SciRepID - Scientific Publication Search

Publication Search

29,653 articles from 386 journals · 1,447 citations tracked

Showing 1-20 of 26

Analytics

Mila Diana; Nurulisma Saputri

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2023 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Cosmetics and treatments are inseparable from the lives of women, taking care of the face part of the skin can look smooth and bright using natural ingredients. One way to take care of the face is by doing facial mask treatments made from natural, natural ingredients that can be used as masks, one of which is binahong leaves and honey. The purpose of researchers to create new innovations in the form of how to make pasta masks binahong leaves and honey. The research method is experimental method to test to several subjects according to facial skin problems, interview method conducted with respondents, observation method with respondents that include facial analysis, documentation method documenting each trialThis research experiment used binahong leaves and honey as ingredients for making face masks. Research with experimental methods and produce 3 products with different sizes, because the results of the first and second experiments researchers felt less then the researchers conducted a third product experiment that tested both models that have oily and acne face, whose use is routine once every 2 days and the results of acne and oil are reduced. The third product with a measure of 1 tablespoon of mucus binahong leaves and 1 teaspoon of honey. The benefits of binahong leaves that in addition to being used as medicines can also be used for beauty in the form of face masks binahong leaves and honey.

Akazue, Maureen Ifeanyi; Debekeme, Irene Alamarefa; Edje, Abel Efe; Asuai, Clive; Osame, Ufuoma John

Journal of Computing Theories and Applications 2023 Universitas Dian Nuswantoro

Fraud detection is used in various industries, including banking institutes, finance, insurance, government agencies, etc. Recent increases in the number of fraud attempts make fraud detection crucial for safeguarding financial information that is confidential or personal. Many types of fraud problems exist, including card-not-present fraud, fake Marchant, counterfeit checks, stolen credit cards, and others. An ensemble feature selection technique based on Recursive feature elimination (RFE), Information gain (IG), and Chi-Squared (X2) in concurrence with the Random Forest algorithm, was proposed to give research findings and results on fraud detection and prevention. The objective was to choose the essential features for training the model. The Receiver Operating Characteristic (ROC) Score, Accuracy, F1 Score, and Precision are used to evaluate the model's performance. The findings show that the model can differentiate between fraudulent transactions and those that are not, with an ROC Score of 95.83% and an Accuracy of 99.6%. The F1 Score of 99.6%% and precision of 100% further sustain the model's ability to detect fraudulent transactions with the least false positives correctly. The ensemble feature selection technique reduced training time and did not compromise the model's performance, making it a valuable tool for businesses in preventing fraudulent transactions.

Yuliana Yuliana; Hety Budiyanty; Nurman Nurman; Anwar Anwar; Andi Mustika Amin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the potential bankruptcy of airline companies listed on the Indonesia Stock Exchange using the Altman Z-Score model. This research uses descriptive quantitative methods. This study aims to determine the potential bankruptcy of airline companies listed on the Indonesia Stock Exchange using the Altman Z-Score model. This research uses descriptive quantitative methods. The sample in this study is the financial statements of 3 airline companies listed on the Indonesia Stock Exchange (IDX) for the 2016-2022 period. The data collection technique used in this study used secondary data. The data analysis technique uses the modified Altman Z-Score method. The results of this study show that PT Garuda Indonesia Tbk is in bankruptcy condition in 2016-2021, and in 2022 the company is different in gray area conditions. PT Air Asia Indonesia Tbk for seven years, namely in 2016-2022, was in bankruptcy condition. PT Indonesia Transport & Infrastructure Tbk was in bankruptcy condition in 2016-2021, and in 2022 the company was in a gray area condition..

