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Nurasia Natsir; Anne Abdul Rahman; Khaeriyah, Khaeriyah; Fadly Mappisabbi; Shelina Amelia +8 more

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2025 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This Community Service Program (PkM) aims to enhance character, life skills, and family capacity in supporting youth development in Parangloe District, Gowa Regency, South Sulawesi. The family entrepreneurship training activity was conducted through an educational approach, skills training, family workshops, and structured mentoring by involving youth as agents of change. Implementation methods included material presentations on the dangers of drugs, socialization of youth-family collaboration, exposition of entrepreneurship concepts, and hands-on practice in making handicrafts (mini brooches from felt fabric). The activity results demonstrated increased knowledge and understanding among youth regarding positive character values such as discipline, responsibility, and effective communication. Skills training had a significant impact on youth abilities in critical thinking, collaboration, and creativity development. Family empowerment through parenting pattern workshops yielded positive outcomes in parent-child relationships. This program is expected to serve as a model for human resource development at the local level and can be replicated in other regions to create a young generation with excellent character and competitive edge.

Sinta Juliyanti

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Empowering women through the development of home-based industries plays a crucial role in improving household welfare and strengthening community-based economies in Papua. This study aims to analyze the triple role of Indigenous Papuan Women (OAP) in the D’TOMU Home Production in Sebyar Rejosari Village, Tomu District, Teluk Bintuni Regency, and to evaluate the implementation of Regional Regulation No. 1 of 2019 concerning the Recognition and Protection of Indigenous Peoples’ Rights. This research employs a qualitative method using in-depth interviews, observations, and documentation with ten key informants, including OAP women, community leaders, and production facilitators. The findings indicate that the home production initiative has a significant positive impact on three main aspects: (1) better time management balance in handling domestic, productive, and social roles; (2) increased household income by 25%–35% through product diversification such as sago flour, keladi chips, fish crackers, shrimp crackers, and traditional Papuan handicrafts; and (3) improved social recognition of women within families, communities, and indigenous societies. This study highlights the importance of government support, entrepreneurship training, digital literacy enhancement, and multi-stakeholder collaboration to achieve sustainable and competitive empowerment of Indigenous Papuan women.

Mathilda Novania Da Lopez; Wilhelmina Mitan; Paulus Libu Lamawitak

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to identify and analyze the preparation of financial statements based on the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) in the Mebel Kerajinan Jepara business. A descriptive qualitative approach was employed using primary data obtained directly from business owners. Data collection techniques included in-depth interviews, observation of accounting records, and documentation of transaction evidence and records used in preparing financial statements. The data were analyzed descriptively to present systematic, factual, and accurate information about the actual accounting practices in the field. The findings reveal that the preparation of financial statements at Mebel Kerajinan Jepara has not yet fully complied with SAK EMKM. The business only keeps simple records of income and expenses in a notebook without producing complete financial statements such as the statement of financial position, income statement, and notes to the financial statements. The main constraints identified are the limited understanding of the business owners regarding the importance of accounting and the absence of human resources with accounting expertise. These findings highlight the need for assistance, training, and capacity building for business owners in the field of accounting to produce standardized financial reports, enhance business credibility, and support decision-making as well as access to financing. Thus, this study is expected to serve as a reference for local governments, educational institutions, and other related parties in providing accounting guidance to micro and small business actors.

Dinda Renita Sibagariang; Husni Thamrin

Concept: Journal of Social Humanities and Education 2025 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

People with intellectual disabilities are individuals with below-average intellectual abilities that impact their adaptive behavior and independence, in order to help develop their potential and skills. The Binjai State Special School organizes vocational skills programs, one of which is handicrafts, to equip students with economically valuable skills for their future. This study aims to determine the effectiveness of the handicraft vocational skills program for people with intellectual disabilities at Binjai State Special School using the effectiveness criteria according to Sutrisno (2007), namely program understanding, accuracy of target, timeliness, achievement of objectives, and tangible changes. The research employed a qualitative descriptive method with data collection techniques including observation, in-depth interviews, and documentation. The results of the study indicate that program understanding and targeting have been effective. However, in terms of timeliness, achievement of objectives, and tangible changes, the program has not been fully effective because students still require assistance in the product manufacturing process. Therefore, continuous support from the school, teachers, and families is needed so that this vocational skills program can run more optimally and sustainably.  

