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Kegiatan pengabdian kepada masyarakat ini bertujuan mengakselerasi kapasitas SDM pengelola BUMDes Tegar Mandiri Madulang melalui pendekatan Community Capacity Building (CCB). Metode yang digunakan meliputi pelatihan partisipatif, pendampingan, serta evaluasi berbasis pre-test dan post-test pada lima aspek kompetensi utama, yaitu manajemen usaha, tata kelola keuangan, pengembangan produk, pemasaran digital, dan jejaring kemitraan. Hasil analisis kebutuhan menunjukkan adanya kesenjangan kapasitas yang tinggi terutama pada aspek pemasaran digital, manajemen usaha, dan tata kelola keuangan. Implementasi CCB mampu meningkatkan kapasitas pengelola secara signifikan, ditunjukkan oleh kenaikan rata-rata skor dari 48,8% (pre-test) menjadi 81% (post-test) atau meningkat sebesar 32,2%. Peningkatan tertinggi terjadi pada aspek pemasaran digital (36%), diikuti tata kelola keuangan (35%) dan pengembangan produk (33%). Selain itu, terjadi perubahan nyata pada praktik pengelolaan, seperti tersusunnya rencana bisnis, pembukuan keuangan rutin, peningkatan jumlah produk inovatif, serta terbentuknya jejaring kemitraan strategis. Temuan ini menunjukkan bahwa pendekatan CCB efektif dalam mendorong lompatan kapasitas dan kinerja kelembagaan BUMDes secara berkelanjutan. Dengan demikian, model ini dapat direplikasi sebagai strategi penguatan ekonomi desa berbasis pemberdayaan komunitas.

This study aims to (1) describe the marketing channels of fresh fruit bunches (FFB) of oil palm under partnership and independent (self-managed) schemes in Merlung District, Tanjung Jabung Barat Regency; (2) analyze marketing margins, farmer’s share, and marketing efficiency for each scheme; and (3) compare differences in marketing margins and farmer’s share between single-level marketing channels in both business schemes. The research was conducted in 2025 using a survey method with simple random sampling techniques. The data used consisted of primary data obtained through direct interviews with farmers and marketing institutions, as well as secondary data from relevant agencies. Data analysis was carried out using descriptive analysis, marketing margin analysis, farmer’s share, marketing efficiency analysis, and Multivariate Analysis of Variance (MANOVA). The results show that there are two types of marketing channel patterns, namely single-level and two-level channels. The single-level marketing channel has lower marketing margins, higher farmer’s share, and better marketing efficiency. In addition, there are significant differences between single-level marketing channels in both business schemes. These findings imply that shorter marketing channels are more efficient and provide a greater share of the selling price to smallholder oil palm farmers

The development of the palm oil industry in Indonesia typically relies on collaboration with smallholder farmers, but this collaboration often faces various problems such as poor cultivation techniques, lack of technical guidance, unclear administrative matters, and limited access to certification and markets. This study aims to develop a specific human resource management model to support collaboration with smallholder farmers, thereby improving production yields, sustainability, and engagement in the palm oil supply chain. The method used is a desk study, namely by analyzing and reconstructing information from research results, industry reports, and palm oil certification and sustainability policies. Based on the analysis, a career structure and Human Resource Management functions are proposed, consisting of collaboration supervisors, field officers, capacity training officers, collaboration administration staff, and collaboration/certification managers. This model allows for technical and administrative assistance, training for farmers, collaboration coordination, and certification and compliance management. The implementation of this model is predicted to improve cultivation quality, improve smallholder access to certification and markets, and strengthen the stability and sustainability of the supply chain. Thus, the HR model for smallholders offers a strategic solution to the various challenges of working with smallholders and supports the development of a socially, economically, and environmentally sustainable palm oil agribusiness sector.

