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The rise of digital media, particularly social media like Instagram, has transformed how beauty products are marketed and consumed. This research aims to investigate the influence of beauty tutorial video content on Instagram on the purchasing interest of cosmetic products among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. A quantitative methodology was employed, involving a sample of 31 respondents who completed a structured questionnaire. The findings revealed a significant positive correlation between the video content and purchase interest, indicating that engaging tutorial content effectively drives students' interest in buying cosmetic products. This study contributes to understanding the impact of social media marketing on consumer behavior in the beauty industry and suggests that brands leverage such platforms to enhance consumer engagement and sales. The implication of this research is to assess the extent to which beauty tutorial content on Instagram influences the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. Therefore, it aims to provide insight into how significantly beauty tutorial content on Instagram affects the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang.

This study aims to understand the social constructs that affect the use of makeup in Open University students. The factors discussed include the influence of social media, social factors, culture, and their impact on confidence in meeting existing beauty standards. Using a qualitative descriptive approach, this study explores social norms that contribute to the perception of beauty and the practice of using makeup. The results of the study are expected to provide a deeper understanding of the perception of beauty among female students.

The fast-paced growth of digital technology and online communication has transformed how people connect, share information, and build communities. Among the many social media platforms, TikTok stands out for its ability to create dynamic and interactive engagement through short-form videos and live streaming features. This study explores how the retail brand OH! SOME uses communication strategies on TikTok to foster meaningful interaction with its audience. Drawing on Chriss Fill’s (1995) three-stage communication framework—Pull, Push, and Profile Strategies—the research examines how these approaches are implemented across OH! SOME’s beauty, makeup, and skincare accounts. A qualitative descriptive method was employed, combining in-depth interviews, direct observation, and documentation with three key participant roles: the operator, live streaming assistants, and hosts. The findings reveal that OH! SOME’s communication success on TikTok relies on its ability to integrate creative content with real-time interaction. The Pull Strategy attracts audiences through engaging visuals and relatable messages; the Push Strategy emphasizes teamwork and consistent interaction during live sessions; and the Profile Strategy strengthens brand image and trust among followers. Overall, the study highlights how classical communication theories can be adapted to the dynamics of digital marketing. It provides both conceptual and practical insights for brands seeking to build audience relationships in the era of social commerce. The results also underline TikTok’s potential not merely as a sales tool but as a space for creating community, authenticity, and emotional connection with consumers.

This research focuses on designing and simulating a makeup robot control system with a Human-Robot Interaction (HRI) approach. The main goal is to develop a robot that is not only efficient in applying makeup, but also able to interact directly with users. The design of this robot is designed with attention to anthropomorphism and non-verbal interaction, in order to improve user comfort and experience during the use process. This control system leverages cutting-edge sensor technology, such as facial recognition and expression analysis, to detect user emotions and adjust the robot's response in real-time. The simulation process is carried out using the Robot Operating System (ROS) to develop an algorithm that supports task coordination between robots and humans as well as interactive feedback. The results of the simulation show that the robot is able to recognize the user's emotions and adjust their actions, thus creating a more intuitive and responsive interaction experience. This research has made a significant contribution to the development of robotics technology in the field of beauty, thereby improving the user experience in personal care. The findings also pave the way for further research into more complex human-robot interactions that are responsive to individual needs.

The purpose of the study is to describe Art Performances in a Series of Wedding Parties in Pondok Tinggi District, Sungai TFull City, Jambi Province. The type of research used is qualitative research with the method used is descriptive analysis. The object of this study is Art in a series of wedding parties, namely art activities in the form of joyful performances of Rentak Kudo. The research instruments or tools are the researchers themselves and are assisted by supporting instruments such as smartphone cameras, voice recorders and flash disks. The data collection techniques used are literature studies, direct observation, interviews, and documentation. The steps taken by the researcher in analyzing the data are data reduction, data display, and drawing conclusions. The results of the study show that the Art Performance at the Wedding Party is described in accordance with the conceptual framework which includes: 1) The relationship between the community of Sungai TFull City and the art performance at the wedding. 2) The relationship between the meaning of art performances based on textual, which consists of movement, expression, floor patterns, dancers, costumes, music, makeup, and performance venues with contextual, namely consisting of wedding parties, wedding processions and social values

