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Marketing strategy is a very important thing for a company to do to develop and improve the quality of its products. This strategy can be carried out by any business, be it a large business, medium business, small business or micro business. In this research the author gave the title 'Analysis of Marketing Strategies Carried Out by Small Businesses'. The purpose of this research is to provide information to readers or entrepreneurs regarding the marketing strategies carried out by the Dgilangemil business. From the research, readers and entrepreneurs can take examples of what the Dgilangemil small business did in developing their business which they started from zero until their business began to be known by many people using the marketing strategy of SWOT Analysis and Marketing Mix. In this research the author used a qualitative descriptive research method. Qualitative research is a research process carried out by observing and investigating a phenomenon that occurs and producing descriptive data. In this research, the author conducted observations, interviews and documentation with the owner of this business, namely Dea Puspita, which was carried out on December 11 2023 at the production site in the city of Langkat.

This study aims to determine the effect of Marketing Mix on customer loyalty, Customer Shariah Relationship Marketing on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing on Customer Loyalty.The result of this research is that Marketing Mix has a significant effect on Customer Loyalty, Costomer Shariah Relationship Marketing has a significant effect on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing has a significant effect on Customer Loyalty.    

This study aims to determine the effect of Marketing Mix on customer loyalty, Customer Shariah Relationship Marketing on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing on Customer Loyalty.The result of this research is that Marketing Mix has a significant effect on Customer Loyalty, Costomer Shariah Relationship Marketing has a significant effect on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing has a significant effect on Customer Loyalty.    

Cenil or Cetil is a traditional food or snack made from a mixture of starch and granulated sugar, colored, shaped into small balls, eaten with grated coconut. Cenil is a traditional Javanese snack, especially in the East Java area. Cenil mbok mini was founded in 1967 and is still active until now in 2023, so for around 56 years cenil mbok mini has become one of the culinary mainstays of Mojowiryo village, Kemlagi subdistrict, Mojokerto regency. Cenil is neatly packaged and increasingly modern in terms of packaging and manufacturing methods. This Community Service aims to introduce traditional food to the community, as well as to preserve traditional food so that it does not become extinct. The method used in this training is Preparation Step, Implementation Step, and Evaluation Step. As a result of this dedication, traditional snacks have labels to be marketed. Marketing strategies can help improve MSMEs.

PT Pos Indonesia is a State-Owned Enterprise (BUMN) which operates in the delivery services sector. One of the services businesses offer is sending letters and packages. Companies with this delivery service will really need a marketing strategy to attract customers who operate in the business world which aims to satisfy consumers and increase sales volume. The data collection method in preparing the Final Assignment is the method of observation, interviews and documentation studies with the analysis method in the form of qualitative analysis, namely a data analysis method without using statistical analysis. The first thing to do in a marketing strategy is to look at market needs first. Then determine the market segment to be targeted, namely the business market segment. By determining the business market segment, determining the target market determines the strategy for selecting the company. By choosing a target that suits the business market segment, the market position will automatically become the label for the business product itself in society. The marketing mix in a marketing strategy will automatically follow the flow of segmentation, targeting and positioning, this is because the product, place, price and promotion are determined according to the business market segment.

This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers of Butong Tea & Tobasari Tea who were randomly selected. The data collected will be analyzed using the narrative analysis method to identify the influence of each 4P Marketing Mix component on consumer decisions. The hope is that this research can provide more in-depth knowledge about the factors that influence consumer decisions in choosing Butong Tea & Tobasari Tea. Moreover, the main aim of this research is also expected to provide broader understanding for PTPN IV in optimizing their marketing strategy to increase product interest so that it influences consumer decisions. The conclusions from this research can contribute to knowledge and understanding of the influence of the 4P Marketing Mix on consumer decisions in the context of Butong Tea & Tobasari Tea retail products. Companies need to consider the principles of justice, business ethics, managerial skills, social responsibility, and halal transactions in marketing strategies and consumer decisions. This research can also provide practical input for PTPN IV and the tea industry in general in developing effective marketing strategies to increase sales and consumer satisfaction.

This study aims to determine the effect of the marketing mix on consumer buying interest. This study uses a qualitative descriptive approach, which describes the problem studied accurately regarding the facts and causes of the observed phenomena. Data collection techniques used are literature studies, documentation methods, internet searching related to the marketing mix and purchase intention. The results of this study obtained that there was an influence of product, price, place, and promotion on consumer buying interest.

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influence young audiences' purchase intention. This research uses a qualitative approach with a literature study method, and focuses on the influence of influencer marketing and traditional marketing strategies on young consumers' purchase intention. Influencer marketing is an important strategy for market segmentation, building trust, and faster turnaround time. With a large social media following, digital influencers can significantly influence consumers' purchase intention. Authenticity and personal engagement are key aspects of influencer marketing. Combining traditional and influencer marketing can create a responsive strategy for young audiences. Influencer marketing and traditional marketing significantly impact consumer interest and advertising effectiveness. The marketing mix increases trust and confidence, which leads to increased purchase decisions. Understanding the influence of influencers can help companies develop effective strategies, allocate resources wisely and increase profits.

