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Various factors make Muslim fashion continue to develop. The continued increase in demand for Muslim fashion, the growth of hijab communities such as Hijabers Community, Hijabers Mom, and others, as well as the holding of various bazaars, Muslim fashion shows, hijab class activities on campuses, companies, recitations, or social gatherings really support the growth of this business in Indonesia. Water. Purchasing decisions are an important thing to pay attention to because this will certainly be a consideration of what marketing strategy the company will carry out next. The company's success in influencing consumers in purchasing decisions is strongly supported by efforts to build communication with consumers by building brands for consumers with marketing strategies, as well as innovating new variants of a product. E-Commerce is a new concept which is usually described as the process of buying and selling goods or services on the Internet or the process of buying and selling or exchanging products, services and information via information networks including the internet. e-commerce sells products to consumers online. Simply put, E-commerce is creating, managing and expanding commercial relationships online Judging from the phenomenon above, researchers are interested in researching the influence of E-commerce on Muslim clothing purchasing decisions among female students in the city of Palembang. The number of samples in this research was 100 respondents, this research used a quantitative approach. The data collection technique in this research uses a questionnaire, and the sampling technique uses a non-probability-purposive sampling method. The results of this study show that e-commerce has no influence on the purchasing decisions of Muslim clothing for Palembang city students.

This research aims to further explore the 'Influence of Influencer Marketing on the Purchase Intent of Kimka Hijab Products on Instagram Social Media.' The variable of Influencer Marketing is examined for its impact on the purchase intent of Kimka hijab products on the Instagram social media platform. The study involved 40 respondents and utilized a quantitative research approach. Data was collected through a questionnaire survey and then analyzed using simple linear analysis with SPSS 27. The results of the test showed that the variable of influencer marketing has a significant impact, measuring 6.768 with a significance level of less than 0.050 (0.000).

This research aims to determine the influence of Shopping lifestyle and Fashion Involvement on the Impulse Buying Behavior of the People of Bima City. In this research, the type of associative research is used, namely research that is to find out the relationship between two or more variables and in this research the researcher wants to know the relationship between the variables shopping lifestyle (X1), fashion involvement (X2), and the variable impulse buying behavior (Y). The population used in the research was all the people of Bima City who had worn the unknown number of the Umama brand hijab (unknown population) and used a purposive sampling technique. The sampling in this research was 100 respondents. The research instrument uses a Likert scale using validity tests, reliability tests, classical assumption tests, multiple linear regression, correlation coefficient analysis (R), determination coefficient analysis (R2), t test and f test. The research results show that 1) There is a significant influence of shopping lifestyle on the impulse buying behavior of the people of Bima City. 2) There is no significant influence of fashion involvement on the impulse buying behavior of the people of Bima City. 3) Shopping lifestyle and fashion involvement together have a significant influence on the impulse buying behavior of the people of Bima City.  

This study aims to determine the influence of marketing mix on purchasing decisions. This research took the object of CV Zam Zam Candimulyo jombang. The type of research used is quantitative research, the population in this study is customers who buy or order hijab at CV Zam Zam Candimulyo jombang which ranges from 150 people per month with a sample of 60 people. The results showed (1) the influence of the product has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyojombang (2) the influence of  price has a partial effect on the decision to purchase hijab on CV Zam Zam Candimulyo jombang (3) the influence of place has a partial influence on the decision to buy hijab on CV Zam Zam Candimulyo Jombang (4) the influence of promotion has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang (5) the influence of the marketing mix has a simultaneous and significant influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang.

Costumers’ have their own taste to buy something at somplace, beside when they found a product or a place that suits to their taste arises a desire to become customer that loyal to that product or a place .  Object of this research is hijab convection CV.ZAM-ZAM Candimulyo Jombang. Purpose of this reseacrh is to know the effect of service quality and product quality on customer loyalty at hijab convection CV.ZA-ZAM Candimulyo Jombang This resecarh methode is kuantitative . The populations are customersrs who buy or booking at the hijab cnvection CV.ZAM-ZAM Candimulyo Jombang wich around 150 customers in a month with 30 respondens. Data analysised by statistic test helped by SPSS25. The results  showed that factors that 1) the service quality has a partial effect on customer loyalty with value of 2.125 on partial test. 2) the product quality has a partial effect on customer loyalty with value of 2.993 on partial tes. 3) the service quality and product quality has a simultaneous effect on customer loyalty with value of 11.938 on simultaneous test.

