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Micro, Small and Medium Enterprises (MSMEs) play an important role in economic growth in Indonesia. Positioning Branding or brand identity is very necessary for every business, but in reality, few MSME players pay attention to brand positioning or brand identity themselves. Therefore, the purpose of this article is to provide information regarding the benefits obtained by paying attention to branding positioning for MSME players. By paying attention to brand positioning, MSME players can understand the benefits of their own brand positioning and hopefully be able to compete. We hope that this article can help solve the problems of MSME players in terms of their own brand positioning.

This research aims to (1) describe the types of meaning that exist in naming waterfall tourist objects and (2) describe the factors behind naming waterfall tourist objects. This study used descriptive qualitative method. The data collection technique in this research uses literature study. The data analysis technique used is a qualitative data analysis technique. Semantics is a branch of linguistics that studies meaning. One of the objects of semantic study is names. Humans can give names to animals, objects, food, and even places to use as identity. Each region has local wisdom that characterizes it, one of which is tourism. Tasikmalaya is famous for its many tourist destinations, one of which is the natural waterfall tourist attraction. The results of this research show that the name of the waterfall tourist attraction in Tasikmalaya has several types of meaning, including lexical meaning, referential meaning, denotative meaning and conceptual meaning. Apart from that, there are several factors behind the naming of waterfall tourist attractions in Tasikmalaya, including the similarity factor, the place of origin factor, the distinctive characteristic factor, and the new naming factor.  

This research aims to: (1) describe further the meaning contained in the poem A Pair of Bodies by Bode Riswandi. (2) classify and explain lexical meaning, grammatical meaning, referential meaning and non-referential meaning in the poem A Sepaair Bode by Bode Riswandi. This research method uses qualitative research methods with descriptive characteristics. The analysis results obtained in this research contain lexical, grammatical, referential and non-referential meaning. Semantic studies prove that we are able to reason about the words contained in the poem A Pair of Bodies by Bode Riswandi, from the most basic through vocabulary analysis to deducing the meaning of each line of the poem. The poem A Pair of Bodies by Bode Riswandi tells the story of someone who loses their identity after having difficulty going through life without someone to help them, but no matter how much hatred they have for themselves, humans can only rely on themselves to survive.

: The condition of Indonesian education which until now has not yet found its identity. Curriculum changes have continued to be made until now we have arrived at the independent learning curriculum. Various problems even began to be felt. This research is based on the implementation of the Merdeka curriculum and the 2013 curriculum for teachers at Kunciran 2 Elementary School, what problems teachers face and how to overcome them. The research method used is qualitative with a descriptive approach, and data collection techniques are interviews, observation and documentation. The results of data analysis showed that teachers' problems in implementing the Merdeka curriculum and curriculum13 lie in the planning of learning implementation, planning and assessment of learning. The aim of this research is to find out the problems found in textbooks at Kunciran 2 Elementary School. So that we can find out what problems occur and the need for evaluation.    

This research discusses the implementation of the Project for Strengthening the Profile of Pancasila Students (P5) in the Independent Curriculum at the UNP Laboratory Development High School. The Merdeka Curriculum emphasizes the character of students with six main dimensions, such as faith, diversity, mutual cooperation, independence, critical thinking and creativity. Implementation of P5 is carried out through project-based activities involving these elements, with a focus on the theme "Local Wisdom." UNP Laboratory Development High School implements P5 every three months, involving all education stakeholders. P5 evaluation does not focus on written grades, but rather on strengthening character, especially local wisdom which describes the culture, identity and ethics of the local community. This program aims to prepare students to face the challenges of globalization while maintaining harmony with Pancasila values ​​and local wisdom. The research method used was qualitative with data collection through observation and interviews with the P5 coordinating teacher. The findings show that P5 involves project-based activities aimed at strengthening students' competencies and character in accordance with the Pancasila Student Profile. The implication of this research is the importance of character education that integrates local wisdom in learning to create a competent and characterful generation.

Karo Batak customary inheritance law is based on a patrilineal system which determines that the main heir is the eldest son. However, it should be noted that women also have the right to inheritance in some cases, especially if there are no sons in the family. In general, inherited assets are divided equally between the children and surviving spouse of the deceased, but certain properties such as land or inherited property in particular are more likely to be passed patrilineally to the eldest male child to maintain the continuity of the bloodline. This system also recognizes the important role of ancestors in determining inheritance distribution and has strong customary mechanisms to resolve conflicts that may arise regarding inheritance distribution. Even though it is still recognized and implemented, Karo Batak customary inheritance law has faced several challenges and adaptations with the advent of the modern era. Changing living patterns, urbanization, greater education, and the influence of national laws often influence the way heritage is managed and shared. In many cases, inheritance arrangements may combine elements of customary law with national law to adapt to social changes and the practical needs of modern families. This could have the impact of a more equal distribution between children, without necessarily taking into account gender or birth order, as well as paying more attention to the economic and social needs of family members. Despite this, customary inheritance law practices are still respected and maintained in many Karo Batak communities, often as part of their cultural identity and traditions.