Peneliti ini bertujuan untuk menganalisis strategi pemasaran yang digunakan dalam memasarkan produk tabungan mabrur junior pada Bank Syariah Indonesia KCP Aek Kanopan. Produk tabungan ini ditujukan untuk anak- anak  dengan prinsip prinsip syariah yang diintegrasikan. Metode penelitian ini menggunakan penelitian lapangan yang bersifat deskriptif kualitatif. Adapun sumber data yang penelitian ini diperoleh dari sumber data primer dan skunder, dengan teknik studi pustaka, wawancara dan dokumentasi yang bertujuan untuk mendeskripsikan strategi pemsaran produk tabungan mabrur junior yang dilakukan Bank Syariah Indonesia KCP Aek Kanopan. Adapun strategi pemasaran yang diterapkan Bank Syariah Indonesia KCP Aek Kanopan yaitu dengan menerapkan empat unsur yang terdapat pada bauran pemasaran atau biasa disebut dengan marketing mix yakni strategi produk (product), strategi harga (price), strategi tempat (place), strategi promosi (promotion).

The aim of this service is to provide guidance to the community in Pallangga Village, Pallangga District, to increase their understanding of the economic value of Micro, Small and Medium Enterprises (MSMEs), especially in the context of the traditional food "gogos". Even though they are already familiar with the use of the internet as a tool to introduce their products, this activity also explains the concept of the 4P marketing strategy (Product, Price, Place, Promotion). Special emphasis is placed on understanding that careful implementation of appropriate marketing strategies will empower people to evaluate their performance by comparing it with pre-established marketing targets. To achieve this, concrete steps in strategic marketing are prepared for each stage designed. This effort includes examples of marketing strategies for various businesses, which include SWOT analysis, such as understanding the market, formulating marketing objectives, setting the marketing mix, increasing brand awareness, and targeting mobile device users.

This study aims to investigate the intricate relationship among marketing public relations, digital marketing, marketing mix, customer service, and customer loyalty within the contemporary business landscape. Employing a qualitative research design, the study utilizes purposive sampling to gather data from a diverse range of industry experts, marketers, and consumers. Data analysis involves thematic analysis to unveil patterns, themes, and insights from the collected data. The findings shed light on the nuanced interactions among marketing public relations, digital marketing strategies, elements of the marketing mix, quality customer service provision, and its impact on fostering customer loyalty. This research contributes to a deeper understanding of the dynamic marketing ecosystem, offering valuable insights for businesses aiming to enhance customer engagement and loyalty in the digital age.    

This study aims to determine the effect of the marketing mix on consumer decisions at kesu t-shirt distribution in North Toraja. The research data was obtained by using a questionnaire, documentation and direct observation on the kesu t-shirt distribution. The research method used in this research is quantitative research with a total sample of 57 people. The data analysis technique used in this study was multiple linear regression with statistical calculation tools using SPSS version 26. The results of this study obtained the equation Y = 4.172 + 0.105X1 + 0.222X2 + 0.215X3 + 0.095X4. Products influence consumer decisions. Prices affect consumer decisions. Promotion influences consumer decisions. Place influences consumer decisions. Products, prices, promotions, places influence consumer decisions at kesu t-shirt distributions. The determination result (R2) of 0.822 or 82.2% means that the dependent variable namely consumer decision (Y) can be explained by the independent variables product (X1), price (X2), promotion (X3), place (X4). While the remaining 17.8% is explained by other variables outside the variables used.    

Marketing management strategy is a process that allows an organization or company to explore large market opportunities, increase sales, and achieve the desired level of profit. The importance of marketing management strategy also lies in its role as a vital tool in securing the company's position in business competition. The main goal of marketing is to carry out transactions, provide services, fulfill needs, and accommodate customer desires to ensure their satisfaction. The marketing function primarily involves product development. If there is a decline in the acceptance of products in circulation, additional steps in product development are needed to suit the dynamics of business development. In the context of the problems faced, the author focuses on two main problems: 1) how marketing management strategies can increase sales at the Sate Madura Cak Budi stall on Jalan Imam Bonjol and Cak Umar on Jalan Soekarno Hatta, 2) what factors support or hampering marketing management strategies in increasing sales at the two stalls. This research adopts qualitative research methods using observation, interviews and documentation as data collection techniques. The main objective is to provide a detailed and structured explanation about the implementation of sharia marketing management strategies to increase sales at the Sate Madura stalls Cak Budi and Cak Umar. These two stalls apply a sharia marketing approach using the 4P marketing mix concept (product, price, promotion, place). The main supporting factors for this strategy are strategic locations that are easily accessible to consumers and communication strategies aimed at attracting customers from outside the Metro City area. However, the main obstacle for the Sate Cak Budi and Cak Umar stalls is the fairly tight competitive situation in the Metro City area.  

