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With the rapid growth of Jambi City's tourism sector, the demand for souvenir products as a representation of local culture has increased. However, this potential has resulted in fierce competition among businesses. To generate new customers, businesses require effective digital and physical marketing strategies. The purpose of this study was to examine how social media marketing, product quality, and location at Gerai Adila simultaneously and partially influence consumer purchasing decisions. A survey method was used to implement a quantitative approach; data from 387 respondents, collected through Google Forms, were selected using the Slovin formula from a population of 11,723 customers in 2024. In data analysis, instruments, classical assumptions, multiple linear regression, and hypothesis testing were conducted using SPSS 25. The results showed that social media marketing, product quality, and Gerai Adila's location partially had a positive and significant impact on consumer decisions to purchase products at Gerai Adila; social media marketing played a role in increasing consumer brand awareness and purchasing interest, while product quality influenced consumer satisfaction and trust. In addition, it was proven that all three variables had a positive and significant impact on purchasing decisions. The results show that to increase the competitiveness of souvenir shops in Jambi City, digital marketing strategies, consistent product quality, and the right location are important factors.

This community service activity aims to strengthen the role of higher education institutions in preserving local culture through the revitalization of cultural arts learning based on local wisdom, particularly traditional Nias carving art. The main problems faced by the partners include the limited availability of contextual cultural arts learning, minimal integration of traditional art practices into university courses, and students’ low understanding of the philosophical values embedded in Nias carving motifs. The implementation method employs a participatory–educational approach consisting of preparation, socialization, theoretical and practical training, intensive mentoring, and evaluation stages. This activity involves students and lecturers as participants as well as agents of cultural preservation. The results indicate a significant improvement in participants’ knowledge of the symbolic meanings of Nias carving motifs, their basic skills in designing and drawing carving motifs, and their appreciative attitudes toward the preservation of local cultural arts. This activity contributes to the strengthening of cultural arts learning in higher education and has the potential to serve as a sustainable model of community service based on local culture.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economic development, particularly in developing products based on local wisdom. Toko Jayabaru is an MSME that markets Maumere's signature souvenirs made from traditional ikat woven fabric, facing various challenges and opportunities amid business and tourism dynamics. This study aims to identify internal and external factors affecting Toko Jayabaru's performance and formulate appropriate business development strategies through SWOT analysis. The research employs a qualitative descriptive approach with data collection through in-depth interviews with the owner and management of Toko Jayabaru. Data analysis uses the SWOT framework (Strengths, Weaknesses, Opportunities, Threats) to identify the business's strategic position and formulate alternative development strategies. Toko Jayabaru's main strengths lie in strong local cultural identity, authentic product quality, and adequate business experience. Weaknesses include limited digital marketing, restricted production capacity, and lack of derivative product variations. Opportunities encompass Flores tourism sector growth, increasing interest in local products, and potential strategic collaborations. Main threats are competition from similar products, influx of imitation products, and dependence on tourism sector fluctuations. Recommended development strategies include strengthening branding through storytelling, diversifying woven derivative products, optimizing digital marketing, strategic collaboration with tourism stakeholders, enhancing human resource capacity, and implementing customer loyalty programs. Implementation of these strategies is expected to increase MSME competitiveness while preserving Maumere's local culture.

This study aims to determine the role of the Tourism Office in promoting Letvuan Paradise Tourism Village and what obstacles are faced by the Tourism Office of Southeast Maluku Regency in carrying out promotions in Letvuan Paradise Tourism Village, Southeast Maluku Regency. This research method uses a qualitative descriptive method. Data collection techniques used observation, interviews, and literature studies. The results of the study indicate that the Southeast Maluku Regency Tourism Office plays a significant role in promoting the Letvuan Paradise Tourism Village through facilitation, mentoring, and collaboration with various parties. Promotion is carried out through official social media, annual events, and efforts to include Letvuan Paradise in the National Event Calendar (CEN). Promotion in the tourism sector is a means of communication to introduce a tourist destination and build a positive image, thereby increasing the number of visitors and providing economic benefits to the surrounding community. In addition to Hawang Cave, promotion also highlights local potential such as arabusta coffee, Japanese bunkers, and community culture. The Tourism Office also supports Pokdarwis and MSMEs through training and involvement in various activities. This encourages community and village government participation in tourism promotion. Obstacles faced include limited infrastructure, budget, and the use of digital technology. Overall, the Tourism Office plays a significant role in building the image of Letvuan Paradise, but sustainable development still requires infrastructure improvements, consistent promotion, and community independence.

