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In addition to personal selling, Adhiwangsa Hotel and Convention Solo also utilized other IMC tools such as direct marketing, public relations, and digital marketing to maximize the effectiveness of their promotional efforts for the "So Kiss Me 2024" event. The hotel leveraged its existing customer database to send personalized invitations and promotions through WhatsApp, which proved to be an effective channel for engaging with customers directly. Social media platforms were also used to create awareness and drive attendance, with consistent messaging across all channels to maintain a unified brand voice. Furthermore, the hotel emphasized the importance of building strong relationships with its customers by maintaining regular communication. This strategy helped foster trust and loyalty, as customers felt valued and personally attended to. The event was promoted not only through traditional marketing tools but also through word-of-mouth, leveraging employees' personal networks to spread the message. The study also highlights the role of digital marketing tools in enhancing the reach of the hotel's communication efforts. By utilizing platforms like Instagram, Facebook, and WhatsApp, Adhiwangsa Hotel was able to reach a broader audience, particularly among younger consumers who are more active on social media. These platforms allowed for real-time updates, engagement, and interaction with potential customers, making the event more dynamic and accessible. Overall, the success of the "So Kiss Me" event can be attributed to the hotel's effective use of integrated marketing communications, where personal selling played a significant role in delivering a more personalized and direct message to potential customers. This case study illustrates the importance of adopting a multi-channel communication strategy to effectively engage target audiences and achieve marketing objectives.

This study discusses how the application of media wealth by MTA TV's public relations in delivering da’wah messages through Instagram flyers on @mtatv_official in the period of 2021-2025. The research employed a descriptive qualitative approach with Roland Barthes' semiotic analysis, focusing on denotation, connotation, and myths. The findings reveal that MTA TV has effectively implemented four key elements of media wealth—signal diversity, language variations, personal sources, and regardless—through its use of Instagram flyers. These elements are designed to enhance the communication process, making the messages more engaging and accessible to the audience. The da’wah messages conveyed through the flyers are interpreted by the audience in three primary categories: invitation (76.67%), motivation (16.67%), and solidarity (6.67%). The majority of the audience interprets the messages as invitations to join or engage in religious activities, highlighting the importance of outreach and engagement in MTA TV's approach. The motivational aspect encourages positive actions and attitudes towards religious teachings, while solidarity, though less prevalent, emphasizes the sense of community and support within the Muslim audience. The use of media wealth on social media platforms like Instagram is shown to increase the effectiveness of da’wah messages by making them more visually appealing, interactive, and relatable to a wide audience. This study suggests that employing rich media content, such as Instagram flyers, can play a vital role in enhancing the reach and impact of religious communication. It also underscores the importance of understanding the semiotic elements in shaping how messages are interpreted by different segments of the audience, making it a valuable tool for religious organizations aiming to modernize their communication strategies.

A wedding is an important event in a person's life that requires various careful preparations, one of which is sending invitations to guests. This research aims to create an Android-based wedding invitation booking application that utilizes Augmented Reality (AR) technology with a Design Thinking approach. This approach includes five main stages, namely empathize, define, ideate, prototype, and testing, to ensure that the developed application is truly in accordance with the needs and expectations of users. With AR technology, users can view and interact directly with virtual invitations through digital devices such as smartphones, which provides a more engaging, interactive, and modern visual experience than conventional physical invitations. The app's key features include invitation design selection, content customization (name, location, date, and couple's photo), as well as simulated invitation display with three-dimensional effects via AR. The app also allows users to store, share, and place orders directly through an integrated system. The results of the evaluation conducted using the System Usability Scale (SUS) method showed a score of 75.3. This score indicates that the app has a good usability level and is positively received by the majority of respondents. In addition, this application is considered to be able to increase efficiency in the invitation ordering process and provide a more modern and personal impression to users and invited guests. The conclusion of this study is that AR-based wedding invitation booking apps not only serve as a practical tool, but also become digital innovations that enrich the user experience in modern weddings. This research is expected to make a real contribution to the development of creative information technology and inspire other developers to create similar solutions that are innovative, efficient, and relevant to the needs of the times.

