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Mau, Alfonsa Firmina; Rangga , Yoseph Darius Purnama; Lewar , Maria Viviana N.

Jurnal Projemen UNIPA 2026 Universitas Nusa Nipa Maumere

This  study  aims  to  determine  and  analyze  the  effect  of  service  quality  and  infrastructure  on  tourist  satisfaction  in  Mangrove  Watubaing..  The  background  of  this  study  is  based  on  fluctuations  in  the  number  of  visitors  to  Mangrove  Watubaing  tourism  and  the  gap  between  expectations  and  reality  felt  by  tourists  regarding  service  quality  and  tourism  facilities.  Service  quality  and  infrastructure  are  important  factors  in  creating  comfort  and  tourist  satisfaction  during  their  visit..  This  study  uses  a  quantitative  approach  with  causal  associative  research  type.  The  population  in  this  study  were  all  tourists  visiting  Mangrove  Watubaing.  The  sampling  technique  used  was  accidental  sampling  with  100  respondents.  Data  collection  techniques  were  carried  out  through  questionnaires,  interviews,  and  observations .  Data  analysis  techniques  used  are  descriptive  statistical  analysis,  validity  test,  reliability  test,  classic  assumption  test,  multiple  linear  regression  analysis,  t-test,  and  F-test  using  SPSS  program.  The  results  showed  that  service  quality  had  a  positive  and  significant  effect  on  tourist  satisfaction  with  a  significance  value  of  <  0.05  .  Infrastructure  also  has  a  positive  and  significant  effect  on  tourist  satisfaction  with  a  significance  value  of  <  0.05.  Simultaneously,  service  quality  and  infrastructure  have  a  significant  effect  on  tourist  satisfaction  with  an  F-count  value  >  F-table  and  a  significance  level  of  <  0.05  [cite:  uploaded:SKRIPSI  revisi  1.docx].  This  shows  that  the  better  the  quality  of  service  and  the  more  adequate  the  available  infrastructure, the level of tourist satisfaction will increase.

Anisa Nur Fadilla; Meirinawati Meirinawati; Eva Hany Fanida; Fitrotun Niswah

Jurnal Hukum, Administrasi Publik dan Negara 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the influence of customer experience and perceived value on tourist satisfaction among users of the Sidoarjo City Tour Bus as a form of public tourism transportation service. The Sidoarjo City Tour Bus represents a regional government service innovation intended to support tourism development while improving urban tourism accessibility. This study employs a quantitative approach using a survey method involving tourists who used the Sidoarjo City Tour Bus. Data were collected through questionnaires distributed to 99 respondents and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that customer experience does not have a significant effect on tourist satisfaction, suggesting that the experiences perceived by users are still subjective and not consistently felt by all service users. In contrast, perceived value has a positive and significant effect on tourist satisfaction, making it the most dominant variable in influencing satisfaction among Sidoarjo City Tour Bus users. These findings indicate that tourist satisfaction is more strongly determined by perceptions of benefits, service quality, and the suitability between sacrifices made and benefits received rather than by emotional experience alone. Therefore, this study recommends that the management of the Sidoarjo City Tour Bus and the local government enhance service value through improvements in facilities, information systems and registration processes, as well as optimization of comfort and schedule certainty. These efforts are important to increase tourist satisfaction and to support sustainable tourism development in Sidoarjo Regency.

Desti Syarani; Octavia Zulaikha; Mimi Lestari; Vindi Rachmadani; Nada Yuliana Rahma

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This research stems from the growing popularity of local tourism, including Pading Lake in Central Bangka Regency, a former tin mine developed into a tourist attraction. However, this destination still faces various management challenges, particularly in terms of attractiveness, facilities, pricing, and accessibility, which influence tourist satisfaction. The purpose of this study is to analyze the influence of attractiveness, facilities, pricing, and accessibility on tourist satisfaction, as measured by revisit intention. The study used a mixed-method approach, collecting data through questionnaires, interviews, observations, and documentation. The sample was determined using the Isaac and Michael formula, totaling 347 respondents from a population of 3,450 tourists. Data were analyzed using multiple linear regression using the Stepwise approach. The research findings indicate that revisit intention is influenced by five variables: tourism activities, road conditions, price competitiveness, location cleanliness, and parking availability. The tourism activity variable proved to be the most dominant with the highest coefficient value, while public facilities obtained the lowest average value and need to be improved. The final regression model was able to explain 54.5% of the variation in tourist satisfaction, indicating that other factors outside this study still have an influence. These findings demonstrate the importance of tourism managers prioritizing the development of tourism activities, increasing accessibility, and providing adequate supporting facilities to increase tourist satisfaction and loyalty.

