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Program Makanan Bergizi Gratis (MBG) diperkenalkan pada 6 Januari 2025 melalui Peraturan Presiden No. 83 Tahun 2024, menjadi salah satu inisiatif sosial terbesar di Indonesia dengan dana sebesar Rp71 triliun dan memperkirakan 82,9 juta penerima manfaat. Pengelolaannya ditangani oleh Badan Gizi Nasional (BGN) melalui SPPG. Studi ini menganalisis pemanfaatan TikTok sebagai alat transparansi dalam manajemen SOP MBG untuk meningkatkan akuntabilitas publik dalam konteks hubungan keuangan antara pusat dan daerah melalui DAK Nonfisik. Penelitian ini menerapkan pendekatan kualitatif deskriptif, melibatkan analisis dokumen dan konten publik di TikTok. Sumber data terdiri dari dokumen resmi BGN, Juknis No. 401.1 Tahun 2026, laporan dari ICW dan CISDI, akun TikTok SPPG, serta penelitian akademik. Validitas ditentukan melalui triangulasi serta analisis perbandingan. Temuan penelitian menunjukkan bahwa TikTok SPPG berperan dalam tiga dimensi transparansi: verifikasi di tingkat pusat, pengawasan lokal, dan akuntabilitas publik di tingkat nasional. Namun, ada empat tantangan utama, yaitu kurangnya konsistensi konten di berbagai akun SPPG, ketimpangan digital di daerah 3T, ketiadaan mekanisme tindak lanjut resmi, dan potensi kriminalisasi partisipasi masyarakat. Penelitian ini merekomendasikan model optimalisasi yang mencakup standardisasi konten, perlindungan partisipasi masyarakat, serta integrasi dengan sistem pengawasan resmi untuk memperkuat transparansi dan akuntabilitas MBG dengan pendekatan digital.

This study aims to describe the morphological forms of slang, explain the processes of its formation, and analyze its frequency and distribution in the TikTok content of the account @shadirafirdausi. The study is motivated by the rapid development of slang on social media, particularly TikTok, as a platform where young people express identity, creativity, and social interaction. A qualitative descriptive method was employed using documentation techniques on three TikTok videos, including captions and comments with the highest numbers of views and likes during June–August 2025. Data were analyzed using the interactive model of Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings identified 36 slang words and phrases classified into four morphological processes: phonological modification (30.6%), shortening (30.6%), affixation (25.0%), and compounding with foreign element adoption (13.9%). Phonological modification and shortening were the dominant processes, while affixation and English borrowings further enriched the language forms. These findings demonstrate that slang in @shadirafirdausi’s TikTok content is formed through creative, productive, and adaptive morphological processes that reflect the preference of young speakers for concise, expressive, and easily understood language in digital communication.

Studi ini menganalisis elemen desain dan semiotika visual konten Instagram pada akun @disparekrafpora_gorontaloprov milik Dinas Pariwisata, Ekonomi Kreatif, Pemuda, dan Olahraga Provinsi Gorontalo sebagai media komunikasi visual dalam membangun identitas pariwisata daerah. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode semiotika Roland Barthes pada tiga tingkat makna: denotasi, konotasi, dan mitos. Objek penelitian adalah konten visual pada akun Instagram dengan 1.989 unggahan dan 5.643 pengikut per Mei 2026, yang dipilih secara purposif berdasarkan kategori foto destinasi alam, infografis promosi, dan konten budaya/agama. Analisis berfokus pada elemen desain termasuk tipografi, warna, tata letak, dan fotografi. Hasil penelitian menunjukkan bahwa konten secara konsisten menggunakan palet warna hijau-putih yang mewakili alam Gorontalo, tipografi sans-serif yang berani yang memproyeksikan modernitas, dan fotografi destinasi (pantai, air terjun, hiu paus, Masjid Baiturrahim) yang membentuk narasi mitologis Gorontalo sebagai surga tersembunyi dan 'Serambi Madinah' Sulawesi. Elemen-elemen desain ini bekerja secara sinergis untuk membangun identitas pariwisata Gorontalo di ruang digital.