The development of the palm oil industry in Indonesia typically relies on collaboration with smallholder farmers, but this collaboration often faces various problems such as poor cultivation techniques, lack of technical guidance, unclear administrative matters, and limited access to certification and markets. This study aims to develop a specific human resource management model to support collaboration with smallholder farmers, thereby improving production yields, sustainability, and engagement in the palm oil supply chain. The method used is a desk study, namely by analyzing and reconstructing information from research results, industry reports, and palm oil certification and sustainability policies. Based on the analysis, a career structure and Human Resource Management functions are proposed, consisting of collaboration supervisors, field officers, capacity training officers, collaboration administration staff, and collaboration/certification managers. This model allows for technical and administrative assistance, training for farmers, collaboration coordination, and certification and compliance management. The implementation of this model is predicted to improve cultivation quality, improve smallholder access to certification and markets, and strengthen the stability and sustainability of the supply chain. Thus, the HR model for smallholders offers a strategic solution to the various challenges of working with smallholders and supports the development of a socially, economically, and environmentally sustainable palm oil agribusiness sector.

Universities in border areas face challenges in recruiting prospective new students due to limited access to higher education information and low levels of advanced literacy studies among high school students. Bulungan Regency, as a border area in North Kalimantan, demonstrates this condition, which has an impact on the low number of high school graduates who continue their studies at Mulawarman University, especially the Faculty of Teacher Training and Education (FKIP). This community service activity aims to build a partnership strategy between FKIP Mulawarman University and Tanjung Palas State Senior High School and Tanjung Selor State Senior High School as an effort to improve students' understanding of higher education and increase enthusiasm for new student admissions. The implementation method uses a participatory university-school partnership approach through campus socialization activities, educational career workshops, student inspiration classes, virtual campus tours, guidance counselor training, and new student registration assistance. The evaluation program was conducted using pre-test and post-test questionnaires, interviews, and documentation of student registration data. The results of the activity showed a significant increase in students' understanding of FKIP Mulawarman University, from 42% to 85% at Tanjung Palas State Senior High School and from 45% to 88% at Tanjung Selor State Senior High School. The satisfaction rate of partner schools with the program is above 90%, and there has been an increase in student interest in continuing their studies at university. The program also strengthens the role of guidance counselors as information agents for higher education and fosters a sustainable collaborative network between universities and schools. It can be concluded that the School Partnership Program is effective as a strategy to increase new student enrollment at the Faculty of Teacher Training and Education at Mulawarman University and serves as a model for university service in expanding access to higher education in border areas. This program is recommended for continuation and implementation at other schools in North Kalimantan.

Penelitian ini bertujuan untuk menganalisis peran kompetensi digital dan adaptasi penyuluh baik secara langsung maupun tidak langsung melalui pera efektivitas komunikasi terhadap kepuasan peternak ayam padaKemitraan Peternak Ayam di Kabupaten Pemalang. Populasi yang digunakan dalam penelitian ini adalah peserta penyuluhan peternak ayam di Pemalang, dengan pengambilan sampel dengan sampel menggunakan rumus Slovin yang berjumlah 133 responden. Sumber data yang digunakan data primer, dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian menunjukkan bahwa kompetensi digital berpengaruh positif dan signifikan terhadap kepuasan peternak, adaptasi penyuluh berpengaruh positif dan signifikan terhadap kepuasan peternak. Kompetensi digital berpengaruh positif dan signifikan terhadap peran efektivitas komunikasi, adaptasi penyuluh berpengaruh positif dan signifikan terhadap peran efektivitas komunikasi. Efektivitas komunikasi berpengaruh positif dan signifikan terhadap kepuasan peternak. Efektivitas komunikasi dapat memediasi pengaruh kompetensi digital terhadap kepuasan peternak.  Efektivitas komunikasi dapat memediasi pengaruh adaptasi penyuluh terhadap kepuasan peternak.

Sharia economic education and access to healthcare services are critical components for community empowerment, especially in rural areas like Balapulang Wetan. The Community Service Program (PKM) implemented by STIES Putera Bangsa Tegal in collaboration with Klinik Azzahra integrates sharia economic education with free healthcare services to address the twin challenges of low sharia economic literacy and limited access to quality healthcare. This program employs training and outreach methods alongside provision of basic free health services to the community. Evaluation results indicate increased understanding of sharia economic principles, including zakat, infaq, and financial management, as well as greater utilization of free healthcare services. This holistic approach fosters economic independence and enhances the overall quality of life through improved economic welfare and health. Collaboration among educational institutions, health service providers, and local government forms the foundation for the sustainability and success of this program in creating an inclusive and equitable community empowerment ecosystem.