Simbolon, Sabam Fernando; Indra Safari; Oman Sukirman

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This research was conducted based on the observation that Batu Parsidangan Siallagan is one of the main tourist destinations in Samosir Regency and consistently attracts many visitors. The site is highly rated on several travel platforms, confirming its strong potential as a cultural tourism icon. However, despite this popularity, some visitors provide negative feedback, particularly regarding inconsistent service quality, attractions that do not fully meet expectations, and inadequate supporting facilities. These conditions encourage further study to analyze tourists’ perceptions of service quality and tourist attractions, as well as their influence on visitor satisfaction. A total of 99 respondents were selected using purposive non-probability sampling to ensure the data collected aligned with the research objectives. Data were gathered using a structured questionnaire tested for validity and reliability, then analyzed through descriptive statistics and inferential methods, including multiple regression, the coefficient of determination, t-test, and F-test. The findings show that service quality and attractions together account for 56.3% of the variation in visitor satisfaction. These results highlight the need to enhance service quality, create more engaging cultural attractions, improve supporting facilities, and provide continuous training for local human resources so that Batu Parsidangan Siallagan can maintain its status as a leading tourist destination.

Fadiah Izzah Ajrina; Divina Aufa Widiana; Nada Yuliana Rahma; Yoan Dian Perdana

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The tourism sector is one of the strategic sectors in Indonesia's development, as mandated by Law Number 10 of 2009. Pangkalpinang City, the capital of Bangka Belitung Islands Province, holds significant potential for developing marine tourism, such as Pasir Padi Beach. This area is designated as a Provincial Tourism Strategic Area (KSPP) based on Regional Regulation Number 7 of 2016. Despite its attractions and strategic location, the development of this area must prioritize environmental sustainability and optimize factors influencing tourist satisfaction, such as facilities, pricing, and tourist attractions. This study aims to analyze the relationship between tourist satisfaction and revisit intention to Pasir Padi Beach. Using a quantitative approach, data were collected through surveys using questionnaires and then analyzed with SPSS software. The measured variables include tourism facilities consisting of accommodation, restaurants, and information centers; pricing, which includes affordability, appropriateness, and price competitiveness; as well as tourist attractions, which consist of natural beauty, activities, and cleanliness. The findings reveal that natural beauty, ticket price affordability, cleanliness at the tourist site, the quality of homestays, and the quality of restaurants and street vendors significantly influence tourist satisfaction. By identifying the factors that influence tourist visits, the government can develop appropriate strategies and formulate policies to increase tourist arrivals, based on the key factors that significantly affect tourist satisfaction through their intention to revisit.

Kharismawati, Ria; Ria Kharismawati; Febryantahanuji Febryantahanuji

JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study aims to determine and analyze the direct effect of Service Quality on Tourist Satisfaction at Cimory on the Valley, to determine and analyze the direct effect of Tariff on Tourist Satisfaction at Cimory on the Valley, and to determine and analyze the simultaneous effect of Service Quality and Tariff on Tourist Satisfaction at Cimory on the Valley. This study uses a quantitative method with a sample of 80 Customer respondents. The data were analyzed using data analysis techniques of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis test, T test, F test, R2 determination coefficient test. The results of the study indicate that directly Service Quality has a significant effect on Tourist Satisfaction at Cimory on the Valley, directly Tariff has a significant effect on Tourist Satisfaction at Cimory on the Valley, and directly and simultaneously Service Quality and Tariff have a significant effect on Tourist Satisfaction at Cimory on the Valley.

