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Sulthan Fari Farras Fathin; Mutiarani Mutiarani

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study investigates the effectiveness of a multimodal approach in improving students’ English reading comprehension at SMPN 10 South Tangerang during the 2025/2026 academic year. Involving 42 eighth-grade students, the research aimed to determine whether integrating various modes of learning—such as text, images, audio, and video—could enhance reading comprehension more effectively than traditional text-based instruction. A pre-experimental one-group pre-test and post-test design was used to measure students’ progress before and after the implementation of multimodal learning. Data were analyzed using a paired sample t-test to identify significant differences between the two tests. The results indicated a notable improvement, with the mean score increasing from 70.48 on the pre-test to 79.76 on the post-test, representing a gain of 9.28 points. The significance value (Sig. 2-tailed = 0.000) confirmed that the improvement was statistically meaningful. These findings demonstrate that multimodal instruction enhances comprehension by presenting information through multiple sensory channels, supporting diverse learning preferences, and creating a more engaging and interactive learning environment. The study concludes that the multimodal approach is an effective method for teaching reading comprehension in junior high school and recommends broader application in English classrooms to strengthen students’ motivation, understanding, and overall learning outcomes.

Novia Ayu Lestari; Agus Afandi

Jurnal Budi Pekerti Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to describe the community empowerment strategy implemented by Lazis Nurul Falah in supporting Micro, Small, and Medium Enterprises (MSMEs) in Ketintang, Surabaya. The research used a qualitative descriptive approach with observation, interview, and documentation techniques. Data were collected directly during the distribution of business capital assistance and mentoring of beneficiaries. The results show that the empowerment program focused on improving economic independence through financial aid, business equipment, and moral support from volunteers. Although conducted modestly, the program had a significant impact on beneficiaries’ confidence and motivation to continue their businesses. It also strengthened social and Islamic values such as ta‘āwun (mutual help) and built harmonious relations between the institution, volunteers, and the community. The study concludes that empowerment based on collaboration and social proximity can create positive change and serve as an effective model to promote community economic independence.

Rara Dita Anggraini; Dian Ayunia Rabbani; Elly Nielwaty

Studi Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the effectiveness of Maxim online motorcycle taxi services for students of MAN 4 Pekanbaru City in meeting their daily mobility needs. The location of MAN 4 Pekanbaru City on Jalan Yos Sudarso, one of the routes with a fairly high intensity of large vehicle activity, demands the availability of transportation services that can provide certainty of time, comfort, and safety for students. In this context, the existence of online motorcycle taxis is a relevant transportation alternative in today's digital era. This study uses a descriptive qualitative approach with the aim of describing in depth the experiences, perceptions, and assessments of students' assessments of the quality of Maxim online motorcycle taxi services. Data collection techniques were carried out through interviews with several students of MAN 4 Pekanbaru City who actively use the service in their daily activities, especially for going to and from school. The results of the study indicate that Maxim online motorcycle taxi services are considered quite effective in supporting student mobility, especially in terms of ease of access, time efficiency, and relatively affordable costs compared to other modes of transportation. In addition, the use of digital-based applications provides ease in ordering and transparency of fares. However, the aspects of safety and comfort remain a primary concern for students. Therefore, it is recommended that students use official online motorcycle taxi (ojek) applications to minimize the risk of fraud and other undesirable incidents. Overall, the Maxim online motorcycle taxi service serves as a transportation solution that supports students' mobility needs in urban environments.

Annisa Firdausi; Nurmaliana Sari Siregar

Jurnal Pemimpin Bisnis Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Salam Pacific Indonesia Lines is a company included in the largest domestic shipping industry in the field of logistics and sea transportation services with a focus on inter-island container transportation in Indonesia using ships. This paper aims to determine how the container utilization strategy in improving logistics efficiency by PT. Salam Pacific Indonesia Lines Medan Branch. The process begins with selecting the right type of container, standardization and consolidation of cargo, integration of digital logistics systems, and optimization of routes and modes of transportation. In compiling this paper, the author applies several methods, including field studies or direct observations in the field, and library studies or literature reviews. The goal is to understand more deeply how PT. Salam Pacific Indonesia Lines Medan branch implements a container utilization strategy to improve efficiency in logistics activities. The obstacles faced in handling this are fleet and vehicle constraints, limited promotion and adjustment of application technology, traffic congestion, and weather and safety factors. In addition, inefficiencies in the distribution process, lack of good cooperation and coordination, and technological limitations are obstacles in optimizing container use. Good coordination can improve the service of goods delivery activities so that they can run smoothly, safely and efficiently.