Mohd Alimin; Ni Putu Rita Jeniyanti; Leni Sri Wahyuni

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Management Of External Radiotherapy Irradiation In Vaginal Cancer Using Intensity Modulated Radiation Therapy (IMRT) Technique At The Cancer Center Radiotherapy Santosa Hospital Bandung Kopo. Vaginal carcinoma constitutes approximately 2% of all malignant neoplasms that occur in the female genital tract. Vaginal carcinoma can arise from various types of cells within the vaginal wall and is often associated with risk factors such as exposure to certain carcinogens (8). Cancer is one of the main causes of death throughout the world. Based on GLOBOCAN data, the International Agency for Research on Cancer (IARC) in 2018, deaths caused by cancer reached around 9.5 million people, with 60% of cancer deaths in Asia. (7) Radiotherapy is a cancer treatment approach that uses light. ionizer to damage tumor cells while maintaining the integrity of surrounding healthy tissue. The main focus is to eliminate as many cancer cells as possible while reducing the negative impact on normal tissue around the tumor area. (20) There are several treatments for patients suffering from vaginal cancer, namely surgery, radiation, brachytherapy, and  external radiation based on the size and stage of the tumor suffered by the patient. (3) Based on the book "Target Volume Dileniation And Filed Setup" (a practical guide for conformal and Intensity-Modulated Radioation Therapy), Arno.J, (2013: 201), all vaginal cancer patients who undergo radiation using the IMRT technique must simulated in a supine position and the patient's legs straight with a thermoplastic immobilization mask and adjusted immobilization of the upper and lower body (16).

Mohd Alimin; Ni Putu Rita Jeniyanti

Jurnal Ilmu Kesehatan dan Gizi 2023 Pusat Riset dan Inovasi Nasional

The Effect Of Use Of Lung Mask Fixation On The Accuracy Of Targeted Irradiation In Lung Cancer Intensity Modulated Radiation Therapy (Imrt) Technique In The Department Of Radiation Oncology, Jakarta General Hospital. Lung cancer is the uncontrolled growth of abnormal cells in one or both lungs. While normal cells in the lungs usually develop and reproduce to form healthy lung tissue, these abnormal cells actually reproduce more quickly and are never able to become normal lung tissue. As a result, lumps of cancer cells are formed, which are often referred to as tumors. (4) Radiotherapy is a form of therapy that has been proven to be useful in treating cancer. The aim of radiotherapy is to provide safe, accurate and efficient radiation doses to treat various types of cancer and also non-malignant disorders (7). Carrying out radiotherapy for lung cancer involves the use of immobilization devices, one of which is a thermoplastic mask. This mask functions to reduce the patient's body movements, including movements caused by breathing (9). Verification is a critical stage in the radiotherapy process. The purpose of this verification is to ensure that there are no significant differences in the exposure carried out (14). Giving the right dose of radiotherapy radiation is very necessary to achieve successful therapeutic treatment. The accuracy of dosing and the accuracy of the patient's position influence the dose distribution that will be received by the patient. This verification is based on the International Atomic Energy Agency (IAEA) Human Health Series No. 31 of 2016 with a displacement value of 0.3cm (15). EPID (Electronic Portal Imaging Device) is an additional device connected to the LINAC (Linear Accelerator) radiotherapy device. EPID functions as a verification tool for radiation dose and geometry which is very important in the radiotherapy process (16). The accuracy of the patient's position during radiation treatment greatly influences the accuracy of the IMRT technique. Before irradiation, verification is carried out using an EPID (Electronic Portal Imaging Device) to ensure the correct target position on the tumor. This helps measure the x, y, and z axis coordinates along the radiation area before the radiation procedure begins.

Geraldia Aurelia Nira; Maria Valeria Roellyanti

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

This research was written to find out the Effect of Service Excellent Check-In Counter Officers on Lion Air Passenger Satisfaction at Yogyakaeta International Airport. This research was written to find out how much influence service excellent has on customer satisfaction at Lion Air at the Yogyakarta International Airport. Excellent service in the service sector is taken into account, because the excellent service of the check-in counter staff has an impact on the satisfaction felt by customers. The results of this study can be used as input in order to improve service excellence on the performance of check-in counter officers for Lion Air so that it can reflect the quality of the products produced, especially for guaranteeing customer satisfaction. This study used a quantitative method, with data collection techniques using a questionnaire in which the questionnaire was distributed to passengers who had used Lion air flight services at the Yogyakarta International airport. Respondents in this study were 100 respondents. and data selected using probability sampling or (simple random sampling) the results of data collection will be processed using SPSS to obtain results. The results of this study indicate that there is a significant influence between service excellent on Lion air airline customer satisfaction at Yogyakarta International airport. The t test was carried out which produced t count (9.622) greater than t table (1.660) and R square or a coefficient of determination of 48.6%, so that H0 was rejected and Ha was accepted. This means that there is an influence of excellent service on customer satisfaction.

