Publication Search

Bank Syariah Indonesia Renon Denpasar Branch Office as an institution engaged in the financial sector is certainly inseparable from marketing strategies as a support for its growth and development. The marketing strategy aims to support banks in achieving success and as a measure of banking performance. So  that a marketing mix is also needed to achieve banking goals and objectives so that it can increase the number of customers in the bank. The focus of the research 1. How is the marketing mix strategy of  mitraguna blessing financing products in increasing the number of customers at PT Bank Syariah Indonesia Renon Denpasar Branch Office? 2. What are the obstacles faced in implementing the marketing mix strategy for mitraguna  blessing financing products to increase the number of customers at PT Bank Syariah Indonesia Renon Denpasar Branch Office? Research Objectives 1. To find out the application of the marketing mix strategy of financing mitraguna blessing in increasing the number of customers at PT Bank Syariah Indonesia Renon Denpasar Branch Office. 2. To find out the obstacles faced in implementing the marketing mix strategy of financing products mitraguna blessing to increase the number of customers at PT Bank Syariah

The development of franchise businesses in the field of f&b is a form of human innovation and creativity as we live in modern times and this has led to high competition. This competition makes business actors implement marketing strategies with the aim of attracting consumers through purchasing decisions. This study aims to determine the effect of Marketing Mix and Service Quality on Purchase Decisions for Mixue beverage products in the Mojosari branch. This study used a quantitative method with a sample of 100 respondents using accidental sampling technique. The data collection method used online questionnaires and used data processing tools in the form of IBM SPSS 26. The results showed that marketing mix and service quality had a positive and significant effect on purchasing decisions at Mixue outlets Mojosari branch.

Minimarket development today has increased dramatically, the increase was driven by consumer behavior which makes shopping as a necessity to meet their daily survival. This study aims to analyze (1) the marketing mix, market competition and quality of service for the mini choice for shopping. (2) the dominant influence of the marketing mix as a mini-shopping options. This research is quantitative descriptive study using observational approach. Data collection techniques used include interviews, observation, study documentation, and questionnaires. The population in this study are all consumers minimarket (Alfamidi, Indomart and k-circle) in South Sulawesi. The sampling method used is proportional stratified purposive sampling. In analyzing the data in this study used multiple linear regression analysis technical. The results showed that the variables of the marketing mix, market competition and quality of service simultaneously strong and positive impact on the choice of minimarket in South Sulawesi. These results prove the first hypothesis testing. Partial test, it was found that the marketing mix variables dominating influence minimarket choice, it is asserted that the second hypothesis can be accepted. All independent variables (the marketing mix, market competition, and quality of service) has an influence on the mini choice of 42.6%, while the remaining 57.4% is explained by causes (variables) other than this study.      

The purpose of serving in the village with the mission of building a rural economy through the potential in the village is the fisheries sector, as well as to broaden business actors' insight into the application of the marketing mix. The potential in Kotapulu Village is in the fisheries sector. Nagaya fishing is one of the businesses as a means of community recreation. The development of inland fisheries in Central Sulawesi Province has quite large potential for freshwater and brackish water fisheries resources, which if managed optimally can provide a sizeable contribution to the region. Technical data collection is carried out through counseling, interviews and documentation that can answer existing problems. , and so on the data were analyzed descriptively qualitatively. From the results of this study, the Marketing Mix) or 7 P which consists of: Product, Price, Place, Promotion, Process, Physical Environment used in the Nagaya fishing recreational business is in accordance with the existing procedures, while for application in the field there are several obstacles that arise in terms of Promotion, so that the Marketing Mix is not going well.

     A large body of research on library marketing, published in open access journals and included in open access databases such as Google Scholar, needs to be evaluated. Bibliographic analysis becomes a parameter for evaluating research results to determine the relationship between science and technology, map a particular scientific field, and monitor the development of new knowledge in a particular scientific field. The purpose of this study is to map the evolution of library marketing research indexed in Google Scholar, analyze topics related to library marketing, and identify researchers who have worked on those topics. In this research, a qualitative method based on the theme analysis approach is adopted as a data analysis method. This study uses the Publish or Perish (PoP) application to collect research data obtained from studies indexed by the keyword "library marketing" in Google Scholar. This sample was determined by screening publications in the form of journal articles published between 2018 and 2023. Study data were analyzed using the VOSviewer application. The relationship between library marketing and strategy is illustrated by the keyword mapping results in the article titled "Library Marketing Mix Strategy for the Digital Age." It was also noted that a library marketing study was conducted by 20 researchers from 2019 to 2023.

Saat ini perkembangan komunikasi melalui internet semakin pesat. Hal ini yang menyebabkan bisnis online semakin diminati. “Distribution Store Bullshirt Kota Bima” sebagai salah satu online store yang memasarkan produk dan memiliki strategi untuk menarik minat beli konsumen sehingga dapat bertahan ditengah persaingan bisnis online yang sangat ketat. Penelitian ini menggunakan metode kualitatif, dengan mengumpulkan data melalui observasi, wawancara, dan dokumentasi. Narasumber dalam penelitian ini adalah Pemilik dan 4 orang konsumen "Distribution Store Bullshirt Kota Bima". Hasil Penelitian ini adalah sebagai strategi komunikasi pemasaran yang dimiliki oleh “Distribution Store Bullshirt Kota Bima” akan diuraikan melalui teori marketing mix 4p yang terdiri dari product, price, place, promotion. Melalui elemen promotion “Distribution Store Bullshirt Kota Bima” memanfaatkan media social Instagram dan Facebook untuk menguraikan teori marketing mix 4p tersebut dan dari kegiatan yang dilakukan mampu menarik minat konsumen.  

This research is motivated by the performance of BUMDES marketing during the 4.0 revolution, entering the era of modern development of digital information and communication technology, especially the internet, which seems to be a primary human need and is almost involved in daily activities. In today's all-digital situation, the right promotion strategy is needed to increase sales. The purpose of this study was to determine the effect of digital entrepreneurship, marketing mix and technology acceptance models on the marketing performance of BUMDES Nerang Jaya. The quantitative method used is a technique of collecting, processing, simplifying, presenting and analyzing data in order to provide an overview of an event through the distribution of questionnaires which are carried out and expressed in the form of numbers, so that they can be measured and calculated. The number of samples used were 95 respondents. This study uses the SmartPLS 3.0 program to process data.

Marketing mix adalah strategi pemasaran produk yang digunakan bisnis untuk bersaing dalam dunia bisnis yang kompetitif. Tujuan penelitian ini adalah meningkatkan pengetahuan dan keterampilan strategi pemasaran yang tepat sehingga dapat meningkatkan omset dan laba penjualan produk toreko. Untuk mencapai tujuan tersebut harus mengadopsi dan memperkuat kebijakan di empat bidang yang terkait dengan pengaruh strategi bauran pemasaran (Marketing Mix) terhadap efektivitas volume penjualan pada usaha toreko ini