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The development of digital technology has driven significant changes in learning practices, including Indonesian language learning, which increasingly utilizes online platforms such as YouTube. In this context, digital literacy is not only related to the technical ability to access information but also encompasses ethical, critical, and character-building aspects of students. This study aims to analyze the integration of digital literacy and character education values in online learning through Indonesian language educational videos on YouTube. The research employed a qualitative approach using content analysis methods. The research data consisted of Indonesian language learning videos selected purposively based on the relevance of the material, channel popularity, and consistency of educational content. The findings reveal that Indonesian language learning videos on YouTube contain various character education values, such as responsibility, academic honesty, hard work, independence, tolerance, and communicative attitudes. These values are integrated through the presentation of materials, the use of polite language, contextual examples, and reflective invitations that encourage students to think critically. In addition, aspects of digital literacy are reflected in the ability of video content to guide students toward the wise, selective, and responsible use of digital media. However, the study also identified several limitations, particularly the lack of systematic explicitness of character values and the suboptimal two-way interaction between educators and students.

Pragmatics not only highlights language structure, but also the speaker's purpose and intention in a communication event. This study on representative and directive speech acts in the “Belajar Jadi MC” playlist on Maya Rachma's YouTube channel is important because social media, especially YouTube, has developed into an influential public space that shapes people's perspectives. This scientific article uses a theoretical approach in the form of a pragmatic approach and a methodological approach, namely a qualitative descriptive approach.  The techniques used by the researcher were the Simak Bebas Libat Cakap (SBLC) technique and the note-taking technique. These two techniques were used because the author did not interact directly but only listened and took notes from existing data. The results of the study found 8 types of representative speech acts and 4 types of directive speech acts. There were 65 representative speech acts, including 9 informative speech acts, 12 suggestive speech acts, 13 mentioning speech acts, 9 stating speech acts, 6 exemplifying speech acts, 9 explaining speech acts, 4 showing speech acts, and 3 speculating speech acts. Meanwhile, there were 33 instances of directive speech acts, including 9 requests, 7 invitations, 8 commands, and 9 orders. The author hopes that this research can be used as a reference for further studies on representative and directive speech acts and increase knowledge and insight in the field of pragmatics, especially in the study of representative and directive speech acts.  

The rise of reflective content on YouTube underscores the need for pragmatic research that investigates not only what is said but also the effects of speech on audiences (perlocution). This study aims to analyze the speech act forms associated with perlocutionary effects on Henny Kristianus’s YouTube channel, focusing on the theme of maturity of mind, and to map observable indicators in viewers’ responses. A qualitative descriptive approach with pragmatic content analysis was employed. Data were drawn from transcripts of two videos and corresponding audience comments. The analysis identified three dimensions: (1) types of illocutions (advice, invitation, warning, empathetic assertion), (2) rhetorical/multimodal devices (metaphor, personal narrative, reflective question, call to action), and (3) observable perlocution indicators (attitude change, behavioral intention, emotional support). The findings show that empathetic and reflective utterances most frequently produce perlocutionary effects such as cognitive clarification, behavioral intention, and social reinforcement among viewers. These results suggest that the perlocutionary strength in digital discourse is influenced by the harmony between linguistic strategy, message depth, and communicated maturity values. Theoretically, this research enriches Indonesian digital pragmatics studies. Practically, it provides educators and content creators with insights to design ethical, persuasive, and character-building educational discourse.

News texts are a systematic way of conveying information that contains declarative and imperative sentences used to convey meaning directly and demonstrate the persuasive value of the news. The research goals are to analyze imperative sentences to understand how commands, requests, prohibitions, or invitations are conveyed so that they can influence the actions or responses of readers, as well as to analyze declarative sentences, which play an important role in constructing discourse structure and indicating the writer's position on the topic being discussed. This study was conducted using a qualitative descriptive method. This method was chosen because it can describe what is seen, heard, felt, and asked. The researcher considers qualitative descriptive research to accurately describe a situation without manipulating variables.  This research concludes that imperative sentences elicit responses in the form of agreement and action, or rejection, either directly or indirectly. Meanwhile, declarative sentences serve as a guide or basis for understanding the context the speaker wishes to convey and can also be used to reinforce previously conveyed information to avoid ambiguity and misunderstanding when examining the meaning. This research is expected to be useful in linguistic studies, more specifically in syntactic material that discusses declarative and imperative sentences in news texts and political discourses.