This study was motivated by the dominant use of directive speech acts in competitive esports communication. The purpose of this study is to describe the types, functions, and effects of directive speech acts in mic check content on the Team Liquid ID YouTube channel. This study uses a qualitative descriptive approach. The research subject is mic check content on the Team Liquid ID YouTube channel. The object of this study is directive speech acts. Data collection methods include observation using basic recording techniques and advanced techniques such as the Free-Form Conversation Observation Technique (SLBC) and note-taking. The results of this study identified the form of directive speech acts, namely direct literal speech acts. The functions of directive speech acts identified include command, request, invitation, advice, and prohibition. Furthermore, regarding the effects of using directive speech acts in the study, three positive effects were found, such as the encouraging effect, the effect of hoping to follow, and the relieving effect.

Young Catholics have a very important role in the church. Young people are the next generation and are a pillar in building Spiritual faith, service, being the driving force and being the hope for the future development of the church. The purpose of this study is to analyze the relevance of the Apostolic Exhortation Christus Vivit in formulating and implementing Toraja Youth Day (TYD) 2025, a strategic activity of the Makassar Archdiocesan Youth Commission to empower Catholic Youth (OMK) in the Toraja Kevikepan. The method used is qualitative by means of interviews focusing on the Christus Vivit document and the context of organizing TYD 2025, including the challenges faced by OMK. The research shows that Christus Vivit's invitation to make young people protagonists, utilize creativity in proclaiming the Gospel, and the importance of contextual pastoral assistance are very relevant to the objectives of TYD 2025 to strengthen faith, build solidarity, and encourage active involvement of OMK. The integration of Christus Vivit values in TYD 2025, becomes a theological and pastoral foundation that inspires OMK to rise from the challenges of faith and witness as agents of change in the Church and in society.

Indonesia's diversity is a necessity to be denied, the deep-rooted Plurality must be maintained. Bhinneka Tunggal Ika and Pancasila as the breath and pulse of the nation must be lived and live for the nation. Diversity as a gift of God is an extraordinary potential, but it is necessary to be aware of the potential for conflict, tearing the weaving of the golden thread of plurality. The Holy Father's apostolic trip to the UAE gave birth to a brotherhood document, an invitation to cooperation and interfaith dialogue with Imam Al Azhar Ahmad el-Tayeb. Similarly, what happened in Our Lady of Cirebon Parish as a research locus. According to the doctrinal teaching, the Church voices the placement of others as brothers. This qualitative method research aims to explore the relevance of Abu Dhabi documents to the services of Interfaith Relations and Parish Beliefs, the practice of religious moderation of the people, inhibiting factors, supporting factors, efforts to encourage supporting factors, and suppressing inhibiting factors. Data were obtained through in-depth interviews with fourteen informants consisting of Catholics, representatives of each religion in Cirebon, representatives of Sundanese Wiwitan believers, and cultural experts using purposive sampling, observation, and documentation techniques. The results of the data show that twelve focuses of the Abu Dhabi document brotherhood have been applied in the service of the Sie Interfaith Relations and Parish Beliefs but have not been maximized and continue to be sought to be intact. Fanaticism, lack of team cohesiveness, and fear of the people are inhibiting factors. The Church has supported since the Second Vatican Council echoed interfaith cooperation. The Pastoral Focus of the Diocese of Bandung is a supporter in this study. So the effort is to initiate activities with fraternal nuances, and the role of the parish pastor in his pastoral mutual aid is to introduce documents to the grassroots. The answer to this study proves that the people of Cirebon can live harmoniously side by side with different ones. In line with the manuscript of Serat Carub Kandha through a philological approach, as a collective memory of the ancestral heritage in building a harmonious Cirebon.    