Learning Indonesian language and literature in elementary schools plays an important role in shaping students' character through the integration of literary works based on local culture. Lampung poetry as a representation of local wisdom contains educational values, such as religiosity, respect for parents, polite language, mutual cooperation, and environmental awareness. This study aims to describe the educational values ​​and local wisdom in Lampung poetry and their relevance to the character formation of elementary school students. The research method used is a literature review by analyzing references in the form of scientific articles, textbooks, Lampung poetry texts, and previous research results related to character education, regional literature, and local wisdom-based learning. The results of the study indicate that Lampung poetry is effective as a literary learning medium to instill character values, especially those in line with the dimensions of the Pancasila Student Profile, namely faith and piety, mutual cooperation, creativity, and global diversity. Practical implementation can be done through literary appreciation activities, reflective discussions on cultural values, and assignments to write poetry based on students' local experiences. The conclusion of this study confirms that systematically integrating Lampung poetry into Indonesian language learning has significant potential to strengthen students' character education while preserving local culture amidst the challenges of globalization.  

This study aims to analyze Article 445 paragraph (1) of the Indonesian Criminal Code (KUHP) Number 1 of 2023, which regulates the criminal act of eloping with a young woman. The provision is considered to be in tension with the social and cultural realities of Indonesian society, particularly the people of Lombok who practice the merariq tradition. Merariq is an ancestral customary practice within marriage rituals involving the consensual elopement of the prospective bride as an integral part of the marriage process. This research uses Lawrence M. Friedman’s legal system theory, which examines three main components of law: (1) the substance of law—normative provisions contained in legislation; (2) the structure of law institutions and law enforcement agencies; and (3) the legal culture values, attitudes, and behavior of society toward law. This study is a normative legal research that treats law as norms, principles, doctrines, and rules. The primary legal material is Article 445 paragraph (1) of the Indonesian Criminal Code. The findings indicate that, from the perspective of legal substance, the article remains ambiguous. Its formulation potentially conflicts with Indonesia’s legal culture, which in practice prioritizes familial and traditional mechanisms for resolving private conflicts. Based on these findings, this study recommends a reformulation of the legal substance to make it more responsive to the socio-cultural context. The reformulation should be grounded in the principles of ultimum remedium and restorative justice, providing space for customary law and local culture as legitimate mechanisms to resolve private disputes. This approach is expected to reduce the disproportionate use of imprisonment and position criminal sanctions as a last resort in law enforcement.

This study aims to strengthen Acehnese traditional music and dance as an effort to preserve local wisdom for Generation Alpha at SMPN 1 Darussalam, Aceh Besar. The background of this study the decreasing interest of students in traditional arts due to the strong influence of globalization and digital culture, particularly among Generation Alpha who grow up a technology-oriented environment. This research employed a quasi-experimental method using a one-group pretest–posttest design. The learning intervention focused on the practice of Rapai Geleng music and Ranup Lampuan traditional dance through peer tutoring and direct instruction (demonstration). The participants consisted of 35 students, including 14 male students in the Rapai Geleng class and 21 female students the Ranup Lampuan dance class. Data were collected through observation, documentation, and performance-based assessment during three instructional sessions. The findings indicate noticeable improvement in students’ practical skills, including rhythmic accuracy, coordination, group cohesiveness, movement technique, and expressive performance. In addition, students demonstrated increased motivation, confidence, and positive attitudes toward Acehnese traditional arts. The peer tutoring method enhanced collaborative learning and social interaction, while direct instruction effectively supported the mastery of procedural and psychomotor skills. The study also highlights that traditional arts learning serves a meaningful experiential medium for Generation Alpha, integrating biological potential with cultural and aesthetic experience. The results suggest that strengthening traditional music and dance education at the junior high school level plays a strategic role in preserving local wisdom, reinforcing cultural identity, and ensuring the continuity of Acehnese traditional arts in the digital era.