Digital fraud, particularly schemes involving the distribution of fake wedding invitations through instant messaging applications such as WhatsApp, has developed into a serious problem in Indonesia along with the increasing use of digital technology in everyday life. This fraudulent modus operandi exploits victims’ curiosity, trust, and panic to prompt them to open malicious links or download harmful files containing malware. Such malware has the potential to damage device systems, steal personal data, and access sensitive information, including banking accounts and social media profiles. This form of fraud not only causes significant financial losses for victims but also results in psychological impacts, such as fear, trauma, and a loss of trust in digital communication. This article aims to comprehensively examine the modus operandi of digital fraud through fake wedding invitations, analyze the relevant legal framework, and assess the social and economic impacts on society. In addition, the article emphasizes the importance of improving digital literacy as an effective preventive measure to minimize the risk of digital fraud. To address this issue, the article proposes strengthening cooperation among law enforcement agencies, cybersecurity institutions, and technology service providers. Recommendations are also directed toward reinforcing regulations, enhancing the effectiveness of law enforcement, and intensifying public awareness campaigns to reduce the incidence of digital fraud in Indonesia.

In addition to personal selling, Adhiwangsa Hotel and Convention Solo also utilized other IMC tools such as direct marketing, public relations, and digital marketing to maximize the effectiveness of their promotional efforts for the "So Kiss Me 2024" event. The hotel leveraged its existing customer database to send personalized invitations and promotions through WhatsApp, which proved to be an effective channel for engaging with customers directly. Social media platforms were also used to create awareness and drive attendance, with consistent messaging across all channels to maintain a unified brand voice. Furthermore, the hotel emphasized the importance of building strong relationships with its customers by maintaining regular communication. This strategy helped foster trust and loyalty, as customers felt valued and personally attended to. The event was promoted not only through traditional marketing tools but also through word-of-mouth, leveraging employees' personal networks to spread the message. The study also highlights the role of digital marketing tools in enhancing the reach of the hotel's communication efforts. By utilizing platforms like Instagram, Facebook, and WhatsApp, Adhiwangsa Hotel was able to reach a broader audience, particularly among younger consumers who are more active on social media. These platforms allowed for real-time updates, engagement, and interaction with potential customers, making the event more dynamic and accessible. Overall, the success of the "So Kiss Me" event can be attributed to the hotel's effective use of integrated marketing communications, where personal selling played a significant role in delivering a more personalized and direct message to potential customers. This case study illustrates the importance of adopting a multi-channel communication strategy to effectively engage target audiences and achieve marketing objectives.

This study discusses how the application of media wealth by MTA TV's public relations in delivering da’wah messages through Instagram flyers on @mtatv_official in the period of 2021-2025. The research employed a descriptive qualitative approach with Roland Barthes' semiotic analysis, focusing on denotation, connotation, and myths. The findings reveal that MTA TV has effectively implemented four key elements of media wealth—signal diversity, language variations, personal sources, and regardless—through its use of Instagram flyers. These elements are designed to enhance the communication process, making the messages more engaging and accessible to the audience. The da’wah messages conveyed through the flyers are interpreted by the audience in three primary categories: invitation (76.67%), motivation (16.67%), and solidarity (6.67%). The majority of the audience interprets the messages as invitations to join or engage in religious activities, highlighting the importance of outreach and engagement in MTA TV's approach. The motivational aspect encourages positive actions and attitudes towards religious teachings, while solidarity, though less prevalent, emphasizes the sense of community and support within the Muslim audience. The use of media wealth on social media platforms like Instagram is shown to increase the effectiveness of da’wah messages by making them more visually appealing, interactive, and relatable to a wide audience. This study suggests that employing rich media content, such as Instagram flyers, can play a vital role in enhancing the reach and impact of religious communication. It also underscores the importance of understanding the semiotic elements in shaping how messages are interpreted by different segments of the audience, making it a valuable tool for religious organizations aiming to modernize their communication strategies.