The development of digital media has transformed YouTube into one of the most influential platforms for Islamic preaching, shaping public understanding of religious issues, including religious tolerance. This study aims to analyze the representation of religious tolerance, the patterns of tolerance message delivery, and the tendency of interpreting religious tolerance in Felix Siauw’s YouTube content. The research employs a qualitative approach using content analysis of videos discussing interfaith relations and social diversity.The findings reveal that religious tolerance in Felix Siauw’s content is represented as respect for the rights of followers of other religions in social life without compromising the boundaries of Islamic creed (aqidah). Messages of tolerance are conveyed through persuasive narratives supported by Qur’anic verses, Hadith, and scholars’ perspectives, emphasizing the importance of maintaining Islamic identity within a pluralistic society. The study also indicates that the interpretation of tolerance promoted in the content tends to emphasize social tolerance rather than theological tolerance, namely respecting diversity and fostering peaceful coexistence without equating religious beliefs. Therefore, digital Islamic preaching functions not only as a medium for disseminating religious teachings but also as a platform for shaping public understanding of religious tolerance.

Social media is a platform for obtaining information, entertainment, and real-time communication. One of the platforms widely used in business activities is Instagram due to its ease of use and effectiveness as a promotional medium. However, the use of social media needs to be supported by appropriate visual element management to attract attention and build consumer trust. This study aims to analyze the relationship between visual elements in content, brand identity formation, and their influence on consumer perception. The method used is qualitative, involving observation, interviews, and questionnaires distributed to 124 respondents. The results show that before the redesign, Kopi Kutjur's content lacked visual consistency. After implementing consistent visual elements such as color palette, typography, supergraphics, and layout, the content becomes more structured and develops a clearer brand identity.  Keywords: Instagram, Visual Elements , Brand Identity, Digital Promotion, Local  Cofee  

The development of digital technology has encouraged the use of social media as an efficient promotional tool for businesses, particularly micro, small, and medium enterprises (MSMEs). One type of content frequently used is video, as it can convey messages visually and engage audiences. However, inadequate content design can lead to low engagement rates on social media. This study aims to design social media-based video content to increase engagement at the Jilbab Ansania Semarang business. The method used in this research is Research and Development (R&D) with a Design and Development (D&D) approach, which includes the stages of needs analysis, design, development, implementation, and evaluation. Data collection techniques include observation, interviews, documentation, and literature review. The research results show that videos tailored to the target audience and social media platform can increase engagement. This is evident in the increase in likes, comments, shares, and views. Therefore, creating video content focused on social media has proven effective as a digital promotional tool to increase engagement for the Jilbab Ansania Semarang business.

The rapid growth of TikTok has transformed digital communication practices and created new opportunities for content creators to establish stronger relationships with their audiences. From the perspective of Digital Public Relations, communication style plays a crucial role in influencing follower engagement and enhancing the effectiveness of online interactions. This study aims to examine the communication styles employed by TikTok content creators to build and strengthen follower engagement. The research adopts a qualitative approach using the Systematic Literature Review (SLR) method by analyzing relevant scholarly articles published between 2021 and 2026. The findings reveal that communication styles emphasizing authenticity, interactivity, storytelling, content consistency, and emotional connection significantly contribute to higher audience engagement, as reflected in the number of likes, comments, shares, and active participation. Furthermore, the effective use of trending content, TikTok's algorithmic features, and adaptive communication strategies strengthens relationships between content creators and followers while enhancing credibility and digital presence. The review also identifies opportunities for future research on the influence of audience characteristics, digital culture, and evolving social media algorithms on the development of sustainable engagement in digital communication.