Satria Hari Pratomo; Vanessa Vanessa

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates the effectiveness of digital transformation in enhancing client acquisition, using a case study of a lamp business in Indonesia. Established in 2021, the company initially operated through traditional offline channels but expanded to online platforms in 2022, integrating digital tools including AI-based financial management systems to streamline operations and support decision-making. The research focuses on comparing offline and online strategies, examining key performance indicators such as revenue contribution, customer acquisition costs, conversion rates, and operational challenges encountered in both modes. In addition, the study explores whether the observed revenue growth following digitalization is primarily driven by online sales or whether it benefits from a hybrid approach that combines both online and offline channels. By analyzing these aspects, the study seeks to provide insights into the practical implications of digital transformation for small and medium-sized enterprises (SMEs), particularly in the Indonesian market. The findings are expected to clarify whether adopting digital strategies offers a measurable advantage over traditional methods in terms of efficiency, cost-effectiveness, and market reach. Ultimately, this research aims to inform SME owners and managers about best practices for leveraging digital tools to enhance client acquisition and drive sustainable business growth.

Fatihatul Makia, Fina; Amin, Saeful

Jurnal Riset Ilmu Farmasi dan Kesehatan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This paper presents a narrative review focusing on the significance of in silico methodologies in identifying and evaluating natural bioactive compounds as promising antidiabetic agents. By examining scientific publications from 2020 to 2025, the review highlights substantial evidence that various plant-derived metabolites such as flavonoids, phenolic acids, terpenoids, and glycosides from Orthosiphon stamineus, Moringa oleifera, Syzygium polyanthum, Tinospora crispa, and Albizia saman demonstrate notable affinity toward several crucial enzymes implicated in type 2 diabetes, including DPP-4, SGLT-2, α-glucosidase, and PTP1B. Findings from molecular docking analyses and ADMET simulations indicate that many of these compounds exhibit favorable pharmacokinetic behavior, strong receptor interactions, and minimal toxicity, suggesting their potential as multitarget natural therapeutics with synergistic modes of action. Utilizing in silico screening as an initial step effectively predicts biological activity and pharmacological profiles prior to experimental validation through in vitro and in vivo testing, thus reducing both time and research expenditure. The synergy between computational modeling, medicinal chemistry, and phytochemical exploration establishes a scientific framework that supports the advancement of rational, safe, and sustainable herbal-based antidiabetic drug development derived from Indonesia’s vast biodiversity and encourages self-reliance within the national pharmaceutical sector.

Rumahorbo, Gilbert Aldrich; Zulfahmi Indra; Alfarizi Wijaya; Melika Debiyana Putri; Buulolo, Calvin Sahputra

Teknik: Jurnal Ilmu Teknik dan Informatika 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

CPU scheduling is a core function in modern operating systems that significantly impacts system performance and efficiency. Among various scheduling algorithms, Priority Scheduling is widely used and exists in two main variants: non-preemptive and preemptive. The non-preemptive mode allows a process to run to completion, while the preemptive mode can interrupt a running process for a higher-priority one. Understanding the behavioral differences between these modes is crucial but often challenging through manual calculations. To address this, an interactive web-based application was developed to simulate and visualize both preemptive and non-preemptive Priority Scheduling algorithms. The research method involved designing the system logic based on the core principles of each scheduling variant, followed by implementation using standard web technologies: HTML, Tailwind CSS, and JavaScript. The application allows users to input custom process data or load predefined case studies, select the scheduling mode, and instantly receive a comprehensive analysis. The results include a dynamically generated Gantt chart, a detailed performance metrics table (including turnaround time and waiting time), and a step-by-step execution log. Through a comparative analysis of a specific case study, the application is proven to be an effective educational tool. It accurately simulates both modes and visually demonstrates the impact of preemption on execution order, resource utilization, and key performance metrics, thereby simplifying the learning process for students and educators.