Andi Litriyanto; Aditya Joshua K; Aji Sajiwo; Nafa Latifatuzzahro; Maya Putri Amalia +2 more

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Panglipuran Traditional Village in Bali has gained international recognition as one of the cleanest tourist villages in the world and serves as a model for culture-based sustainable tourism. The economic foundation of the village relies heavily on the development of Micro, Small, and Medium Enterprises (MSMEs) rooted in local wisdom, which simultaneously function as drivers of economic growth and instruments of cultural preservation. This study seeks to examine the management practices, marketing strategies, and challenges faced by MSMEs in Panglipuran Village. The research applied qualitative methods, including field observation, in-depth interviews with key stakeholders, documentation review, and descriptive analysis. The findings reveal a strong synergy between customary values and economic activities, reflected in flagship products such as bamboo handicrafts, traditional cuisine, and signature beverages. Success factors include an effective organizational structure, the support of customary institutions, and the ability to adopt adaptive marketing approaches. Nonetheless, several challenges were identified, including limited utilization of digital marketing platforms, constraints in production capacity, and insufficient product innovation to meet the demands of broader markets. Recommendations highlight the importance of strengthening online marketing, diversifying product variations, and expanding cooperative networks both within and beyond the village. Overall, the study underscores the significant potential of culture-based MSMEs to enhance community welfare, increase competitiveness, and ensure the sustainability of local traditions within the dynamics of modern tourism.

Sutono Sutono; Achmad Khusnan Arif

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Karang Taruna is a youth organization that plays a strategic role in developing the social and economic capacity of rural communities. However, local potential is often underutilized due to limited entrepreneurial knowledge, managerial skills, and access to mentoring. This community service program aimed to assist the Karang Taruna of Kedungturi Village, Taman Subdistrict, Sidoarjo, in fostering an entrepreneurial spirit based on the village’s local resources. The implementation method applied a participatory approach that directly involved youth through several stages: village potential mapping, entrepreneurship training, business mentoring, and facilitation of digital marketing access. The mentoring process provided not only theoretical knowledge but also practical experience in developing business ideas that correspond to local resource characteristics.The results of the program indicated an increased understanding among Karang Taruna members regarding entrepreneurship concepts, business management strategies, and the use of digital technology. Furthermore, the program successfully initiated three new business ventures based on local potential, namely traditional culinary products, waste-based handicrafts, and digital services. The establishment of a youth entrepreneurship team under Karang Taruna further strengthened collective commitment to developing the village’s creative economy. The impacts were not limited to improved skills but also included the growing awareness of the importance of local resource–based economic independence.In conclusion, this program demonstrates that participatory mentoring through Karang Taruna can serve as an effective strategy to strengthen the entrepreneurial spirit of rural youth while promoting local economic independence and sustainability.

Nur Anita; Niswah Baroroh; Muhammad Khafid

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service activity aims to improve the financial literacy of MSMEs in Giling Village, Pabelan District, Semarang Regency, through training on preparing simple financial reports. The training was conducted over one day and attended by 20 MSMEs from various business sectors, such as culinary, handicrafts, and trade. The methods used in this training included socialization of basic accounting materials tailored to the level of understanding of the participants, as well as hands-on practice in preparing financial reports, such as profit and loss statements and balance sheets. The material was presented in a simple and easy-to-understand manner, so that participants could immediately apply it to their businesses. Evaluation was carried out by observing the process of preparing financial reports by participants, using the provided practice sheets, and a feedback questionnaire that measured the extent of participants' understanding and changes in attitudes. The results of this activity showed that most participants were able to understand basic accounting concepts and were able to prepare simple financial reports quite well. This was also followed by an increase in participants' awareness of the importance of neat and orderly recording of daily transactions in running a business. Furthermore, this training succeeded in motivating participants to apply what they had learned in their respective businesses independently. Although this activity was short-lived, it had a very positive impact in building a strong foundation for more orderly and transparent financial governance among MSMEs. Therefore, it is recommended that follow-up training and regular mentoring be conducted to ensure the skills acquired can be applied sustainably and improve the ability of MSMEs to manage their finances professionally. Furthermore, this activity also provided a deeper understanding of the importance of sound financial planning for those wanting to start a business.