This community service program (PkM) aims to enhance the digital literacy of teachers and students at Pondok Pesantren Al-Wathoniyah Pusat Putri Klender, East Jakarta, particularly in verifying digital news and content amid pervasive disinformation. Key problems identified include low digital verification competency among senior teachers, limited use of fact-checking tools, and the absence of systematic information management mechanisms within the pesantren. The activity was held on June 10, 2026, employing a blended learning approach combining interactive lectures, hands-on training, and continuous mentoring. Training modules covered: (1) digital literacy for teachers, (2) mitigation of religious information distortion, (3) critical media literacy, (4) videography skills, and (5) content marketing grounded in Islamic values. Thirty teachers and senior students participated. Key outputs include enhanced digital literacy competencies among participants, the Smart Teacher Guidelines module, a donated photography studio equipment set, and national media coverage (JPNN.com). Evaluation results demonstrate significant improvement in participants' understanding of digital information verification, positive content production capability, and motivation to use technology responsibly. This program contributes to SDGs No. 4 (Quality Education), SDGs No. 9 (Innovation), SDGs No. 10 (Reduced Inequalities), and SDGs No. 17 (Partnerships), as well as supporting IKU 3, IKU 5, and IKU 6 of Universitas Negeri Jakarta.

The development of digital communication technology has encouraged health institutions to utilize social media as a medium for health promotion and information dissemination. This study aims to analyze the effect of Instagram content management on audience responses at Lakespra dr. Saryanto. The research used a quantitative approach with a survey method involving 60 respondents selected from members of Lakespra dr. Saryanto. Data were collected through questionnaires distributed online and analyzed using validity tests, reliability tests, descriptive statistics, and simple linear regression with IBM SPSS Statistics. The results showed that all questionnaire items were valid and reliable, with Cronbach’s Alpha values of 0.951 for the content management variable and 0.934 for the audience response variable. The regression analysis indicated that Instagram content management had a significant effect on audience responses, with a significance value of 0.000 and an F value of 184.783. The coefficient of determination showed that Instagram content management contributed 76.1% to audience responses, including engagement, understanding of health information, and interest in health services. The findings indicate that visually attractive, informative, and consistent Instagram content can improve audience interaction and support digital health communication effectively.

Gen z merupakan kelompok masyarakat yang aktif dalam mengakses informasi dan mengonsumsi berbagai konten digital, termasuk informasi psikologi yang ada di berbagai platform media sosial. Akan tetapi, paparan konten tersebut sering kali memicu munculnya kecenderungan pada individu untuk mengaitkan pengalaman pribadinya dengan deskripsi yang mereka temukan di media sosial. Akibatnya, tidak sedikit individu atau Gen z yang kemudian melakukan self-diagnose, yaitu upaya mendiagnosis kondisi psikologis dirinya sendiri berdasarkan informasi yang tersedia yang berkaitan dengan gejala yang dirasakan tanpa melalui proses asesmen profesional. Salah satu faktor psikologis yang dapat menjelaskan kecenderungan tersebut adalah Burnum effect. Penelitian ini bertujuan untuk mengkaji dan menjelaskan bagaimana Burnum effect berkaitan erat dengan perilaku self-diagnose pada Gen z, yaitu bagaimana kecenderungan individu mempercayai deskripsi kepribadian yang bersifat umum dapat mendorong mereka untuk mendiagnosis kondisi psikologisnya sendiri tanpa bantuan profesional. Penelitian ini menggunakan metode analisis deskriptif kualitatif dengan mengumpulkan data melalui studi literatur. Hasil dan pembahasan studi literatur mengenai burnum effect yang menjadi faktor utama dalam perilaku Self-Diagnose, ditemukan bahwa burnum effect berkaitan erat dengan perilaku Self-Diagnose karena burnum effect merupakan kondisi psikologis dimana individu memiliki kecenderungan mempercayai sebuah deskripsi terkait kepribadian yang bersifat umum namun seolah olah menggambarkan dirinya secara khusus. Kesimpulannya artikel ini menegaskan bahwa Burnum effect dan kemudahan akses informasi di media sosial merupakan kombinasi yang mendorong Gen z untuk melakukan Self-Diagnose, yang pada akhirnya berpotensi membahayakan kesehatan mental mereka jika tidak disertai dengan literasi digital yang memadai.