Empowering agricultural human resources is a strategic approach to support sustainable agricultural development and the achievement of the Sustainable Development Goals (SDGs), particularly SDG 2 (Zero Hunger), SDG 4 (Quality Education), and SDG 8 (Decent Work and Economic Growth). This community service article aims to describe the implementation of an agricultural instructor empowerment training program conducted through collaboration between Universitas Negeri Surabaya (Unesa) and the Ngudi Luhur Self-Reliant Agricultural and Rural Training Center (P4S) in Blitar Regency. The activity involved approximately 50 participants consisting of agricultural instructors and local agricultural practitioners. The methods included Focus Group Discussions (FGDs) and field visits to superior corn cultivation areas managed by P4S. The results indicate an increase in participants’ understanding of the importance of agricultural innovation and technology utilization to enhance productivity, supported by experiential learning through direct observation of high-yield corn fields compared to conventional practices. This program strengthens the role of agricultural instructors as innovation dissemination agents and contributes to the achievement of sustainable development goals in the agricultural sector.

This study aims to analyze the role of Public Relations in establishing partnerships with the press to increase publicity at SMPN 12 Jember. The background of this study is influenced by the importance of positive media publications in building a school's reputation and competitiveness amidst intense competition among educational institutions. The research method used is a qualitative case study approach, involving in-depth interviews, participant observation, and documentation studies of public relations staff and media partners. The results show that the role of public relations has evolved from an administrative function to a strategic spearhead that manages two-way communication, fosters relationships, and builds reputation. The strategies implemented include the use of convergent media, by combining traditional media (such as school magazines and brochures) with digital media (such as websites, Instagram, and YouTube) to expand the reach of messages. In addition, adaptations to local culture, such as the use of polite Javanese language and a family-like approach, have proven effective in building public trust. This study also emphasizes the importance of systematic and participatory evaluation to improve program effectiveness. The implications of this study suggest that schools design measurable and contextual public relations strategies with local values ​​to increase the school's visibility and positive image.

The franchise business model has experienced rapid growth in Indonesia, particularly in the food, beverage, and modern retail sectors, such as Indomaret. The franchise system provides efficient business expansion opportunities for franchisors and franchisees to participate in businesses that already have established operational standards and market reputations. However, behind this development, significant legal challenges have emerged, particularly related to the unequal position between franchisors and franchisees in franchise agreements. This study aims to analyze the forms of legal protection for franchisees by reviewing the principles of fairness, balance, and legal certainty in the implementation of franchise contracts. The approach used is a normative juridical method with a case study of the Indomaret franchise partnership, which is examined through an analysis of related laws and regulations, such as Government Regulation Number 42 of 2007 concerning Franchising and Regulation of the Minister of Trade Number 71 of 2019. The results of the study indicate that there is still asymmetry of power in contract drafting, weak legal literacy of franchisees, and a lack of government oversight of agreement implementation. Therefore, regulatory reform and strengthening of oversight mechanisms are needed to ensure that franchise relationships operate fairly, transparently, and sustainably