Ferdyan Ananda Lubis; Wina Agustina; Sri Maryana; Triana Apriani

International Journal of Islamic and Economic Education 2025 International Forum of Researchers and Lecturers

This research aims to explore the potential of paper waste as a recycled material that can be transformed into economically valuable products through a philanthropic approach focused on community empowerment and environmental sustainability. Paper waste is a type of waste whose volume continues to increase due to high paper consumption in various sectors. Without proper management, this waste has the potential to negatively impact the environment, such as soil and water pollution. Therefore, innovative strategies are needed to transform paper waste into new products that are not only environmentally friendly but also have market value. Through a community-based recycling program, this research emphasizes the importance of community involvement, particularly low-income groups, in every stage of the production process. The resulting creative products, such as handicrafts, decorative materials, and household items, not only extend the life cycle of paper but also open up new economic opportunities for the community. Profits from the sale of these products are allocated to fund social programs, including education, skills training, and other empowerment activities aimed at improving community well-being. The research results show that despite challenges in terms of limited technology, market access, and human resource capacity, paper recycling programs still have promising prospects if supported by various parties, including the government, non-governmental organizations, and the private sector. This support can include the provision of simple technology, entrepreneurship training, and effective marketing strategies. Thus, this paper recycling initiative is not only a solution to reduce waste but also a sustainable socio-economic empowerment model, providing dual benefits for the environment and society.

Aji Prasojo; Yogi Dwi Lestari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explore the strategic role of e-commerce in increasing the export of handicraft products by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a case study on CV. Palm Craft in Kediri. In the context of globalization and digitalization, e-commerce is an important means for MSMEs to reach the international market, especially in the midst of the challenges of the COVID-19 pandemic that limit conventional export activities. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The main focus of this study is how CV. Palem Craft utilizes various digital platforms such as social media (Instagram, Facebook), marketplaces (Tokopedia, Shopee), and global platforms (Amazon, Etsy) to expand market access, build product branding, and increase the selling value of local handicrafts. The results of the study show that the strategic use of e-commerce has helped companies overcome export barriers such as limited distribution networks, logistics constraints, and lack of international promotion. In addition, e-commerce also allows CVs. Palem Craft to build direct relationships with global consumers, get faster feedback, and make product adjustments according to market needs. This research also identifies supporting factors such as digital literacy, product quality, and production capacity as crucial aspects in the success of e-commerce strategies.  The implications of this study provide relevant insights for other MSMEs that want to develop exports through the use of digital technology. Continuous support from the government and related institutions is needed in terms of training, access to capital, and digital export facilitation so that Indonesian MSMEs can compete in the global market in a sustainable manner.  

Athalla Rafhi Mahreza; A Irzal Fardiansyah; Maya Shafira

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Based on research conducted using normative and empirical juridical methods at Class I and IIA Correctional Institutions in Bandar Lampung, the implementation of wage rights for inmates participating in independence development programs as mandated by Law No. 22 of 2022 and Government Regulation No. 32 of 1999 shows that the wage distribution mechanism (50% incentive for inmates, 35% for development funds, and 15% to the state treasury) has been executed through collective labor agreements and an integrated bookkeeping system. The results indicate that over 70% of inmates actively participate in productive activities such as carpentry and handicrafts, with an average wage increase of 15% within one year due to innovations in waste-based craft products. However, productivity varies between activities (85% of target in woodworking versus 60% in sewing) due to raw material constraints, and wage disbursement is delayed by an average of 10 working days because of manual verification procedures and report synchronization. To optimize this system, it is recommended to increase the number of coaching and administrative staff, improve production facilities, digitize bookkeeping and inmate savings accounts, and diversify programs according to local market needs.