This article responds to the challenge of contextualizing Laudato Si's teachings on integral ecology in the Indonesian Catholic Church. This study examines the concept of "Mother Earth" as a symbol of local wisdom that has the potential to be used as a theological foundation in the inculturation process. Through textual analysis and theological-contextual reflection, this qualitative research explores the meaning of "Mother Earth" as the personification of the earth and dialogues it critically with integral ecological principles. The results of the study show that the values of harmony, mutual cooperation, and respect in the concept of "Mother Earth" have a deep compatibility with the vision of Laudato Si'. This symbol of integration not only strengthens contextual ecological spirituality, but also gives birth to praxis implications in the form of liturgical models, catechesis, and ecologically minded community assistance. In addition, the integration of local values provides space for the people to understand the relationship between humans and nature as a unit that supports each other, not as a relationship of exploitation. This approach opens up opportunities for the formation of ecological consciousness that is rooted in the nation's culture and is in harmony with the teachings of the universal Church. Thus, the inculturation based on "Mother Earth" offers a model to deepen the role of the Church in building a civilization of love in Indonesia and strengthen the collective commitment to environmental sustainability.

Culture is an integral part of human life that cannot be separated from daily activities. As cultured beings, human beings have a responsibility to preserve cultural heritage so that it is still understood, lived and understood by the next generation. Baobolak village, which is located in Nagawutung District, Lembata Regency, is one of the areas with Lamaholot ethnic communities that are rich in various cultures, both in the form of object and intangible culture. However, with the Times and the flow of modernization, some local cultural values began to erode and potentially forgotten by the younger generation. In an effort to preserve the culture, an effective method is needed to maintain the existence and reintroduce local culture to the wider community. One of the methods considered relevant is through cultural documentation. This study aims to document the various forms of Culture found in the village of Baobolak, both in aspects of history, tradition, and social values of the local community. The methods used in this study include semi-structured interviews, field observations, and audiovisual documentation. The result of the research is a documentary film that comprehensively describes the cultural and historical life of Baobolak Village. To measure the success rate of the documentary product, researchers conducted a survey of the younger generation in the village. Based on the survey results, as many as 81% of 21 respondents stated that they understand and re-live the culture and history of Baobolak village after watching the documentary. Thus, cultural documentation through the medium of film has proven effective as a means of cultural preservation and education for the younger generation in the midst of increasingly rapid social change

The Baayun Counseling Socialization Program at the Health Center is designed to improve the understanding and skills of health workers in implementing a more humane and local culture-based counseling approach. Baayun counseling is a therapeutic communication method that integrates cultural values in the interaction between health workers and patients, so that services become more personalized, empathetic, and meaningful. This program is carried out through several stages, namely needs analysis, socialization, and effectiveness evaluation. The main target is health workers in primary services who interact directly with patients. The expected results of this program include improving the competence of health workers in understanding and implementing Baayun Counseling, as well as increasing patient satisfaction and compliance with health services. Program evaluations show that this approach is able to create positive changes in communication patterns, strengthen the relationship between health workers and patients, and improve the overall quality of counseling services. By adopting Baayun Counseling, Puskesmas can strengthen the cultural dimension in health services, making them more relevant and responsive to the needs of local communities. The program also has the potential to be replicated in other culturally rich regions as part of a community-based health service quality improvement strategy.

This study examines the Lom Plai tradition of the Dayak Wehea community from the perspective of Catholic inculturation theology. Although this tradition has been widely studied from an anthropological perspective, no research has specifically examined the meaning of its values, symbols, and rituals in the light of inculturation. Therefore, this study is important to see the possibility of dialogue between the Gospel and local culture. The purpose of this study is to understand how elements of Lom Plai culture can be interpreted and processed within the framework of inculturation theology and how the values ​​contained therein can enrich the pastoral life of the community. The study uses a literature review method with a qualitative-contextual theological approach through analysis of theological literature, Church documents, and ethnographic studies of the Dayak Wehea. The research findings indicate that the values ​​of harvest gratitude, respect for the land, community solidarity, and symbols such as rice and thanksgiving rituals are aligned with Christian spirituality and have the potential to be integrated into pastoral practice. The implications of this study emphasize the need for ongoing discernment so that the inculturation process runs authentically, enriches the community's faith, and maintains the cultural identity of the Wehea community.  