This study aims to describe and analyze the Choreography of the Galuak Plate Dance at the Pinang Sinawa Kenagarian Taratak Art Studio, Sutera District, South Pesisir Regency. This type of research is qualitative research using a descriptive method. The research instrument is the researcher himself and is assisted by supporting instruments such as stationery and mobile phones. Data were collected through literature studies, observations, interviews and documentation. The steps of analyzing data are collecting data, describing data and inferring data. The results of the study show that the galuak plate dance has 3 parts, namely the beginning as the opening of the dance, the middle part, and the final part as the climax. In this galuak plate dance, there are elements of dance composition consisting of; movement, floor design, group composition, top design, dancers, music design, costumes and makeup and props. The movements worked on by the choreographer describe the daily life of the Kenagarian Taratatak community. This dance work also looks very interesting with various floor patterns and group compositions so that the audience does not get bored in watching the performance and the various dancers who master soft movements and strong movements. The costumes used in the plate dance are simple costumes. This galuak plate dance raises the theme of the community's gratitude for the harvest. The music that accompanies the dancers' movements uses a tempo that is initially slow and rises to the end with a singing song. The properties used in the galuak plate dance are plates and shells. 

The title of this research is "Presentation Form of Pelalawan Kingdom Dance at the Bina Tasik Studio, Pelalawan Regency, Riau Province". This study aims to determine the form of presentation of Pelalawan Kingdom dance at the Bina Tasik Studio, Pelalawan Regency, Riau Province. Pada penelitian ini peneliti menggunakan metode kualitatif deskriptif. In this study, the researcher used a descriptive qualitative method. The data collection techniques used were observation, interviews and documentation. The results of this study indicate that the Pelalawan Kingdom dance uses dance movements with 5 basic dance movements, namely the salute movement, the Pangean silat movement, the rowing movement, the circular movement, and the last is the final movement. The musical instruments used to accompany the Pelalawan Kingdom dance are the long drum, kompang, gong, calempong, drum, violin, accordion and darmuka. The title of this dance is taken from a historical story about the Pelalawan Kingdom. The theme of the dance is about the feud or war between the Portuguese and the Malacca Kingdom which resulted in the Malacca Kingdom being destroyed and a new kingdom being born, namely the Pelalawan Kingdom. The type of dance is classified as a new creative dance type. The presentation mode is symbolic representational dance. The number of dancers is 11 dancers, of which 5 are male dancers and 6 are female dancers. The women's dance costume uses the kebaya tabuh shirt and the men's costume uses the Malay cekak musang shirt. The makeup of the female dancers uses beautiful makeup while the makeup of the male dancers only uses powder and eyebrows. Lighting but because this dance is danced during the day and the stage is outside the field, no light is needed. Dance properties are the door and wall of Pekan Tua, the door and wall of Pelalawan, keris and shawl. The audience was attended by school residents and invited guests.

The #BeautyDiQuity campaign is a campaign created by a local makeup and skincare brand with the aim of empowering women to feel beautiful and charming, regardless of any conditions, by featuring models with disabilities as Luxcrime ambassadors. In addition to collaborating with models with disabilities, Luxcrime also sells bundled product packages at a special price, with ten percent of the sales from these packages being donated to the disabled community in Yogyakarta. The purpose of this research is to measure the public relations campaign #BeautyDiQuity, assess Luxcrime's brand awareness, and evaluate the extent of the impact of the public relations campaign on Luxcrime's brand awareness. The study utilizes public relations campaign theory (awareness, attitude and opinion, and behavior) and brand awareness theory (unaware of brand, brand recognition, brand recall, top of mind). The research method employed is quantitative with a survey research approach. Data collection involves administering questionnaires to 66 respondents. The results of the study indicate a moderate influence of the #BeautyDiQuity campaign on Luxcrime's brand awareness, with a value of 0.522 or 52.2%. This suggests that 52.2% of Brand Awareness is influenced by the Public Relations campaign, while the remainder is influenced by other factors.