A partnership agreement is a form of business collaboration, either directly or indirectly, that is established based on the principles of mutual need, mutual trust, mutual reinforcement, and mutual benefit. Such partnerships generally involve Micro, Small, and Medium Enterprises (MSMEs) working with larger businesses in order to create a fairer and more sustainable business relationship. However, in practice, the implementation of partnership agreements often does not reflect these fundamental principles. This is also evident in the nucleus-plasma scheme within the palm oil plantation sector, where the relationship between the nucleus companies and plasma farmers tends to show an imbalance of bargaining power. This study aims to examine the application of partnership principles in the implementation of nucleus-plasma agreements in palm oil plantations, viewed from the perspective of prevailing legislation, particularly the Law on Micro, Small, and Medium Enterprises (MSME Law). The findings indicate that the application of partnership principles has not yet been fully implemented consistently. The partnership relationship remains unequal and is largely dominated by the nucleus companies, creating a sense of injustice for plasma farmers. In terms of supervision, the Indonesian Business Competition Supervisory Commission (KPPU) plays a crucial role in ensuring that partnership agreements are carried out in line with these principles. One of the measures taken is monitoring the implementation of behavioral change commitments by business actors. KPPU ensures that nucleus companies do not abuse their dominant position and continue to provide fair opportunities for plasma farmers. Therefore, this study highlights the importance of strengthening oversight and enforcing regulations so that the objectives of nucleus-plasma partnerships in palm oil plantations can truly be realized in accordance with the principles mandated by law.

Branding strategies for Vocational High Schools (SMK) are a crucial aspect in improving their image, competitiveness and attractiveness for prospective students and the industrial world. One effective approach is through partnerships with the World of Business and Industry (DUDI). This research aims to analyze the branding strategy implemented by SMK in building a positive image through collaboration with DUDI. The method used in this research is descriptive qualitative, literature study and case analysis of several vocational schools that have succeeded in building branding through strategic partnerships. The research results show that vocational school branding can be strengthened through internship programs, industrial project-based learning, competency certification recognized by the world of work, and digital-based promotions. The partnership with DUDI also plays a role in providing learning facilities that are more relevant to industry needs, thereby increasing public confidence in the quality of vocational school graduates. By implementing an effective branding strategy through a partnership with DUDI, SMK can strengthen its position as a vocational education institution that is oriented to the needs of the world of work.

This research evaluates the direction of Indonesia's defense policy under the leadership of President Prabowo Subianto, taking the Indonesia-Turkey strategic partnership as the main case study. Using a qualitative approach with an instrumental case study method, this research analyzes the dynamics of military cooperation that includes key projects such as the development of the Bayraktar drone, involvement in the KAAN fifth-generation fighter jet, and collaborative submarine construction plans. The results show that these partnerships represent a strategy of defense equipment diversification and strengthening the domestic defense industry, and reflect a shift in Indonesia's strategic orientation from dependence on Western countries towards a more balanced partnership with the Global South. The findings confirm that Prabowo's defense policy shows continuity from the previous period, but also brings innovation through a more pragmatic, independent and responsive approach to regional and global security challenges.

This study aims to determine the partnership pattern between CV Agrowates and melon farmers and to determine the difference in income of melon farmers before and after partnering.  The research design used in this research is descriptive qualitative and quantitative analysis methods with survey research methods, sampling using saturated sampling To determine the income of farmers before and after partnering used cost analysis and farm income (profit), namely Profit (p) = Total Revenue (TR) - Total Cost (TC). To determine the difference in income of melon farmers before and after the partnership was further analyzed with the T-test.    The results showed that the partnership pattern between the CV Agrowates company was the Agribusiness Operational Cooperation (KOA) partnership pattern. The role of partner farmers as providers of land, labor, production equipment and production facilities such as fertilizers, while the company as a means of providing seeds, extension and guidance of cultivation personnel. The partnership pattern significantly shows a real difference.  Income before partnering amounted to Rp. 116,259,299.93 with R / C of 2.95 while the income of farmers after partnering amounted to 146,612,513.3 with R / C of 3.37, Partnership can increase the income of melon farmers in Wates Village by 26.11%.

Ratification is the formal process by which a country approves and legally ratifies an international agreement. Ratification was first introduced at the Vienna convention. The ratification of IE-CEPA was realized by the ratification of Law Number 1 of 2021 in accordance with the contents of Article 11 of the 1945 Constitution for the sake of the welfare of society. This research aims to determine the content of IE-CEPA and its impacts on Indonesia. This research uses normative research methods and is presented descriptively analytically. The results of the research conclude that this ratification has fulfilled the standards of international agreements and also the contents of the 1945 Constitution. Apart from that, this ratification has an impact on law, namely the obligation to harmonize national law and the economic impact which is marked by an increase in the trade graph of both parties.