The development of Artificial Intelligence (AI) technology has created various digital innovations, but it has also generated new forms of crime through the misuse of deepfake technology. This study aims to analyze the legal liability of social media platforms for the dissemination of AI-based deepfake content and the forms of legal protection for victims of digital fraud, particularly elderly groups, in the case of the “magical money ritual” scam using the identity of Ujang Busthomi. This research employs normative legal research methods using statutory and case approaches. The results show that perpetrators of deepfake fraud can be held criminally liable under Article 28 paragraph (1) in conjunction with Article 45A paragraph (1) of the Electronic Information and Transactions Law and Article 378 of the Indonesian Criminal Code concerning fraud. In addition, social media platforms as Electronic System Providers also bear preventive and repressive responsibilities under the ITE Law, Government Regulation on Electronic Systems and Transactions, and the Personal Data Protection Law to prevent the spread of illegal content. Legal protection for victims is carried out through criminal law enforcement, personal data protection, restitution mechanisms, and the enhancement of digital literacy in society.

This research the development of a content-based website to overcome learning distractions from TikTok social media in Cuping Hamlet, Lamongan Regency. The purpose of this study was to determine the effect of TikTok social media on children's learning interest and to develop a content-based website to address learning distractions from TikTok social media in Cuping Hamlet, Lamongan Regency. The method used was a quantitative method with a questionnaire technique distributed to 30 parents of children aged 6-12 years. The results showed a significance level of <0.05, indicating a significant negative effect between TikTok social media use and children's learning interest. Furthermore, the relationship between TikTok social media and learning interest was strong and in the opposite direction, with a correlation coefficient of -0.60.. This can be interpreted that the higher the level of TikTok social media use, the lower the child's interest in learning and vice versa. Furthermore, a content-based website has been successfully developed to address learning distractions from TikTok social media. The website development used Wix which contains the home page, about, research, publications, posts (interesting learning materials and videos), and contact.

SR12 Herbal Cosmetics is a company engaged in the field of herbal and skin care. Founded in 2015 byToni Firmansyah, S. Farm., Apt. and Asrianty Salam, Farm. This company has a vision to provide benefits to many people through the herbal and skin care products they produce. SR12 Herbal Cosmetics products are formulated based on research from certified scientists, and have been tested at the Sucofindo Laboratory, are free of mercury and hydroquinone, and have been registered with the Indonesian Food and Drug Supervisory Agency (BPOM RI). SR12 Herbal Cosmetics has several factories in West Java Province and has an extensive distribution network with hundreds of distributors and tens of thousands of partners throughout Indonesia. The goal to be achieved is to produce a management information system model including a management information system for PT SR12 Herbal Cosmetics. The research object chosen is a company in the field of cosmetics and skin care which has its head office in Gunung Sindur, West Java. This selection aims to form a management information system design model that is able to produce relevant and timely information for planning, controlling, decision making and evaluating the performance of activities. For the Web-Based Instagram Content Management Information System Design project to Support SR12 Herbal Cosmetics' Brand Awareness, I used Agile (Scrum) due to the dynamic nature of digital marketing and potential changes to the Instagram API or business needs. This allowed SR12 to get core functionality faster and provide iterative feedback, ensuring the system built was truly relevant to their brand awareness needs.

This study aims to analyze the representation of healthy lifestyle ideology in government digital campaigns through the Instagram content of the Ministry of Youth and Sports of the Republic of Indonesia (@kemenpora). The rapid development of social media as a medium for public communication has encouraged government institutions to utilize digital platforms to deliver policy messages in a more persuasive, visual, and interactive manner. In this context, social media content functions not only as a source of information, but also as a space  for the production of meaning and ideology that shapes public understanding of health and lifestyle. This research employs a qualitative approach using Kress and van Leeuwen’s multimodal semiotic analysis, which includes three metafunctions of meaning: representational, interactive, and compositional. The analysis is further enriched by Roland Barthes’ semiotic framework at the levels of denotation, connotation, and myth to uncover the deeper ideological meanings embedded within the campaign visuals. The findings reveal that @kemenpora’s visual content constructs a dichotomy between unhealthy food consumption and physical activity as opposing lifestyle choices. At the mythological level, the campaign reproduces the ideology of healthism, which positions health as solely an individual responsibility while obscuring the social and structural dimensions influencing public health conditions. This study concludes that government digital campaigns function not only as instruments of public education, but also as strategic communication tools that construct healthy lifestyle ideology within the digital sphere.

