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Ahmad Gunawan; Amelia Sri Rizki; Tabina Farrah Anindya; Assyfa Putri Amalia; Winda Fara Setiani

Pusat Publikasi Ilmu Manajemen 2024 Fakultas Ekonomi & Bisnis, Univ

Digitalization in human resource management helps companies modernize HR functions and provides competitive advantages.At the same time, changes in work styles and demand for HR skills are also required.The aim of this research is to introduce the phenomenon of digitalization into the literature, investigate its current main benefits and risks, and analyze the impact of digitalization on the competencies and roles of human resources professionals.This qualitative study includes secondary data describing current levels of digital skills, based on more than 7 responses.respondents from six EU member states (Germany, Finland, UK, Portugal, Sweden and Slovakia.Contains analysis).Primary data analysis of HR social media skills collected in five European countries participating in the SHARPEN project is also presented here.This article also discusses recent trends in HR specialist skills.The results obtained indicate that HR professionals tend to be reluctant to adopt these technologies.The results of this survey highlight the importance of digitalization and the increasing need for digital skills for human resources in recent years.

Oliver Henry Cooper; Mason William Tate; Liam Hudson

Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health 2024 Program Studi DIII Rekam Medis dan Informasi Kesehatan

With the rise of digital media, parenting strategies have evolved to incorporate technology in child-rearing practices. This paper examines the role of digital tools, such as parental control apps, online safety guidelines, and educational platforms, in modern parenting. The study explores the balance between screen time and healthy child development, providing recommendations for responsible digital parenting.

Huda Salih Mahdi al-Ammash; Wijdan al-Sayegh; Safa al-Sarai

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study explores digital marketing strategies employed by Small and Medium Enterprises (SMEs) to enhance customer engagement in an increasingly competitive business environment. By leveraging tools such as social media, email marketing, content marketing, and search engine optimization (SEO), SMEs can establish stronger connections with their target audience. The research highlights key practices, including personalized communication, interactive content, and data-driven decision-making, which contribute to customer loyalty and retention. Furthermore, challenges faced by SMEs, such as limited budgets and technological expertise, are discussed alongside potential solutions. The findings provide actionable insights for SMEs to optimize their digital marketing efforts and foster long-term customer relationships.  

Oliver Henry Cooper; Mason William Tate; Liam Hudson

Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health 2024 Program Studi DIII Rekam Medis dan Informasi Kesehatan

With the rise of digital media, parenting strategies have evolved to incorporate technology in child-rearing practices. This paper examines the role of digital tools, such as parental control apps, online safety guidelines, and educational platforms, in modern parenting. The study explores the balance between screen time and healthy child development, providing recommendations for responsible digital parenting.

Khusnul Fatonah; Ahmad Muzaki

Proceeding of the International Conference on Global Education and Learning 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

This research aims to optimize the use of interactive flipbooks as a literacy learning media in elementary schools. Interactive flipbook media offers an innovative approach in the learning process, combining engaging visualization, interactivity, and digital accessibility that meets the needs of 21st-century students. The method used in this research is a literature review involving the collection, analysis, and synthesis of various literature related to the use of interactive flipbooks in the context of primary education. The results indicate that interactive flipbooks can enhance reading interest, literacy skills, and student comprehension through a combination of text, images, audio, and animation. This media also allows students to learn independently and collaboratively by utilizing interactive features. In addition, interactive flipbooks have proven effective in supporting thematic and integrative learning, which is often implemented in elementary schools. This study recommends the development of curriculum-based interactive flipbooks, teacher training in their use, and the integration of this media into teaching strategies. With proper optimization, interactive flipbooks can become an innovative solution to improve the literacy quality of elementary school students.

