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Afrianto, A., Parjito, P., Rahma, E. A., & ... (2023). Rintisan desa cerdas: Penguatan literasi digital bagi Karang Taruna Neba. Prosiding Seminar.... https://e-journal.unmas.ac.id/index.php/senadiba/article/view/8417 Akbarinasasi, A., & Panduwinata, L. F. (2023). Pengaruh pengetahuan kewirausahaan, social skill, dan peluang usaha terhadap keberhasilan usaha angkringan. Nomicpedia: Journal of .... https://journal.inspirasi.or.id/nomicpedia/article/view/232 Anisti, A., Sidara, S., Veranus, V., & Imran, M. S. (2024). Tantangan literasi digital generasi Z: Kajian systematic literature review. Media Bahasa, Sastra, dan Budaya Bahana, 30(2), 152–161. https://doi.org/10.33751/wahana.v30i2.11870 Aribawa, D. (2016). Pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Jawa Tengah. Jurnal Siasat Bisnis, 20(1), 1–13. https://doi.org/10.20885/jsb.vol20.iss1.art1 Erstiawan, M. (2021a). Good corporate governance penyelenggara pendidikan dalam perspektif agency theory. Majalah Ekonomi, 26(1), 40–51. https://doi.org/10.36456/majeko.vol26.no1.a3952 Erstiawan, M. (2021b). Kepatuhan emiten dalam taksonomi extensible business reporting (XBRL). CAPITAL: Jurnal Ekonomi dan Manajemen, 5(1), 71–85. https://doi.org/10.25273/capital.v5i1.10308 Erstiawan, M. S. (2024). Menggali potensi diri bisnis santripreneur berbasis bimbingan teknis. ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat, 2(4), 11–18. https://doi.org/10.61434/adima.v2i4.238 Erstiawan, M. S., & Y. R. (2022). Implikasi corporate social responsibility dalam perspektif akuntansi pada subsektor telekomunikasi. Jurnal Sosial Sains, 2(2), 385–396. https://doi.org/10.36418/sosains.v2i2.343 Erstiawan, M. S., et al. (2021). Efektivitas strategi pemasaran dan manajemen keuangan pada UMKM roti. Dikemas, 5(1), 57–61. https://doi.org/10.32486/jd.v5i1.574 Hodsay, Z. (2021). Pengaruh manajemen keuangan keluarga dan hasil belajar kewirausahaan pada era pandemi Covid-19 terhadap motivasi berwirausaha. Jurnal Neraca: Jurnal Pendidikan dan Ilmu Ekonomi Akuntansi, 5(1), 91–103. https://doi.org/10.31851/neraca.v5i1.5890 Kartini, T. M., Suhendra, S., Tan, E., & ... (2024). Pelatihan pengelolaan SDM di era digital pada Karang Taruna dan usaha kecil di Provinsi Jawa Barat. SABAJAYA Jurnal .... https://journal.sabajayapublisher.com/index.php/jpkm/article/view/346 Mendari, A. S., & F. S. (2019). Hubungan tingkat literasi dan perencanaan keuangan. Jurnal Moduk, 31(2), 227–240. Naufal, H. A. (2021). Literasi digital. Perspektif, 1(2), 195–202. https://doi.org/10.53947/perspekt.v1i2.32 Nurcahyawati, V., Wulandari, S. H. E., & Sutomo, E. (2020). Penerapan urun daya berbasis internet untuk pemenuhan bahan baku pada usaha kecil menengah (UKM) batik Sidoarjo dan UKM Mekar Sari Surabaya. Jurnal Pengabdian Kepada Masyarakat, 26(2), 84. https://doi.org/10.24114/jpkm.v26i2.16829 Oetama, S. (2022). Orientasi kewirausahaan terhadap keunggulan dalam bersaing. Google Books. https://books.google.com/books?hl=en&lr=&id=L1h-EAAAQBAJ Poerna Wardhanie, A., Naufal, A. Z., & Eko Wulandari, S. H. (2021). Perancangan strategi digital marketing dengan metode RACE pada layanan online food delivery berdasarkan perilaku pelanggan generasi Z. Journal of Technology and Informatics (JoTI), 3(1), 1–11. https://doi.org/10.37802/joti.v3i1.187 Rahmawati, E., Wardhanie, A. P., Wulandari, S. H. E., & Effendi, P. M. (2023). Pelatihan perancangan prototype aplikasi pemasaran untuk mendukung keikutsertaan Gen Z pada festival inovasi dan kewirausahaan siswa Indonesia (FIKSI). Jurnal Abdi Insani, 10(2), 1002–1011. https://doi.org/10.29303/abdiinsani.v10i2.939 Rinaldi, M., & Ramadhani, M. A. (2024). Peningkatan literasi perpajakan dalam kalangan UMKM: Langkah menuju kemandirian finansial. Eastasouth Journal of Effective Community Services, 2(03), 158–169. https://doi.org/10.58812/ejecs.v2i03.240 Sagirani, T., Effendi, P. M., Erstiawan, M. S., Eko Wulandari, S. H., & Rahmawati, E. (2025). AI untuk siswa: Pendekatan experimental learning dalam pengenalan artificial intelligence di tingkat SMA. Jurnal Pengabdian Masyarakat (ABDIRA), 5(3), 1014–1025. https://doi.org/10.31004/abdira.v5i3.846 Sagirani, T., Nugroho, L. E., Santosa, P. I., & Kumara, A. (2015). User experience model in the interaction between children with special educational needs and learning media. 