M. Masrukhan

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Entrepreneurship training is a key strategy for empowering village economies, especially among youth from Karang Taruna and PKK members. In Kaladawa Village, local potential such as agriculture and handicrafts has not been fully utilized due to limited entrepreneurial knowledge and exposure. This program aims to enhance participants' entrepreneurial competencies through practical-based training methods, including interactive lectures, group discussions, and business simulations. A participatory approach was implemented to help participants identify local potentials, develop business ideas, and formulate digital-based marketing strategies. The results of the training indicate a significant improvement in participants’ understanding of entrepreneurship, as reflected in the emergence of innovative business plans focused on local and digital products. Pre- and post-training evaluations showed increased motivation, creativity, and readiness among participants to initiate independent ventures. The training also fostered a sustainable entrepreneurial spirit by covering essential topics such as financial management, digital transformation, and business networking. Participants acknowledged that direct experiences and intensive mentoring during the sessions played a crucial role in building their confidence and competitiveness. However, for long-term success, continuous mentoring and institutional support are required, along with strategic collaboration between stakeholders such as village governments, local MSMEs, and higher education institutions. Thus, this program not only contributes to improving technical and entrepreneurial skills but also plays a pivotal role in developing a self-reliant and sustainable rural entrepreneurial ecosystem. The integration of similar training into broader community empowerment programs is recommended to ensure lasting impact, inclusive access, resilience, innovation, adaptability, creativity, empowerment, collaboration, leadership, and meaningful local economic development.

M.Masrukhan

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Entrepreneurship training is an important strategy in the economic empowerment of village communities, especially for the youth of Karang Taruna and PKK members who have a strategic role in local development. In Kaladawa Village, local potentials such as agricultural products, processed food, and handicrafts actually have a fairly high economic value. However, this potential has not been utilized optimally due to low knowledge, skills, and access to information and technology that supports entrepreneurship. Lack of understanding of business planning, digital marketing, and financial management is often the main obstacle that hinders village communities from starting and developing businesses independently. This community service activity aims to increase the capacity and economic independence of the residents of Kaladawa Village through practice-based entrepreneurship training. The training is comprehensively arranged, combining interactive lecture methods, group discussions, case studies, and simple business simulations so that participants are able to understand in theory and practice. The training material includes basic concepts of entrepreneurship, identification and analysis of local potential-based business opportunities, preparation of business plans, digital marketing strategies using social media, and financial management of micro businesses. Not only technical skills, this training also equips participants with soft skills such as business communication skills, teamwork, and creative and innovative thinking. The results of the activity showed a significant increase in participants' understanding of the basic principles of entrepreneurship and readiness to start a business independently. The pre-test and post-test evaluations showed a spike in comprehension scores, while the business plan products developed by participants showed creativity and the use of local potential that had not been previously worked on. Some participants have even formed community-based small business groups. This training also succeeded in forming an adaptive and innovative entrepreneurial mindset and building a social network that supports business collaboration.

M.Masrukhan

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Entrepreneurship training is an important strategy in the economic empowerment of village communities, especially for the youth of Karang Taruna and PKK members who have a strategic role in local development. In Kaladawa Village, local potentials such as agricultural products, processed food, and handicrafts actually have a fairly high economic value. However, this potential has not been utilized optimally due to low knowledge, skills, and access to information and technology that supports entrepreneurship. Lack of understanding of business planning, digital marketing, and financial management is often the main obstacle that hinders village communities from starting and developing businesses independently. This community service activity aims to increase the capacity and economic independence of the residents of Kaladawa Village through practice-based entrepreneurship training. The training is comprehensively arranged, combining interactive lecture methods, group discussions, case studies, and simple business simulations so that participants are able to understand in theory and practice. The training material includes basic concepts of entrepreneurship, identification and analysis of local potential-based business opportunities, preparation of business plans, digital marketing strategies using social media, and financial management of micro businesses. Not only technical skills, this training also equips participants with soft skills such as business communication skills, teamwork, and creative and innovative thinking. The results of the activity showed a significant increase in participants' understanding of the basic principles of entrepreneurship and readiness to start a business independently. The pre-test and post-test evaluations showed a spike in comprehension scores, while the business plan products developed by participants showed creativity and the use of local potential that had not been previously worked on. Some participants have even formed community-based small business groups. This training also succeeded in forming an adaptive and innovative entrepreneurial mindset and building a social network that supports business collaboration.