Chanita Christie; Christofer Cahyadi; Djuwansah Suhendro P Stephanus; Lia Lesty S; Lidiawati Lidiawati

REDOMINATE : Jurnal Teologi dan Pendidikan Agama Kristiani 2024 Sekolah Tinggi Teologia Kerusso Indonesia

This article discusses the role of the Holy Spirit in Christian Religious Education within the family in the digital era. Modern parents face new challenges posed by technological advancements, such as excessive screen time and the negative impacts of digital media. Therefore, they need to integrate spiritual guidance with digital literacy and technological skills, relying on the Holy Spirit for wisdom and understanding in teaching Christian values. The Holy Spirit plays a role in helping parents educate their children in the truth and Christian values, as well as teaching online ethics, internet safety, and wise technology use. Through a balanced and wise approach, and with the support of the Holy Spirit, parents can guide their children to become intelligent, responsible individuals who are prepared to face an ever-changing future. The Holy Spirit also assists parents in creating a family environment that is loving, peaceful, and harmonious, ideal for spiritual growth and character development. In this digital era, it is important for parents to utilize both spiritual and technological resources simultaneously to ensure the holistic well-being of their children, physically, mentally, and spiritually.

Muhammad Ikhsan Fifaldyovan; Shinta Mardiana Dewi; Ririn Dwi Astuti Kartikasar

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2024 Fakultas Ekonomi dan Bisnis UNDARIS

Mastery of technology positively impacts the competitiveness of MSMEs, but there are still MSMEs who do not master technology. This community service activity aims to provide Canva training to optimize digital marketing for MSMEs. 25 MSMEs attended the training. The training consisted of four sessions @ 45 minutes. The training method was in the form of lectures, questions and answers and practice. Participants were measured for their knowledge and skills regarding promotion, marketing communications, and the Canva application before and after training. The level of knowledge and skills was then analyzed using Mann-Whitney U. The study results showed that Canva training for MSMEs succeeded in increasing the knowledge and skills of participants using the application to design attractive promotional media. MSMEs need to apply the ability to use Canva to optimize digital marketing so that their products have competitive competitiveness.

Andi Tenri Wale; Nur Ramadhani; Kurniati Kurniati

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The transformation of fiqh principles is crucial in addressing the challenges of Islamic law in the era of social media and e-commerce. As technology advances, new phenomena such as digital transactions, online communication, and social media interactions significantly influence the social and economic dynamics of the Muslim community. In this context, fiqh principles need to be adjusted to remain relevant to the needs of maslahat (public interest) in contemporary times. This article aims to analyze how fiqh principles can be applied in the context of social media and e-commerce, and how they adapt to the changing times to ensure that Islamic principles continue to safeguard the welfare of the community. The approach used is a literature review, focusing on the adaptation of fiqh in facing digital technological advancements.

Hannaa Nuhlaa; Adhelia Desi Prawestri

Proceeding of the International Conference on Economics, Accounting, and Taxation 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study examinesthe factors influencing tax compliance among Generation Z in Solo Raya, Indonesia, with a particular focus on the challenges of low compliance within the informal sector. Employing a quantitative approach, data were gathered through closed questionnaires distributed to 135 respondents and analyzed using Structural Equation Modeling -Partial Least Squares(SEM-PLS) via SmartPLS 3. The results revealthat reference groups and tax knowledge have a significant positive impacton tax compliance, whereas thedigitalization ofthe tax system and social media donot demonstratea significant effect. Thesefindings underscore the critical role of social influence and tax education in improving compliance while indicating that digitalization efforts and social media campaigns require further refinement. This research contributesto the development of effective government policies aimed at enhancing tax compliance among Generation Zthrough targeted educational initiatives and the strategic application of technology.

Moh Mundzir

Jurnal Pendidikan, Bahasa dan Budaya 2024 Pusat Riset dan Inovasi Nasional

Social media has become an integral part of students’ lives and is increasingly being used as a means of interactive learning. This study aims to analyze the effectiveness of social media use in supporting students’ learning process, by highlighting the benefits, challenges, and solutions that can be applied. The research method used is a qualitative approach with case studies, in-depth interviews, and thematic analysis. The results of the study indicate that social media provides flexibility in accessing learning materials, increases academic engagement, and facilitates discussion and collaboration between students and lecturers. However, there are several challenges, such as distraction, unguaranteed validity of information, lack of structure in learning, and gaps in access to technology. To overcome these challenges, strategies are needed such as good time management, increasing digital literacy, active roles of lecturers in directing learning, and institutional support in increasing access to technology. With the implementation of the right strategy, social media can be an effective tool in supporting interactive learning, improving students’ academic quality, and encouraging educational transformation in the digital era.    