Joko Purwanto; Umi Faizah; Dea Permataningtyas; Riska Amelia; Tarisa Finanda

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

The need to strengthen literacy in Indonesian language learning requires teachers to be innovative in designing assessment instruments that are relevant to current developments. One approach that can be used is the application of multimodal texts, namely texts that combine various communication modes such as writing, images, sound, and symbols to convey meaning more comprehensively. This community service program was carried out with the aim of improving the competence of Indonesian language teachers at the junior high school level throughout Sragen Regency in developing literacy questions based on multimodal texts that align with the demands of the Independent Curriculum. The activity was carried out through two months of intensive training and mentoring, which included a theoretical understanding of the concept of multimodal texts, analysis of sample questions, and practice in developing literacy-based assessment instruments. The results of the activity showed a significant increase in teachers' understanding of the principles of multimodal texts and their ability to design questions that challenge students' critical and creative thinking skills. Through this program, teachers not only gained new knowledge but also were motivated to be more adaptive to developments in digital media and innovation in learning. Thus, this activity contributed to improving the quality of Indonesian language learning that is contextual, interactive, and meaningful for students.

Risalatul Mu’awanah; Maretha Ika Prajawati

Jurnal Manajemen Bisnis Digital Terkini 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Banking stability plays a crucial role in maintaining financial system resilience and supporting national economic growth. Fluctuations in macroeconomic factors often impact banks' financial health, particularly their capital. This study aims to explore how macroeconomic factors such as inflation, central bank benchmark interest rates, and gross domestic product (GDP) impact capital adequacy ratio (CAR) in conventional banks listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024. This study employed a quantitative approach with an associative design, utilizing secondary data. The sample size for this study was 43 conventional banks. Data analysis was performed using multiple linear regression using SPSS. The findings indicate that inflation and benchmark interest rates do not significantly impact financial health, while GDP indicators show a modest positive trend. These findings confirm that macroeconomic conditions are not yet a dominant factor in determining bank capital adequacy. Therefore, it is suspected that internal factors such as risk management, profitability, and operational efficiency play a greater role in maintaining bank capital stability.

Ade Ismail Firzatulloh; Tarman Tarman; Afif Fawa Idul Fata

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study analyzes failures in the bending machine at PT. XYZ and determines maintenance priorities to reduce downtime and improve production efficiency. The company often faces repeated breakdowns, especially in hydraulic and control components, which negatively impact productivity. To address these issues, the research applies Failure Mode and Effect Analysis (FMEA) and Fault Tree Analysis (FTA). The study employs a descriptive qualitative approach using downtime and repair data from September 2024 to February 2025. FMEA was conducted to identify failure modes, effects, and causes, and to calculate the Risk Priority Number (RPN) as a basis for prioritization. FTA was then applied to trace root causes by mapping logical relationships among contributing factors leading to the top event. Recommendations were formulated with the 5W+1H method to propose preventive maintenance actions. The results indicate that the hydraulic valve is the most critical component, with an RPN value of 504 due to oil contamination. The main causes include damaged filters, improper oil usage, and lack of a cooling system. The hydraulic cylinder seal and back gauge were also found to contribute significantly to machine failures. FTA analysis revealed root causes such as inadequate maintenance procedures, unsuitable materials, and insufficient inspections. The proposed improvements involve regular replacement of oil filters, structured lubrication schedules, installation of oil coolers, and technician training to strengthen compliance with standard procedures. Overall, the integration of FMEA and FTA provides a systematic approach to identify critical components and root causes, enabling PT. XYZ to implement preventive strategies that minimize failures, reduce downtime, and improve bending machine performance sustainably.