A wedding is an important event in a person's life that requires various careful preparations, one of which is sending invitations to guests. This research aims to create an Android-based wedding invitation booking application that utilizes Augmented Reality (AR) technology with a Design Thinking approach. This approach includes five main stages, namely empathize, define, ideate, prototype, and testing, to ensure that the developed application is truly in accordance with the needs and expectations of users. With AR technology, users can view and interact directly with virtual invitations through digital devices such as smartphones, which provides a more engaging, interactive, and modern visual experience than conventional physical invitations. The app's key features include invitation design selection, content customization (name, location, date, and couple's photo), as well as simulated invitation display with three-dimensional effects via AR. The app also allows users to store, share, and place orders directly through an integrated system. The results of the evaluation conducted using the System Usability Scale (SUS) method showed a score of 75.3. This score indicates that the app has a good usability level and is positively received by the majority of respondents. In addition, this application is considered to be able to increase efficiency in the invitation ordering process and provide a more modern and personal impression to users and invited guests. The conclusion of this study is that AR-based wedding invitation booking apps not only serve as a practical tool, but also become digital innovations that enrich the user experience in modern weddings. This research is expected to make a real contribution to the development of creative information technology and inspire other developers to create similar solutions that are innovative, efficient, and relevant to the needs of the times.

This study was motivated by the dominant use of directive speech acts in competitive esports communication. The purpose of this study is to describe the types, functions, and effects of directive speech acts in mic check content on the Team Liquid ID YouTube channel. This study uses a qualitative descriptive approach. The research subject is mic check content on the Team Liquid ID YouTube channel. The object of this study is directive speech acts. Data collection methods include observation using basic recording techniques and advanced techniques such as the Free-Form Conversation Observation Technique (SLBC) and note-taking. The results of this study identified the form of directive speech acts, namely direct literal speech acts. The functions of directive speech acts identified include command, request, invitation, advice, and prohibition. Furthermore, regarding the effects of using directive speech acts in the study, three positive effects were found, such as the encouraging effect, the effect of hoping to follow, and the relieving effect.

Indonesia's diversity is a necessity to be denied, the deep-rooted Plurality must be maintained. Bhinneka Tunggal Ika and Pancasila as the breath and pulse of the nation must be lived and live for the nation. Diversity as a gift of God is an extraordinary potential, but it is necessary to be aware of the potential for conflict, tearing the weaving of the golden thread of plurality. The Holy Father's apostolic trip to the UAE gave birth to a brotherhood document, an invitation to cooperation and interfaith dialogue with Imam Al Azhar Ahmad el-Tayeb. Similarly, what happened in Our Lady of Cirebon Parish as a research locus. According to the doctrinal teaching, the Church voices the placement of others as brothers. This qualitative method research aims to explore the relevance of Abu Dhabi documents to the services of Interfaith Relations and Parish Beliefs, the practice of religious moderation of the people, inhibiting factors, supporting factors, efforts to encourage supporting factors, and suppressing inhibiting factors. Data were obtained through in-depth interviews with fourteen informants consisting of Catholics, representatives of each religion in Cirebon, representatives of Sundanese Wiwitan believers, and cultural experts using purposive sampling, observation, and documentation techniques. The results of the data show that twelve focuses of the Abu Dhabi document brotherhood have been applied in the service of the Sie Interfaith Relations and Parish Beliefs but have not been maximized and continue to be sought to be intact. Fanaticism, lack of team cohesiveness, and fear of the people are inhibiting factors. The Church has supported since the Second Vatican Council echoed interfaith cooperation. The Pastoral Focus of the Diocese of Bandung is a supporter in this study. So the effort is to initiate activities with fraternal nuances, and the role of the parish pastor in his pastoral mutual aid is to introduce documents to the grassroots. The answer to this study proves that the people of Cirebon can live harmoniously side by side with different ones. In line with the manuscript of Serat Carub Kandha through a philological approach, as a collective memory of the ancestral heritage in building a harmonious Cirebon.    

