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This study aims to analyze the marketing strategies of maternal and child healthcare services in hospitals to enhance patient experience, emphasizing a shift from traditional promotional approaches toward the creation of a positive and empathetic patient experience. This research employs a systematic literature review of relevant studies published between 2021 and 2025, with analysis conducted through identification, selection, and thematic synthesis to determine key factors influencing patient satisfaction and loyalty. The findings indicate that the quality of interpersonal interactions and the efficiency of service processes are the primary determinants of patient experience, where factors such as staff empathy, clear communication, reduced waiting times, and well-structured service flows have a greater impact than the technical aspects of medical care. Hospitals should therefore prioritize people- and process-oriented strategies by implementing empathy training, enhancing communication effectiveness, and regularly measuring patient satisfaction, while also integrating digital services, ensuring cost transparency, and developing continuity of care programs to strengthen the patient experience holistically. This study proposes a holistic marketing framework that integrates empathy, efficiency, data-driven personalization, and environmental sustainability, highlighting a shift from a purely clinical orientation to an experiential marketing approach that places human values at the core of a hospital’s competitive advantage.

The postpartum period following Sectio Caesarea is often accompanied by acute pain due to surgical incisions, which may interfere with mobilization, breastfeeding, and maternal recovery. Effective pain management is essential to prevent further complications and enhance maternal comfort. In addition to pharmacological therapy, non-pharmacological interventions such as Benson relaxation therapy can be implemented. This study aimed to evaluate the application of Benson relaxation therapy in reducing acute pain among postpartum Sectio Caesarea mothers.This study employed a case study design involving four postpartum Sectio Caesarea patients (Ny. R, Ny. A, Ny. Y, and Ny. S) treated in the Ayyub Ward of RS Roemani Muhammadiyah Semarang in 2026. Data were collected through comprehensive nursing assessments, pain intensity measurement using a numeric rating scale, observation of mobilization ability, and evaluation before and after intervention.The results showed that after regular implementation of Benson relaxation therapy, all patients experienced a gradual decrease in pain intensity (from scale 4–7 to ≤3), improved comfort, better breathing control, and increased ability to perform early mobilization. Consistent nursing education, therapeutic guidance, and family involvement supported the effectiveness of the intervention. It can be concluded that Benson relaxation therapy is an effective, safe, and easily applicable nursing intervention for reducing acute pain in postpartum Sectio Caesarea patients.

Stunting remains a chronic nutrition problem that requires strengthening community-based interventions, particularly through optimizing the role of posyandu cadres. This article aims to describe nutrition education and child growth monitoring for cadres as a strategy to prevent stunting at Posyandu Delima. The method employed was a participatory community empowerment approach based on health education. The activities were conducted through several stages, including needs assessment, development and delivery of nutrition education, hands-on practice in child growth monitoring, cadre mentoring, and evaluation with reflective feedback. The results showed an improvement in cadres’ knowledge and skills in interpreting growth indicators, identifying early risks of nutritional problems, and delivering structured nutrition education to caregivers of under-five children. Strengthening cadre capacity contributed to better quality of child growth monitoring and reinforced the role of posyandu as a community-based primary health service. In conclusion, integrated nutrition education and child growth monitoring are effective in supporting stunting prevention efforts and are aligned with national policies on strengthening maternal and child health services.

Stunting remains a chronic nutrition problem that requires strengthening community-based interventions, particularly through optimizing the role of posyandu cadres. This article aims to describe nutrition education and child growth monitoring for cadres as a strategy to prevent stunting at Posyandu Delima. The method employed was a participatory community empowerment approach based on health education. The activities were conducted through several stages, including needs assessment, development and delivery of nutrition education, hands-on practice in child growth monitoring, cadre mentoring, and evaluation with reflective feedback. The results showed an improvement in cadres’ knowledge and skills in interpreting growth indicators, identifying early risks of nutritional problems, and delivering structured nutrition education to caregivers of under-five children. Strengthening cadre capacity contributed to better quality of child growth monitoring and reinforced the role of posyandu as a community-based primary health service. In conclusion, integrated nutrition education and child growth monitoring are effective in supporting stunting prevention efforts and are aligned with national policies on strengthening maternal and child health services.