Gustian Audi; Lestari Lestari; Indah Noviyanti

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.

Nurul Hikmah; Heni Dwi Lestari; Sri Wahyuni

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Wisata kuliner saat ini telah menerapkan berbagai macam konsep seperti salah satunya yaitu konsep syaria atau halal, yang dimana konsep ini menjamin kebersihan dan ketersediaan sarana dan alat yang ramah muslim di daya tarik wisata. Tujuan penelitian ini untuk mengetahui Kepuasan pengunjung terhadap penerapan zona kuliner halal di Kawasan kuliner Lego-Lego Kota Makassar. Metode dalam penelitian ini menggunakan pendekatan kuantitatif, dengan menerapkan teknik sampel accidental sampling. Sejumlah 107 responden, yang merupakan wisatawan yang mengunjungi Kawasan Kuliner Lego-Lego di Kota Makassar, dipilih sebagai sampel dalam penelitian ini. Pengumpulan data melalui kuesioner (angket). Pengolahan data dilakukan melalui Importance Performance Analysis (IPA). Temuan dari penelitian mengindikasikan bahwa Tingkat kepuasan wisatawan umumnya lebih rendah daripada tingkat harapan mereka. Dengan demikian, secara keseluruhan, para pengunjung belum merasa sepenuhnya puas terhadap peneraoan zona kuliner halal di Kawasan Kuliner Lego-Lego Kota Makassar.. Dengan merujuk pada analisis diagram kartesius, dapat disimpulkan bahwa indikator-indikator yang termasuk dalam kuadran 1 (prioritas utama) dan menunjukkan kinerja yang rendah melibatkan variasi harga dan pilihan menu, pelayanan staf tenant, kualitas bahan baku, dan kehigienisan bahan baku.

Khoirunisa Khoirunisa; Steven Ronis Pangaribuan; Bitsy Naviri Ismaniar; Beby Dwi Febriyanti; Dheanita Sekarini Octanisa

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

A tourist attraction needs to measure the level of tourist satisfaction as feedback for the development of tourist attractions. The method that can be used is the Fuzzy Inference System Mamdani method. This method has a flexible approach in processing an input. The output is the average level of tourist satisfaction. The average level of tourist satisfaction of Green Gumuk Candi after the inference process is 73.1%. This result may differ from other Fuzzy Inference methods, so it still requires further research using the Sugeno or Tsukamoto method as a comparison.

Firdaus Akmal Fauzan; Asif Faroqi; Siti Mukaromah

Saturnus: Jurnal Teknologi dan Sistem Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research analyzes user satisfaction of the Surabaya Tourist Ticket, which is a digital platform designed to make it easier to purchase tourist tickets in the city of Surabaya which is managed by the Surabaya City DISBUDPORAPAR. This analysis was carried out using the End User Computing Satisfaction model which measures the content, accuracy, format, ease of use, and timeliness of the application. The result of the analysis shows that this application has a positive and significant influence on a user satisfaction in the content, accuracy, ease of use, and timeliness variables, but the format variable has a positive but not significant influence on the user satisfaction. From the result of this analysis, it can be seen that the Surabaya Tourist Ticket has been successful in meeting needs so that users feel satisfied. The implication of this research is to support further development to improve the appearance and maintain performance so that the existence of the Surabaya Tourist Ticket website and tourism in the city of Surabaya increase so that regional income also increases.

Heni Dwi Lestari

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to determine the effect of tourist attraction quality on tourist satisfaction at Becici Peak, Yogyakarta. The research method used is quantitative with simple linear regression analysis with the independent variable of tourist attraction quality and the dependent variable is tourist satisfaction. Data were collected through distributing questionnaires to 100 tourist respondents at Becici Peak, Yogyakarta. The results showed that the quality of tourist attractions had a positive and significant influence on visitor satisfaction at Becici Peak by 68.3%, the remaining 31.7% was influenced by other variables not examined in this study. This study provides practical implications for Becici Peak managers in improving the quality of tourist attractions to increase visitor satisfaction.