The purpose of this study is to examine the performance of Sarumpon Malay dance at the Sarumpon Serai Sanggar in Padang city. The type of qualitative research is the descriptive method of analysis. The research tool is an independent researcher, assisted by supporting devices such as cameras, notebooks, and mobile phones. Data were collected through literature studies, observations, interviews and literature. The function of data analysis includes interpretation, interpretation, and conclusion drawing. The results of the study show that the Sarumpun Malay Dance Choreography carried out by choreographer Randi Rivandika is a new dance creation that is worked on with a choreographic approach. The choreography of the Sarumpun Malay Dance can be seen from the choreography process and the form of choreography. The choreography process includes exploration, improvisation, and composition. The atmosphere that appears in the Sarumpun Malay Dance is joyful. The choreography of this dance is as follows: (1) The movements of female dancers consist of Awal Masuk motion, Putar kanan motion, Pose motion, Ayun Berputar motion, Bukak Selendang motion, Melenggang Selendang motion, Putar Step motion, Malenggang Berpandang motion, Berpandang motion, Step Berbalas motion, Petik Kanan Kiri motion, Ayun Salendang motion, Lenggang Pola S motion, Pose Duduk motion, Maambiak Salendang motion, Lenggang Putar Berbalas motion, Lenggang Bergoyang motion, Selendang Bergoyang motion, Putar Bahu motion, Pose Terakhir motion. The movements of the male dancer consist of Awal motion, Menyambut motion, Tangan Maayun motion, Manusuak Silang motion, Malenggang Step motion, Lenggang Berpandang motion, Langkah Silang motion, Lenggang Pola S motion, Step Berpasangan motion, Lenggang Sauk motion, Lenggang Patiak motion, Step Lingkaran motion, Putar Bahu motion, Pose Akhir motion,(2) Vertical, horizontal and diagonal Floor Patterns. (3) using the composition of large groups. (4) The musical instruments used are tambua, accordion, talempong, bansi, and bass. (5) The property used is a scarf. (6) The costume used is a Malay costume creation and the makeup used for the female dancer is beautiful makeup.

Creativity is the ability to generate new and innovative ideas that are valuable and useful in a particular context. In higher education, creativity is very important because it encourages students to think critically, solve problems effectively, and innovate in their fields of study. This study aims to test the effectiveness of using e-modules based on metacreative strategies in improving students' creativity in the Makeup and Beauty Research course at Padang State University. This type of research uses a quantitative approach with a quasi-experimental method and a pretest-posttest control group design. The population of this study was students of the Makeup and Beauty study program class of 2021 with a sample size of 53 people. Data analysis techniques in this research consist of descriptive statistics, creativity assessment scale, n-gain score test, prerequisite analysis test, and hypothesis testing (Independent sample t-test). The results showed that there was a significant increase in the level of student creativity in the experimental group and the control group. The average pretest score in the control group was 56.72 and the posttest was 64.07 with an N-gain of 0.17 (low category). Meanwhile, the experimental group had an average pretest score of 60.00 and a posttest of 78.77 with an N-gain of 0.46 (moderate category). The results of the hypothesis test using the independent sample t-test showed a sig.(2-tailed) value of 0.000 <0.05, so there was a significant difference between the experimental group using e-modules based on meta-creative strategies and the control group using conventional learning methods. This shows that the use of e-modules based on meta-creative strategies is effective in improving student creativity.

This journal examines the presentation form of Babuai Duduak dance in Laban Salido Village, IV Jurai District, Pesisir Selatan Regency, West Sumatra. This research uses a qualitative method that is descriptive analysis. The theory used is the theory of form proposed by Sal Murgiyanto. The results of the study show that Babuai Duduak dance has three basic elements, namely the performers, the audience and the content conveyed. The presentation form of Babuai Duduak dance has dance elements, namely dancers, movements, music, makeup, costumes, property, floor patterns and performance venues.    

This research is motivated by the use of artificial dyes that can cause toxicity and carcinogenesis to the skin, so that research was conducted to create natural dyes that are renewable, easily degraded, and environmentally friendly, one of which is natural dyes from strawberries. This study aims to analyze the results of the application of strawberries as natural dyes in character makeup with torn wounds in terms of color, adhesion, similarity and texture. This type of research is a quantitative pre-experimental research method. The object of this research is strawberries. The data analysis technique is descriptive analysis seen from color, adhesion, similarity, and texture. The results of the study are in terms of color, strawberries can be used as natural blood dyes in character makeup with torn wound effects because they have a thick color, namely blackish red, as evidenced by an average score of 3 with a blackish red color category. In terms of adhesion, strawberries can be used as natural blood dyes in character makeup with torn wound effects because they have sufficient adhesion, as evidenced by an average score of 3.14 with a fairly adhesive category. In terms of similarity, strawberries can be used as a natural blood dye in character makeup with torn wound effects because they are considered quite similar to real blood, as evidenced by an average score of 3.14 with a fairly similar category. In terms of texture, strawberries in the results of character makeup with torn wound effects can be used as a natural blood dye in character makeup with torn wound effects, as evidenced by an average score of 3 with a category of less smooth. It is recommended that students develop further research on strawberries as a natural dye to be used as a blood effect in character makeup with torn wounds.

The Melaju With Quality dance is a dance that represents the PGRI Palembang University which has the motto "Melaju With Quality". Melaju With Quality Dance is a new dance creation created by Mrs. Rully Rochayati in 2017. Makeup is important in dance because it emphasizes the perfect parts of the face using the wahah corrective technique, this makes the dancer look more beautiful. The clothes worn by dancers in the Melaju With Mutu dance are blue and red shirts and trousers. This writing uses qualitative methods. The data collection process in this paper uses observation, interviews, documentation, literature study methods.