2015 2nd International Conference on Information Technology, Computer, and Electrical Engineering (ICITACEE), 72–75. https://doi.org/10.1109/ICITACEE.2015.7437773 Septiani, R. N., & W. E. (2020). Pengaruh literasi keuangan dan inklusi keuangan terhadap kinerja UMKM di Sidoarjo (Doctoral dissertation, Udayana University). https://doi.org/10.24843/EJMUNUD.2020.v09.i08.p16 Slamet, S., & Sagirani, T. (2024). Peningkatan kesiapan kerja siswa SMK melalui pengembangan soft skills di SMKN 1 Sambeng Lamongan. Tekmulogi: Jurnal Pengabdian Masyarakat, 4(2), 79–90. Soebijono, T., & E. M. (2020). Peranan revolusi industri 4.0 terhadap mutu pendidikan sekolah menengah kejuruan jurusan akuntansi. Jurnal Bisnis Perspektif, 12(2), 115–122. https://doi.org/10.37477/bip.v12i2.97 Wardhanie, A. P., Kartikasari, P., & Wulandari, S. H. E. (2019). Analisis penggunaan media internet pada usaha mikro kecil menengah (UMKM) Jawa Timur untuk menembus pasar global dengan metode O2O. Jurnal Bisnis Terapan, 3(02), 179–188. https://doi.org/10.24123/jbt.v3i02.2513 Wulandari, S., & Rahmah, M. (2020). A survey on crowdsourcing awareness in Indonesia micro small medium enterprises. IOP Conference Series: Materials Science and Engineering, 769, 012016. https://doi.org/10.1088/1757-899X/769/1/012016

The concept of market orientation is an important cornerstone in modern marketing strategies, where companies not only focus on a deep understanding of customer needs, but also actively monitor competitors and maintain internal coordination between departments. Jaworski and Kohli (1993) emphasized that market orientation is one of the key factors that can affect a company's performance. Through the use of market information, companies can adjust their business strategies to meet current customer needs while anticipating future needs. A strong market orientation is believed to be able to make a significant contribution to increasing the company's competitiveness in the long term. However, if market orientation is based solely on materialistic goals and worldly gains, then the value of sustainability and societal well-being is often overlooked. From an Islamic perspective, market orientation needs to be based on sharia values, especially the principle of maslahah. This concept emphasizes that every business activity must bring benefits, avoid harm, and be in harmony with maqasid al-shariah, which is to protect religion, soul, intellect, descent, and property. Thus, market orientation is not only directed at the fulfillment of customer satisfaction and competitive advantage, but also at the achievement of blessings and social welfare. The integration of maslahah values in market orientation gives birth to the concept of Maslahah Market Responsiveness, which is the ability of companies to respond quickly and appropriately to market dynamics while still being based on ethics and social responsibility. This is an advantage in itself because it not only improves marketing performance, but also strengthens the company's image as a trustworthy and ethical entity. By combining conventional market orientation and sharia values, companies can build a sustainable competitive advantage, increase customer satisfaction, and make a positive contribution to society at large.