Umbilical cord infection remains one of the major causes of morbidity and mortality among newborns, particularly in areas where knowledge and health practices are still limited. Padellegan Village is one of the regions where some mothers continue to practice traditional cord care methods, such as using herbal mixtures or non-sterile materials, which increases the risk of omphalitis. Initial situation analysis indicates that 40–60% of postpartum mothers are not yet familiar with the principles of clean and dry cord care (dry cord care), and access to accurate health information is still limited. Based on this condition, education on umbilical cord care is essential to improve mothers’ and health cadres’ understanding and skills in preventing neonatal infections. This community service activity focuses on providing evidence-based education regarding safe cord care techniques, infection risk factors, and danger signs that need to be recognized. Padellegan Village was selected due to the high need for maternal–neonatal health education and the low level of community knowledge related to cord care. This activity is expected to bring positive changes, such as improved maternal behavior in performing proper cord care, reduced use of unhygienic traditional methods, and strengthened roles of health cadres in monitoring neonatal health. Enhancing appropriate cord care practices can reduce the risk of infection in newborns, thereby contributing to improving the overall health status of the community in Padellegan Village.

Perineal wounds are commonly experienced by postpartum mothers after vaginal delivery and may cause pain and increase the risk of infection if not properly managed. Appropriate perineal wound care, including the use of non-pharmacological methods, requires adequate maternal knowledge and skills. This program aimed to improve postpartum mothers’ knowledge and skills in perineal wound care through education on betel leaf compresses at PMB Lina Contesa. A community empowerment approach was applied through health education combined with demonstrations and hands-on practice. Evaluation was conducted by assessing changes in maternal knowledge and skills and by observational monitoring of perineal wound conditions. The results showed improvements in maternal knowledge and skills in performing perineal wound care using betel leaf compresses. In addition, postpartum mothers reported reduced pain and no signs of infection during the observation period. These findings indicate that education on betel leaf compresses has the potential to serve as an applicable promotive and preventive approach to support accelerated perineal wound healing among postpartum mothers in primary midwifery care setting.

Sambofuar Village in Samofa District, Biak Numfor Regency, faces various maternal health challenges due to limited access to healthcare services, low socioeconomic conditions, and inadequate capacity of posyandu cadres in supporting pregnant women with high-risk conditions. With a population of 954 people and 228 households, only 64% of pregnant women received antenatal care during the second trimester, while 18% did not undergo any pregnancy check-up. To address these issues, the Student Creativity Program was implemented using a community-based cadre empowerment approach. The program was carried out from October 11 to December 9, 2024, involving five posyandu cadres, most of whom were 50–59 years old, had an elementary school education, and had more than five years of experience. The intensive training provided resulted in a significant increase in knowledge, where pre-test scores ranging from 30–50 improved to 70–90 in the post-test. Mentoring activities at the posyandu also showed that all cadres (100%) were able to perform their duties effectively, including providing health education and independently assisting high-risk pregnant women. This program has contributed positively by improving cadre competency, strengthening maternal health literacy, and potentially reducing the risk of pregnancy complications. Overall, cadre empowerment through training and education has proven effective and should be continued to strengthen the maternal health system in Sambofuar Village.

This study examines postpartum nursing care for mothers undergoing Sectio Caesarea (SC) with the primary nursing diagnosis of ineffective breastfeeding. The purpose is to evaluate the effectiveness of oxytocin massage intervention in improving breastfeeding outcomes in post-SC mothers. The study was conducted in Mawar Ward, RSUD dr. H. Soewondo Kendal, involving four patients experiencing delayed lactation, difficulty in baby latching, and psychological challenges such as anxiety and lack of confidence. The intervention was based on the Indonesian Nursing Intervention Standards (SIKI), focusing on observation, therapeutic actions, education, and collaboration with healthcare teams and family members. Oxytocin massage was performed 2–3 times daily, complemented by warm compresses, breastfeeding position training, and emotional support. The results indicated significant improvements: increased breast milk production, better baby latching, reduced maternal anxiety, and higher self-confidence in breastfeeding. This evidence-based approach highlights that comprehensive postpartum nursing care—integrating physical, psychological, and family support—plays a crucial role in ensuring breastfeeding success and overall maternal recovery after SC.