Indonesia's diversity is a necessity to be denied, the deep-rooted Plurality must be maintained. Bhinneka Tunggal Ika and Pancasila as the breath and pulse of the nation must be lived and live for the nation. Diversity as a gift of God is an extraordinary potential, but it is necessary to be aware of the potential for conflict, tearing the weaving of the golden thread of plurality. The Holy Father's apostolic trip to the UAE gave birth to a brotherhood document, an invitation to cooperation and interfaith dialogue with Imam Al Azhar Ahmad el-Tayeb. Similarly, what happened in Our Lady of Cirebon Parish as a research locus. According to the doctrinal teaching, the Church voices the placement of others as brothers. This qualitative method research aims to explore the relevance of Abu Dhabi documents to the services of Interfaith Relations and Parish Beliefs, the practice of religious moderation of the people, inhibiting factors, supporting factors, efforts to encourage supporting factors, and suppressing inhibiting factors. Data were obtained through in-depth interviews with fourteen informants consisting of Catholics, representatives of each religion in Cirebon, representatives of Sundanese Wiwitan believers, and cultural experts using purposive sampling, observation, and documentation techniques. The results of the data show that twelve focuses of the Abu Dhabi document brotherhood have been applied in the service of the Sie Interfaith Relations and Parish Beliefs but have not been maximized and continue to be sought to be intact. Fanaticism, lack of team cohesiveness, and fear of the people are inhibiting factors. The Church has supported since the Second Vatican Council echoed interfaith cooperation. The Pastoral Focus of the Diocese of Bandung is a supporter in this study. So the effort is to initiate activities with fraternal nuances, and the role of the parish pastor in his pastoral mutual aid is to introduce documents to the grassroots. The answer to this study proves that the people of Cirebon can live harmoniously side by side with different ones. In line with the manuscript of Serat Carub Kandha through a philological approach, as a collective memory of the ancestral heritage in building a harmonious Cirebon.    

Dating relationships as a form of intimate personal relationships do not always go as expected. In fact, many cases show that these relationships can lead to discomfort and forms of violence, such as physical, psychological, sexual and financial abuse. This phenomenon has become one of the most discussed social issues, especially on social media. The Instagram account @indonesiatanpapacaran is present as a response to this issue, by voicing an invitation to abandon the practice of dating through moral and religious narratives. The existence of this account has led to various responses from the public, including students as a group of active social media users. This research aims to find out how students perceive the existence of the @indonesiatanpaparan account in the digital space. This research uses a descriptive qualitative approach with in-depth interview techniques and observation as data collection methods. The results showed that students gave diverse responses to the account, reflecting different attitudes, experiences, and perspectives in addressing the dating issues raised. This diversity also confirms that social media is a dynamic space that allows the formation of public opinion on complex social issues.

This article examines the prohibition of gambling from the perspective of the Hadith narrated by Bukhari No. 5787 and its relevance to the practice of online gambling in the digital era. The study employs a qualitative approach with descriptive-analytical methods focusing on the analysis of hadith texts and Indonesian positive law, particularly Article 27 Paragraph (2) of Law No. 11 of 2008 on Electronic Information and Transactions (ITE Law). The findings reveal that online gambling has destructive impacts on individual morality, family resilience, and the economic stability of society. Bukhari’s Hadith strictly forbids all forms of gambling, including invitations to gamble, and offers charity as an alternative act of purification. Although Indonesian positive law regulates online gambling prohibition, challenges remain in its effective enforcement. This article highlights the need for a synergistic approach between religious normative values and state law enforcement to address the phenomenon of online gambling comprehensively.  

This interpretation discusses Zephaniah 2:1-3 with the aim of revealing the main message of the passage and how its meaning can be applied to contemporary life. This verse contains God's invitation to His people to immediately gather and repent before His wrath comes. The method used in this interpretation is a historical and contextual approach, by tracing the background of Zephaniah's time, the meaning of key words in the text, and their relationship to modern life. The results of the interpretation show that Zephaniah invites the people to seek God, live a life of justice, and be humble. This is not only a call for the Israelites at that time, but also a warning for modern humans who live in a situation of moral crisis, disaster, and social chaos. This verse invites everyone not to delay repentance, live righteously before God, and maintain good relations with others. The message is very relevant to modern life which often forgets spiritual values ​​and social justice.