Elviani Intan Saputri; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study investigates the influence of TikTok usage on the changes in interpersonal communication styles among university students in Indonesia. The rapid development of digital communication platforms, especially TikTok, has reshaped the way young people interact, express themselves, identify changes in their interpersonal communication styles, and analyze the effect of TikTok usage on those changes. Using a quantitative survey method with 100 active university students as respondents, data were collected through an online questionnaire. The results indicate that students’ TikTok usage is categorized as high, particularly in terms of frequency, duration, and engagement intensity. Findings also show a significant shift in communication styles, especially in language choice, expressive patterns, and interaction modes. Simple linear regression analysis confirms that TikTok usage has a strong and significant influence on changes in interpersonal communication styles (p < 0,001; R² = 0,944). These results demonstrate that TikTok not only serves as an entertainment platform but also plays a substantial role in shaping students’ communication behavior. The study highlights important implications for understanding digital communication trends among young adults in Indonesia.   

Raihan Sulaiman Payapo; I Wayan Restu; Suprabadevi Ayumayasari Saraswati; I Ketut Wija Negara

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Fishermen are an essential group in supporting national food security; however, their lives are still characterized by various social and economic challenges, such as unstable income, low education levels, and high household expenditure burdens. This research aims to provide an overview of the socio-economic conditions and welfare of Bouke Ami fishermen in the Nusantara Fisheries Port (PPN) Muara Angke, North Jakarta, through the Fishermen’s Exchange Rate (NTN) and Fishermen’s Exchange Rate Index (iNTN). The study was conducted in May–June 2025 using a descriptive method with quantitative and qualitative approaches. Data collection techniques included observation, interviews, and questionnaires distributed to 100 Bouke Ami crew members (ABK). The results showed that the majority of crew members were aged 30–39 years, had completed only junior high school education, received health services through community health centers (puskesmas), had three family dependents, and most lived in their own homes. The average total monthly income of Rp5.733.500 is considered high as it exceeds the 2025 DKI Jakarta minimum wage (UMP) of Rp5.367.381. Meanwhile, the average total expenditure of Rp5.396.761 remains below income, indicating manageable household finances. The NTN value was 1,06 in April and 1,07 in May, resulting in an iNTN of 101%, indicating that Bouke Ami fishermen in PPN Muara Angke, North Jakarta, are at a level of economic welfare classified as prosperous with slight improvement. This increase reflects a modest rise in fishermen’s purchasing power between the two months and can serve as basis for formulating policies aimed at empowering coastal fishermen.

Nisa Silitonga; Selly Sitompul; Sonya Pasaribu; Sonya Silitonga; Muhammad Natsir

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

In the digital era, YouTube has become a powerful platform for sharing knowledge, shaping perspectives, and encouraging critical engagement. This study explores how multimodal elements—verbal, visual, and audio—construct meaning in the educational video “Kalau Kamu Mau Punya Critical Thinking, Jangan Skip Obrolan Ini!” from the Suara Berkelas channel. Using a qualitative case study approach, the research interprets how these modes work together to support critical thinking. Data were collected through video observation, transcription, and documentation of multimodal features, then analyzed thematically using Kress and van Leeuwen’s multimodal framework and Facione’s critical thinking model. The findings show that the verbal mode structures logical arguments and rhetorical appeals, the visual mode emphasizes meaning through gestures, expressions, and text overlays, while the audio mode builds emotional engagement through tone, pauses, and background music. Together, these modes create a coherent and persuasive discourse that not only informs but also invites viewers to reflect critically. The study contributes theoretically to the understanding of multimodality in digital education and practically provides insights for educators and content creators to design more interactive, reflective, and engaging educational content.

Lira Mey Nisa; Tiodame Layupa Simanullang; Nijmal adawiyah; Octavia Amelia; Nabilah Siti Haniyah +1 more

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study explores the use of Leech's politeness maxims and the cost-benefit principle in LinkedIn comments about job postings, aiming to understand how job seekers maintain politeness when pursuing job opportunities in a professional digital environment. The research objects used were comments in 5 job postings. Using a descriptive qualitative approach, the comments on the LinkedIn platform were analysis and classified based on the 6 maxims proposed by Leech: Tact Maxim, Generosity maxim, Approbation Maxim, Modesty Maxim, Agreement Maxim and Sympathy Maxim. The findings showed that out of a total of 31 data found, the Tact Maxim (32%) was the most common, followed by Approbation Maxim (16%), Generosity maxim (13%), Modesty Maxim (13%), Agreement Maxim (3,2%) and Sympathy Maxim (3,2%). Further cost-benefit analysis revealed that most of the comments showed a lack of politeness, focusing only on personal benefits without providing benefits to the interlocutor.