Early childhood education (ECE) demands imaginative and inventive approaches to guarantee that children are actively involved and undergo significant learning in line with their developmental phases. The swift advancement of technology has made interactive video a valuable tool for enhancing ECE learning, especially when integrated with local cultural material. This research examines the use of the interactive video Wajanus (Warung Jajanan Nusantara) in Class B of Mutiara Hati Kindergarten Ponorogo, aimed at familiarizing children with Indonesian traditional snacks while also enhancing their cognitive, social, linguistic, and cultural values. A qualitative descriptive method was utilized, involving participatory observation, semi-structured interviews with parents and teachers, along with documentation via photos, videos, and field notes. Data analysis adhered to the model proposed by Miles and Huberman, encompassing data reduction, data presentation, and thematic conclusion formulation. The results indicate that utilizing Wajanus improved children's involvement in cognitive, emotional, and motor skills while promoting greater learning motivation. Children recognized numbers, shapes, and new vocabulary more efficiently, and they exhibited a positive attitude toward the local cultural heritage presented in the video. However, challenges were noted, including differing degrees of child involvement, the demand for extensive teacher assistance, and inadequate educational resources. In summary, interactive videos grounded in local culture like Wajanus are successful in enhancing early childhood education quality while also reinforcing children’s character education and cultural identity, and they possess significant potential for duplication in other ECE institutions throughout Indonesia

This study analyzes the potential of the traditional performing art Cupak Gurantang in supporting cultural tourism in West Nusa Tenggara (NTB), Indonesia. Cupak Gurantang is a distinctive folk theater from Lombok that conveys moral and social values through the conflict between Cupak, a cunning character, and Gerantang, an honest one. Through this narrative, the performance functions not only as entertainment but also as a medium for moral education within the community. The study employs a descriptive qualitative approach using interviews, observations, documentation, and literature review as data collection methods. Analysis is conducted through a SWOT method and a participatory approach to explore the cultural functions, preservation challenges, and development strategies. The findings indicate that Cupak Gurantang plays a significant role in preserving local cultural identity and strengthening moral values among society. However, several challenges persist, including limited regeneration of young performers, financial constraints, and the marginalization of traditional arts within a tourism sector that tends to prioritize natural attractions. The study recommends community empowerment, youth training, innovative performance presentations, and the use of digital promotion and integration into cultural tourism packages. With these strategies, Cupak Gurantang holds substantial potential to become a sustainable cultural tourism attraction in West Nusa Tenggara.

The background of this rescarch has a strstegic rolr in improving community competence through training and development programs. However, the effectiveness of program implementation was often hampered by budget contraints,infrastructure,and minimal.Follow-up. This research aimed to determine the role of the village government,the obstacles faced, and the impact of training on increasing community capacity.         The method used in this research was descriptive qualitative with data collection techniques through interviews,observation,and documentation.The data sources used wereprimary and seconday data.         The results showed that the village government has made efforts to provide training facilities,conduct socialization, and implement various programs in following local potential,such as agri culture,entrepreneurship,and content creation. Howevwr,program implementation has not been optimal  due to budget cnstraints ( the village fun allocation was only around 30% ), a lack of practical facilities, and the absence of continuous assistance and structured evaluation. These conditions have resulted in the impact of training tending to stop at increasing knowledge,which has not yet been fully implemented in the productive economic activities of the community.

Development to become a tourist village requires cooperation and participation of the entire village community to advance the village. Local communities play an important role in the development of tourist villages because the resources and unique traditions, culture inherent in the community are the main driving elements of tourist village activities.tareget activities of tourism awareness groups, village government and the people of Maitara Tengah village. PKM methods; lectures, practices and participant mentoring. Output; journal, video making and online media publication. The results of PKM activities were carried out on Saturday, with 37 participants, Tourism is developed for the progress of the village, Maitra Tenga village has the potential for marine tourism to be developed, besides that, tourism will also develop the income of the Maitara Tengah village community.

