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Labeling halal is a way to provide information that helps consumers identify the halal status of products on their packaging. With this halal labeling, the product can be regarded as halal, offering assurance and legal protection in line with Islamic law. The aim of this study was to assess the impact of halal labeling on consumer purchasing decisions, using interest as an intervening variable for Moringa Sticks products. The sampling method employed in this study was Nonprobability Sampling, involving a total of 100 respondents. Several tests were conducted, including data instrument tests, classical assumption tests, path analysis, hypothesis testing, and concluded with the Sobel test. The findings of this study indicate that the halal labeling variable (X) and purchase intention (Z) as an intervening factor do not have a significant impact on purchasing decisions (Y) for the Moringa Stik product.

In the modern era, consumers are increasingly concerned about the ethical and environmental aspects of the products they buy, especially Muslim consumers who adhere to Islamic principles such as halal certification. Halal certification and eco-labels are important factors that influence consumer purchasing behaviour, especially in Indonesia. This study aims to assess the influence of halal label, eco label, environmental knowledge, and religiosity on the purchase intention of Starbucks food and beverage products through green halal awareness and attitude, especially in the context of boycott in Indonesia. This study uses a quantitative approach with a causal research type, collecting data through Likert scales from 385 Starbucks consumers in Indonesia using non-probability sampling methods and SEM-PLS analysis with SmartPLS 4.0. The results showed a direct relationship between halal labelling, environmental knowledge, and religiosity with green halal awareness, as well as between religiosity and attitude, and between green halal awareness and attitude with purchase intention. However, there is no direct influence of eco-label and environmental knowledge on green halal awareness.

Rural economic transformation is a strategic step in improving the welfare of rural communities, especially in the era of globalization that drives intense market competition. One important aspect of this transformation is education and the implementation of halal production labeling. The application of halal labels not only increases consumer trust but also opens up opportunities for local products to be exported to global markets that increasingly emphasize product halalness. Education about the importance of halal certification at the village level becomes crucial in enhancing the quality and competitiveness of local products. Moreover, empowering communities through training and mentoring in the halal certification process can accelerate economic transformation. This research aims to analyze the impact of education and the implementation of halal certification on rural economic growth and identify the challenges faced in the process. The findings reveal that villages that have implemented halal certification experienced increased income, wider market access, and improved product quality. However, obstacles such as a lack of knowledge and high certification costs need to be addressed through more inclusive policies and government support.

Halal certification assistance activities in Lomaer Village, Blega District, Bangkalan Regency aim to assist Micro, Small and Medium Enterprises (MSMEs) in obtaining halal certification for their products. Many MSMEs in the Bangkalan area, but do not yet fully have halal certification. The existence of a halal product guarantee issued by the MUI (Indonesian Ulema Council) will provide protection for the general public to realize that every product that is designated as halal is considered safe for consumption in accordance with Sharia principles in Islam. This activity uses methods ranging from observation by collecting data on MSME actors, holding halal certification socialization activities, as well as assisting with halal certification and making NIB for the mechanism for submitting halal labels until registered. There were 8 MSMEs who attended the socialization activity, but because the quota was limited, only two MSMEs were selected, namely "Al-Azfar" and "Tang Kerupuk", to facilitate the registration process and obtain halal certificates.

The dairy industry seeks to increase consumption through various marketing strategies, because from BPS data in 2020, the level of milk consumption in Indonesia is still low. The aim of this investigation was to analyze the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels on purchasing decisions for Ultra Milk x ITZY products. This investigation uses a quantitative approach with a questionnaire instrument filled out by 245 respondents, where the data is analyzed using normality, heteroscedasticity, multicollinearity, validity, reliability, also multiple linear regression analysis tests. The outcome showed that all independent variables, namely the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels had a significant impact on purchasing decisions both partially also simultaneously. Overall, these variables influence purchasing decisions by 92.4%. This study concludes that these marketing factors play an crucial role in impacting consumer decisions to buy dairy products, also can be used as a reference to improve marketing strategies in an effort to increase milk consumption in Indonesia.