Lina Rahmatika; Oktiana Handini; Ani Restuningsih

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2025 International Forum of Researchers and Lecturers

This study aims to identify various inhibiting factors and the steps that have been taken, as well as to analyze the implementation of P5 dimensions of global diversity in developing character education for love of country for grade IV students at SD Negeri Jirapan 3 Sragen. This study was conducted at SD Negeri Jirapan 3 Sragen using a qualitative descriptive approach. The data used consisted of primary and secondary data, obtained through observation, interviews, and documentation conducted by the researcher together with the principal, teachers, and grade IV students. The subjects in this study included the principal, teachers, and grade IV students, with a sample size of three people. Data collection techniques were carried out through direct observation, in-depth interviews, and documentation as supporting data. To ensure the validity of the data, the researcher implemented strategies such as increasing perseverance in the research process, triangulation of techniques and data sources, and utilization of reference materials. The data analysis process was carried out through several stages, namely data collection, data reduction, data presentation, and drawing conclusions and verification. According to the findings of the analysis that the researcher has conducted, it shows that SD Negeri Jirapan 3 Sragen has implemented P5 dimensions of global diversity in developing character education of love for the homeland of grade IV students well. This is reflected through learning, self-development in students, and habituation activities at school such as religious activities, scouts, extracurricular karawitan, and school activities in commemorating national holidays, as well as projects for making handicrafts and regional specialties that have been running well. The existing inhibiting factors have been successfully overcome through various efforts that have been carried out well.

Shinta Masitho Windriyani; Asri Putri Anugraini; Paulus Rah Adi Pawitra

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Students majoring in PJKR are closer to the world of sports, namely as extracurricular coaches according to sports, sports teachers, instructors or the like. So with this training, it is hoped that it will be able to provide other provisions for field development in business. Implementation of activities: survey of training venues and objectives; then giving a briefing to the training participants (students) of Makrame; prepare makrame training materials and tools; the implementation of makrame training; evaluation of makrame training; and reports of Makrame training service activities. The activity was carried out on the UIBU campus majoring in PJKR, held from April 10 to 21, 2025. Materials needed in makrame training include: 3mm makrame rope, hanging rings, scissors, clear plaster. The initial knowledge of PJKR students in the form of handicrafts in the form of makrame is 10%, after the training is carried out, the knowledge becomes 95%.

Shinta Masitho Windriyani; Asri Putri Anugraini; Paulus Rah Adi Pawitra

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Students majoring in PJKR are closer to the world of sports, namely as extracurricular coaches according to sports, sports teachers, instructors or the like. So with this training, it is hoped that it will be able to provide other provisions for field development in business. Implementation of activities: survey of training venues and objectives; then giving a briefing to the training participants (students) of Makrame; prepare makrame training materials and tools; the implementation of makrame training; evaluation of makrame training; and reports of Makrame training service activities. The activity was carried out on the UIBU campus majoring in PJKR, held from April 10 to 21, 2025. Materials needed in makrame training include: 3mm makrame rope, hanging rings, scissors, clear plaster. The initial knowledge of PJKR students in the form of handicrafts in the form of makrame is 10%, after the training is carried out, the knowledge becomes 95%.

