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In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

In this era of globalization and rapidly advancing technology, the level of competition in finding work and income is getting higher. This is due to a mismatch between the number of jobs available and the number of job seekers. Therefore, we cannot continue to depend on existing job vacancies, but there should be a desire within us to be self-employed. In addition, not all of the existing Micro, Small and Medium Enterprises (MSMEs) have produced the desired output. One of the big challenges for SMEs is the lack of entrepreneurial knowledge and skills needed to manage the business effectively. It is necessary to strive for training that can provide the necessary knowledge, skills and resources to MSME owners so that they can optimize their business potential. This entrepreneurship training method uses two methods, namely training by providing material as well as discussion and question and answer. From the results of the implementation of this training program, the participants' responses were enthusiastic and positive. It can be seen from the enthusiasm of the participants which is reflected in their active participation in the training. The participants also demonstrated their understanding of entrepreneurship which was strengthened by their ability to answer the mentor's questions.

The government is committed to empowering Micro, Small and Medium Enterprises (MSMES) in Indonesia, MSMES are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic sector. MSMEs that are used as partners in community service activities are people who are members of the home industry in the village of Randusanga Wetan, Brebes Regency. This article at least describes the results of the community service process carried out by the community service team from Muhadi Setiabudi University, Brebes, offering assistance services on the importance of business legalization so that it can be more competitive globally. Having a business license is very important for the community, but sometimes there are not a few people who don't want to take care of their business license due to lack of knowledge, limited data, and so on. Through this community service activity, the goals and targets to be achieved in community service activities are business legalization for MSME actors. By having business legality, business actors are expected to be able to compete in the free market era. The method used in this service activity is carried out in the form of counseling and assistance in managing business legality