Alfarisi Salman; M. Ihya Maulana; R. Desyana Putri. Haykal; M. Kurnia Sandi

International Journal of Educational Research 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Digital technology significantly impacts children's concentration. While educational apps and structured media positively influence cognitive development, learning motivation, memory, and problem-solving skills, excessive, uncontrolled use leads to negative effects. These include decreased concentration, language development issues, and dependence on devices, hindering creativity and independence. Rapid, responsive technological interactions accustom children to instant stimuli, making sustained attention difficult. Intense screen exposure can cause impulsivity, distractibility, and reduced focus. Therefore, adaptive and technology-aware parenting is crucial. Parental supervision, balanced integration, and time limits on device usage are essential to maximize benefits and minimize adverse effects on children's concentration and overall development    

Arkyanne Paulina Haniko; Joan Elisa Hamel; Naftali Angelica Pangalila Koemesan

International Journal of Christian and Catholic Philosophy 2024 International Forum of Researchers and Lecturers

This article discusses how churches are adapting their missiology in the digital age by combining traditional methods and modern technology to reach younger generations. Through a mixed-method approach and interviews with leaders of the GMIM Victory Minanga Indah church, the study found that technological advances have opened up significant opportunities for spreading the Gospel through social media and digital platforms. However, the main challenge is maintaining the depth and authenticity of the Gospel message amid the rapid and diverse flow of information. Therefore, ministry strategies must be innovative, contextual, and interactive to be more effective and relevant. The role of church leaders is crucial in managing technology while upholding theological values to ensure the mission remains rooted in Christian teachings. In conclusion, missiology in the digital age must be dynamic and adaptive, blending technology with the foundation of faith to expand the reach of ministry in an inclusive and sustainable manner.

Erna Nur Ifah; Rachmat Ramadhani; Ririn Uke Saraswati; Suci Wulandari; Cindy Qurotul Qulbi +3 more

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2024 Fakultas Ekonomi dan Bisnis UNDARIS

This seminar entitled “The Important Role of Facebook Ads as a Marketing Strategy for MA Darul Arqam Students”, was attended by 32 participants consisting of XII social studies students. The purpose of the seminar was to increase students' understanding of the use of Facebook Ads as an effective marketing tool in business. Problems faced by students include a lack of knowledge about digital marketing and limited access to information regarding marketing strategies. Many students do not understand how to optimally use social media such as Facebook Ads for promotion. The benefits of this seminar include an increased understanding of students in managing digital ads and an understanding of market segmentation. By utilizing Facebook Ads, students are expected to implement modern and efficient marketing strategies, increasing competitiveness in the business world. In addition, the knowledge gained can be used to promote their school products or independent businesses in the future, making them better prepared to face challenges in the digital era.

Lian Fuad

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study examines the fundraising strategies implemented by LAZISNU East Java to increase the collection of Zakat, Infak, and Sedekah (ZIS) funds. Using a qualitative approach, this research identifies both online and offline fundraising methods. Online strategies include utilizing websites, social media, and crowdfunding platforms to expand donor reach. Meanwhile, offline strategies involve fundraising through donation boxes, religious events, and collaborations with various organizations. The findings indicate that combining digital and conventional strategies can enhance donor participation, strengthen transparency, and build public trust in ZIS fund management. Factors such as institutional legality, well-structured programs, and social media utilization also contribute to the effectiveness of fundraising efforts. Thus, adaptive and innovative fundraising strategies play a crucial role in optimizing ZIS fund collection and ensuring the sustainability of philanthropic-based social programs

Purwati Ratna Wahyuni; Moh. Baqir Ainun; Evi Dwi Hastri; Joko Suyono; Sengguruh Nilowardono +1 more

Proceeding of the International Conference on Economics, Accounting, and Taxation 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Digitization of cooperatives and the use of technology are strategic steps in increasing economic competitiveness in the Madura handwritten batik sector, especially in Central Pakandangan Village, Sumenep Regency. This program aims to empower handwritten batik artisans through technology integration and digital capacity building. Some of the main activities include Search Engine Optimization (SEO) training, digital financial management through Accountable Digital Financial Management, digital cash book preparation, as well as Social Media Officer training and social media management strategies. The participants were also trained to create creative content, carry out digital branding of batik through logo design and visual branding, as well as build digital partnerships and cooperation. In addition, technological innovations are introduced through the use of night blasting machines to support production efficiency. This approach is expected to be able to increase the visibility of Madura written batik products, expand the market, and strengthen the competitiveness of artisans in the digital era. With a combination of training and the application of technology, this program contributes to the transformation of the digital-based economy in the Madura batik sector.