Dinda Widya Kumala; Feriadi Feriadi; Tina Safira; Muhammad Yasin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Handicraft in the form of flower bead bracelets (Flowers Beads Bracelet's) is a creative product that combines aesthetic elements and manual skills in one functional work of art. This bracelet is not only used as a fashion accessory, but also represents artistic and cultural values ​​in every detail of its design. This research or project aims to explore the manufacturing process, material selection, bead assembly techniques, and the potential selling value of the bracelet in the context of the creative industry. The results show that the design of flower bracelets made of beads has high visual appeal, is flexible to fashion trends, and can be developed as a superior product of craft-based MSMEs. In addition, the use of digital media in promotion also encourages the competitiveness of this product in both local and global markets.

Erwin Putra Rasul Dafana; Ni Made Arsita Kusumadewi; Ivonia Auxiliadora Freitas Marcal; Muhammad Yasin

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The trend of handmade accessories, particularly macrame holders, has experienced significant growth alongside increasing public interest in products that emphasize both aesthetic value and multifunctionality. This study aims to provide an in-depth analysis of the marketing strategies implemented for CHARMEE, the Macrame Multifunction Holder, highlighting the integration of artistic elements, innovative design, and practical utility within handicrafts. Employing a qualitative descriptive method, primary data were collected through surveys of 35 respondents aged 20–35 years. The findings reveal that the use of high-quality materials, designs that are responsive to market trends, and the strategic utilization of social media and digital platforms for promotion are the main factors driving the product’s appeal and competitiveness. These results affirm that handmade products, when combined with creative and innovative marketing strategies, possess substantial potential to develop as high-value economic ventures in the era of creative entrepreneurship. The implications of this study underscore the importance of continuous innovation and adaptability to market dynamics in maintaining business relevance and sustainability.

Amanda Indah Novia Andri Astuti; Anggit Dyah Kusumastuti

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Creativity and innovation are essential aspects in developing entrepreneurial skills among students, especially in the field of handicrafts that focus on creating high-value products. This community service program aims to enhance the creativity and skills of fourth-semester Business Administration students through training in making simple flower vases decorated with pearl and diamond mat ornaments using wax glue. The method applied is project-based learning combined with a participatory approach, actively involving students in every stage from planning, implementation, to product evaluation. The training results show significant improvements in knowledge about flower vases and product innovation (54.5%), ornament attachment techniques (74.0%), design creativity (63.5%), and product aesthetics (38.3%). Intensive mentoring during practice encouraged students to develop creative designs that are not only visually appealing but also have high market value. This program not only improves students’ technical skills and creativity but also fosters the entrepreneurial spirit necessary to face increasingly competitive market challenges. Visual documentation serves as an important medium for evaluation and promotion of innovative student products. In conclusion, this training effectively develops students’ creative and innovative potential while opening sustainable and environmentally friendly business opportunities based on handicrafts.

Pikrianto Pikrianto; Yustina Denik Risyanti; Hartoyo Soehari; Apri Kuntariningsih

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the community-based sustainable tourism development in Sukarara Tourism Village, Central Lombok Regency. In the context of the NTB regional government's initiative to promote 99 tourism villages, this research employs a qualitative method with a case study approach to explore the role of the community in preserving local culture, enhancing the economy, and protecting the environment. The results of this study show that the collaboration between the community and the government in Sukarara Tourism Village has created sustainable and inclusive tourism, positively impacting both the community and the environment. The village government emphasizes the importance of preserving the ikat weaving tradition and effective environmental management, despite facing challenges related to infrastructure and human resource skills. Community involvement through Pokdarwis groups is crucial in planning and implementing tourism activities. Innovations in local product development, such as handicrafts and traditional foods, are optimized through effective training and promotion. The community also provides tourism services, including homestays and local guides, to enhance visitor experiences. Community involvement in decision-making through village meetings ensures that tourism policies reflect local needs. Environmental preservation is carried out through cleanup programs and education for tourists, while infrastructure development is improved with community participation. With a collaborative approach, Sukarara Tourism Village can become a successful example of sustainable tourism that benefits future generations.