This research aims to find out and describe the dance forms of middle children in the Tuah Merindu art studio, PulauBeringin District, South OKU Regency. The method used in this research is a qualitative descriptive method discussing the dance forms of middle children. This research uses primary data sources and secondary data sources. The data collection techniques used are observation techniques, interview techniques and documentation techniques. The results of this research, the middle child dance was created in 2019 which has the meaning "nak iduptareknyawe" where middle children are required to be tougher and tougher in living life. Over time, this dance is carried out with the aim of preserving and maintaining regional traditional dances that have been passed down from generation to generation so that they are known to the outside community and are not lost over time. The forms in the middle child's dance at the Tuah Merindu art studio, PulauBeringin District, South OKU Regency have elements, namely 1). Theme, 2). Motion, 3). Dancer, 4), Property, 5). Music, 6). Makeup 7). Clothing, 8). Floor Patterns, 9). Expression/Pattern, 10). Storyline, 11). Dramatic Plot, 12). Settings, 13). Stage, 14). Lighting.

This research aims to find out and describe the dance forms of middle children in the Tuah Merindu art studio, PulauBeringin District, South OKU Regency. The method used in this research is a qualitative descriptive method discussing the dance forms of middle children. This research uses primary data sources and secondary data sources. The data collection techniques used are observation techniques, interview techniques and documentation techniques. The results of this research, the middle child dance was created in 2019 which has the meaning "nak iduptareknyawe" where middle children are required to be tougher and tougher in living life. Over time, this dance is carried out with the aim of preserving and maintaining regional traditional dances that have been passed down from generation to generation so that they are known to the outside community and are not lost over time. The forms in the middle child's dance at the Tuah Merindu art studio, PulauBeringin District, South OKU Regency have elements, namely 1). Theme, 2). Motion, 3). Dancer, 4), Property, 5). Music, 6). Makeup 7). Clothing, 8). Floor Patterns, 9). Expression/Pattern, 10). Storyline, 11). Dramatic Plot, 12). Settings, 13). Stage, 14). Lighting.  

This research creates a technique of making paper bones in 3-dimension makeup character using materials that easy to find and affordable price. The methods used are literature, experiment, documentation, interview, questionnaire, and public test. Based on the results of feasibility tests of paper bone’s technique assessed by 6 validators on indicators of application effectiveness declared feasible, time efficiency indicators declared feasible, cost indicators declared very feasible, indicators of ease of discovery of materials declared very feasible. Based on the results of the feasibility test, the appearance of the effects of torn wounds using bones from paper assessed by 6 validators on indicators of wound composition was declared feasible, indicators of color combinations were declared feasible, indicators of similarity to the original wound were declared feasible, and indicators of detail were declared feasible. The results of the public test were conducted by 81 respondents. 96.3% said the wound effect similar to the original one. 100% said this technique affordable. 97.5% said this technique can be an alternative for 3-dimension makeup character cosmetic. 98.8% said this technique is easy to use by beginners. 100% said the ingredients are easy to find. 100% said paper bone can support zombie’s character appearance. 97.5% said interest with this technique. 98.8% said they like this technique. So can be concluded, this technique is worth to apply in 3-dimensional makeup character.

This study aims to describe and analyze the Choreography of Maikek Kain Dance at Langkisau Studio in Kenagarian Painan Timur, District IV Jurai, South Pesisir Regency. This type of research is qualitative research using a descriptive method. The research instrument is the researcher himself and is assisted by supporting instruments such as tulsi tools and mobile phones. The data of this study uses primary data and secondary data. Data was collected through literature studies, observations, interviews and documentation. The steps of analyzing data are collecting data, describing the data and inferring the data. The results of the study show that the Maikek Kain Dance has 3 parts, including the beginning as the opening of the dance, the middle part, and the final part as the climax. In this Maikek Kain dance, there are elements of dance composition consisting of; movement, floor design, group composition, top design, dancers, music design, costumes and makeup and props. The movements that the choreographer worked on were taken from the recreated cloth dance. This dance work also looks very interesting with various floor patterns and group compositions so that the audience does not get bored in watching the performance and the dancers who master strong movements and movements. The costume used in the Maikek Kain dance is a simple costume. This Maikek Kain dance raises the theme of Minangkabau women and is taken from the cloth dance and created by music that accompanies the dancers' movements using a fast tempo to the end of the dance with singing drums. The property used in the Maikek Kain dance is the clay cloth.