Halal certification plays a very important role for Micro, Small and Medium Enterprises (MSMEs), especially in an increasingly competitive market. For MSMEs, halal certification is not just a label but also a strategic tool that can increase competitiveness and consumer confidence. This study uses a qualitative method to understand the important role of halal certification regulations in MSME compliance at “Gethuk Frozen Mama Wina” in Wonosari Village. The qualitative method was chosen because it allows researchers to explore and gain an in-depth understanding of the subjective experiences and views of various related parties. Primary data was collected through in-depth interviews with Ms. Wina, the owner of Gethuk Frozen, and some of her regular customers. The results of this study highlight the important role of halal certification regulations in MSME compliance, especially at Gethuk Frozen Mama Wina in Wonosari Village. The results of interviews with Ms. Wina and consumers show that halal certification has a significant impact on various aspects of MSME operations and marketing.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

Halal food halal refers to good food that does not contain substances or ingredients that are dangerous or prohibited in Islamic teachings and are prohibited from being eaten by Muslims. According to Islamic economics, halal certification is used to determine the halalness of a product being sold. This research aims to find out how the implementation of the halal guarantee system can increase competitiveness. Judging from the research objectives, this research uses qualitative methods by combining observation, interview and documentary data collection techniques. Research data regarding halal product guarantees for halal food products in Purwo Bakti Village, Bathin III Bungo District is in-depth and comprehensive. Then data acquisition was carried out and descriptive analysis was carried out. The research results show that the implementation of the Halal Guarantee System (SJH) using halal certification by business owners, the implementation components are materials, products, product facilities, traceability and product handling that meet the criteria. Pisang Sale has halal certification which is shown by the presence of a halal certificate and other factors so that business people think that having a halal label on the product packaging makes buyers more confident in buying and makes it easier to market the product in supermarkets and nearby shops.

This thesis aims to find out the influence of green products, halal labels and prices on purchasing decisions for Umkm Rempeyek Ilhamumtaza products in Jambi City. The research here uses quantitative research methods. The approach used in this research is the descriptive-quantitative method. The research results show (1) a Sig value of 0.000 < 0.005. This means that Green Products have a significant effect on purchasing decisions. And it can be seen that the t-count value is 5.878 > 1.985 from the t-table. This means that Green Products influence purchasing decisions or the first hypothesis is accepted. (2) the Sig value is 0.001 < 0.005. This means that the halal label has a significant effect on purchasing decisions. And it can be seen that the t-count value is 3.562 > 1.985 from the t-table. This means that the halal label has an influence on purchasing decisions or the second hypothesis is accepted. (3) Sig value is 0.000 < 0.005. This means that price has a significant influence on purchasing decisions. And it can be seen that the t-count value is 8.461 > 1.985 from the t-table. This means that price influences purchasing decisions or the third hypothesis is accepted. (4) the Sig value is 0.000 < 0.05, this means that Green Product, Halal Label and Price together (simultaneously) have a significant influence on purchasing decisions or the fourth hypothesis is accepted.

The use of social media has revolutionized consumer behavior and the way companies operate their businesses. Digital and social marketing provides a great opportunity for organizations by offering lower costs and increased sales. This study aims to explore effective marketing methods in driving sales growth through the use of social media. This study was conducted on food products that have received halal certification and labels from MSMEs in Lebosari, Kendal. This study applies a qualitative approach through a case study method. Data were collected through interviews with MSME actors. The results of the study revealed that there was no increase in sales after the digital marketing seminar held two weeks ago. The strategy implemented remains focused on selling products directly at stalls, without significant changes towards online marketing. This study is limited to the minimal use of social media by MSME actors, who generally choose free platforms for marketing. This study highlights the relationship between marketing strategies, increased sales, and the importance of social media, halal products to be more competitive