Bunga Indah Permata; Maria Valeria Roellyanti

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Transportation services are one of the basic human needs. In the current era of globalization, with increasing mobility of people or goods, the role of transportation modes becomes very important both in the economic and social fields. Service quality is also inseparable from the desire of service users to obtain good, comfortable, fast and safe transportation facilities and infrastructure. Service quality is a determining and important factor, so that service managers can determine the strategies that must be implemented in order to meet all the needs of service users safely, quickly and comfortably. This research aims to determine the influence of Gapura Angkasa pre-flight service quality on Citilink airline passenger satisfaction at Yogyakarta International Airport by distributing questionnaires to 100 Citilink airline passenger respondents. Based on research and data testing that has been carried out, it can be concluded that the influence of the quality of pre-flight service at Gapura Angkasa on Citilink airline passenger satisfaction is significant, namely based on the calculated T value of Variable X (Service Quality) on Variable Y (Passenger Satisfaction) of 11,083 more than T table 1,985. So it can be concluded that the quality of Gapura Angkasa's pre-flight service has a significant effect on Citilink airline passenger satisfaction. The magnitude of the influence of the quality of pre-flight service at Gapura Angkasa on passenger satisfaction is proven by the coefficient of determination value of 55.6%, which means that Variable X (service quality) has an influence of 55.6% on Variable Y (passenger satisfaction).

Rahmad Wijaya; Nasriah Akil; Fauziah Fauziah

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the partial and simultaneous influence of employee service variables, airline programs, customer satisfaction, where this research uses a quantitative research approach with a sample size of 100 PT consumers. Sriwijaya Air using the multiple regression analysis method with the help of the SPSS.26 application. The findings of this research show that the employee service variable has a positive and significant effect on customer satisfaction, the work program variable also has a positive and significant effect on customer satisfaction, while simultaneous testing shows that employee service and airline programs have a positive and significant effect on customer satisfaction at PT. Sriwijaya Air.

Ayu Rahmawati; Teguh Ikhlas Ramadhan; Ade Rizki Nurmayadi

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

Covid-19 is an acute respiratory disease caused by a new type of corona virus. This disease first broke out in Wuhan, China and then spread to almost the entire world and caused a global pandemic. The main symptoms of Covid-19 disease include cough, fever and shortness of breath. The Covid-19 pandemic has brought changes to various aspects of life, one of which is social change. One form of social change that occurred amid the Covid-19 pandemic was the birth of a new normal era. This new lifestyle allows all activities to resume but by implementing strict health protocols. This is the government's effort to keep all activities moving but also continue to try to break the chain of transmission of Covid-19. The purpose of this community service is to improve health status and provide education regarding steps to prevent Covid-19 in the school environment. The method used in this research is descriptive qualitative method. Based on the program, this activity also appealed to all students, teachers and school principals about Clean and Healthy Lifestyles (PHBS) and Hand Washing with Soap (CTPS), using masks and hand sanitizers. To prevent and anticipate the spread of the Covid-19 virus, public awareness is needed to actively implement PHBS and CTPS.