Putri Tunggal Dewi; Kayyisa Fahani; Iskandar Muda

International Journal of Economics, Commerce, and Management 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study provides a detailed equity analysis of the Deli Serdang Regency local government by evaluating its financial statements from 2020 to 2023 and interpreting results through the lens of International Financial Reporting Standards (IFRS) and public sector accounting principles. The analysis examines trends in assets, liabilities, and equity, computes key financial ratios, and discusses implications for fiscal sustainability, transparency, and governance. The study combines quantitative ratio and trend analyses with a qualitative review of notes to the financial statements and a reconciliation exercise mapping local government reporting (SAP/APBD disclosures) to IFRS/IPSAS concepts. Findings (illustrative data) show a positive but modest growth in equity, persistent dependence on intergovernmental transfers, and opportunities to improve asset valuation and liability recognition practices. The paper concludes with practical recommendations for policy-makers and local finance managers and suggests a road map for incremental IFRS-aligned reporting in the local government context.

Ricardus Mba Dala Pati; Eka Kusuma Pratama; Tuslaela Tuslaela

Repeater : Publikasi Teknik Informatika dan Jaringan 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

JakLingko is a digital-based public transportation integration system developed to facilitate access to various transportation modes in Jakarta. Along with the increasing number of users, reviews on the JakLingko application reflect user experiences and perceptions. This study aims to analyze the sentiment of user reviews on the Google Play Store using the Naïve Bayes method. Data collection was conducted through web scraping, resulting in 3,260 reviews. The data were preprocessed, sentiment-labeled, and classified using Orange Data Mining. The research applied a quantitative experimental approach with a machine learning framework. The classification results showed that neutral sentiment dominated user reviews, followed by negative and positive sentiments. The Naïve Bayes model achieved 100% accuracy based on the confusion matrix and other evaluation metrics such as precision, recall, and F1-score. The findings highlight that Naïve Bayes can be a reliable approach for analyzing public opinion and serve as a reference for evaluating and improving digital service applications.

Dzulkifli Dalung Simamora; Imam Tri Harsoyo; Pramesti Kusumanigntyas

Journal of Health Technology and Public Health 2025 Sekolah Tinggi Ilmu Kesehatan Semarang

An electrostimulator is a medical device designed to deliver controlled electrical stimulation to nerves and muscles, supporting rehabilitation and therapy for patients with neuromuscular disorders. This study focuses on designing and developing a portable electrostimulator that offers three distinct waveform modes: continuous wave, discontinuous wave, and dense-disperse wave, providing versatility for different therapeutic needs. The device is powered and controlled by an Arduino Mega 2560 microcontroller, coupled with a Nextion touchscreen LCD interface that allows users to adjust waveform type, frequency, and stimulation intensity with ease. Waveforms are generated through an NE555 IC circuit, with amplitude adjusted via a potentiometer and subsequently amplified using a step-up transformer to achieve therapeutic voltage levels. Functionality and performance tests were conducted using an oscilloscope, and the device was benchmarked against a commercial KWD-808 electrostimulator. Results demonstrate that the developed electrostimulator reliably produces the intended waveforms, achieving peak voltages up to 32V and frequencies ranging from 33.3 Hz to 66.6 Hz, confirming its effectiveness and feasibility for non-clinical nerve and muscle therapy applications.

