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MSME Kerupuk 32 wants to create a competitive advantage so that it can compete to maintain the sustainability of its business by having halal certification and labels issued by BPJPH as the aim of the community service team providing assistance to help carry out the registration process. One of the things that can increase consumer confidence and is a value of excellence is by having recognition of the halalness of cracker products from the government through halal certificates and labels, besides that, because in Indonesia the majority of the population is Muslim, the government must guarantee the halalness of every product circulating in society which is a requirement. The main thing for Muslim consumers to consume food, in this case crackers. This mentoring activity goes through several stages, namely: preparation stage with interviews and observations with partners, document collection stage, account creation stage, data filling stage, data sending stage, validation process stage, inspection stage, halal certificate issuance stage, and certificate submission stage to partners. This mentoring activity ran smoothly and according to targets, and its success was marked by the issuance of a halal certificate which was handed over to partners. This activity can be continued to help MSMEs increase the value of their products in the eyes of consumers or the public so that it is hoped that they can increase sales and income for MSMEs in developing their businesses.

The background of this research aims to determine and analyze the influence of the marketing mix, which includes promotional variables, halal labels and product variants on purchasing decisions for a product through brand image in the Medan Muslim community. The research approach taken was to use a quantitative-descriptive approach using the path analysis method. Path analysis is an extension of the use of regression analysis which aims to estimate the direct or indirect influence of the variables hypothesized in the research. Based on the test results, it can be concluded that promotions, halal labels and product variants have a significant effect on product brand image. It was also found that there was a significant influence between promotions, product variants and brand image on purchasing decisions, while the halal label did not have a significant influence on purchasing decisions for Natur products in the Muslim community of Medan. It is hoped that Natur can maintain and improve the promotional strategies carried out by holding various activities to portray a positive brand attitude towards consumers, because this greatly influences purchasing decisions.

This study aimed to determine the effect of consumer behavior, word of mouth, and halal labeling on the decision to use Grab Food services. The population in this study are consumers who use Grab Food services. The sample in this study were 96 consumers who were obtained through the sampling technique with the Lemeshow method. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using multiple linear regression analysis. The results of multiple linear analysis show that consumer behavior, word of mouth, and halal labeling have a positive and significant effect on the decision to use grab food services. This research is expected to increase knowledge regarding consumer behavior, word of mouth, and halal labels in using Grab Food services and maintain good relations with consumers by maintaining the quality of products and services that can be used to make usage decisions.                                                                                                                              

Munculnya suatu Brand besar pada suatu produk makanan membuat beberapa masyarakat muslim tertarik untuk ikut menikmati produk dari brand besar tersebut. Dan berubahnya gaya hidup di  zaman generasi z membuat beberapa masyarakat muslim ikut menjadi konsumen pada brand makanan tersebut sehingga membuat beberapa konsumen muslim tidak terlalu memikirkan apakah brand makanan tersebut sudah bersertifikat halal atau belum.  Penelitian ini bertujuan untuk mengetahui dan pengarus label halal,brand image, lifestyle terhadap keputusan pembelian konsumen muslim di Restoran Ichiban Jamtos Jambi. Metode yang digunakan penelitian ini kuantitatif, dan metode analisi data yang digunakan adalah uji koefisien determinasi. Sampel dalam penelitian ini adalah sebanyak 96 responden yang merupakan konsumen muslim Restoran Ichiban Jamtos Jambi. Hasil penelitian menunjukkan bahwa Label halal, brand image,lifestyle secara bersamaan berpengaruh signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan nilai adjusted R square (koefisien determinasi) sebesar 0,105 atau 10.5%. Pada pengujian asumsi klasik penelitian ini berdistribusi normal, tidak terjadi heteroskedastisitas, dan multikolinearitas.

This thesis is entitled The Influence of Halal Labeling, Design and Product Quality on Purchasing Decisions to Use Cosmetic Products in Students of the Faculty of Islamic Economics and Business, UIN Sulthan Thaha Saifuddin Jambi. This study aims to determine the effect of halal labels, design and product quality simultaneously and partially on cosmetic purchasing decisions in students of the Faculty of Islamic Economics and Business. The method used in this study is descriptive quantitative, in which the data collection researchers used observation, interviews, questionnaires and documentation. The number of samples in this study were 96 students, and using a non-probability sampling technique, is a sampling technique that does not provide an opportunity for every element or member of the population to be sampled. The results of the study show that the halal label, design and product quality have a positive and significant effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions with a normal distribution, heteroscedasticity and multicollinearity do not occur.

Cosmetic products are beauty products such as skincare or make up which are made from a mixture of chemicals and are generally used to beautify a person. Halal lifestyle has now become a trend in society causing the demand for halal products, for example cosmetic products to increase rapidly. In Indonesia, halal labeling or halal certification is carried out by the MUI after various checks have been carried out. The research objective is to see how the Muslim community views cosmetic products that meet halal requirements. The research method used is field research where the main focus of this research is to find out public perceptions of halal cosmetic products that occur in the field. The data used are primary and secondary data. Primary data obtained from interviews. While secondary data is obtained from literature sources that are relevant to the research discussed, both from books, journals and other sources that support this research. The results of the study show that there is a positive response from the community regarding halal cosmetic products. The perception that is most often conveyed is that cosmetic products that have received halal status can already be ascertained that their substance content is safe and their benefits can be guaranteed because they have received an MUI halal certificate and passed the BPOM test.    