Wahyu Firmansyah; Gina Septiani Agustien; Nitya Nurul Fadilah

Jurnal Anestesi: Jurnal Ilmu Kesehatan dan Kedokteran, 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

A peel-off gel mask is a cosmetic used for facial skin care in the form of a gel. Porang tuber extract peel-off gel mask (Amorphophallus muelleri) contains polyphenolic tannins which are efficacious as antioxidants. This study aims to determine the formulation of peel-off gel mask preparations of porang tuber extract and to determine the physical evaluation and antioxidant test of peel-off gel mask preparations of porang tuber extract using the DPPH method. Experimental formulation method with 7% polyvinyl alcohol (PVA) base. The active ingredient used is porang tuber extract with a concentration of 0.5% (F1), 1% (F2), and 1.5% (F3). Evaluation of the preparations carried out were organoleptic test, homogeneity test, pH test, drying preparation test, spreadability test, hedonic test and stability test. Based on the results of the stability test, it was shown that the peel-off gel mask preparation of porang tuber ethanol extract at various concentrations met the requirements for each test parameter. The antioxidant test results showed that F1 had an IC50 value of 48.75 ppm, F2 had an IC50 value of 43.18 ppm, and F3 had an IC50 value of 11.15 ppm which means that the three formulas have very strong antioxidant activity.

Razif Pamungkas; Maria Valeria Roellyanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

As part of the system factor, reward (reward) is an important element to create high employee performance. Reward (reward) is one way used to motivate someone to do good and work achievements or performance.  This study aims to find out whether the provision of rewards to employees at Citilink companies affects the performance of Citilink employees at Yogyakarta International Airport and how much influence the provision of rewards has on employee performance at Citilink Yogyakarta International Airport. Quantitative research was employed in this study. Questionnaires are sent in order to collect data. All Citilink Indonesia Airlines personnel at Yogyakarta International Airport comprised the population under study, totaling 20, and 20 persons made up the sample because the population was under 100. Data analysis techniques use instrument tests, namely validity tests, and reliability tests, as well as hypothesis tests, namely Simple Linear Regression, T Test, and Determination coefficient test. A significant value for the partial effect of X on Y is 0.008 < 0.05 and with the results of the t table and t value calculated, then 2.955 > 2.10092, it can be concluded that there is an effect of giving rewards on the performance of Citilink Airlines employees at Yogyakarta International Airport. This study found a relationship between the provision of rewards and employee performance. The partial effect of Variable X on Variable Y (0.327 R Square) is 32.7%, with additional factors not included in this research influencing the other portions.

Misbakhul Munir

Jurnal Universal Technic (UNITECH) 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

PT Wahana Kasih Mulia is a PT engaged in the manufacture of baby equipment. In the production process, which uses a lot of machines and heavy equipment such as cutting machines, pressing machines, and sewing machines, there are potentials and hazards that can cause accidents to operators/employees. This research was conducted by measuring failure in every activity in PT. Wahana Kasih Mulia, measurements were made on every machine in the factory area. Data processing is done by calculating the failure rate, failure effect, incident rate, then determining the detection rate and calculating the RPN value to determine which priority should be taken using the Job Safety Analysis method. Research results There are work accidents at PT. Rides of Noble Love, Hands pierced by needles, Cuts by cutting machines, hands exposed Penulis 1./ Job Safety Analysis Sebagai Upaya Pengendalian Resiko Kecelakaan Kerja., Januari 2023 pp. 1-4 to electric presses, Eyes exposed to dacron dust, Fall of piles of finished materials, skin irritation from dacron dust, Breathing problems due to dirty dust. Proposed improvements that can be given are adding some personal protective equipment that is appropriate to the work and factory environment, operators must use safety glasses, face shields, mask earmuffs, safety gloves, safety shoes.