Anemia is a medical condition characterized by a decrease in the number of red blood cells (erythrocytes) or hemoglobin (Hb) levels in the blood which results in impaired oxygen transport to body tissues. Mild anemia is more common and is asymptomatic and does not require treatment. Anemia can have a negative impact on endurance, productivity, and is high risk during pregnancy because it can affect fetal growth and development, increase the risk of pregnancy and childbirth complications, and even maternal and child death. The Community Service (PKM) activity carried out at the Asisi Church, Tebet District aims to increase public awareness of the importance of early detection of anemia through hemoglobin and hematocrit screening activities. This activity uses the Plan-Do-Check-Act (PDCA) approach which includes capillary blood tests with Point-of-Care Testing (POCT) tools and education about symptoms, risk factors, and prevention of anemia. Of the 68 participants involved, 40 people (58.82%) were identified as having anemia, while 28 people (41.18%) had normal hemoglobin levels. These results emphasize the importance of early anemia screening to prevent long-term complications and build public awareness of the importance of maintaining optimal hemoglobin levels to support ongoing health and quality of life.   Keywords: Anemia, Early Detection, Hemoglobin, Hematocrit, Screening

Maternal and child health (MCH) is a priority in health development, especially in preventing pregnancy complications that may endanger the lives of both mothers and babies. One way to reduce these risks is through routine antenatal care and early detection of complications. However, in some areas, pregnant women still lack understanding of the importance of regular antenatal checks. This community service activity aims to increase pregnant women’s knowledge about the importance of antenatal care and early detection of pregnancy complications at Posyandu Ester 24, a working area of Puskesmas Dua Puluh Tiga Ilir, Palembang, conducted from December 1 to 6, 2024. The activity involved counseling, free antenatal care checks, and training for healthcare workers. The results showed an improvement in pregnant women’s understanding of pregnancy danger signs and the importance of routine healthcare. Antenatal care successfully detected several health risk factors, such as anemia and chronic energy deficiency (CED), allowing for early intervention. Although the main challenge was motivating pregnant women to attend routine checks, the activity successfully increased participation in antenatal care and health education. It is hoped that this activity can serve as a model for other maternal and child health programs in the future.

High risk pregnancy is a condition that can affect the condition of the mother and fetus in the pregnancy she is facing (Manuaba, 2012). Pregnant women who experience medical disorders or health problems will be included in the high risk category, so that the need for implementing care during pregnancy becomes greater (Robson and Waugh, 2012). others include miscarriage, obstructed labor, antepartum bleeding, fetal death in the womb (Intra Uterine Fetal Death), poisoning in pregnancy, babies born under term, and low birth weight babies. The impact of high-risk pregnancies can be prevented through regular prenatal care (antenatal care) which aims to keep the mother healthy during pregnancy, childbirth and postpartum as well as ensuring that the baby is born healthy, containing possible pregnancy risks, and optimal management planning. against high-risk pregnancies and reducing maternal and infant morbidity and mortality. Antenatal services can detect and handle high risk cases adequately, provide clean and safe delivery assistance, affordable obstetric/perinatal services and referrals

