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Sentiment Analysis is a technique for extracting text data to obtain information about positive, neutral or negative sentiments. The purpose of sentiment analysis is given by internet users on social media to provide a personal assessment or opinion. Paga Lewu Shop that often gets user sentiment through social media is Paga Lewu Shop. The existence of consumer opinion sentiments about Paga Lewu Shop can be analyzed and utilized to obtain useful information for other customers and the Paga Lewu Shop. By using the Text Mining technique classification method, a sentiment will be known as positive, neutral or negative. One of the algorithms widely used in sentiment analysis is the Naïve Bayes classification method. This study uses the Naïve Bayes Classifier (NBC) method with tf-idf weighting accompanied by the addition of an emotion icon conversion feature (emoticon) to determine the existing sentiment class from tweets about the Paga Lewu Shop. The results of the study show that the Naïve Bayes method without additional features is able to classify sentiment with an accuracy value of 96.44%, while if the tf-idf weighting feature is added along with the conversion of emotion icons, the accuracy value can be increased to 98%.

According to the Jakarta Air Quality Index (AQI US) 12 July 2023, 200 indicates unhealthy air quality with an index value between 151 and 200. This figure even shows that Jakarta is currently the second most polluted city in Southeast Asia. (CNN Indonesia., 2023). This incident gave rise to responses from the public which were expressed via social media Twitter. From this incident, sentiment analysis was carried out regarding Jakarta's air quality. The amount of data used for this research was 500 tweet data. The results of the positive and negative sentiment analysis show that negative sentiment appears more frequently than positive sentiment with a percentage of 7% positive sentiment and 14% negative sentiment, by using the Rstudio application. This method uses the naïve Bayes classifier. Data division in the dataset with training data 1:499 and test data 1:476. It was found that the results of the Accuracy, Precision, Recall, and F1-Score values were Accuracy 87.50%, Precision 87.50 Recall 93.33%, and F1-Score 82.35%.       

Lot of problems arise in selecting scholarship recipients in a large number of submissions, the existence of several searches used, and the selection of files for scholarship applicants is still manual, so a system is needed that can speed up, help, and make it easier in the decision-making process to lighten work. student section. In supporting decisions this system will use the Naïve Bayes Classifier Method to determine what is acceptable and not acceptable. The NBC method can analyze and make improvements to old data, and the resulting data will provide simpler probability values that can later be used to make decisions. From the results of the research that has been carried out, it can be realized that the application of the data mining algorithm using the Naïve Bayes Classifier can be carried out to select scholarship recipients at Stikubank University Semarang. The result of the selection of Unisbank Semarang scholarship recipients is the accuracy value. 72% of the 135 data which is divided into 100 training data and 35 test data.

PeduliLindungi is an application from the Government of Indonesia that was made in response to the COVID-19 pandemic. Since its initial release in 2020, this application has received many updates with the goal of improving its overall performance. One of the basics of updating applications is to process the reviews given by users at the Google Play Store using sentiment analysis. The methods used this time are Naive Bayes Classifier (NBC) and Support Vector Machine (SVM). The sample data used were 300 reviews with positive feedback and 300 reviews with negative feedback, for a total of 600 user reviews. The results of the NBC algorithm calculations produce an accuracy of 76%, a precision of 76%, a recall of 82%, and an f1-score of 79%. As for the SVM algorithm, it produces an accuracy rate of 80%, a precision of 83%, a recall of 80%, and an f1-score of 81%.