Arif Rahman; Yuniar Istiyani

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Airlines must always improve passenger services on the ground. One of its services is the determination of time or On Time Performance which is a benchmark for the trust of service users who are the choice to travel. There are obstacles that become obstacles in achieving On Time Performance, namely worsening uaca, inadequate airport facilities, traffic and others. This study aims to determine the performance of Ramp Handling in handling aircraft at Wings Air at PT. Merpati Angkasa Abadi at Sultan Muhammad Kaharuddin Airport Sumbawa and for 2.knowing the stipulation of aircraft departure time on Wings Air airline At PT. Merpati Angkasa Abadi at Sultan Muhammad Kaharuddin Airport Sumbawa. This research is qualitative with data obtained from observation, interviews, and documentation. The data analysis techniques used are data reduction, data presentation, and conclusions. This research will be conducted in July 2023 at PT. Merpati Angkasa Abadi at Sultan Muhammad Kaharuddin Airport Sumbawa. The result of this study is the performance of Ramp Handling in handling aircraft is to ensure all tools, needs and employees are ready to be positioned with their respective duties, and monitor the weather for the aircraft in order to land. In addition, the Ramp Handling Unit serves as a liaison between operational activities at the facility and operational activities at the terminal. To provide or ensure all activities on the aircraft and in the terminal run properly. The achievement of On Time Performance has been maximally optimized according to the time given by the company for 20 minutes the aircraft while on the ground, the Ramp unit makes excellent use of this time. The achievement of punctuality has been carried out optimally starting from before the plane landed. All jobs such as, helping cabin crew pick up garbage from the plane, communicating with pilots, and communicating with engineers to ensure the condition of the engine to raise passengers into the plane.

Irwan Moridu; Wahyudin Rahman; Adrian Polim; Fitri Devi Lestari Izaak; Arisanjaya Doloan

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

The goal of this PKM is to solve partner issues through digital sales applications (digital marketing) so that PPL products can reach a wide number of people. via a participatory approach, activities for farmers are being implemented by working together to develop answers via digital sales methods. Indonesia, like the rest of the world, is going through difficult circumstances. This is because the COVID-19 pandemic continues to spread, causing people's income to fall. As a result, one must be able to comprehend the numerous benefits and roles of using digital tools, motivating citizens and entrepreneurs to use digital tools in all activities. The advancement of digital marketing has an impact on the advancement of product advertising. The strategy employed to attain this goal is discussion combined with direct training at the Luwuk Farmers Association. By always following health rules, keeping your distance, and wearing a mask, this method is deemed in conformity with the goal of this service. It is intended that by participating in this activity, people would gain a better understanding of what it means to use digital marketing to boost corporate competitiveness. The majority of members feel optimistic about carrying out this activity.

Ibnu Halim Mustofa; Ibnu Halim Mustofa; Edy Winarno

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Face is one of the unique parts of the human body and can be used for identification purposes. Research on the application of facial recognition biometric technology has been carried out since 1960 and continues to be refined to this day. Humans can easily recognize an object or image, but not for a computer. This is the background behind the creation of a scientific discipline called Computer Vision. One deep learning algorithm that has been extensively researched and used for classifying various images is Convolutional Neural Network (CNN). The COVID-19 requires us to comply with health protocols, one of which is by wearing a mask when doing activities outside the home. The biometric presence system that is commonly used today can pose a risk of transmission because they have to touch the surface of an object that may have been contaminated from someone infected with the COVID-19 virus. Seeing the risks posed and the relevance to the times when people are accustomed to wearing masks, a study was conducted to create a masked face recognition system using the Convolutional Neural Network (CNN) method with VGG16 architecture. The dataset used was in the form of people's faces who were willing to be the object of research. This study produced highest accuracy rate of 85,71% with the application of various types of masks, namely surgical, cloth, and KF94 masks.

Nurulisma Saputri; Afta Nisa Mahetin

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2023 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

 Purslane plant is an herbal plant that is used as a medicine for skin infections. The author is interested in using the purslane plant as a peel-off mask to relieve acne nodules. The aim is to find out how to manufacture, sensory test results, public test results, and determine the effect of the purslane peel-off mask. This research was conducted with the methods of observation, experimentation, documentation, interviews, questionnaires, literature. The analysis used is descriptive qualitative analysis. The manufacture of purslane powder starts from the preparation of tools, materials, cleaning, drying, and refining. The manufacture of peel-off masks begins with the preparation of tools, materials, weighing, mixing, heating, and packaging. The feasibility of the product is tested based on color, aroma, texture, adhesion, product appearance. Product improvement is the addition of essence to the peel-off mask. In conclusion, according to the validator, the purslane plant powder is suitable for use in making peel-off masks and the results of the purslane peel-off mask facial treatment can relieve acne nodules. Suggestions for further researchers to change purslane plant powder into oil extract to maintain its content, BPOM test, and laboratory tests.