Susi Elvina Sari; Cut Khairunnisa

Inovasi Kesehatan Global 2025 Lembaga Pengembangan Kinerja Dosen

A 37-year-old woman, G3P2A0, at 16 weeks of gestation, came to the community health center for her first antenatal check-up. The patient had no characteristic clinical symptoms, but the triple elimination screening results showed reactivity for HBsAg, with negative HIV and syphilis results. An ultrasound examination revealed a viable intrauterine fetus with normal findings. The patient had not received Hepatitis B immunization or vitamin supplements previously, and the patient's partner had not undergone Hepatitis B screening despite having a work-related risk factor. The patient was given iron and vitamin supplements and referred to the hospital for further evaluation. Comprehensive education was provided regarding modes of transmission, risks of maternal and fetal infection, prevention of vertical transmission, as well as the importance of Hepatitis B immunization and the administration of HBIG to the newborn within 12 hours after birth. This case emphasizes the importance of early antenatal screening, comprehensive education, psychosocial support, and collaboration between the patient, family, and healthcare providers to prevent vertical transmission of Hepatitis B. The education provided included essential preventive measures and infection control steps to protect both the mother and the baby. Proper management and follow-up monitoring are necessary to ensure the health of the mother and baby and prevent further complications.

Maria Vebrianti Bonavantore; Purwatiningsih Purwatiningsih

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

Mikrotrans Jaklingko is one of the public transportation modes managed by PT Transjakarta and is designed as an alternative solution to meet the daily mobility needs of urban communities. Unlike conventional public minibuses (angkot), the Mikrotrans service operates with stricter regulations, such as fixed routes, designated stops, and more orderly service management. The program aims to encourage people to shift from using private vehicles to public transportation while improving user comfort and satisfaction in the Jakarta metropolitan area. This study specifically analyzes the influence of service quality and facilities on user satisfaction with the Mikrotrans Jaklingko service. The research employed a quantitative approach, with data collected through field observations and questionnaires distributed to 100 active Mikrotrans users. The data were processed and analyzed using SPSS through a series of tests, including validity, reliability, classical assumption testing, coefficient analysis, multiple linear regression, and hypothesis testing using both t-tests and F-tests. The findings reveal that service quality has a significant effect on user satisfaction. Furthermore, the available facilities, such as vehicle comfort, safety, and the adequacy of supporting infrastructure, also have a positive and significant effect on satisfaction levels. Simultaneously, both independent variables contribute significantly to enhancing user satisfaction. These results highlight that improving service quality and facilities should be a strategic priority to ensure greater comfort for the public when using Mikrotrans. Ultimately, these improvements will strengthen government efforts to encourage a transition from private vehicles to public transportation in Jakarta, thereby supporting sustainable urban mobility.

Ni Ketut Alit Ida Setianingsih; Ketut Santi Indriani

International Journal of Multilingual Education and Applied Linguistics 2025 Asosiasi Periset Bahasa Sastra Indonesia

The presence of colloquial expressions in public signage commonly referred to ba- hasa gaul has increasingly become a linguistic hallmark in various tourism and recreational ar- eas in Indonesia. This study investigates the use of informal language on public signage at Pantai Kelan, Bali, and analyzes such linguistic choices that reflect social dynamics, youth identity, and evolving modes of communication in public space. Grounded in sociolinguistic perspectives, the research highlights the role of signage as not only a medium of information, but also a space for constructing shared meaning and fostering engagement through culturally resonant expressions. This qualitative research employed observational and documentation methods. It focused on twelve public signs installed at Pantai Kelan. Data were collected through field observations, photographic documentation, and subsequent transcription and analysis of the linguistic forms. The analysis fo- cused on identifying dominant lexical patterns, stylistic choices, and communicative functions of the language used. The signs were then interpreted with reference to their potential cultural, social, and interactional implications within the broader framework of linguistic landscape studies. The findings indicate that the use of bahasa gaul in signage serves multiple purposes: capturing atten- tion, expressing local identity, evoking humor, and connecting with a predominantly young and digital-native audience. Rather than being perceived as informal or inappropriate, such language use contributes to the effectiveness of public communication in specific contexts. The study con- tributes to the growing body of literature on language in public space and emphasizes the impor- tance of cultural relevance and sociolinguistic awareness in designing public signage that is both meaningful and impactful