This study was motivated by the widespread use of Indonesian language that does not conform to standard linguistic rules in Instagram content created by adolescents aged 17–20 years. As a social media platform that emphasizes speed and self-expression, Instagram encourages users to employ slang, nonstandard abbreviations, code-mixing, and various other forms of language deviation. This study aims to analyze the forms of Indonesian language errors found in adolescents’ Instagram content and to identify the factors contributing to these errors. The research employed a descriptive qualitative approach using content analysis. Data were collected through questionnaires distributed to 37 respondents and through an analysis of their language use habits on Instagram. The findings reveal that the most dominant forms of language errors include letter repetition to emphasize emotion (78.3%), nonstandard abbreviations (56.7%), code-mixing between Indonesian and foreign languages (45.9%), and the use of slang (45.9%). The main factors influencing the use of nonstandard language are the desire to appear relaxed and informal (86.5%), the need for fast and practical communication (67.6%), and the influence of peer groups and social media trends. Nevertheless, most respondents are aware that these habits may negatively affect their formal language skills. This study highlights the importance of digital language literacy to help adolescents use Indonesian appropriately according to different communication contexts.

This community service activity aims to improve the digital marketing capabilities of the ASAA Arpik snack MSME through the digitization of content on various digital platforms. The activity partner is the ASAA Arpik MSME owned by Siti Zulaikah located in Sukosari, Gondanglegi, Malang. The main problems faced by the partner include low marketing reach, the absence of a structured digital content ecosystem, suboptimal utilization of WhatsApp Business, the unavailability of a website and Google Business Profile, and the suboptimal use of Instagram, Facebook, TikTok Shop, and marketplaces as promotional and sales media. The implementation method is carried out through mentoring, training, and implementation of digital marketing strategies that include optimizing WhatsApp Business, creating a free Google Business Profile and website, developing a social media content strategy, developing TikTok Shop and marketplaces, and preparing a 30-day digital content calendar. In addition, an evaluation was conducted based on digital indicators such as the number of customer interactions, content reach, and increased sales potential. The results of the activity show that content digitization can improve the digital marketing readiness of MSMEs, strengthen brand identity, expand promotional reach, and increase opportunities for interaction and transactions with customers. This assistance is expected to help ASAA Arpik build a more integrated, consistent, and sustainable digital marketing system so that it can increase the competitiveness of MSMEs in the digital economy era.

The rapid development of digital technology has encouraged businesses, including skincare brands, to utilize social media as an effective marketing platform. This study aims to analyze the influence of digital marketing strategies and social media content quality on consumer purchase decisions for skincare products. This research employs a quantitative associative approach. Data were collected through questionnaires distributed to 97 respondents, selected using the Slovin formula. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t-test) and simultaneous (F-test) hypothesis testing, as well as the coefficient of determination (R²), with the assistance of SPSS. The results show that digital marketing strategies have a positive and significant influence on consumer purchase decisions. Furthermore, the quality of social media content also has a positive and significant influence on purchase decisions. Simultaneously, both variables significantly affect consumer purchase decisions. These findings indicate that effective digital marketing strategies, along with informative, engaging, and credible social media content, can enhance consumer interest and positively influence their purchasing decisions regarding skincare products.