Indonesia's diversity is a necessity to be denied, the deep-rooted Plurality must be maintained. Bhinneka Tunggal Ika and Pancasila as the breath and pulse of the nation must be lived and live for the nation. Diversity as a gift of God is an extraordinary potential, but it is necessary to be aware of the potential for conflict, tearing the weaving of the golden thread of plurality. The Holy Father's apostolic trip to the UAE gave birth to a brotherhood document, an invitation to cooperation and interfaith dialogue with Imam Al Azhar Ahmad el-Tayeb. Similarly, what happened in Our Lady of Cirebon Parish as a research locus. According to the doctrinal teaching, the Church voices the placement of others as brothers. This qualitative method research aims to explore the relevance of Abu Dhabi documents to the services of Interfaith Relations and Parish Beliefs, the practice of religious moderation of the people, inhibiting factors, supporting factors, efforts to encourage supporting factors, and suppressing inhibiting factors. Data were obtained through in-depth interviews with fourteen informants consisting of Catholics, representatives of each religion in Cirebon, representatives of Sundanese Wiwitan believers, and cultural experts using purposive sampling, observation, and documentation techniques. The results of the data show that twelve focuses of the Abu Dhabi document brotherhood have been applied in the service of the Sie Interfaith Relations and Parish Beliefs but have not been maximized and continue to be sought to be intact. Fanaticism, lack of team cohesiveness, and fear of the people are inhibiting factors. The Church has supported since the Second Vatican Council echoed interfaith cooperation. The Pastoral Focus of the Diocese of Bandung is a supporter in this study. So the effort is to initiate activities with fraternal nuances, and the role of the parish pastor in his pastoral mutual aid is to introduce documents to the grassroots. The answer to this study proves that the people of Cirebon can live harmoniously side by side with different ones. In line with the manuscript of Serat Carub Kandha through a philological approach, as a collective memory of the ancestral heritage in building a harmonious Cirebon.    

Dating relationships as a form of intimate personal relationships do not always go as expected. In fact, many cases show that these relationships can lead to discomfort and forms of violence, such as physical, psychological, sexual and financial abuse. This phenomenon has become one of the most discussed social issues, especially on social media. The Instagram account @indonesiatanpapacaran is present as a response to this issue, by voicing an invitation to abandon the practice of dating through moral and religious narratives. The existence of this account has led to various responses from the public, including students as a group of active social media users. This research aims to find out how students perceive the existence of the @indonesiatanpaparan account in the digital space. This research uses a descriptive qualitative approach with in-depth interview techniques and observation as data collection methods. The results showed that students gave diverse responses to the account, reflecting different attitudes, experiences, and perspectives in addressing the dating issues raised. This diversity also confirms that social media is a dynamic space that allows the formation of public opinion on complex social issues.

This article examines the prohibition of gambling from the perspective of the Hadith narrated by Bukhari No. 5787 and its relevance to the practice of online gambling in the digital era. The study employs a qualitative approach with descriptive-analytical methods focusing on the analysis of hadith texts and Indonesian positive law, particularly Article 27 Paragraph (2) of Law No. 11 of 2008 on Electronic Information and Transactions (ITE Law). The findings reveal that online gambling has destructive impacts on individual morality, family resilience, and the economic stability of society. Bukhari’s Hadith strictly forbids all forms of gambling, including invitations to gamble, and offers charity as an alternative act of purification. Although Indonesian positive law regulates online gambling prohibition, challenges remain in its effective enforcement. This article highlights the need for a synergistic approach between religious normative values and state law enforcement to address the phenomenon of online gambling comprehensively.  

This interpretation discusses Zephaniah 2:1-3 with the aim of revealing the main message of the passage and how its meaning can be applied to contemporary life. This verse contains God's invitation to His people to immediately gather and repent before His wrath comes. The method used in this interpretation is a historical and contextual approach, by tracing the background of Zephaniah's time, the meaning of key words in the text, and their relationship to modern life. The results of the interpretation show that Zephaniah invites the people to seek God, live a life of justice, and be humble. This is not only a call for the Israelites at that time, but also a warning for modern humans who live in a situation of moral crisis, disaster, and social chaos. This verse invites everyone not to delay repentance, live righteously before God, and maintain good relations with others. The message is very relevant to modern life which often forgets spiritual values ​​and social justice.