Indonesia is a country with a diverse society, namely having various ethnic groups, languages, customs, customs, beliefs and social layers. With this diversity, Indonesia is rich in culture, but currently culture in Indonesia is starting to fade due to the lack of insight and understanding of the people around the culture. Lack of cultural literacy and citizenship is one of the reasons why national culture is gradually disappearing in social life. Thus, through cultural and civic literacy, people are expected to have knowledge about history, contributions and perspectives about culture as well as be able to apply it and understand and have a positive attitude towards Indonesian culture as a national identity amidst the diversity of Indonesian society.

Regional languages have a role more than just as a means of communication; it also functions as a symbol of pride, a marker of identity, and a means of communication within the family and local community. Nevertheless, regional languages face the challenge of extinction due to the influence of globalization, population migration, and lack of appreciation, especially among the younger generation. The method used is literature study. The focus of this article is on maintaining Sundanese in the context of elementary school education, highlighting the role of students as the main agents in maintaining regional languages. The discussion involves three key steps, namely learning, community activities, and the use of regional languages on special occasions. It is hoped that maintaining regional languages in education can create a generation that has strong character and is able to maintain cultural heritage, making the preservation of regional languages an important task to preserve cultural and linguistic diversity.

Social media is not only a means of communication, but also influences the thinking patterns, behavior and social interactions of the younger generation. Thus, a deep understanding of the influence of social media on the character of today's youth is very important in the context of social and cultural development. This journal investigates the impact of social media use on youth character in the contemporary era. This research uses quantitative and qualitative methods to analyze the behavior, values, and self-perceptions of young people who are influenced by their interactions on social media platforms. The results show that intense exposure to social media can influence character formation, both positively and negatively. The psychological and social implications of social media use in today's youth are the main focus in this journal, providing in-depth insight into the role of social media in shaping the identity and character of the younger generation.

This research uses a literature review approach to investigate the role of Karang Taruna in preserving local culture and values ​​in Balonggabus Village.  Through analysis of the latest findings, this research examines how Karang Taruna collaborates with the government and society to maintain cultural identity in the era of globalization.  Literature findings illustrate joint efforts in preserving traditions, encouraging local entrepreneurship, and creating a balance between modernity and local values.  The results of this research provide in-depth insight into the contribution of Karang Taruna as an agent for preserving cultural heritage, as well as how this collaboration creates a village that is dynamic and open to developments over time.  This study provides a theoretical basis for understanding the role of Karang Taruna in facing the challenges of globalization while maintaining local wisdom.

Cultural literacy is the ability to understand and behave towards Indonesian culture as a national identity. Implementing it certainly requires proper planning and programs. In one of the elementary schools in the Cianjur area, a program was created which could be one way of implementing cultural literacy, especially at the elementary school level. This article uses a descriptive research method that uses a qualitative approach and the techniques used are literature studies and observations (interviews).

Cultural literacy is the ability to understand and behave towards Indonesian culture as a national identity. Implementing it certainly requires proper planning and programs. In one of the elementary schools in the Cianjur area, a program was created which could be one way of implementing cultural literacy, especially at the elementary school level. This article uses a descriptive research method that uses a qualitative approach and the techniques used are literature studies and observations (interviews).

Digital Population Identity (IKD) is a digital-based location data innovation through a mobile application with a photo or QR Code. The government's objective is to reduce the physical prints of KTP as well as the use of blank KTP-el in the hope of administrative efficiency. ICT is integrated with health services, education, banking, and taxation, facilitating public access in the era of technological development. However, in remote areas, limited internet access and minimal socialization raise concerns about the security of digital identity data being considered. Social media, especially YouTube, is a channel platform used by the public to convey opinions, opinions and comments about ICTs. So that's why sentimental analysis is needed using the Naive Bayes algorithm to help understand public opinion. The tests were conducted using Orange on 1,561 data showing accuracy, precision, recall, and F1 above 90%. The results of this analysis can serve as a guide for staff in interacting with the community for the implementation of Digital KTP through IKD, as well as improving services regarding the applications provided.

Identity is a way that distinguishes the character or innate nature of living things, things, or humans themselves that characterize them. Brand Identity is a sign of identifying an identity of a brand as a differentiator from other brands. Brand Identity design can be notarized successfully when the brand identity represents a brand, in its delivery in the form of logos, applications, on stationary sets and on promotional media.Coconut Orchids Nursery is an orchid flower cultivation place that has a fairly complete orchid collection. Coconut Orchids Nursery plans to develop its business. In order for the planning to be measurable, it is necessary to design strategic planning in the form of strategy plots and work programs. Brand identity design is needed as a standard strategy program in a business / company. In order to be effective, a brand identity must be distinguishable from competing brands and be able to represent the product, service, or company over time. Efforts in achieving brand identity must be done with full commitment and consistency because the benefits will be worth it if successful.