The importance of educational tourism in Indonesia and Bali lies in its ability to combine education with tourism experiences, empower local communities, and support cultural and environmental preservation. With the right approach, educational tourism can become one of the main pillars in the development of sustainable tourism in Indonesia. The development of educational tourism in Indonesia and Bali not only provides educational benefits for visitors but also supports local economic growth and cultural preservation. With the proper approach, educational tourism can serve as an essential pillar in the development of sustainable and inclusive tourism. This study aims to design an innovative social media content strategy to increase the visibility of culture- and agriculture-based educational tourism at TeBA Majalangu, Kesiman, Bali. The research method used is qualitative with a case study approach, conducted through field observations, in-depth interviews, and social media content analysis. The results show that TeBA Majalangu’s social media is currently managed incidentally, lacking consistency in posting frequency and without a strong narrative structure. Based on these findings, the author developed an innovative social media model consisting of five main content categories: educational storytelling, interactive videos, visual education, user-generated content, and interactive content. As a form of implementation, prototypes were also created, including storyboard reels, educational carousel posts, interactive polls, Instagram feed mockups, and a one-month content calendar. This strategy is expected to serve as a reference for managers in strengthening TeBA Majalangu’s digital image as an educational tourism destination based on local wisdom that is relevant, inspiring, and sustainable. In today’s digital era, social media offers great opportunities to maximize the promotion of educational tourism, strengthen direct interaction with potential visitors, and disseminate information. With the right innovations in social media strategy, TeBA Majalangu is expected to increase the number of visitors and contribute more significantly to empowering local communities.

Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy. This study aims to analyze strategies for optimizing village potential through the application of Green Digital Management (GDM) as an effort to establish sustainable tourism business practices. A qualitative research approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that the implementation of GDM can serve as a strategic approach for Pupus Tourism Village by integrating environmentally based digital promotion, strengthening eco-friendly creative economy initiatives, and revitalizing local culture such as the bersih desa ritual and communal work (gotong royong). The implications highlight the importance of collaboration between government, community, and tourism stakeholders in applying GDM to enhance the competitiveness of Pupus Tourism Village while simultaneously promoting sustainable economic, social, and ecological development.

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.

Low English proficiency remains a problem for the younger generation in Mimika Regency, particularly in speaking skills. Additionally, the flow of modernization influences the low appreciation of society, especially the younger generation, towards local culture, with the emergence of popular culture. This community service activity offers an English Storytelling Competition as a creative and innovative educational medium to integrate English competency and the preservation of the local culture of indigenous communities in Mimika Regency. This program used a collaborative approach/community-based participatory approach (CBPA) through community involvement in the planning, script preparation, workshops, competitions, and reflection stages, together with the utilization of existing local strengths and wisdom. The main purpose of this program is to encourage social change in the community, which includes: (1) increasing oral English skills in the young generation in Mimika. (2) the presence of awareness and pride in the importance of preserving local culture, and (3) the creation of a community environment that provides appreciation for local cultural products that grow together with global challenges. The results of the activity showed an increase in English communication skills, growing self-confidence in students, and the presence of creativity in interestingly packaging Amungme-Kamoro folklore. In addition, this activity brings a new awareness of the importance of preserving local culture, potential leaders who dare to appear in public, and presents a new institution in the form of a space competition that combines aspects of language and cultural education.

Tourism plays a crucial role in increasing community participation while providing positive impacts on the economy, culture, and environment. This study aims to analyze the tourism development potential of Situ Cilangla in Raksasari Village, Taraju District, Tasikmalaya Regency. The qualitative method used was a SWOT analysis approach through interviews with managers, visitors, and the surrounding community. The results of the study indicate strengths in the form of scarcity of tourist attractions and free entry. Weaknesses include low visitor interest, suboptimal digital marketing, and limited land. Opportunities lie in the availability of good accommodation and services, while threats include the lack of tourist attractions and the existence of certain myths or beliefs. These findings can be used as a reference in formulating development strategies to increase the interest and awareness of Situ Cilangla among the public.