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Febrianur I. F. S. Putra; Suhita W. Setyahuni; Mahmud Mahmud; Awanis L. Haziroh

ARDHI : Jurnal Pengabdian Dalam Negri 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

A good organization image is one of the factors for an organization to be able to achieve competitive advantage. To create a good image of an organization, an effective communication process is needed to the public. Online communication media and social media are effective organizational communication tools and can improve the organization's image. This community service activity is packaged in the form of training which aims to improve the skills of SDN 2 Mojosari teachers in mastering online media and social media as a means of organizational communication. Effective organizational communication can create a good image of the organization. This training activity has an impact on increasing the abilities of teachers and changing digital-based organizational communication strategies to improve the organization's image as one of the organization's competitive advantages.Organization image, Social Media, Organization Communication, Competitive Advantage

Haslinda Haslinda; Sri Rezky Wahyuni; Widia Ayu Lestari

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2023 Pusat Riset dan Inovasi Nasional

This research aims to improve the learning outcomes of the independent curriculum by using the role play learning method assisted by image media and a projector in class II UPTD SDN 145 Inpres Pampangan. This research is Classroom Action Research, the subjects of this research are class 2, totaling 32 students consisting of 20 boys and 12 girls. This research was carried out for 3 weeks. The implementation of this action was carried out in 2 cycles, the first cycle consisting of 3 meetings and the second cycle consisting of 3 meetings. This research was carried out in the Teaching Profession Strengthening (P2K) activities which started on September 4 - October 14 in the 2023/2024 academic year. The results of the research show that during the learning process there is a change in students' attitudes during the learning process in accordance with the results of observations, namely the implementation of the Role Play type cooperative learning model assisted by picture media and projectors can increase students' self-confidence in asking both the teacher and their friends about the material. that are not understood and can improve student attendance. So, Role Play cooperative learning assisted by image media in thematic learning is suitable for use in this class. This can be seen from the increase in learning outcomes for class II students at UPTD SDN 145 Inpres Pampangan after the Role Play type of cooperative learning was held with the help of image media and a projector.  

Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Wahyu Adiwinata; Muhammad Taufiq Sumadi; Fendy Yulianto

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Soil plays an important role for all living things, where soil is a source of livelihood. It acts as a planting medium, a water reservoir, and a place for us to do activities. All of these activities are carried out on the land (Natasha Hutabarat et al., n.d.). In the community itself, land ownership is always a problem that is often encountered, whether it is the problem of unfixed land boundaries, land tenure, and land grabbing. The National Land Agency (BPN) as the institution that organizes land registration has a Complete Systematic Land Registration (PTSL) program that makes it easier for the community to register land so as to avoid land conflicts. In order to accelerate land registration, PTSL in Samarinda City this time uses media or tools to take measurements using the photogrammetric method, namely the Unmanned Aerial Vehicle (UAV) to obtain aerial images or the latest images. In its implementation, the community is asked to install boundary signs that have been delivered or socialized by BPN employees. So that the boundaries of the land plot can be seen from the UAV and visible from aerial images  

Prihatmoko, Setiyo; Prihatmoko, Setiyo; Sumaryanto, Sumaryanto; Anja Robbi Dini

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Based on research conducted in SMK NU 01 Kendal, especially in fashion drawing learning in class X busana butik still uses conventional learning with blackboard media, the learning media is less effective because it requires a lot of energy and time for learning material that contains many pictures and tutorials that need to be delivered repeatedly. This study found a solution that is the design of learning media using the Computer Assisted Instruction (CAI) method, a system for delivering interactive multimedia-based learning with instructional material presented by means of a computer or computer system., so that it can help teachers deliver material effectively, and make students learn with high motivation because they are interested in multimedia systems that are able to present the appearance of text, images, videos, sounds and animations. The validation value by media experts shows that the value of 3.1 is classified as good / valid, and the validation results from material experts show a value of 3.5 which is categorized as very good / very valid, and an increase in the percentage value of effectiveness from 50.4% to 81.7%. and there is time efficiency, one of material such as collar images can save up to 18 minutes.