This study investigates directive speech acts in Chapter 1 of the Japanese manga *Dandadan*, focusing on how characters use language to influence others’ behavior. The objective is to classify the types of directive utterances and analyze their pragmatic functions based on the speaker and context. A qualitative descriptive method was employed, using pragmatic theory to analyze speech data taken directly from dialogue panels. The analysis identified nine instances of directive speech acts, which include commands, prohibitions, invitations, and requests. Ayase Momo emerges as the character who produces the most directive utterances, predominantly in the form of commands and prohibitions, indicating her dominant and assertive communication style. Okarun, in contrast, tends to use polite requests and prohibitions, suggesting a more cautious and respectful approach. The findings reveal that the types of directive speech acts used are closely related to each character’s personality and the emotional context of the scene. These results underscore the role of speech acts in character development and narrative dynamics within manga. The study’s implication lies in showing how linguistic choices in manga dialogue reflect interpersonal power relations and emotional intensity. Future research is encouraged to explore directive speech acts across multiple chapters for broader insights.

This study examines the dynamics of speech acts in the H. POD Channel podcast that presents LGBT couples as speakers. The background of the research is based on the role of pragmatics in understanding the meaning of speech and the function of podcasts as a dialogic medium for sensitive issues. The purpose of this study is to identify the types of speech acts that appear and analyze the language strategies of the LGBT community in identity negotiation. The method used is descriptive qualitative with a case study approach; primary data in the form of podcast episode transcripts are analyzed using Austin and Searle's speech act theory, as well as secondary data from pragmatics literature. The results of the study show that assertive speech acts are most dominant, followed by expressive, directive, and commissive, which reflect the conveyance of facts, expression of feelings, invitation, and commitment. Language use also displays identity negotiation and responses to heteronormative norms. This study concludes that the pragmatics approach is effective in revealing the dynamics of communication and identity construction in digital public spaces.

The hashtag #KaburAjaDulu has become a trending topic on social media as a form of protest and criticism from the public regarding Indonesia's economic, political, and social conditions. Many people feel that the government is not pro-people in making policies and accommodating public aspirations. This phenomenon has emerged in response to various domestic issues, such as high education costs, limited job opportunities, and wages that are considered inadequate. The hashtag has become a symbol of disappointment toward economic conditions, social issues, and government policies that are seen as unfavorable to the public. Many netizens use #KaburAjaDulu on social media to share information about job vacancies, scholarships, and experiences of living abroad, as an invitation to seek a better life outside of Indonesia.

This study discusses the communication strategy of the Street Workout Velo community in increasing awareness of the Kelapa Gading community about the importance of exercise, especially through calisthenics. A less active urban lifestyle can reduce health, so this community offers a flexible and affordable sports alternative. The study used a qualitative descriptive method with observation, interview, and documentation study techniques. The analysis is based on the four-stage communication strategy theory of Cutlip, Center, and Broom, namely fact-finding, strategic planning, implementation, and evaluation. The results of the study show that this community uses social media such as Instagram, TikTok, and Google Maps as the main means of disseminating information and sports campaigns. In addition, face-to-face communication through discussions and direct invitations is also applied to attract community participation. This strategy has proven effective in increasing community awareness and involvement in calisthenics. This study is expected to be a reference for other sports communities in developing communication strategies to increase awareness of the importance of health and exercise.

This article is an attempt to find out the metamorphosis conception of the kiai's sarong gondelan, the proposition of Islamic education: the indeginiutas santri Nusantara, where the author has not found this theme before. The literature review setting is used through a qualitative descriptive approach to be further analyzed on the research subjects. The research findings show that the kiai's sarong gondelan is an education that contains an invitation to adhere to the teachings of Islam that have been taught by the kiai Nusantara, where they continue what was initiated by Walisongo. The teachings use a cultural approach that is sympathetic to the practice of Islam so that it is accepted by the Nusantara community. This researcher hopes that the results will contribute to Islamic education within the scope of teachings that describe rahmatan lil 'alamin. This research provides direction for further researchers to deepen their analysis in a wider area.