This research aims to explore the level of acceptance among Muslim consumers towards foreign products, with a focus on Eskrim Mixue in the environment of students at UIN K.H. Abdurrahman Wahid Pekalongan. The research method used is qualitative research with a descriptive approach. Primary data was obtained through interviews with students who have consumed Eskrim Mixue, while secondary data consists of literature related to Islamic marketing, consumption in Islam, and factors influencing purchase interest. The research findings indicate that factors influencing consumer purchase interest in Eskrim Mixue include affordability, attractive packaging, product branding on social media, product quality, as well as product cleanliness and hygiene. Consumers also pay special attention to the halal label on products as a sign of both halal status and good quality. Islamic marketing is considered crucial in supporting the purchase interest of Muslim consumers. This research provides insights into how Muslim consumers at UIN K.H. Abdurrahman Wahid Pekalongan accept foreign products, particularly Eskrim Mixue, while considering aspects of Islamic marketing and adherence to Islamic principles in consumption. This study is expected to assist manufacturers in designing marketing strategies that align with Islamic values and create products that are better accepted by Muslim consumers..    

This research aims to find out how the acceptance of Korean drinks depends on the behavior of Muslim consumers towards halal soju. Soju is a drink that originates from Korea and can be intoxicating because it contains alcohol, which is prohibited by Islam for consumption. In Indonesia, especially the emerging city of Bandung, the halal soju drink is mojiso. Mojiso is a combination of words Mojito and Soju. This research uses descriptive qualitative research, to collection data using observations, interviews and documentation. The population in this research was student FEBI UIN K.H. Abdurrahman Wahid Pekalongan. The research results show that the majority of students accept and know about halal soju drinks, but there are also some who do not know about halal soju drinks in Indonesia. And there are students who want to try it but there are also those who still question the halal label on the drink. Basically all drinks consumed by humans are halal but can become unlawful due to certain conditions. It can be concluded that not everyone can accept halal soju because they are worried and still question the halal label on the drink. Haram drinks are drinks that Muslims are prohibited from drinking because the harm is greater than the benefits. Choose food and drink ingredients that are far from haram elements. Get in the habit of reading the composition of the ingredients on the packaging and choose a place to eat or packaged food with a halal label.    

This community service is located in Mulyoagung Village, Dau District, Malang Regency. The problem faced by partners is the lack of a guarantee of business legality. The next problem is product packaging and labels that are less attractive and do not meet standards, which make it difficult to market products. Solutions that can be proposed with training and assistance to obtain a business license or business legality certificate are in the form of business identification numbers (NIB), home industry food production certificates (SPP-IRT), labels and brands, and product halal guarantees. There is training and assistance in making product packaging and labels, considering that packaging is a very important factor for maintaining quality and attracting customers to buy products when they are marketed. In addition, training and assistance for entrepreneurs in using information technology to market products to a wider market online and offline.

Penelitian ini berfokus pada “Pendapatan Produk Roti Barokah Sebelum Dan Sesudah Memiliki Logo Halal Pada Toko Kelontong Yang Menjadi Tempat Penitipan”. Tujuan penelitian ini adalah Untuk mengetahui bagaimana pengaruh label halal terhadap penjualan roti di Barokah Bakery dan apakah penyebab penurunan pendapatan penjualan roti di Barokah Bakery. Jenis penelitian ini jika di tinjau dari rencana penelitian maka dapat digolongkan ke dalam penelitian kualitatif, yaitu menekankan pada pengamatan fenomena dan meneliti ke subtansi makna dari fenomena yang diteliti,  labelisasi halal tidak berpengaruh terhadap penjualan roti barokah yang di titipkan disini hal tersebut terjadi karena konsumen yang belanja di sini kurang memperdulikan tentang label halal yang terpenting hanya rasa enak, ukuran besar, dan harga yang murah dan banyaknya pesaing dari merek laindan terjadinya covid 19 yang melanda Indonesia pada tahun 2020 kemarin. Berdasarkan hasil penelitian dapat disimpulkan bahwa: 1. labelisasi halal tidak berpengaruh terhadap penjualan roti barokah. 2. Penyebab terjadinya penurunan penjualan disebabkan oleh persaingan pasar dengan menjual produk yang sama. Dan penurunan jumlah konsumen yang disebabkan oleh fenomena covid 19.