The background of this research aims to determine and analyze the influence of the marketing mix, which includes promotional variables, halal labels and product variants on purchasing decisions for a product through brand image in the Medan Muslim community. The research approach taken was to use a quantitative-descriptive approach using the path analysis method. Path analysis is an extension of the use of regression analysis which aims to estimate the direct or indirect influence of the variables hypothesized in the research. Based on the test results, it can be concluded that promotions, halal labels and product variants have a significant effect on product brand image. It was also found that there was a significant influence between promotions, product variants and brand image on purchasing decisions, while the halal label did not have a significant influence on purchasing decisions for Natur products in the Muslim community of Medan. It is hoped that Natur can maintain and improve the promotional strategies carried out by holding various activities to portray a positive brand attitude towards consumers, because this greatly influences purchasing decisions.

The marketing mix strategy in business scope combines eight marketing mix elements, which include product, price, place and promotion, people, processes, physical evidence, public opinion to achieve business goals. So the aim of this research is to face global markets and technological changes, this research provides important insights into effective marketing tactics, the challenges faced by companies as well as optimizing marketing mix strategies in this era to achieve competitive advantage

A company's success or failure is determined by the strategy, theory and marketing management applied. This research was conducted to find out what marketing strategies for easy mudharabah savings products are used by Bank Syariah Indonesia KCP Medan Juanda to increase the number of customers. This research uses descriptive qualitative analysis methods, using primary data, namely the researcher took data directly by interviewing the Marketing Funding BSI KCP Medan Juanda and secondary data secondary data obtained from documents, scientific journals, books and literature related to the research problem. The results obtained were that BSI carried out a marketing strategy, one of which was by implementing the 4p marketing mix, namely (product, price, promotion, place). BSI must be able to estimate strategic locations, collaborate with other agencies, expand market share, improve quality and innovate.    

The aim of the research to be achieved is to analyze marketing Bauranes in PO. Metro Permai Bus Makale Utara District in increasing the number of passengers based on the marketing mix (7P marketing mix). The research method used is descriptive using a qualitative approach to provide an overview of the problem under study. The data analysis technique used is the marketing mix marketing strategy. Then the results obtained by applying the marketing mix mix are obtained that PO. Metro Permai Buses increase consumer interest by providing a variety of products according to customer needs and affordable prices for each type of bus, as for the location of the PO. The Metro Permai bus located in the city center is the right strategy that makes it easier for consumers when they want to buy tickets, making it easier to make payments via transfer so that consumers who are unable to pay can pay via transfer.   Keywords: Marketing Mix, 7p, And PO. Permai Metro Buses

The purpose of this study was to find out the strategy for the Kinako Fabric in Tana Toraja district. The type of research used in this research is descriptive qualitative, namely managing information data from observation based on the facts that exist in the Kinako Fabric Shop. The types of data used are primary data and secondary data. The stategy used at the Kinako Cloth Shop is the marketing mix 4P (Product), (Price), (Promotion), (Place). Product strategy in the from of adding cloth products, Pricing strategy by providing price discounts, Promotion strategy though social media facebook and whatsapp as well as direct promotion by word of mouth, the price is quite strategic and very easy to reach potential customers. This strategy is carried out to add customers and to increase sales results.  

Digital financial services provided by fintech companies operate or make use of digital technologies. One of the banks that has offered digital fintech-based services are Bank Muamalat KCP Medan Baru. These services include virtual account services, cash management systems, online banking, m-banking (M-DIN), and ATMs. the necessity of putting into practice marketing tactics that increase client happiness and faith in these services. The purpose of this study is to identify the Bank Muamalat KCP Medan Baru's digital fintech-based marketing strategy for customer service. At Bank Muamalat KCP Medan Baru, this kind of research is considered field research. This study is descriptive qualitative in nature. Interviews and documentation were used to obtain data. The key data sources used were interviews with Bank Muamalat sub-branch managers, customer care representatives, and consumers KCP Medan Baru, whereas secondary sources are drawn from written works or other types of documentation to supplement primary data. According to the research, it is known that Bank Muamalat KCP Medan Baru has applied a number of shari'ah marketing indicators, including a number of marketing mix components. Promotion has dominated marketing tactics throughout the Bank's existence. Brands, services, and procedures produce marketing value. Additionally, Bank Muamalat KCP Medan Baru is inextricably linked to the three key tenets of shari'ah marketing—piety, moderation, and virtue. The Principle of Piety is the one that is used the most frequently. Additionally, Bank Muamalat KCP Medan Baru should assess or enhance its marketing tactics for digital fintech services continuous attempts to increase usage of the system due to the fact that some clients are still unaware of Muamalat's digital fintech offerings, particularly its virtual accounts, cash management systems, and online banking.

PT Wijaya Karya Industri Manufaktur is a company engaged in the automotive industry in Indonesia. The products created by PT WIMA are Gesits G1 and Gesits Raya electric motorcycles. The company must have an effective and efficient strategy to offer and sell Gesits electric motorbikes in Indonesia. The purpose of this MAGANG REPORT is to find out the implementation of marketing strategies implemented by PT WIMA. This internship final project research uses a qualitative method, namely by interviewing and collecting data from several parties involved in PT.WIMA's marketing. From the results that have been obtained, PT.WIMA must carry out a 4P marketing strategy such as conducting more widespread promotions, expanding the dealer network and authorized workshops, PT.WIMA must carry out a price slashing strategy, PT.WIMA must improve service to consumers.