Introduction: According to the Indonesian Health Profile (2021), preeclampsia or eclampsia, bleeding, and COVID-19 caused the highest number of maternal deaths in 2021. In 2022, the maternal mortality rate in Indonesia reached 183 deaths per 100,000 live births, with preeclampsia as the main cause. One of the most common maternal health problems in Indonesia is preeclampsia, which has a high incidence rate and causes dangerous complications for the mother and baby. Research and prevention efforts continue to be needed to reduce maternal mortality in Indonesia. Apart from disorders during pregnancy, we as academics who continue to be pro-active in community service activities in our field, must also pay attention to post-partum health. The incidence of postpartum blues in Indonesia will reach 50-70% in 2023. According to WHO, around 10% of pregnant women and 13% of new mothers experience mental health disorders, especially depression. Risk factors that increase the possibility of postpartum blues are the mother's young age, lack of support from her husband, and a difficult economic situation. Method: The method used in this activity is lecture and discussion, using power points and leaflets. Target: Women of Childbearing Age (WUS), pregnant women and post partum mothers. Results: After the educational activity, participants asked several questions, such as how to know whether a pregnant woman is experiencing problems, how many times should she have an examination, and what should the family do if the mother seems stressed after giving birth. With the aim of improving the welfare of pregnant women and babies, Family Centered Maternity Care (FCMC) is a midwifery approach that involves the family. This approach provides good social support to pregnant women, which can help them deal with stress and anxiety that may occur during pregnancy, childbirth and the postpartum period. In addition, pregnant women and their families are given the opportunity to actively participate in decision-making regarding health care, so that they can take responsibility for their own health. Conclusion: When Women of Childbearing Age (WUS) have good knowledge, attitudes and behavior, they will produce a generation of healthy and intelligent children. Health workers and the public must pay attention to the four Ts: too young, too old, too much, and too close. Antenatal visits and postpartum visits, which are types of physical examinations during pregnancy, are well carried out in first-level health facilities.

Background: Pregnancy is a natural process, but if you do not receive proper care during pregnancy it can cause morbidity and even death in the mother. In Indonesia, the maternal mortality rate is still quite high and still below the SDGs (Sustainable Development Goals) targets. The causes of maternal death can be reduced and can be prevented through quality care, one of which is early detection of complications during pregnancy. Apart from that, pregnant women must also know about the danger signs of pregnancy by making maximum use of the KIA Book which contains information about Maternal and Child Health. If the mother knows about the danger signs within herself, the pregnant woman will be more aware of her condition.

One of the health services needed by pregnant women is maternal and child health counseling. The pregnant women class is a means to learn together about health for pregnant women, in the form of face-to-face in groups that aim to improve mothers' knowledge and skills regarding pregnancy, pregnancy care, childbirth, postpartum care, newborn care, myths, infectious diseases and birth certificates. The class for pregnant women coordinated by the Sungai Turak village health center is considered less than optimal, where the level of attendance and motivation of mothers in participating in classes for pregnant women is considered to be lacking. Other facilities are also needed that can support the implementation of classes for pregnant women. The resolution of obstacles or obstacles is to cooperate with village institutions (Village Government, Village Consultative Bodies, and Village Community Institutions), to include the budget for pregnant women classes in the Village Revenue and Expenditure Budget (APB). Based on the results of discussions with village officials, it was decided to include some proposals for pregnant women classes in the Village Revenue and Expenditure Budget (APB).

The provision of nutrition education and healthy food for pregnant women and toddlers is crucial in promoting maternal and child health. This project aims to implement a nutrition education program at the Kemuning 2 Keturen Integrated Health Post (Posyandu) to improve the nutritional knowledge and practices of pregnant women and caregivers of toddlers. The project will involve a series of educational sessions conducted by healthcare professionals and trained volunteers. The sessions will cover topics such as the importance of balanced nutrition during pregnancy, appropriate complementary feeding for infants and young children, and the selection of nutritious foods. Visual aids, interactive discussions, and practical demonstrations will be used to enhance the learning experience. Additionally, a nutritious food distribution program will be implemented to provide pregnant women and caregivers of toddlers with access to healthy and affordable food options. Local partnerships will be established with farmers, suppliers, and community organizations to ensure the availability of fresh and nutritious ingredients. The project's success will be evaluated by assessing the participants' knowledge and practices related to maternal and child nutrition before and after the intervention. Feedback from participants and healthcare providers will also be gathered to assess the program's effectiveness and identify areas for improvement. By providing nutrition education and access to healthy food, this project aims to empower pregnant women and caregivers of toddlers in making informed choices regarding their own and their children's nutrition. Ultimately, it is expected to contribute to improved maternal and child health outcomes in the Kemuning 2 Keturen community.