Timbulan sampah di Kabupaten Bone Bolango menunjukkan tren peningkatan yang signifikan dari tahun ke tahun, seiring dengan pertumbuhan jumlah penduduk, ekspansi kawasan permukiman, dan aktivitas ekonomi masyarakat. Berdasarkan data dari Sistem Informasi Pengelolaan Sampah Nasional (SIPSN), terjadi lonjakan volume sampah harian dari 2022 hingga 2024. Namun, peningkatan ini tidak diimbangi dengan kapasitas pengelolaan yang memadai, baik dari sisi infrastruktur, kelembagaan, maupun partisipasi masyarakat. Studi ini bertujuan untuk mengkaji model pengelolaan sampah berkelanjutan di Kabupaten Bone Bolango melalui pendekatan sistem, dengan merujuk pada literatur dan data sekunder. Metode analisis menggunakan pendekatan Causal Loop Diagram (CLD) dan Stock Flow Diagram (SFD) untuk mengidentifikasi hubungan kausal dan dinamika sistem pengelolaan sampah di daerah ini. Hasil kajian menunjukkan bahwa akar permasalahan terletak pada lemahnya sinergi antar-pemangku kepentingan, kurangnya regulasi lokal, serta keterbatasan sarana pengolahan. Solusi strategis yang diusulkan meliputi pembangunan fasilitas TPS3R, penyusunan kebijakan persampahan daerah, pemberdayaan masyarakat melalui edukasi lingkungan dan bank sampah, serta penguatan kemitraan dengan sektor swasta dan lembaga non-pemerintah. Diharapkan, pendekatan integratif ini dapat menjadi dasar bagi pengembangan model pengelolaan sampah yang efektif dan berkelanjutan di Kabupaten Bone Bolango.

Inovasi sosial dan kewirausahaan sosial telah menjadi strategi utama dalam menciptakan solusi berkelanjutan bagi tantangan sosial dan ekonomi yang tidak dapat diselesaikan oleh pendekatan bisnis konvensional. Makalah ini bertujuan untuk: 1) Menganalisis inovasi sosial dan perannya dalam kewirausahaan sosial; 2) Mengidentifikasi hubungan antara inovasi sosial dan keberlanjutan UMKM dalam konteks ekonomi berbasis dampak sosial; 3) Menjelaskan faktor-faktor utama yang mempengaruhi keberhasilan kewirausahaan sosial. Hasil penelitian menunjukkan inovasi sosial berkontribusi dalam meningkatkan daya saing dan ketahanan UMKM melalui penerapan model bisnis berbasis dampak sosial, ekonomi sirkular, serta digitalisasi bisnis. Keberhasilan kewirausahaan sosial dipengaruhi oleh faktor internal, seperti kepemimpinan yang visioner, strategi pengelolaan sumber daya manusia yang efektif, serta model bisnis yang adaptif dan inovatif. Sementara itu, faktor eksternal yang berperan mencakup dukungan kebijakan pemerintah, akses terhadap pendanaan berbasis dampak sosial, serta kemitraan strategis dengan sektor swasta dan akademisi. Indikator utama keberhasilan kewirausahaan sosial mencakup pengukuran dampak sosial dan ekonomi, keberlanjutan finansial dan operasional, serta efektivitas model bisnis dalam menjangkau masyarakat yang lebih luas. Sebagai implikasi, makalah ini merekomendasikan penguatan kebijakan publik yang mendukung bisnis sosial, peningkatan akses pendanaan berbasis dampak, serta integrasi inovasi sosial dalam strategi pengembangan UMKM. Dengan menciptakan ekosistem yang lebih mendukung bagi kewirausahaan sosial, diharapkan inovasi sosial dapat menjadi pilar utama dalam pembangunan ekonomi yang lebih inklusif dan berkelanjutan.