Heri Usodo; Palupiningtyas, Dyah; Agustina Deva PN; Aland Satria AW; Heri Usodo +1 more

JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

The research aims to: (1) empirically examine the influence of food quality on tourist satisfaction, (2) the influence of destination image on tourist satisfaction, (3) the influence of destination image on tourist satisfaction, (4) the influence of tourist satisfaction on revisit intention, and (5) the influence of food product quality and destination image on revisit intention through tourist satisfaction. This study adopts a quantitative method. The population of the research consists of tourists who engage in culinary tourism in Semarang city, with a sample size of 125 respondents selected through accidental sampling technique. After reviewing the theory, the research instrument scale is adapted and distributed to the respondents. Once the data is collected, the next step involves data coding. The collected data is then analyzed using Structural Equation Modeling (SEM) to obtain information regarding the influence of the independent variables, namely food product quality and destination image, on revisit intention in culinary tourism with tourist satisfaction as the intervening variable. The results of the research indicate that: (1) food quality empirically influences tourist satisfaction, (2) destination image influences tourist satisfaction, (3) destination image influences tourist satisfaction, (4) tourist satisfaction influences revisit intention, and (5) food product quality and destination image influence revisit intention through tourist satisfaction.

M Falih Maulana Noto Prasojo

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted to determine "The Influence of Tourist Experience on Satisfaction and Intention to Return (Study on Visitors to Pak Budi Pasuruan's Garden)" The strategy used in this study was associative research with a quantitative approach, by distributing questionnaires as a data collection technique. The sampling method uses purposive sampling, which is a sampling technique where the people selected as samples are in accordance with the purpose of conducting research, the sample used is 100 respondents, carried out at Pak Budi Pasuruan's Garden Tour, and uses samples with the Lemeshow formula and uses data processing modeling using Smartpls 4.0 (Partial Least Square). The results of the study state that the variable Tourist Experience has a positive and significant effect on Tourist Satisfaction and Revisit Intentions.

Meshy Mulyani; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This research is based on phenomena related to destination image, tourist satisfaction, and revisit intention at Padang Beach Tourism Attraction. This research applies a quantitative approach with a causal-associative method. The sample consisted of 100 tourists selected through purposive sampling. Data were collected through the use of questionnaires that have been validated and tested for reliability. The data were processed through multiple linear regression analysis using SPSS version 26.00. The results showed that destination image and tourist satisfaction play a positive and significant role in the intention to return to visit Padang Beach Tourism Attraction. The results state that destination image and tourist satisfaction together contribute significantly (around 20%) to the intention to return to visit Padang Beach.

Dea Ayu Larasati

Gemawisata: Jurnal Ilmiah Pariwisata 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Penelitian ini dilakukan pada Desa Wisata Wanurejo Kabupaten Magelang yang bertujuan untuk menganalisis dan menjelaskan pengaruh fasilitas dan kualitas pelayanan terhadap kepuasan wisatawan yang mana mengalami naik turun tingkat kunjungan wisatawan dikarenakan ada beberapa sebab seperti sarana prasarana fasilitas masih tergolong kurang lengkap, serta pelayanan yang diberikan kepada wisatawan masih rendah. Data penelitian diperoleh dari kuesioner dan data dari pengelola. Sampel yang digunakan dalam penelitian sebanyak 94 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna bagi pihak pengelola maupun minat wisatawan berkunjung. Data yang diperoleh diolah dengan menggunakan analisis deskriptif dan analisis statistik kuantitatif. Analisis kuantitatif menggunakan analisis regresi linear berganda untuk mengetahui pengaruh variabel independen terhadap variabel dependen, uji model dan uji hipotesis. Namun sebelum dilakukan uji tersebut dilakukan dahulu uji validitas dan reliabilitas. Hasil analisis regresi menunjukan bahwa peningkatan fasilitas dan kualitas pelayanan terhadap kepuasan wisatawan. Maka hasil uji analisis regresi linear berganda menunjukan nilai F yang signifikan, dengan nilai korelasi determinasi R^2 sebesar 0,255. Hal ini menunjukan bahwa semua fasilitas dan pelayanan memengaruhi secara nyata terhadap kepuasan wisatawan secara bersama-sama dengan keeratan hubungan 25,5%. Hal ini menunjukan bahwa untuk meningkatkan kepuasan wisatawan perlu adanya peningkatan fasilitas yang baik dan nyaman serta pelayanan yang baik bagi wisatawan.