This research aims to describe the impact of changing CV Tulimario on the halal label of their products in Tangkit Baru Village, Sungai Gelam District, Muara Jambi Regency. Descriptive qualitative methods are used to analyze natural conditions and events in the field. Tangkit Baru Village has an area of ​​18,122 km² with a population of 2,974 people. CV Tulimario, founded by Mr H. Baso Intang in 1981, operates in the pineapple processing agro-industry sector, with main products such as pineapple dodol, pineapple chips and Nasgar drinks. This research found that CV Tulimario's sales strategy relies heavily on halal certification to increase competitiveness and consumer trust. Halal certification is considered important for market access in supermarkets and large stores, as well as improving consumer image and trust. However, the process of obtaining halal certification presents its own challenges, especially in meeting the requirements for suitability and cleanliness. This study emphasizes the importance of understanding market requirements and consumer needs, as well as commitment to hygiene and quality standards in production to support sustainable economic growth.

The purpose of this research is to see how much influence the halal label has on the choice of cosmetic products (make up) among Islamic Economics students at UIN Sultan Maulana Hasanuddin Banten. This research uses quantitative methods and descriptive verification methods. This research information was collected through a survey distributed to 30 students of the Sharia Economics Study Program at UIN Sultan Maulana Hasanuddin Banten.  The data in this research were analyzed using the IBM SPSS Statistics version 25 program. According to the research results, the halal label variable has a very large and beneficial influence on the choice of cosmetics. These results are viewed from the results of hypothesis testing on the accepted variables, which show that there is a strong positive influence of the halal label variable on the assessment of cosmetic selection.

This study aims to identify and analyze the influence of independent variables on the dependent variable. The method used in this research is quantitative. The sample in this study consists of 80 SMEs in Tangkit Baru village, Sungai Gelam district. This study employs multiple linear regression analysis and conducts hypothesis testing using T-tests and F-tests, as well as analyzing the coefficient of determination. The results of this study indicate that Product Innovation (X1) has a significant effect on Competitive Advantage (Y) with a t-value of 2.792, which is greater than the t-table value of 1.665, and a significance value of 0.007, which is less than 0.05. This means that Ha is accepted and Ho is rejected. Marketing Strategy (X2) shows a significant effect on Competitive Advantage (Y) with a t-value of 4.972, which is greater than the t-table value of 1.665, and a significance value of 0.000, which is less than 0.05. Thus, Ha is accepted and Ho is rejected. The Halal Label (X3) shows a positive but not significant effect on Competitive Advantage (Y) with a t-value of 0.012, which is less than the t-table value of 1.665, and a significance value of 0.859, which is greater than 0.05. Therefore, Ha is rejected and Ho is accepted. Collectively, (X1), (X2), and (X3) simultaneously affect (Y) with a significance value of less than 0.05 and an f-value much greater than the f-table value.

Kediri City is considered to have significant potential for developing a halal market industry. The Muslim population in Kediri City is reported to be 271,215 according to the 2022 data on Subdistricts and Religions Practiced in Kediri City. With the majority of the population in Kediri City being Muslim, this presents a great opportunity for micro, small, and medium-sized enterprises (MSMEs) to continue developing their products to meet the community's needs for halal products in Kediri City. This research aims to understand the perceptions and interests of MSMEs players in livestock product processing regarding halal certification in Kediri City, using a qualitative method. Sample selection for this research utilized purposive sampling and snowball sampling. There were two types of informants in this study: 2 (two) expert informants, consisting of the Cooperative and MSMEs Office and the local Ministry of Religion, and 10 (ten) key informants, namely MSMEs actors in livestock product processing business. According to Article 4 of the UUJPH (Halal Product Assurance Law), products entering, circulating, and traded in Indonesia's territory must have halal certification. The halal label can have a positive impact on businesses as it is considered to enhance consumer trust in products with the halal label. Based on the research results, MSMEs players in livestock product processing business in Kediri City feel a lack of knowledge due to the government's insufficient comprehensive dissemination to every element of society. 