This research aims to analyze the palm oil agribusiness partnership pattern implemented by PT. Bengkulu Sustainable Palm Oil in Kedurang Ilir District, South Bengkulu, along with its impact on farmer partners. The research method was carried out descriptively with a qualitative approach, using primary data through in-depth interviews and secondary data from related documents. Respondents consisted of 440 partner farmers and 2 companies selected purposively. The research results show that the partnership pattern implemented is the Plasma Core Pattern (IP), where PT. Bengkulu Sawit Lestari acts as the core that guides and purchases the results of plasma farmers. The conflicts that occurred were relatively low, with the majority of partner farmers stating that there were no physical or significant conflicts. From an economic aspect, partner farmers produce an average of 4,038 kg of FFB per month, with a selling price of Rp. 1,948 per kilogram, resulting in net income of Rp. 5,512,443 per month after deducting costs. In conclusion, this agribusiness partnership succeeded in increasing farmer productivity and income, despite deficiencies in training and financial reporting by the company. It is recommended that companies and farmers jointly write written sanctions in agreements, increase training, and provide monthly financial reports to strengthen partnership relations.

The growth of the urban population has led to a shortage of agricultural land. This has led to an increase in urban agriculture, including hydroponics. The purpose of this research is to find out the partnership mechanism between hydroponic family farm and PT Puspa Agro Farm Sukabumi. This research uses descriptive analysis method found that the partnership between hydroponic family farm and PT Puspa Agro Farm is plasma core pattern. This pattern describes the assistance to hydroponic family farms from PT Puspa Agro farm. This is done to produce high quality plants and meet the criteria.  The types of plants are pakcoy mustard, pagoda mustard, curly lettuce, and romaine lettuce for each plant. Family farms establish partnership relationships through the Inti-plasma mechanism. The partner company guides the production process of partner farmers so that they can provide quality vegetables in accordance with the SOPs that are applied. The partnership pattern between Family Farm and PT Puspa Agro is a core-plasma mechanism. The plants produced are pakcoy mustard, pagoda mustard, curly lettuce and roamine lettuce. The benefits of the nucleus-plasma partnership pattern are that it can improve in economic and technical terms. Family Farm plants are of high quality and can meet consumer criteria.

Kegiatan penyuluhan ini dilakukan kepada para pemilik ritel di wilayah Cangakan, Nusukan, Banjarsari, Surakarta. Luaran dari kegiatan ini adalah: 1) Meningkatnya pengetahuan dan wawasan peserta dalam rangka mempertahankan bisnis ritel dalam menghadapi persaingan yang kompetitif, 2) Meningkatnya pengetahuan peserta dalam manjemen pengelolaan usaha, dimana pelaku harus mampu memisahkan dalam peran manajemen keuangan, manajemen operasional, manajemen sumberdaya manusia dan manajemen pemasaran, agar usahanya tetap eksis, 3) Meningkatnya pengetahuan peserta dalam pemasaran online, karena untuk mendapatkan barang langsung dikirim ke toko, 4) Kegiatan ini dapat berlanjut, sehingga ada prinsip kemitraan antara tim pengabdian dan para pemilik ritel. Kegiatan ini dilakukan dengan tahapan sebagai berikut: 1) Pemilihan peserta pengabdian kepada masyarakat, yaitu pemilik bisnis ritel/kelontong di wilayah Cangakan, Nusukan, Banjarsari, Surakarta, 2) Penyampaian materi penyuluhan tentang bagaimana strategi mempertahnkan bisnis ritel dalam persaingan kompetitif, 3) Pelaksanaan evaluasi. Evaluasi dilakukan dengan cara: sebelum penyuluhan, dilakukan tanya jawab untuk mengetahui pengetahuan awal setiap peserta tentang bisnis ritel/toko kelontong; setelah penyuluhan, dilakukan tanya jawab lagi tentang materi yang sama. Dengan membandingkan hasil jawaban, maka akan diketahui apakah ada peningkatan pengetahuan peserta tentang pengelolaan bisnis ritel dan ruang lingkupnya.Kata kunci: strategi, bisnis ritel, persaingan yang kompetitif