This study aims to reveal, describe, and analyze the development of Sumbun Dance in East Tanjung Jabung Regency, Jambi Province. This type of research is qualitative research using a descriptive method. The research instrument is the researcher himself assisted by supporting instruments in the form of stationery and cameras. Data were collected through literature studies, observations, interviews and documentation. The steps of analyzing data are data collection, data reduction, data modeling, and drawing conclusions. The results of this study show that the development of Sumbun Dance can be seen in terms of quality and quantity. In terms of the quality of the development of Sumbun dance, it is seen from the movement, floor patterns, dancers, music, makeup and clothing, time and place of performance. Meanwhile, in terms of quantity, it can be seen from the addition of actors, increasing performances, expanding the performance area. The development in terms of movement of the Sumbun dance which before it was developed there were 8 types of movements and in the creation of Sumbun dance there were 11 types of movements. The musical instruments used in the Sumbun dance that were previously developed were kulintang, gong, drum, and accordion and in the Sumbun dance that had been developed kulintang, gong, drum, accordion, violin, gambus, drums, keyboard, bass, and guitar. The floor pattern is carried out by variating what was initially 8 types of floor patterns now to 10 types of floor patterns and in the form of variations.  The costumes that used to be danced using Malay traditional clothes from Tanjung Jabung Timur were equipped with batik-patterned cloth songkets as well as golden iron head accessories and necklaces and men's accessories only used headbands. Now the costumes used in the creation mung dance have been packaged and created in a new form like costumes for performance events. Meanwhile, in terms of quantity, the number of Sumbun dancers who have been dancing for a long time amounted to 6.

This study aims to describe and reveal the Review of Tabuik Dance Choreography at Mustika Minang Art Studio in Pariaman City. This type of research is qualitative with descriptive methods. This research instrument is the researcher himself and is assisted by supporting instruments stationery, cameras and gadgets / smartphones. Data were collected through literature study, observation, interviews and documentation. The steps of analyzing data are collecting data, describing the data and inferring the data. The results showed that this Tabuik dance has 3 parts, namely the beginning as the opening of the dance, the middle, and the end as the climax. In this Tabuik dance there are elements of dance composition consisting of; motion, floor design, group composition, top design, dancers, music design, costumes and makeup as well as props. The movements worked on by the choreographer were taken from the traditional procession carried out at the time of making Tabuik itself. This dance work also looks very interesting with floor patterns and diverse group compositions so that the audience does not get bored in watching the performance and dancers who master strong movements and movements. The costumes used in the Tabuik dance are simple costumes. This Tabuik dance raised the theme of the Hoyak Tabuik procession in Pariaman City.The music that accompanies the dancer's movements uses a fast tempo to the end of the dance with dang singing. The property used in Tabuik dance is the miniature Tabuik itself.

This research is motivated by the differences in the shape and size of each person's eyebrows, therefore to get ideal and symmetrical eyebrows, this can be done by correcting the shape of the eyebrows, including using solid foundation and liquid foundation. This study aims to analyze the results of applying solid foundation to correct eyebrow shape in Minang bridal make-up, analyze the results of applying liquid foundation to correct eyebrow shape in Minang bridal make-up, and analyze the comparison of the results of eyebrow shape correction in Minang bridal make-up. makeup using solid foundation with liquid foundation. This type of research is quantitative. The object of this research is solid foundations and liquid foundations. The research data analysis technique is a descriptive analysis test, namely an organoleptic test that looks at the level of similarity of eyebrow shape, the level of disguise of the eyebrow shape, and the level of smooth application of cosmetics as well as prerequisite tests and hypothesis tests. The research results obtained are that for the application of pressed foundation to correct the shape of the eyebrows in Minang bridal make-up, the indicator for the level of ideal eyebrow shape can be categorized as ideal, as evidenced by the average value of the panelist assessment obtained at 3.09, so the level of disguise of eyebrow hair is categorized as disguised. , as evidenced by the average score obtained by the panelists being 3 and the level of cosmetic application being categorized as good as evidenced by the average score obtained by the panelists being 3. Meanwhile, the application of liquid foundation to correct the shape of the eyebrows in Minang bridal make-up is an indicator The level of ideal eyebrow shape is categorized as ideal, proven by the average panelist assessment value obtained at 3, the level of disguise of eyebrow hair is categorized as hidden, proven by the average panelist assessment value obtained at 2.85 and for the level of cosmetic application indicator it can be categorized as good, as evidenced by the average value of the panelists' assessment obtained at 3. And based on the hypothesis of a comparison test of the results of eyebrow shape correction in Minang bridal make-up using solid foundation and liquid foundation, there is no significant difference, as evidenced by the significance value obtained > 0.05 which is 0.835.