Wibi Ramdhan

Kajian Administrasi Publik dan ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Indonesian language holds a strategic role as a tool of cultural diplomacy on the international stage. As a symbol of national identity, it is utilized to showcase Indonesia's cultural richness through various programs such as Bahasa Indonesia for Foreign Speakers (BIPA) and the use of digital media. This strategy not only strengthens Indonesia’s positive image globally but also promotes harmonious international relations based on soft power. Despite challenges in digitalization and cross-sector coordination, the Indonesian language has great potential to become a leading language in Southeast Asia. Through innovative approaches and cross-sector collaboration, cultural diplomacy based on the Indonesian language is expected to contribute to better global relations.

Edi Irawan; Rozzy Aprirachman

jurnal ABDIMAS Indonesia 2024 STIKes Ibnu Sina Ajibarang

This community empowerment activity was carried out in Kelungkung Village, Batulanteh District, Sumbawa Regency. Based on the results of the activity community service activities with the theme “Google My Business Assistance Training and Sahabat UMKM to Improve Marketing in the Digital Age for Small and Medium Enterprises in Kelungkung Village, Batulanteh District, Sumbawa Regency. Small and Medium Enterprises in Kelungkung Village, Batulanteh District, Sumbawa Regency” that have been carried out, can be concluded as follows: 1) Participants already have additional marketing through online media and how to use it to market the products of small and medium products in Kelungkung Village through Google My Business and Sahabat UMKM. 2) The participants of small and medium business actors get a method of management techniques on how to marketing products through online media. Small and medium business owners in Kelungkung Village know how to do simple bookkeeping

Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida; Abdul Kadir. Ms; Dewi Ariefahnoor +3 more

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.

Nalom Siagian

The method applied in this study is Systematic Literature Review (SLR) and this work examines the pertinent literature between 2020 and 2024. The sources included here were Scopus, Web of Science, Google Scholar while using the following keywords; digital communication and profitability. The findings indicate that firms that engage in anticipatory digital media communication receive higher customer interactions of between 10-30% and continued patronage and sales. Furthermore, AI and big data help organizations tailor their communication strategies, maximize CLV and minimize operation expenditures. However, the study also revealed that digital skills’ dearth and organizational reluctance to embrace digital technology are a thorn for firms, particularly MSMEs, regarding the appropriate execution of digital communication strategies. Based on the findings of this study, the conclusion is that enhanced digital communication can enhance the profitability of the company as long as adequate technological platform and increased digitization of company’s employees are in place. As for the suggestions for future research, they include examining the effects of data privacy legislation on Digital Communications Planning and analyzing how manufacturing and, especially, financial service industries can leverage Digital Technology to create a sustainable competitive advantage.

Emi Rachmawati; Amri Yusri; Winston Karuna; Dewi Andhani; Tati Tati

Since early 2021, the population administration service in Bandung Regency has been supported by service innovations implementation through an online service system, with the presence of the SAKEDAP application. Hence, the Population and Civil Registration Office of Bandung Regency makes use of Information and Communication Technology as an application of Agile Governance in order to deal with the dynamics of the environment. Nevertheless, at the implementation level of the newest version of SAKEDAP application, the limit of the Q-Ban is only 150 queues a day from 4,000 applicants per day. To tackle these problems, outreach should be tailored through a broad range of accessible media platforms, the recruitment of IT specialists to assure the strength of the system and the ability to increase capacity when necessary. Such measures, which, will enhance public understanding and easier access to services, are consistent with the ideals of the good governance which espouses efficiency and responsiveness. The objective of this study is to discover and analyze Agile Governance based Integrated Population Queue System Service in the Population and Civil Registration Office of Bandung Regency. Observer-participant, in-depth interviews and document review were the main data collection techniques used. In addition to Good Enough Governance, business- driven, Human Focused, Based on Quick Wins, Systematic and Adaptive Approach, Simple design and Continuous Responsiveness, based on the research conducted, the researcher found the responsiveness factor or the ability factor, which is intended to help and provide fast service to customers with clear information and can support the successful implementation of Agile Governance.