The inclusion of a halal label is important not only for consumers but also for producers. Having halal certification for a product is a source of reassurance for consumers who are still unsure about the halalness of the product. Based on observations, Mbak Emil's Sambal Petis already has a halal label but has not yet been displayed by the public through media. This research aims to test whether halal labels and word of mouth influence purchasing decisions. The type of research used is quantitative research. Data collection techniques use primary data through questionnaires. The population of this research is consumers of Mbak Emil's Sambal Petis. The sample method used is non-probability sampling. The number of respondents used as a sample was 45 sample respondents using the formula number of samples = number of indicators x (5 to 10) as the multiplier. Data analysis uses questionnaire tests, descriptive analysis, classical assumption tests, multiple regression analysis, heteroscedasticity tests, determinant analysis and hypothesis testing. The results of this research show that the halal label, word of mouth has a positive effect on purchasing decisions for Mbak Emil's Sambal Petis product partially and simultaneously with a strong contribution. The conclusion of this research is that there is a relationship between the halal label and word of mouth which has a positive influence on the decision to purchase Mbak Emil's Sambal Petis product, then for suggestions through the inclusion of the halal label and word of mouth and because of the stories or information submitted by other consumers and recommendations from other people. correctly, can influence consumer purchasing decisions.    

The aim of this study is to explore the impact of halal packaging and labels on purchasing decisions for Pop Mie products in Surakarta. This research adopts a quantitative method, collecting primary data through the distribution of questionnaires to 52 respondents. Analysis is conducted using Intelligent Partial Least Squares (PLS) to evaluate hypotheses, employing a quantitative approach. The results of the PLS analysis indicate that halal packaging and labels have a significant positive influence on purchasing decisions.

Currently, providing halal certification for a product has become a necessity. Consumers are now more careful when choosing halal-certified products before consuming them. In Jumputrejo Village, Sukodono District, Sidoarjo Regency, there are a number of Micro, Small and Medium Enterprises (MSMEs) that have not obtained halal certification. Therefore, the KKN team from Sunan Giri University Surabaya has held a seminar on Increasing MSME Turnover through Halal Certification, with the aim that local MSMEs can obtain halal certification. The process of implementing this seminar consists of three stages, namely (1) planning, which involves mapping the problem; (2) finding solutions to the problem; and (3) coordination with MSME partners. The implementation of the seminar on turnover development through halal certification was carried out using the method of delivering material and question and answer sessions. The results of this activity show that MSME partners who attended the seminar showed enthusiasm in asking questions related to halal products, the benefits of halal-labeled products, and the procedures for receiving halal certification.

Purchasing decisions are one part of the consumer's response to whether or not to buy a product, from several factors that can influence consumers to buy a product where consumers consider halal labels and product brand images that are already known among generation Z women and halal awareness factors that consumers have when they want to make a purchase decision. This study aims to determine and analyze the influence of halal labels, halal awareness and brand image on the purchase decision of Wardah cosmetic products in generation Z Muslim women. The research method used is quantitative descriptive. The results showed that halal labels, halal awareness, and brand image had a positive and significant effect on the purchase decision of Wardah cosmetic products in generation Z Muslim women. In testing the classical assumptions of this study are normally distributed, heteroscedasticity does not occur, and multicollinearity.

Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked to fill out a survey. Consumer satisfaction with Wardah cosmetics was shown to have a favorable and statistically significant effect on overall satisfaction. Furthermore, customer satisfaction with Wardah cosmetics was positively and significantly affected by the brand image variable. A similar favorable and statistically significant relationship existed between service quality and customer happiness with Wardah cosmetics. In addition, customer satisfaction with Wardah cosmetics was positively and significantly impacted by the following factors: product quality, brand image, and service quality.

In the cosmetics and facial care market, competition is increasingly competitive. Due to the large number of cosmetic products available in the market, a person's interest in buying something and their decision to make a purchase are influenced. Cosmetics have dangerous side effects for the body because of the chemical content. Researchers chose Wardah products as research targets because Wardah guarantees their quality by using high quality materials, has a halal label, and has halal laws. Wardah is made with natural, high quality and safe ingredients so as to avoid dangerous side effects for the skin and body. The purpose of the study is to ascertain how purchasing decisions are influenced by product quality and price. This study used a quantitative approach as its methodology. The study's findings demonstrate that product quality and price have a favorable and substantial impact on consumers' decisions to buy.