 Penelitian ini mengkaji peran media sosial dalam membentuk pemahaman keagamaan dan toleransi antarumat beragama di kalangan generasi muda Indonesia, yang semakin intens berinteraksi dengan wacana keagamaan melalui platform digital dalam kehidupan sehari-hari. Media sosial tidak hanya berfungsi sebagai sarana untuk mengakses pengetahuan agama, tetapi juga sebagai ruang interaksi lintas iman yang memungkinkan pertemuan berbagai perspektif. Namun, peluang tersebut berjalan beriringan dengan tantangan berupa misinformasi, konten provokatif, serta echo chamber berbasis algoritma yang berpotensi mendistorsi penafsiran ajaran agama dan memperkuat polarisasi. Penelitian ini berfokus pada dua permasalahan utama, yaitu bagaimana generasi muda menafsirkan pesan-pesan keagamaan yang ditemui di media sosial, serta faktor digital dan sosial apa saja yang memengaruhi apakah keterlibatan tersebut mendorong sikap toleran atau justru memicu kesalahpahaman. Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara mendalam yang didukung oleh observasi awal untuk menggali pengalaman hidup pemuka agama dan generasi muda yang aktif dalam kegiatan keagamaan serta penggunaan media sosial. Hasil penelitian menunjukkan bahwa pesan keagamaan yang positif, kemampuan berpikir kritis, serta keteladanan figur agama dan publik berperan penting dalam memperkuat perspektif keagamaan yang moderat dan meningkatkan keterbukaan antariman. Sebaliknya, rendahnya literasi digital dan paparan informasi yang homogen berkontribusi terhadap kesalahpahaman serta terbatasnya dialog lintas agama. Kebaruan penelitian ini terletak pada analisis terpadu antara praktik digital generasi muda dan perspektif otoritas keagamaan, sehingga memberikan pemahaman kontekstual mengenai dinamika komunikasi keagamaan di ruang digital. Penelitian ini menyimpulkan bahwa media sosial dapat mendorong harmoni antarumat beragama dan pendalaman pemahaman agama apabila didukung oleh produksi konten yang etis dan literasi digital yang kuat.

Penelitian ini bertujuan menganalisis bagaimana iklan kosmetik mereproduksi makna kecantikan melalui praktik hegemoni yang menempatkan kulit putih sebagai standar kecantikan ideal. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus menurut John W. Creswell untuk memahami fenomena representasi kecantikan dalam konten iklan kosmetik whitening di TikTok. Data dikumpulkan melalui kajian literatur dari jurnal, buku, artikel ilmiah, dan dokumen yang relevan, kemudian diklasifikasikan berdasarkan prinsip bukti multisumber, dokumen studi kasus, dan rantai bukti. Analisis dilakukan melalui tahap analisis, deskripsi, dan interpretasi. Hasil penelitian menunjukkan bahwa iklan kosmetik whitening secara konsisten menampilkan perempuan berkulit cerah, wajah bersih, dan tampilan glowing sebagai citra kecantikan ideal. Narasi promosi seperti “kulit lebih cerah” dan “lebih percaya diri” memperkuat hubungan antara warna kulit dan nilai sosial perempuan. Pengulangan visual tersebut diperkuat algoritma media sosial sehingga menormalisasi standar kecantikan tertentu. Respons audiens dalam kolom komentar menunjukkan internalisasi makna tersebut melalui keinginan memiliki kulit putih, rasa iri, dan kecenderungan membandingkan diri dengan figur dalam konten. Dengan demikian, iklan kosmetik berfungsi bukan hanya sebagai strategi pemasaran, tetapi juga sebagai sarana reproduksi makna kecantikan secara hegemonik.

This study investigates the impact of TikTok Live, viral content, and Fear of Missing Out (FOMO) on the purchasing decisions of Gen Z consumers in Jombang City for food and drink products. Social media, particularly TikTok, has rapidly expanded and functions as a potent digital marketing instrument. It influences consumer behavior through live broadcasting and the dissemination of viral content. The objective is to examine the influence of these three factors on purchasing decisions. This study employs a quantitative methodology. The data was obtained from surveys administered to 60 Gen Z participants who purchased food or beverages following exposure to TikTok advertising. Samples were selected by purposive sampling. Data were examined using multiple linear regression with SPSS software. Findings indicate that TikTok Live exerts a favorable and substantial impact on purchasing decisions. Viral material exerts no substantial impact. FOMO exerts a detrimental and substantial impact. The results indicate that TikTok live streaming effectively enhances consumer purchases, especially within the food industry.