Mohamad Bagus Chanif Muslim

Gemawisata: Jurnal Ilmiah Pariwisata 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Penelitian ini dilakukan pada Taman Nusa Bali yang bertujuan untuk menganalisis dan menjelaskan pengaruh atraksi, aktivitas, amenitas, dan aksesibilitas terhadap kepuasan wisatawan  yang mana mengalami kondisi kuranng baik meliputi adanya penurunan tingkat kunjungan wisatawan setiap tahunnya, disamping itu ada beberapa kondisi komponen pariwisata perlu ditingkatkan. Data penelitian diperoleh melalui kuesioner dan wawancara. Sampel yang digunakan dalam penelitian sebanyak 100 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna bagi pihak pengelola maupun minat wisatawan berkunjung. Data yang diperoleh diolah dengan menggunakan analisis deskriptif dan analisis statistik kuantitatif. Analisis kuantitatif menggunakan analisis regresi berganda untuk mengetahui pengaruh variabel independent terhadap variabel dependent, uji model, uji hipotesis, dan  namun sebelum dilakukan uji tersebut dilakukan dahulu uji validitas dan uji reliabilitas. Hasil analisis regresi menunjukkan bahwa peningkatan atraksi, aktivitas, amenitas, dan aksesibilitas terhadap kepuasan wisatawan. Maka  hasil uji analisis regresi berganda menunjukkan nilai F yang signifikan, dengan nilai korelasi determinasi adjusted R2 square sebesar 0,604. Hal ini menunjukkan bahwa semua atraksi, aktivitas, amenitas, dan aksesibilitas mempengaruhi secara nyata terhadap kepuasan wisatawan secara bersama-sama dengan keeratan hubungan sebesar 60,4%. Hal ini menunjukkan bahwa untuk meningkatkan kepuasan wisatawan perlu adanya peningkatan seluruh komponen pariwisata guna meningkatkan kepuasan wisatawan pada periode berikutnya.

Dewi Ratna Sari

Gemawisata: Jurnal Ilmiah Pariwisata 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh positif dan signifikan antara amenitas dan aksesibilitas terhadap kepuasan wisatawan di Taman Margasatwa Semarang, serta untuk mengetahui variabel mana yang paling dominan pengaruhnya terhadap kepuasan wisatawan. Metode yang digunakan pada penelitian ini adalah metode survey dengan analisis kuantitatif sedangkan desain penelitiannya adalah regresi dan korelasi yang terdiri dari satu faktor atau lebih. Data yang digunakan ada dua jenis yaitu data primer dan data sekunder. Alat dalam penelitian ini adalah kuesioner, observasi, dan dokumentasi. Jumlah sampel dalam penelitian merupakan responden sebanyak 100 pengunjung Taman Margasatwa Semarang. Berdasarkan hasil SPSS, hipotesis (baik secara parsial maupun simultan) pada taraf teruji signifikan dan positif berpengaruh dengan persamaan regresi, Y = 0,395 X1 + 0,191 X2 serta terbukti bahwa variabel amenitas berpengaruh paling besar terhadap variabel Y (kepuasan wisatawan) dengan koefisien regresi sebesar 0,395. Kesimpulan dari penelitian ini adalah bahwa dari dua variabel Amenitas dan Aksesibilitas, Amenitas yang paling berpengaruh positif terhadap kepuasan wisatawan di Taman Margasatwa Semarang. Jadi apabila amenitas baik, maka kepuasan wisatawan meningkat.