Anita Atma Negara

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

Sanctions are an important closing part in administrative law. In a sociological context, sanctions are a form of law enforcement effort. Law enforcement is a process to make legal wishes come true. The sanctions themselves can be in the form of criminal sanctions, civil sanctions, and also administrative sanctions. The purpose of this study is to find out the prosecution of people who do not use masks according to governor regulations and to find out the criminal status of people who are subject to administrative fines including criminal acts according to the article regarding the application of discipline to health protocols in the new era of life. This research method uses normative legal research methods. The results of the study show that the application of sanctions for violations of health protocols during the Covid-19 pandemic in Indonesia is regulated in various Mayoral or Governor Regulations of each region by imposing written warning sanctions, administrative sanctions, social sanctions and criminal sanctions on violators.

Luxyantri Oktamiraz; Gallis Nawang Ginusti

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Online check in is an online service check in for passengers by their personal smartphone that can be done anywhere within a maximum of 30 minutes before flight. In its implementation, passengers of Citilink Airlines at Bandung Husein Sastranegara International Airport still have several problems when using this service that leads to the implementation of online check in is not optimal. The purposes of this study are to examine: 1) The constraints experienced by passengers when traveling online check in, 2) Efforts to optimize implementation of online check in. This study uses a qualitative method with a descriptive approach. Data collection was carried out through observation techniques, interviews, literature studies, and documentation. To prove the validity of the research data, source and method triangulation tests were carried out. The results showed that the common problems experienced by Citilink Airlines passengers at Bandung Husein Sastranegara International Airport when using online  check in are unstable signal, error on website, fault input of booking code and the passenger's last name, as well as the passenger's lack of understanding and enthusiasm for the online check in itself. Based on these problems, the optimization efforts undertaken include the provision of wifi at airports, diversion from online check in to check in counter, as well as more active education from officers to passengers about online check in. 

Rahimudin; Widiya Afni Aprilia

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

The Lost and Found Unit is a work unit that has duties and responsibilities in handling passenger luggage. If there is a problem with the passenger's baggage, the passenger can immediately report it to the Lost and Found unit so that efforts are made to handle it. In serving the Lost and Found unit, it hopes to deal directly with passengers, so of course the service provided must be better. The purpose of this research is to find out the procedures for handling Delayed Baggge, damaged baggage by Lost and Found unit officers, factors causing problems and what efforts are made by Lost and Found unit officers in order to reduce the occurrence of cases. This study used a qualitative method with data collection in the form of observation, interviews and documentation, in which this study interviewed 5 informants from the Lost and Found unit officers. The results of this study indicate that Lost and Found unit officers have followed Standard Operational Procedures (SOP) and Job Desks in handling cases of Delayed Baggage and damaged baggage. Factors that cause problems include Human Error, Check In Counter, Airport Facilities, Make Up Area, Loading and Unloading processes, Misrouted, minimum Connection time and passenger baggage. Efforts made by Lost and Found unit officers in order to reduce the occurrence of cases by controlling every activity and reminding officers to be more careful, thorough and focused when doing work. Officers must prioritize Safety and Security and comply with the established SOP.

Ayu Wardani, Ayu Wardani; Surya Ade Pratama; Hasan Sazali

Jurnal Riset Rumpun Seni, Desain dan Media 2023 Pusat Riset dan Inovasi Nasional

Shin Tae Yong is a man from South Korea where he is the soccer coach for the Indonesian National Team. He became famous since becoming a coach because he won the match between Indonesia and Malaysia with a score of 4-1. Since then, he has been partnered with by many big brands to be used as an advertising model. Kopi Luwak advertisement is one of the brands that made Shin Tae-yong an advertising model. The purpose of this research is to analyze how Shin Tae-yong's masculinity is portrayed in Luwak coffee advertisements. The research method used in this study is the semiotic analysis method of Roland Barthes. According to Roland Barthes, there are three cores of semiotics, namely denotative, connotative and myth. The results of this study found that several advertisements, such as the scene of drinking coffee before playing football.