Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn

Lira Mey Nisa ; Tiodame Layupa Simanullang ; Nijmal adawiyah ; Octavia Amelia ; Nabilah Siti Haniyah ; Muhammad Natsir
Jurnal Riset Rumpun Ilmu Bahasa 📅 2025 Vol 4, No 3 🔗 DOI: 10.55606/jurribah.v4i3.7014
Abstract
This study explores the use of Leech's politeness maxims and the cost-benefit principle in LinkedIn comments about job postings, aiming to understand how job seekers maintain politeness when pursuing job opportunities in a professional digital environment. The research objects used were comments in 5 job postings. Using a descriptive qualitative approach, the comments on the LinkedIn platform were analysis and classified based on the 6 maxims proposed by Leech: Tact Maxim, Generosity maxim, Approbation Maxim, Modesty Maxim, Agreement Maxim and Sympathy Maxim. The findings showed that out of a total of 31 data found, the Tact Maxim (32%) was the most common, followed by Approbation Maxim (16%), Generosity maxim (13%), Modesty Maxim (13%), Agreement Maxim (3,2%) and Sympathy Maxim (3,2%). Further cost-benefit analysis revealed that most of the comments showed a lack of politeness, focusing only on personal benefits without providing benefits to the interlocutor.
Keywords
Cost-Benefit Principle; Leech’s Politeness Maxims; LinkedIn; Pragmatics; Tact Maxim
How to Cite

Lira Mey Nisa, et al. (2025). Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn. Jurnal Riset Rumpun Ilmu Bahasa, 4(3). https://doi.org/10.55606/jurribah.v4i3.7014

Lira Mey Nisa; Tiodame Layupa Simanullang; Nijmal adawiyah; Octavia Amelia; Nabilah Siti Haniyah; Muhammad Natsir, "Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn," Jurnal Riset Rumpun Ilmu Bahasa, vol. 4, no. 3, 2025.

Lira Mey Nisa; Tiodame Layupa Simanullang; Nijmal adawiyah; Octavia Amelia; Nabilah Siti Haniyah; Muhammad Natsir. "Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn." Jurnal Riset Rumpun Ilmu Bahasa, vol. 4, no. 3, 2025.

Lira Mey Nisa; Tiodame Layupa Simanullang; Nijmal adawiyah; Octavia Amelia; Nabilah Siti Haniyah; Muhammad Natsir. "Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn." Jurnal Riset Rumpun Ilmu Bahasa 4, no. 3 (2025).

Lira Mey Nisa, et al. (2025) 'Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn', Jurnal Riset Rumpun Ilmu Bahasa, 4(3). doi: 10.55606/jurribah.v4i3.7014.

Lira Mey Nisa; Tiodame Layupa Simanullang; Nijmal adawiyah; Octavia Amelia; Nabilah Siti Haniyah; Muhammad Natsir. Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn. Jurnal Riset Rumpun Ilmu Bahasa. 2025;4(3).

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