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Yohana Niasty Berutu; Ordekoria Saragih

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The purpose of this study was to determine the strategy of teacher Pak in implementing modern-based learning at the junior high school level. With a qualitative descriptive research method with a literature study approach or library research. Christian Religious Education (PAK) plays a very important role in shaping the character, nature, and behavior of students, and the most important thing is the growth of their faith. Currently, in the twenty-first century, when internet technology is widely used to process information, this has significant consequences for the world of education, with both positive and negative consequences. Digital learning is an effort to improve the quality of learning and not just utilizing digital tools in the classroom. Therefore, digital learning cannot be a trend to use digital tools but a responsibility to improve the quality of learning. By mastering digital competencies and the availability of facilities that support the implementation of digital-based learning, it can be applied maximally and teachers can pour out their creativity to create a new innovation in learning. The limited devices owned by students as a supporter of the learning process are one of the obstacles in implementing technology in the digital transformation era besides signals that we cannot control because not all students are able and come from families with upper economies who at least have android or laptop facilities.

Dian Natari; Rade Juliman Lumbantoruan; Dwi Sakinah; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring

International Journal of Management Science and Entrepreneurship 2024 International Forum of Researchers and Lecturers

The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,036 articles were assessed as relevant, after which these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in the study. Based on SLR data, the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis.The results of writing the article are known that Influencer marketing is one of the company's strategies in achieving their strategic goals by utilizing influencers as messengers for products or brands so that they can reach a wider market.Brand is the identity of a company, where companies build a good brand image so that potential consumers can remember the good image of a product and stick to potential consumers.The results of this study show that many factors influence consumer behavior, including the role of influencers, product quality, and social media marketing strategies.

Masnia Rahayu

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The film Searching (2018) by Anesh Chaganty presents the reality of today's life, the life of real people who are very attached to activities in cyberspace through internet technology. All scenes in the film are depicted with computer/laptop screens, cctv, mobile phone cameras, and video-videos, so as to provide space for the audience as observers to see each scene presented. This study discusses how the personality structure of margot characters in the virtual world and the real world is reviewed from the interpretation of each scene through a narrative and cinematographic approach. The imbalance of personality structure for Freud will cause problems, so repression as a form of self-defense mechanism becomes an option for margot in self-balancing. The virtual world is a form of repression of Margot's character from all interactions and feelings faced in the real world. Social media plays a significant role in the process of individual development. The involvement of individuals in the real world and the virtual world is presented in the film Searching. There are differences in attitudes and feelings experienced by Margot's characters when interacting in the virtual world and the real world. The virtual world provides a space for him to explore himself, interact with his virtual friends, express his feelings, and keep all his memories of pleasure. This is contrary to the real world of Margot's character, in the film Margot limits her, keeps all her feelings and does not have good communication with her environment, including her own father.

syafril, syafril; Effiyaldi, Effiyaldi; Selvanus, Selvanus; Wahyudi, Wahyudi

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

This research explains a phenomenon of how national banking marketing strategies are technology-based. This research uses an exploratory qualitative method with a literature study approach which tries to produce information and knowledge in a field that was previously under-researched. The research results show that national banking marketing strategies developed in accordance with advances in technology during that time. Current technological developments have brought about fundamental changes in national banking, such as the presence of branchless banking and digital banking based on internet technology. The next development will change banking marketing strategies starting the marketing 5.0 era based on humanity and technology. It is hoped that the results of this research will be useful for the world of banking and science in the future.

Melisa Septiani Togatorop; Mariana Simanjuntak

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Institut Teknologi Del (IT Del) is a technological-focused institution of higher education located in Sitoluama, North Sumatra. Emphasizing innovation in technology, IT Del is an ideal setting to explore the impact of internet usage on the learning process. This study aims to examine the influence of internet usage on student learning interest at IT Del. Using the Theory of Reasoned Action (TRA) as a theoretical framework, the research investigates the relationship between attitudes toward internet usage and social influence on learning interest. Data were collected through an online survey from 50 IT Del students. Multiple regression analysis indicates that both attitudes toward internet usage and social influence have a significant positive impact on student learning interest. The research findings reveal that 44.2% of the variation in learning interest can be explained by these independent variables. These findings underscore the importance of integrating internet technology in educational strategies and the significant role of academic social environments in enhancing student learning interest. This study provides valuable insights for IT Del and other higher education institutions in designing effective learning policies and practices in the digital era.    

Asep Nana Hermana; Abdurahman Jundi Rabbani; Irgilian Satria Pratama; Muhammad Ihsan; Mochamad Rafi Adi Saputra +2 more

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Eighter Production is a home industry that acts as a clothing manufacturer that offers various kinds of clothing products. Eighter Production provides various categories of clothing with various materials and colors. In an effort to further expand its reach in reaching consumers, Eighter Production utilizes internet technology as a medium for information, promotions and transactions.

Cut Mutia; Rayyan Firdaus

Jurnal Transformasi Bisnis Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Currently, advances in Internet technology can help the banking sector run its operations better, one of which is the existence of electronic banking (e-banking), and what is popularly used by the public today is Mobile Banking services. It turns out that there are advantages as well as disadvantages, namely the dangers of digital crime. One of the attack techniques that are often carried out to threaten the security of mobile banking is phishing attacks. Phishing is a manipulation technique that tricks users into revealing the victim's data to open the data or steal the victim's identity. The literature review method, which is a method for reading and analyzing data from papers, books, articles, and videos, is used in this kind of research. The research aims to analyze phishing techniques for mobile banking services and find out the types of phishing fraud modes to maintain security in every transaction. The research results can provide information regarding important steps to prevent digital fraud.