Each religion has its own symbols and uniqueness. Islam is the dominant religion in Indonesia. Islamic women are usually symbolized by the hijab and long clothes. Not infrequently there are also Muslim women who wear the veil. The veil is a face covering for Muslim women that covers all parts of the face except for the eye area, which is combined with a hijab and long clothes which are usually dominated by dark colors. But in Indonesia itself, women who wear the veil reap many pros and cons. This research was conducted to find out how the interactions that occur between women who wear the veil and the surrounding community. This study uses a type of qualitative research with an ethnographic approach. Qualitative research helps researchers to obtain an answer to a symptom, fact or reality that is being faced and to be able to understand a problem that is being studied. Ethnography is the study of culturally shared groups involving the core values and beliefs of their members. The subjects of this study were students studying at several campuses in Jember Regency. The results showed that the motivation of the informants in wearing the veil was as a form of obedience to religion and also to protect and avoid bad things. Several informants stated that they experienced some difficulties in interacting with the surrounding community when they wore the veil. Not infrequently they also receive negative stigma from society. So this is also a big challenge for veiled women in Indonesia, especially in the area around Jember Regency.

Transaction management at Hijab Nafisa used to be done manually, causing errors in record keeping and periodic inventory checks, resulting in inefficient service. The author designed an information system using PHP as the programming language and MySQL as the database. This paper described the analysis and design of a store management information system (point of sales) that has successfully facilitated the transaction process and inventory checks. After that, a system test was carried out and compared with the old method of manual and ineffective information transaction processes, resulting in a proposed system that facilitated the transaction process and inventory checks. Additionally, there was also ease in data reporting that could be printed out for easy reading.  

There are so many attractiveness of advertising messages on why an advertisement is made. Generally, an advertisement was made to persuade the public or consumers candidates for buying and consuming a certain product. If previously, several advertisements for products mostly use the beautiful women with certain indicators such as white skin, long black hair, thin and sexy body; recently seems to show a trend by using the veiled woman (woman who wears hijab) as its models. There must be many interpretations regarding this symbol. For example about the dakwah messages on Muslim women's identity that are performed through their way of dressing up, religious commodification because the appearance of a Muslim woman will attract the attention of Muslim consumers, the deconstruction of the meaning of beauty, or a combination of several attractions of the advertising message that was represented by woman with the hijab. This article will analyze about those various symbol interpretations.

Era digital adalah sebuah masa atau zaman dimana hampir seluruh bidang dalam tatanan kehidupan sudah dibantu dengan teknologi digital. Pada era digital, pola berbelanja masyarakat menjadi bergeser, kegiatan yang awal mulanya dilakukan dengan cara bertemu dan bertatap muka secara langsung atau melalui media konvensional seperti televisi, radio bahkan koran. Digital marketinga dalah sebuah kegiatan mempromosikan produk atau jasa (branding) yang dilakukan lewat website maupun media sosial. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengetahui sejauh mana perkembangan pemasaran dan bagaimana pemanfaatan media sosial seperti Tiktok sebagai mediapromosioleh Bigissimo.id di MasaPandemi di UMKM khususnya salah satu toko hijab Abiee yang ada di MMTC Blok G-18. Adapun metode yang dilakukan penulis dalam kegiatan ini adalah dengan melakukan wawancara, kuesioner dan pengarahan penggunaan aplikasi Tiktok. Upaya atau usaha yang akan dilakukan oleh penulis terhadap UMKM Toko Hijab Abiee adalah dengan memperkenalkan marketing digital melalui aplikasi Tiktok