Suci Cyntia Sablina Beuty Sakti Situmorang; Khairil Ansari

This research aims to develop teaching materials for writing Pantun (a traditional Malay poetry form) using "Canva" assisted image media in the Indonesian language subject. It seeks to analyze the feasibility of developing teaching materials for writing Pantun using "Canva" assisted image media as instructional material for the Indonesian language subject in seventh-grade Junior High School. The development method employed is the research and development method by Borg and Gall, modified by Sugiyono, involving five stages. The developmental stages encompass potential and problem analysis, data collection, developmental product design, validation, and product design revision. The development was validated by two validators: a subject matter expert with a rating reaching 84% falling into the highly feasible category, media expert validation with a rating reaching 81% categorized as highly feasible, and teacher validation with a rating of 90%. Based on the overall feasibility assessments of the presented teaching materials, the development of Teaching Materials for Writing Pantun Using "Canva" Assisted Image Media for seventh-grade holds a highly feasible quality and can be accepted as one of the instructional materials.

Titis Adilia; Qoni'ah Nur Wijayani

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Instagram as a social media has become a major platform for individuals to build their self-image online. This research aims to explore and analyze strategies for forming the self-image of Communication Science students at Trunojoyo University, Madura on the social media Instagram. Qualitative research methods were used to interview participants from Communication Science students who actively use Instagram. The research results show that students use various strategies, including photo selection, captions, filters, and hashtags, to build the desired self-image. They also manage interactions with followers and respond to comments to strengthen their self-image. Additionally, findings suggest that social pressure, cultural norms, and peer influence play an important role in the formation of self-image on social media. This research provides in-depth insight into how social media, especially Instagram, influences the formation of Communication Science students' self-image, and its implications for self-concept and social interactions in a digital context. This study also provides a foundation for the development of social media literacy among college students and stimulates further discussion about the impact of social media on individual identity construction.

Syifa Nabila; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

This research aims to analyze the branding strategies implemented by Universitas Negeri Jakarta (UNJ) through the Instagram social media platform to see their brand image. The study employed a field study with a descriptive qualitative research approach. Data collection techniques were conducted through interviews, observations, and documentation. The results of the research indicate that UNJ has successfully built a strong and positive image through a consistent approach in highlighting academic achievements, campus activities, and cultural diversity. Active interaction with users has also proven to be key in strengthening the relationship between UNJ and their Instagram audience. Additionally, clear differentiation in emphasizing unique advantages and the distinctive identity of UNJ significantly contributes to distinguishing UNJ's brand from other educational institutions. However, challenges such as maintaining consistent user engagement need to be addressed through improved research and more innovative content strategies in the future. Therefore, this research provides valuable insights for marketing and branding practitioners in developing more effective strategies on social media platforms..

nugroho, setiyo adi; nugroho, setiyo adi; Yulfiani, Rizka Amalia; Zaenudin, Ahmad; rudjiono, rudjiono

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Product packaging has a very important role in attracting consumers, making consumers select the goods and serving as a tool for brand promotion. Using images, colors, and text, graphic designers can apply design principles to produce visually appealing packaging, highlight the benefits of a product, and give it a unique personality. Dodok Lawang runs a business in the form of services, namely making dowries, gifts, ring boxes and gift boxes. In this research, we developed packaging making/with the aim of renewing old packaging so that it appears more attractive. The form of packaging for the wedding planner is in the form of boxes and paper bags, as well as leaflets with a simple but still elegant design concept. validation from media experts and material expert have a result that the product is valid to be used as a protecting/wrapping of product properly. From the user's side, this design is effective because the information and visuals acquired from the packaging design are better understood by the user.    