Pasca pandemi Covid-19 menyebabkan masyarakat semakin meningkatkan kesadaran diri akan pentingnya menjaga kesehatan. Masyaraka Indonesia masih menerapkan pola hidup yang ekonomis termasuk dalam kebutuhan menjaga maupun mengobati kesehatan. Swamedikasi masih dilakukan sebagai upaya mengobati gejala sakit yang diderita karena dianggap hemat, praktis dan ekonomis. Swamedikasi juga dapat dipengaruhi kondisi masyarakat Indonesia yang telah menerapkan gaya hidup halal. Swamedikasi dapat menjadi  beresiko jika tidak tepat dan dosis yang tidak tepat. Penelitian ini bertujuan untuk menganalisa pengaruh pengetahuan obat, label halal terhadap keputusan pembelian obat bebas dan obat bebas terbatas untuk swamedikasi. Jumlah responden yang sesuai dengan kriteria inklusi adalah sebanyak 80 orang, dengan teknik wawancara menggunakan kuesioner. Hasil penelitian menunjukkan tidak ada hubungan yang signifikan antara label obat dan harga obat terhadap keputusan pembelian. Besaran R-sq = 45,40% menunjukkan keputusan pembelian obat dipengaruhi oleh label dan harga obat dan 54,60% dipengaruhi faktor lain diluar variabel yang diukur. Pada Uji T parsial diperoleh bahwa terdapat pengaruh label obat dengan keputusan pembelian obat dan terdapat pengaruh harga obat terhadap keputusan pembelian obat untuk swamedikasi obat bebas dan obat bebas di wilayah Kabupaten Bantul, Yogyakarta.

The high interest in packaged food products in Indonesia, as a country with a predominantly Muslim population, requires halal packaged food products in accordance with Islamic law to use its products. Therefore, even though every product has a halal logo for consumer safety, the presence of a halal label on packaged food can influence consumer buying interest in purchasing packaged food products. The purpose of this research is to find out how Muslim consumers buy interest in packaged food products that do not have halal certification. The method used is descriptive analysis method and the results obtained are analyzed qualitatively. Data acquisition resulted from questionnaires distributed randomly to people who are Muslim. The results of the study show that the public's understanding of halal label certification is quite good. Halal label certification is a very important element in a packaged food product. Every food product must include a halal label. The issuance of halal label certification is sufficient to influence people's decisions in buying packaged food products, with the existence of halal label certification it gives a sense of security and confidence to the public in buying packaged food.

The meaning of halal is permissible, while haram is not permissible (prohibited) according to Islamic law. Having a halal certificate can give confidence to companies in using or printing halal labels on product packaging or company premises. This study aims to find out how the influence of the halal label and halal awareness has on the purchase intention MSME products in the Bima City. The type of research used in this study is a type of quantitative research with survey methods. Collecting data by distributing questionnaires with a Likert scale to 100 respondents. Data was processed by statistical analysis using SPSS 20.00. The results showed that the halal label had a positive and significant effect on the intention to purchase MSME products in the Bima City and halal awareness did not have a significant effect on the intention to purchase MSME products in the Bima City. The contribution of this research is hoped that MSME actors will immediately take care of halal certificates so that consumers' interest in buying increases and products can be marketed outside the region so that the wider community can get to know MSME products from Bima city.

At this time, the development of various kinds of cosmetic brands is increasing and very diverse from time to time and products circulating are increasing rapidly, causing market competition. Everyone has their own choice in making a purchase decision. Brand equity and halal labels are one of the factors influencing purchasing decisions. This study aims to determine and analyze the effect of brand equity and halal labels on purchasing decisions for wardah products in the people of Muaro Jambi Regency, especially consumers at the 6666 beauty cosmetic shop. The number of samples in this study were 88 people using a non-probability sampling technique, namely purposive sampling. Data collection through questionnaires, observations, interviews as well as documentation. The results of the study show that brand equity has a positive and significant effect on purchasing decisions for wardah products. The halal label shows that there is a negative and insignificant effect on the decision to purchase wardah products. Brand equity and halal labels together have a significant effect on purchasing decisions for wardah products. This illustrates that the value of Adjusted R2 Square is 0.165, that the contribution of the independent variables and the dependent variable is 16.5% and 83.5% is influenced by other factors that are not part of this study.

The purpose of this study is to determine the Halal Ecosystem and Halal Literacy in the development of Sharia Economic Halal Regulations. This study explains the halal ecosystem as a whole and what is included in the halal ecosystem. In addition, it also discusses halal literacy in Indonesia. Halal literacy is very important for all countries to learn to prepare people to face an ever-changing financial system. People will need a more economical understanding to actively participate in a global economy that tends to change. The data analysis method in this research uses qualitative-descriptive analysis. Qualitative research is carried out to build knowledge through understanding and discovery, so it is expected to reveal a variety of information that is thorough and full of meaning, but also does not reject quantitative information in the form of numbers. The results of this study are that the ecosystem needed in improving the halal industry refers to the supply, demand and enabler approaches. From the supply aspect, the existence of the Indonesian halal industry sector (food, tourism, fashion, medicine, media and renewable energy) has prepared various products that can be consumed by the public with a halal label. Government support provided, both as regulators, executors and evaluators, is needed as an enabler component in the halal industry ecosystem. Products from the halal industry itself are experiencing quite rapid development, the halal food and beverage sector, the financial sector, tourism, fashion, cosmetics and medicines, media and entertainment, as well as other sectors such as health care and education.

This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further. This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further.