Mohamad Bagus Chanif Muslim

Jurnal Visi Manajemen 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Penelitian ini dilakukan pada Taman Nusa Bali yang bertujuan untuk menganalisis dan menjelaskan pengaruh atraksi, aktivitas, amenitas, dan aksesibilitas terhadap kepuasan wisatawan  yang mana mengalami kondisi kuranng baik meliputi adanya penurunan tingkat kunjungan wisatawan setiap tahunnya, disamping itu ada beberapa kondisi komponen pariwisata perlu ditingkatkan. Data penelitian diperoleh melalui kuesioner dan wawancara. Sampel yang digunakan dalam penelitian sebanyak 100 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna bagi pihak pengelola maupun minat wisatawan berkunjung. Data yang diperoleh diolah dengan menggunakan analisis deskriptif dan analisis statistik kuantitatif. Analisis kuantitatif menggunakan analisis regresi berganda untuk mengetahui pengaruh variabel independent terhadap variabel dependent, uji model, uji hipotesis, dan  namun sebelum dilakukan uji tersebut dilakukan dahulu uji validitas dan uji reliabilitas. Hasil analisis regresi menunjukkan bahwa peningkatan atraksi, aktivitas, amenitas, dan aksesibilitas terhadap kepuasan wisatawan. Maka  hasil uji analisis regresi berganda menunjukkan nilai F yang signifikan, dengan nilai korelasi determinasi adjusted R2 square sebesar 0,604. Hal ini menunjukkan bahwa semua atraksi, aktivitas, amenitas, dan aksesibilitas mempengaruhi secara nyata terhadap kepuasan wisatawan secara bersama-sama dengan keeratan hubungan sebesar 60,4%. Hal ini menunjukkan bahwa untuk meningkatkan kepuasan wisatawan perlu adanya peningkatan seluruh komponen pariwisata guna meningkatkan kepuasan wisatawan pada periode berikutnya.

Brigittha, Brigittha Desi Arianie

Innovation, Theory & Practice Management Jour 2022 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan promosi terhadap minat berkunjung kembali baik secara langsung maupun tidak langsung melalui kepuasan pelanggan sebagai variabel intervening pada seluruh pengunjung objek wisata Candi Gedong Songo Kabupaten Semarang. Populasi yang digunakan dalam penelitian ini adalah seluruh wisatawan lokal yang pernah mengunjungi Candi Gedong Songo lebih dari satu kali. Besarnya ukuran sampel yang digunakan adalah 100 responden. Teknik pengambilan sampel yang digunakan adalah accidental sampling, quota sampling, dan purposive sampling. Data yang digunakan adalah data primer dengan pengumpulan data menggunakan kuesioner. Alat analisis yang digunakan adalah regresi linier berganda, dan analisis jalur untuk melakukan uji intervening. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan, promosi berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara langsung, harga berpengaruh positif dan signifikan terhadap minat berkunjung kembali, promosi berpengaruh positif dan signifikan terhadap minat berkunjung kembali, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat berkunjung kembali. Secara tidak langsung harga berpengaruh positif dan signifikan terhadap minat berkunjung kembali melalui kepuasan pelanggan sebagai variabel intervening, dan promosi berpengaruh positif dan signifikan terhadap minat berkunjung kembali melalui kepuasan pelanggan sebagai variabel intervening.

Krisna Tri Argo

Jurnal Visi Manajemen 2021 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Penelitian ini dilakukan di Patra Semarang Hotel & Convention yang bertujuan untuk menganalisa dan menjelaskan pengaruh gaya kepemimpinan dan budaya organisasi terhadap kinerja karyawan, serta untuk mengetahui variabel mana yang paling berpengaruh terhadap kepuasan wisatawan. Penelitian ini menggunakan metode kuantitatif dengan 55 responden. Teknik uji validitas dan uji reliabilitas, analisis regresi berganda, pengujian hipotesismelalui uji f, uji t, koefisien determinasi dan koefisien beta. Hasil penelitian menunjukan pada taraf teruji signifikan dan positif berpengaruh dengan persamaan regresi, Y = -0,005 X1 + 0,971 X2 serta terbukti bahwa variabel budaya organisasi berpengaruh paling dominan terhadap kinerja karyawan dengan koefisien regresi senilai 0,971. Kesimpulan dari penelitian ini bahwa dari dua variabel independen, budaya organisasi adalah variabel yang berpengaruh positif terhadap kinerja karyawan di Patra Semarang Hotel & Convention.