several problems were complained about by passengers, namely regarding the perception of ease of transactions and customer value. Satisfaction with Perceived Ease of Transaction such as easy to learn, easy to use, clear, easy to understand, skillful, and easy to use. Satisfaction with Customer Value paid is due to added value, suitability of costs with benefits, ease of obtaining services. This research is intended for Jakarta MRT customers to have significant simultaneous satisfaction for using the Jakarta Integrated Moda Raya Train (MRT) according to Ticket Prices, Facilities and Perceptions of Ease of Transaction. Satisfaction of passengers of the Jakarta Integrated Moda Raya Train (MRT) on Perceptions of Transaction Ease and Customer Value which are jointly perceived, namely punctuality satisfaction, facility completeness satisfaction, price suitability satisfaction, departure schedule satisfaction, and function and facility satisfaction. This research was also conducted to find out how the quality of service or service, the perception of the price of MRT transportation services, and how the facilities on the MRT. Whether and how important service quality plays a role in the level of satisfaction of MRT passengers. The research method used in this research is descriptive research which is one type of quantitative research approach. This study uses a questionnaire distribution of questionnaires to 20 users or who have used MRT transportation services. In the questionnaire we provide choices about the quality of station facilities, train units, service quality, timeliness of departure, and how the fare is adjusted for MRT transportation services. In the study we found that service quality plays a very important role in the level of satisfaction of MRT passengers.