Risti Puspita Sari Hunowu; Apsari Dj.Hasan; Samsuddin, Samsuddin; Muhammad fahri labanga

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Ichsan Gorontalo University is one of the favorite private universities in Gorontalo province. Every year there are hundreds of registrants from various regions. The aim of the research is to provide information on registration procedures for prospective new students in a way that is interesting and easy to understand. The lack of social media for prospective new students regarding the steps that must be taken to be officially registered as students at Ichsan University Gorontalo often causes applicants to find it difficult to register. This research uses interview methods with New Student Admissions (PMB) employees, observations of prospective applicants and literature studies on books, journals and research-related literature as reference material. In making this infographic, you use a combination of various media, such as writing and images which are packaged using Adobe Illustrator software to produce a poster or banner. The results of this research are registration flow infographics in the form of posters and banners which can be disseminated online via the New Student Admissions (PMB) website and social media at Ichsan Gorontalo University and can be displayed on the Ichsan Gorontalo University campus.  

Haslinda Haslinda; Musdalifa Musdalifa; Rezky Aulia Yusuf

Jurnal Ilmuan Bahasa dan Sastra Inggris 2023 Asosiasi Periset Bahasa Sastra Indonesia

This research aims to improve students' initial reading skills using audio-visual media in class I UPTD SDN 145 Inpres Pampangan. This research is Classroom Action Research, the subject of this research is class 1, totaling 30 students consisting of 18 boys and 12 girls. This research was carried out for 3 weeks. The implementation of this action was carried out during three 3 teaching and learning process meetings and at every third meeting there was a learning evaluation results test. This research was carried out as part of the Teaching Profession Strengthening (P2K) activities which started on September 11 2023 for the 2023/2024 academic year. The results of the research show that during the learning process there is a change in students' attitudes during the learning process in accordance with the results of observations, namely by applying reading skills through audio-visual media assisted by image media, it can increase students' self-confidence to ask both the teacher and their friends about material they don't know. understandable and can increase student attendance, and improve student reading skills with audio-visual media. So, beginning reading skills through audio-visual media are suitable for use in this class. This can be seen from the increase in learning outcomes for class I students at UPTD SDN 145 Inpres Pampangan, after learning initial reading skills through audio-visual media.    

Nova Yulianti; Iswantir M; Salmi Wati; Hamdi Abdul Karim

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The purpose of this study was to learn how creative the PAI teachers at SMPN 2 Koto Balingka were when using the presentation software Power Point to engage their students who were less engaged in the learning process and more likely to experience frustration and boredom. And the pitfalls that teachers have to deal with while using Power Point. This study employed a descriptive quantitative methodology.Researchers play direct roles as planners, implementers, data collectors, data analysts, and report writers.Collecting information by means of observation, interviews, and written records.Information is gathered from interviews, documents, and libraries. This study's findings suggest that teachers can boost students' understanding of a subject by being creative with Power Point presentations. This can be done by providing clear explanations of the topic at hand, coming up with unique wording for slides, and showing relevant images. Teachers can become more innovative in their use of today's sophisticated technology by making use of Power Point presentations. Students can understand the material presented. The lack of an LCD projector, the disparity between student and teacher proficiency with the PowerPoint software, and the short amount of time available for its use are all factors that dampen teachers' inventiveness while using the program.

Muchammad Zidane Albarra Yusma; Sri Wulandari

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

The evolution of social media has transformed it into an effective promotional platform for companies to convey product information. This research aims to analyze the design of Instagram content, focusing on Colar Living products. The methodology involves discussions, interviews, and observations to comprehend the design concept. Research findings reveal four key aspects influencing the visual appeal of Instagram content: color selection, typography, product photography, and layout composition. The importance of color consistency with the brand image, clear typography, high-quality lifestyle product photography, and layout arrangement following design principles. With the right design strategy, Instagram content can enhance brand awareness and influence audience purchasing decisions. Recommendations are provided to optimize Instagram as a tool for digital promotion, particularly through the Instagram feed in the era of the creative industry.

Alfareji Febrian Hanom; Muhamad Firzan Akbar; Putri Vania Iftatunnisa; Bintang Awal Ramadhan; Winda Dwi Astuti Zebua

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2023 STIKes Ibnu Sina Ajibarang

This research discusses the role of PT. Indofood Tbk and PT. Indofood CBP Sukses Makmur Tbk in shaping brand differentiation through Corporate Social Responsibility (CSR) programs, with a focus on the Indofood Research Nugraha (IRN) initiative. The IRN program provides research funding to students to support research in the field of food, while the companies use various media to communicate their CSR initiatives. The research method employed is qualitative with descriptive analysis. Findings highlight the contributions of CSR programs in strengthening the company's image as an entity that cares about society and the environment, and creating brand differentiation that integrates social responsibility. By making CSR an integral part of the company's vision and mission, CSR becomes the foundation for all company activities, playing a crucial role in building a positive brand image and enhancing community engagement.