This study investigates directive speech acts in Chapter 1 of the Japanese manga *Dandadan*, focusing on how characters use language to influence others’ behavior. The objective is to classify the types of directive utterances and analyze their pragmatic functions based on the speaker and context. A qualitative descriptive method was employed, using pragmatic theory to analyze speech data taken directly from dialogue panels. The analysis identified nine instances of directive speech acts, which include commands, prohibitions, invitations, and requests. Ayase Momo emerges as the character who produces the most directive utterances, predominantly in the form of commands and prohibitions, indicating her dominant and assertive communication style. Okarun, in contrast, tends to use polite requests and prohibitions, suggesting a more cautious and respectful approach. The findings reveal that the types of directive speech acts used are closely related to each character’s personality and the emotional context of the scene. These results underscore the role of speech acts in character development and narrative dynamics within manga. The study’s implication lies in showing how linguistic choices in manga dialogue reflect interpersonal power relations and emotional intensity. Future research is encouraged to explore directive speech acts across multiple chapters for broader insights.

This study examines the dynamics of speech acts in the H. POD Channel podcast that presents LGBT couples as speakers. The background of the research is based on the role of pragmatics in understanding the meaning of speech and the function of podcasts as a dialogic medium for sensitive issues. The purpose of this study is to identify the types of speech acts that appear and analyze the language strategies of the LGBT community in identity negotiation. The method used is descriptive qualitative with a case study approach; primary data in the form of podcast episode transcripts are analyzed using Austin and Searle's speech act theory, as well as secondary data from pragmatics literature. The results of the study show that assertive speech acts are most dominant, followed by expressive, directive, and commissive, which reflect the conveyance of facts, expression of feelings, invitation, and commitment. Language use also displays identity negotiation and responses to heteronormative norms. This study concludes that the pragmatics approach is effective in revealing the dynamics of communication and identity construction in digital public spaces.

The hashtag #KaburAjaDulu has become a trending topic on social media as a form of protest and criticism from the public regarding Indonesia's economic, political, and social conditions. Many people feel that the government is not pro-people in making policies and accommodating public aspirations. This phenomenon has emerged in response to various domestic issues, such as high education costs, limited job opportunities, and wages that are considered inadequate. The hashtag has become a symbol of disappointment toward economic conditions, social issues, and government policies that are seen as unfavorable to the public. Many netizens use #KaburAjaDulu on social media to share information about job vacancies, scholarships, and experiences of living abroad, as an invitation to seek a better life outside of Indonesia.

This study discusses the communication strategy of the Street Workout Velo community in increasing awareness of the Kelapa Gading community about the importance of exercise, especially through calisthenics. A less active urban lifestyle can reduce health, so this community offers a flexible and affordable sports alternative. The study used a qualitative descriptive method with observation, interview, and documentation study techniques. The analysis is based on the four-stage communication strategy theory of Cutlip, Center, and Broom, namely fact-finding, strategic planning, implementation, and evaluation. The results of the study show that this community uses social media such as Instagram, TikTok, and Google Maps as the main means of disseminating information and sports campaigns. In addition, face-to-face communication through discussions and direct invitations is also applied to attract community participation. This strategy has proven effective in increasing community awareness and involvement in calisthenics. This study is expected to be a reference for other sports communities in developing communication strategies to increase awareness of the importance of health and exercise.

This article is an attempt to find out the metamorphosis conception of the kiai's sarong gondelan, the proposition of Islamic education: the indeginiutas santri Nusantara, where the author has not found this theme before. The literature review setting is used through a qualitative descriptive approach to be further analyzed on the research subjects. The research findings show that the kiai's sarong gondelan is an education that contains an invitation to adhere to the teachings of Islam that have been taught by the kiai Nusantara, where they continue what was initiated by Walisongo. The teachings use a cultural approach that is sympathetic to the practice of Islam so that it is accepted by the Nusantara community. This researcher hopes that the results will contribute to Islamic education within the scope of teachings that describe rahmatan lil 'alamin. This research provides direction for further researchers to deepen their analysis in a wider area.

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.