The rapid growth of e-commerce in Indonesia has generated a massive and continuous volume of product reviews. This user-generated content is vital for business intelligence, yet its sheer scale makes manual analysis inefficient, subjective, and practically impossible. Automated sentiment analysis is therefore crucial for businesses to efficiently understand customer feedback and market perception. This research addresses this gap by implementing the Naïve Bayes Classifier (NBC) algorithm to automatically classify the sentiment of Indonesian-language e-commerce product reviews. This study utilized a dataset of 2,000 reviews collected from a major e-commerce platform's "Electronics" category. The data underwent critical text preprocessing stages (case folding, tokenizing, stopword removal, and stemming using the Sastrawi library) to handle the complexities of informal Indonesian text. The dataset was split using an 80/20 ratio, resulting in 1,600 training reviews and 400 testing reviews. Model performance was then evaluated using a Confusion Matrix, focusing on the key metrics of Accuracy, Precision, and Recall. The test results showed excellent performance, achieving an Accuracy of 90.00%, Precision of 91.93%, and Recall of 95.00%. These results demonstrate that the Naïve Bayes algorithm, when supported by robust preprocessing, is a highly effective, reliable, and computationally efficient method for this task, providing a valuable tool for e-commerce stakeholders.

Organisasi Kesehatan Dunia (WHO) secara resmi menyebut virus Covid-19 sebagai pandemi global, oleh karena itu semua negara di dunia berusaha meminimalkan dampak yang ditimbulkan oleh virus tersebut, yaitu dengan mengembangkan vaksin. Dalam konteks pandemi Covid-19, pemerintah Indonesia juga meminta dan mendorong masyarakat untuk turut serta mendukung vaksinasi, namun upaya tersebut sebenarnya memiliki kelebihan dan kekurangan, sehingga banyak masyarakat yang mengutarakan pendapatnya di jejaring sosial salah satunya Twitter. Penelitian ini bertujuan untuk mengetahui hasil penerapan analisis sentimen dan mengukur performansi algoritma Naïve Bayes Classifier (NBC) dan Support Vector Machine (SVM) terhadap data vaksin Covid-19 dengan cara mengklasifikasikan data tersebut ke dalam kelas positif dan negatif. Data tweet yang didapat kemudian dilakukan text preprocessing untuk mengoptimalkan pengolahan data. Terdapat 4 tahapan text preprocessing antara lain Case Folding, Tokenizing, Filtering, dan Stemming. Penelitian ini mengkaji kinerja Naïve Bayes Classifier (NBC) dan Support Vector Machine (SVM) dengan menambahkan teknik TF-IDF (Term Frequency-Inverse Document Frequency) yang bertujuan untuk memberikan bobot pada hubungan kata (term) sebuah dokumen. Kemudian melakukan splitting data yaitu membagi data training 80% dan data testing 20% dengan harapan mendapatkan model dengan performansi terbaik dan yang terakhir melakukan visualisasi data tweet dengan menggunakan Word Cloud agar bisa menarik sebuah kesimpulan. Hasil klasifikasi data tweet vaksin Covid-19 menggunakan algoritma Naïve Bayes Classifier mendapatkan nilai accuracy sebesar 81%, precision sebesar 80%, recall sebesar 99%, dan f1-score sebesar 89%, Sedangkan untuk algoritma Support Vector Machine mendapatkan nilai accuracy sebesar 87%, precision sebesar 88%, recall sebesar 96%, dan f1-score sebesar 92%.

Tenaga Kerja Asing yang masuk ke Indonesia pada masa Pandemi Covid-19 memicu adanya persepsi positif dan negatif dalam dunia ketenagakerjaan. Kedatangan TKA ini dalam rangka alih teknologi atau alih pengetahuan kepada para tenaga kerja Indonesia. Di sisi lain, banyak tenaga kerja Indonesia yang mengalami PHK. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif untuk mendeskripsikan, menginterpretasikan dan memberikan eksplanasi terkait dengan pemberitaan yang ada di media. Data penelitian ini adalah teks yang berasal dari dua media berbeda tentang Tenaga Kerja Asing yang masuk ke Indonesia pada masa pandemi. Penelitian ini menggunakan fokus kajian SFL (systemic functional linguistics) dengan ancangan analisis Fairclough melalui deskripsi teks, interpretasi, dan eksplanasi. Temuan dalam penelitian ini menunjukkan bahwa terdapat bukti-bukti tekstual yang menunjukkan adanya perbedaan ideologi dan perbedaan fitur linguistis pada dua teks tersebut.