Publication Search

In today’s date Artificial intelligence (AI) has substantially transformed marketing strategies and specifically Viral Marketing by enhancing the content personalization, targeting the audience and real time campaign optimization. The study explored the Artificial Intelligence impact on Viral marketing with a comprehensive review of 20 literatures that highlights the diverse applications of AI such as predictive analytics, natural language processing (NLP) and AI-driven visual content creation. This study employed meta analysis approach to evaluate how effectively AI could boost marketing reach, engagement and return on investment (ROI). The finding of the study indicates a positive correlation between the efficiency of Viral Marketing campaigns and the integration of AI, despite the fact highlighting ethical and transparency. The study concludes with practical suggestions for using AI in Viral marketing in a responsible and efficient manner to enhance its potential while mitigating related dangers. This study also highlights AI’s revolutionary role in changing market dynamics.

Inappropriate learning models and lack of student interest and attention to physics learning result in unsatisfactory learning outcomes. The purpose of the study was to determine how the effect of Cooperative Learning model type Student Team Achievement Division (STAD) on student learning outcomes. The research method used is meta-analysis, data collection for this research by reviewing and browsing online articles. The results of the study found that the Student Team Achievement Division (STAD) type Cooperative learning model obtained an overall average effect size of 1.61, which means that the STAD type Cooperative learning model can influence student learning outcomes in Physics subjects. Learning material that is very influential in the application of the STAD type is Circular Motion as seen from the effect size value which is in the high category with a value of 8.81. The grade level that obtained a high category in applying the Student Team Achievement Division (STAD) type learning model was SMK class X with an effect size value of 2.2.

This study aims to analyze the factors and risks that cause fraud in various countries with comparisons between sectors and regions. Using Qualitative method: Meta analysis based on five journals related to fraud (Fraud) in various countries. The purpose of using the meta-analysis method, the method is used to integrate data from different studies so that it can provide more accurate results, rather than the results obtained from a single study, and seeks to understand the mechanism, several factors that may affect the occurrence of fraud in various countries and sectors, including the existence of organizational justice,  internal control, opportunity, pressure and rationalization. The results show that fraud is a global problem that requires international solutions, and cooperation between countries and internal communication are indispensable in building a system that can fight organized financial fraud globally. This study aims to provide a deterrent effect, minimize fraud losses and improve control systems. The results of this study are expected to contribute to further understanding of the factors that influence the occurrence of fraud in various countries and sectors, and provide recommendations for preventing and overcoming fraud in various regions.

This learning media aims to develop and improve elementary school students' learning. This media is a development media that uses meta analysis methods. One of the problems in education is the minimum media facilities and infrastructure, so teachers are required to be creative in improving the quality of learning in the classroom, such as developing learning media in the classroom. An interesting learning media that can overcome students' boredom in learning activities is game-based learning activities, such as the application of the snakes and ladders game media. Children at the elementary level have a tendency to play. A fun and relaxed situation will help children to increase their interest in learning. The development of learning media in the form of the snakes and ladders game has the impact of providing discourse about alternative teaching media for elementary level. It is hoped that the use of this learning media can improve the quality of teaching and learning activities at the basic level.