Instagram as a social media has become a major platform for individuals to build their self-image online. This research aims to explore and analyze strategies for forming the self-image of Communication Science students at Trunojoyo University, Madura on the social media Instagram. Qualitative research methods were used to interview participants from Communication Science students who actively use Instagram. The research results show that students use various strategies, including photo selection, captions, filters, and hashtags, to build the desired self-image. They also manage interactions with followers and respond to comments to strengthen their self-image. Additionally, findings suggest that social pressure, cultural norms, and peer influence play an important role in the formation of self-image on social media. This research provides in-depth insight into how social media, especially Instagram, influences the formation of Communication Science students' self-image, and its implications for self-concept and social interactions in a digital context. This study also provides a foundation for the development of social media literacy among college students and stimulates further discussion about the impact of social media on individual identity construction.

The use of the internet by students as a means of facilitating their activities and survival through social media has become a trend. The integration between the internet and social networks facilitates online product learning, especially in the context of online shopping. Students' consumption patterns, especially fashion products, have increased in line with their desire to follow the trends of today's young people. Fashion and appearance are the main focus for students, viewing it as an important aspect in showing identity and social status. Students' involvement in using the internet, especially for shopping, has changed their lifestyle significantly. Public consumption trends are influenced by students' online shopping behavior, which is not only based on needs, but also for personal pleasure and lifestyle. This can lead to consumer behavior, where individuals develop purchasing habits to satisfy themselves and increase prestige as a form of demonstrating socio-economic status. E-commerce, as a result of the development of Information Technology systems, has become an important means of meeting consumer needs. Factors such as price, level of trust, time freedom, and product variety influence students' online purchasing intentions. The wide variety of products online is an attraction, while trust is the basis for a mutually beneficial relationship between online sellers and buyers. This research uses a qualitative approach to get an in-depth picture of the impact of e-commerce on student consumption behavior. The research results show that student consumer behavior, especially in terms of online shopping, is influenced by factors such as trust, convenience and security. Trust in e-commerce is a key factor in growing students' buying interest.

This study aims to investigate various aspects related to madrasas, Islamic educational institutions that have an important role in educating generations of Muslims. This research involves literature analysis and empirical studies to understand the history, curriculum, teaching methods, and social and cultural impact of madrasas in society. Historical research involves analysis of the development of madrasas from the past to the contemporary era, while analysis of curriculum and teaching methods includes evaluation of the educational approaches used in madrasas. In the context of social and cultural impacts, this study tries to explore the contribution of madrasas to religious identity, social values and community integration. It is hoped that the results of this study will provide deeper insight into the role and significance of madrasas in the context of Islamic education and their contribution to the social and cultural development of society. The implications of these findings can be the basis for further improvement and development of the madrasa education system to meet the demands of the times and the need for quality education.

Technology that continues to develop becomes a medium of access to see the outside world. Young people as the backbone of the future began to follow the flow of the times and technology. The presence of a lot of content on social media makes young people start consuming foreign cultures, this cannot be separated from the influence of globalization, a reality that has real consequences on how people and institutions around the world run. They believe that local countries and cultures will be lost to global culture and economy. It is undeniable that the influence of globalization on cultural diffusion is increasingly visible with the development of information technology, so that cultural diffusion no longer has to go through migration but can take place through internet access that can be connected to the world.This research uses qualitative methods by looking for sources of information with a descriptive literature study approach. Social media has become the main channel that facilitates the transfer of Western values such as the concepts of individualism, consumerism, and views related to freedom of expression. Nowadays young people tend to forget local culture as an inherent identity and follow the flow of westernization which is considered more modern and more advanced than local culture which is considered traditional and ancient, this tendency is because young people follow more prestige in the development of the times without thinking about the consequences it causes.      

The revitalization and expansion plan for the old city in Tanjung Pinang aims to renew and expand the area by considering population growth, infrastructure needs and preserving historical values. Revitalization may involve restoring historic buildings, improving infrastructure, developing commercial or cultural zones, and improving the environment.Expansion of an old city can include expanding administrative areas, establishing special areas that maintain cultural authenticity, as well as developing public spaces for social and economic activities. Apart from that, this plan needs to consider the participation of the local community in order to meet needs and maintain the unique identity of Tanjung Pinang.Regarding this plan, it is important to consider various aspects such as cultural preservation, sustainable development, good spatial planning, as well as active involvement from the government and community.    

This research aims to analyze the branding strategies implemented by Universitas Negeri Jakarta (UNJ) through the Instagram social media platform to see their brand image. The study employed a field study with a descriptive qualitative research approach. Data collection techniques were conducted through interviews, observations, and documentation. The results of the research indicate that UNJ has successfully built a strong and positive image through a consistent approach in highlighting academic achievements, campus activities, and cultural diversity. Active interaction with users has also proven to be key in strengthening the relationship between UNJ and their Instagram audience. Additionally, clear differentiation in emphasizing unique advantages and the distinctive identity of UNJ significantly contributes to distinguishing UNJ's brand from other educational institutions. However, challenges such as maintaining consistent user engagement need to be addressed through improved research and more innovative content strategies in the future. Therefore, this research provides valuable insights for marketing and branding practitioners in developing more effective strategies on social media platforms..