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.

The quote "We Must Be Old" from Fourtwnty is not just a song, but a journey within oneself. Through rich and meaningful lyrics, we are invited to reflect on life and the process of growing old. Like poetry that is pleasant to listen to, but also makes us think deeply. His choice of words is topnotch. "White hair", "creased forehead", and "low energy" describe the aging process that we all experience. These straightforward and touching words make us look back, look at the journey of our lives, and think about how precious the passing of time is. Apart from word choice, these lyrics are also good at playing with language styles. There are similes like "steps that used to be nimble, now are limping" and personifications like "time keeps turning around." This style of language not only makes the lyrics cute, but also reminds us that aging is a natural thing and we must accept it gracefully. The lyrics are neatly arranged and the sentences vary in length. There are short sentences that are catchy, there are also long sentences that are full of meaning. This combination makes the song enjoyable to follow and the moral message is even more touching to the heart. "We Must Be Old" is more than just a song. This is Fourtwnty's invitation to make us reflect on the meaning of life, accept aging, and understand how precious time is. Every second is precious and will never come back again.

Blood donation activities are carried out to maintain the stability of the blood stock of the Karo Regency PMI. Blood donation activities are carried out on Monday, December 22, 2024 starting at 09.00 WIB at the Kabanjahe Catholic Church. The blood donation service activity was attended by a total of 28 participants. From the results of the implementation of the activity, 26 blood bags have been collected. Based on interviews with the participants, their motivation to donate blood is because of a sense of humanity for people in need, to maintain their health, invitations from friends, and some are interested because of the gifts offered at the end of the event. The implementation of this blood donation activity as a form of community service has been carried out well and has received a good response from the participants. Socialization is also needed so that the number of blood donors increases and more people are willing to become blood donors.

Blood donation activities are carried out to maintain the stability of the blood stock of the Karo Regency PMI. Blood donation activities are carried out on Monday, December 22, 2024 starting at 09.00 WIB at the Kabanjahe Catholic Church. The blood donation service activity was attended by a total of 28 participants. From the results of the implementation of the activity, 26 blood bags have been collected. Based on interviews with the participants, their motivation to donate blood is because of a sense of humanity for people in need, to maintain their health, invitations from friends, and some are interested because of the gifts offered at the end of the event. The implementation of this blood donation activity as a form of community service has been carried out well and has received a good response from the participants. Socialization is also needed so that the number of blood donors increases and more people are willing to become blood donors.

Pragmatics is a branch of semiotic linguistics. Semiotics studies verbal language, symbols, signs, and their meaning in the means of life. Pragmatics examines the relationship between language and context and the relationship between language use and its speakers. This article, is more focused on discussing the analysis of speech acts in a video, where the definition of speech acts itself is an individual symptom, psychological in nature, and its continuity is determined by the speaker's language skills in dealing with certain situations and in speech acts that are seen are the meaning or meaning of the actions in the speech. The purpose of this study is to determine the directive and assertive speech acts of Nisa Rostiana on the Kinderflix YouTube channel. The research method used is a descriptive qualitative research method and pragmatic approach. The research data results from the identification or analysis of Nisa Rostiana's directive and assertive speech acts on the Kinderflix YouTube channel. The data collection technique used is a pragmatic approach in the form of free listening techniques, note-taking techniques, and documentation techniques. The pairing technique was also used to analyze the data. The informal method is used as a data presentation technique in this research. The data presentation is poured into a table containing some assertive and directive utterances and their reasons. The result of the analysis is 94 utterances which include 47 assertive utterances and 47 directive utterances. This research produces some assertive speeches that describe characteristics, state information, and express opinions. This research also produces some directive speeches that build active involvement with invitations, giving direct orders, and giving orders through requests. This study is useful as a guideline in determining assertive and directive illocutionary speech in a video, besides that the author can pay more attention to the differences in assertive and directive illocutionary speech acts.