Putri Setiarso, Zhafira Fane; Aileena Solicitor Costa Rica El Chidtian; Prasetyo Adi Sulistyono

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

Marketing is an activity where business actors offer their products to consumers so that they can accept the product with all the ideas and ideas so that the product can be sought after by consumers. Of the many UMKM  products, kawakibi offers its services to help UMKM players develop their brand image and increase product sales through social media. PT. Kawakibi Digital Branding is a company that has a main focus on the branding sector. With an innovative and creative approach, Kawakibi strives to help companies and brand logos build strong relationships with potential consumers and achieve long-term success in this competitive industrial world. The results of this research can be used as a reference for designers and readers in utilizing marketing strategies.

Haslinda Haslinda; Ummu Kalsum; Nur Ainun

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2023 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to improve students' writing skills through image media by using an individual learning learning model in class II UPTD SDN 145 Inpres Pampangan. This research is Classroom Action Research, the subject of this study is class II which amounts to 32 students consisting of 19 boys and 13 girls. This research was carried out as many as 2 cycles, each cycle consists of four stages, namely action planning, action implementation, evaluation, and reflection. This research was conducted in the Teacher Training Professional Strengthening (P2K) activity which began on September 4-October 14 in the 2023/2024 school year. The results showed that the average score (mean) after applying image media in learning increased from 78% to 82%. Similarly, the completeness of student learning has increased from cycle I and cycle II. And from the results of the comparison of learning process activities in cycles I and II showed that there were several student activities that increased such as student attendance, students who paid attention to material discussion, students who asked questions and students who did practice questions. So it can be said that through image media can improve writing skills and learning outcomes of grade II students of UPTD SDN 145 Inpres Pampangan.

Haslinda Haslinda; Ummu Kalsum; Nur Ainun

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2023 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to improve students' writing skills through image media by using an individual learning learning model in class II UPTD SDN 145 Inpres Pampangan. This research is Classroom Action Research, the subject of this study is class II which amounts to 32 students consisting of 19 boys and 13 girls. This research was carried out as many as 2 cycles, each cycle consists of four stages, namely action planning, action implementation, evaluation, and reflection. This research was conducted in the Teacher Training Professional Strengthening (P2K) activity which began on September 4-October 14 in the 2023/2024 school year. The results showed that the average score (mean) after applying image media in learning increased from 78% to 82%. Similarly, the completeness of student learning has increased from cycle I and cycle II. And from the results of the comparison of learning process activities in cycles I and II showed that there were several student activities that increased such as student attendance, students who paid attention to material discussion, students who asked questions and students who did practice questions. So it can be said that through image media can improve writing skills and learning outcomes of grade II students of UPTD SDN 145 Inpres Pampangan.

Sarni Sarni; Yusmarinda Yusmarinda; Erlida Erlida

Jurnal Manajemen dan Pendidikan Agama Islam 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to improve students' learning outcomes regarding the material of faith in angels through the use of audiovisual media. This media refers to a learning strategy that utilizes sound and image elements, so that in the process of absorbing the material, students can involve their senses of sight and hearing. This Classroom Action Research (CAR) was carried out in two cycles, each consisting of the planning, implementation, observation, and reflection stages. Data were collected through observation, practical tests, and interviews, then analyzed descriptively. The results of the study showed a significant increase in students' understanding of the material of faith in angels after the application of audiovisual media. In the first cycle, many students still had difficulty understanding the material. However, in the second cycle, a significant increase in the accuracy of their understanding was observed. Thus, the application of the audiovisual method has proven effective in improving students' skills in understanding the meaning of faith in angels.

Rendy Andika; Riky Apriadi; Syahadatillah Syahadatillah; Tata Sutabri

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.