Darma Tri Putra; Jamiati KN

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reducing the data, presenting the data, and making a summary by drawing conclusions. The theory used. Social media strategy, namely business goals: building a company image, target audience: millennial generation and gen-z, social analysis gathering information that is developing among gen-z and millennials, planning and brainstorming big ideas about things that are currently happening to create a content, human integrity advertising and social media: promotional strategies on other social media platforms, platform implementation: designing the flow and content of content so that it provides appeal. The theory of social media engagement is: the content resonates with them, originates from a source the trust, reflects something about themselves, other responds, you respond, you give benefits. Research shows that the strategy implemented by USS Feed has accommodated all elements of social media marketing and social media engagement strategies well so that it can increase social media engagement.

Merry Dwi Handayani; Qoyyimil Jamilah; Aulia Hanifah; Nur Aini Rakhmawati

Router : Jurnal Teknik Informatika dan Terapan 2024 Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

The rapid and modern development of technology has created an increasing need for adequate software, but sometimes the cost of software is often a problem for some individuals and companies who want to use it. Software piracy has become a common problem in society, which is detrimental to copyright holders and threatens the security of user data. This research analyzes publications on software piracy and its impact on Indonesian law from 2019 to 2024. The method used in this research is bibliometric analysis by collecting data through Google Scholar. The results show five main clusters covering legal aspects and internet technology.  Through this analysis, it was found that the close relationship between software piracy and Law No. 11 of 2008 on Electronic Information and Transactions, Constitution No. 28 of 2014 on Copyright, Law No. 1 of 2023 on the criminal code, and Law No. 1 of 2024 on the second amendment to Law No. 11 of 2008 on Electronic Information and Transactions are very relevant in dealing with this problem. However, further analysis is needed to understand their practical implementation and effectiveness in addressing software piracy. This research shows the potential for further research in software piracy based on keywords that are rarely used in previous studies.

Nadia Agustini; Elistia Elistia

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.

Zhang Jing

International Journal of Economics and Management Sciences 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

As internet technology advances, paying for knowledge has become a popular way of learning. This trend has increased the demand for financial management courses among non-financial majors, such as tourism. With Guilin's geographical advantage, many students in the area are pursuing non-financial tourism majors. Therefore, it is crucial to conduct extensive research on this group's willingness to purchase financial management courses, an essential and valuable topic. The knowledge payment market is developing rapidly. Understanding the purchasing intentions of non-financial tourism majors will help grasp market trends and provide market development directions for relevant institutions. The number of respondents for this study was 380. The results of this study show that students’ purchase intention on management courses for their career development would be impacted by performance expectation, effort expectation, and social impact.    

Dhea Putri Sri Wahyuniarti; Lego Karjoko; Rosita Candrakirana

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The importance of business licensing as a matter of legality is a manifestation of legally valid permits given by the government to business actors to carry out their business officially. The birth of the Job Creation Law gave birth to a business licensing system which previously contained the Online Single Submission system version 1.1 which was later developed into a risk-based approach/RBA or based on the level of risk of the business to be carried out. The aim of this research is to determine the implementation of business licensing for Surakarta City MSMEs through the Online Single Submission Risk Bassed Approach. This research method is empirical juridical legal research and uses a qualitative approach. This research uses primary data and secondary data. The primary data obtained came from interviews conducted at the Surakarta City Investment and One Stop Integrated Services Service. Then supported by secondary data obtained from library materials. Due to the convenience of the OSS-RBA system, system errors often occur or the server goes down, thus hampering the goal of facilitating business licensing, becoming a barrier for business actors to issue their business permits quickly. These obstacles make it difficult for business actors to log in or register on the OSS page, which means that the NIB is not immediately published. And many business people are still confused about the process flow for using OSS-RBA and are still blind to internet technology. However, despite these obstacles, the Surakarta City DPMPTSP has made various efforts to improve the quality of business licensing services in the City of Surakarta.

Chairunnisa Fadhilla; Eko Purnomo

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The rapid and easy access to internet technology has also increased the popularity of Muslim fashion. The easier access to the internet, affects the increase in social media users from various socio-economic backgrounds, education levels and ages, as well as the fashion industry which is no longer intended only for certain elites. Moslem Hanania is a brand that sells Muslim clothing products for women that has offline and online stores. Moslem Hanania was founded in 2019 in Jakarta. The online sales process is currently most often used, namely through WhatssApp and Shopee, the obstacle felt by the owner at this time is that the product introduction and marketing activities are deemed less than optimal. If you only rely on existing online shopping applications, the obstacle is in competition and potential customers will not focus on the products you have. The second obstacle is that the owner wants to focus more on online sales but wants to have its own characteristics in online sales, the owner wants in online sales, the brand has its own website. The UI/UX design of the Moslem Hanania Website uses the Design Thingking method, so it can be concluded that this design is a problem that comes from a sense of empathy, the need for a solution to an existing problem, then continues to test for improvement.

Dasriana Dasriana; Syamsul Bachri; Zakiyah Zahara; Fera Fera

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.

Ucu Wandi Somantri

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

Generation Z or the so-called Internet generation, the generation of teenagers who will replace the current Millennial generation, is expected to usher in a new era of technological development. Due to the strong influence of Internet technology, there are concerns that it will not only change the mindset of Generation Z, but also turn something taboo into an illegitimate social tradition. Developed and interesting educational activities about the risks of free sex are expected to provide enough knowledge to the younger generation so as not to do things that can endanger their reproductive health in the future. Generation Z Adolescent Reproductive Health Education Using the Edugame Method for Students of SMK Mathla’ul Anwar Sukalang, Pandeglang Regency. The results of this community service show that students are equally aware of the dangers of free sex. This method of educational and counseling games accompanied by animated videos is one of the persuasive activities that effectively make students aware of the dangers of free sex.