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Implementation of Real Work Lectures is one manifestation of the Tri Dharma of Higher Education, namely empowerment and community service. On this occasion the author carried out Real Work Lecture activities in Tanjung Gusta Village with the main program headline being the socialization of financial literacy to micro, small and medium business actors, especially fish cracker or jangek cracker business actors. The approach used consists of three methods, namely observation, interviews and documentation. The main work program implemented was visiting business actors making skin crackers to socialize about financial literacy and digital promotion. Then the author also held two supporting work programs, namely the socialization of financial literacy education and sharia investment, the main focus of which was on education about investment and financial management and the second was the implementation economic market day for elementary school students with the aim of cultivating students' talents and interests in the field of entrepreneurship. Both the main and supporting work programs were carried out well and without significant obstacles due to support from Tanjung Gusta Village officials, the community and fellow students who worked together to make the work program successful.

This study aims to identify and analyze the strategies for strengthening Micro, Small, and Medium Enterprises (MSMEs) and sharia financial literacy in Tanjung Gusta Village through the implementation of digital promotion. The village has many untapped MSME potentials, with major challenges in market access and sharia financial understanding. Digital promotion and sharia financial literacy training were provided to business owners to enhance their ability to expand market reach and manage finances according to sharia principles. The research method used includes observation, in-depth interviews, and case studies. The results indicate that the implementation of digital promotion through social media significantly increased MSME product visibility, while sharia financial literacy helped business owners improve financial management, reduce consumptive behavior, and avoid financial risks that are not aligned with sharia principles. This strategy is considered effective in strengthening MSMEs and empowering the community in a sustainable manner.

The development of tourist villages has become a global trend driven by cultural and environmental preservation, as well as its potential to increase local community income. The purpose of this research is to analyze the development strategy of Jatirejo Village, Gunungpati District, through the Spot Selfie Competition, which leverages the village's potential to attract tourists, especially the younger generation. This competition is not merely a selfie spot contest but also an effective tourism promotion tool that can spark community creativity in creating attractive selfie spots. The results of the study show a positive impact on increasing tourist numbers, local income, and the preservation of culture and the environment. Moreover, this spot selfie competition introduces innovation in the sustainable management of tourist villages. This research is expected to contribute to effective and sustainable tourist village development policies in Indonesia

This community service assesses the Tourism Awareness Community in Jatiluwih Village, Tabanan-Bali, focusing on their use of social media for digital promotion. The group utilizes Instagram and Facebook for this purpose. Challenges observed include ineffective promotional language and limited understanding of tourism marketing tools among community members. The intervention provided copywriting and SEO training, covering basics, English usage, persuasive language, and AI integration for content creation on both the village's website and social media. The approach involves observation, interviews, and evaluation. Consequently, the community has shown improvement in understanding copywriting strategies, enhancing their digital promotion efforts on their social media accounts.

This seminar is an activity carried out to assist students and the wider community in developing theability of human resources to build creative businesses by utilising the Canva application. Increased digitalpromotion is key for Micro, Small and Medium Enterprises (MSMEs) to increase their visibility andcompetitiveness. This workshop aims to develop the capacity of human resources in Bengkalis Regency throughtraining using the Canva platform. Canva is an easy-to-use online graphic design tool, and this workshop isdesigned to provide an in-depth understanding of using Canva in the context of digital promotion. Participantswill be guided to understand the basic concepts of graphic design, digital promotion strategies, and theapplication of skills using Canva. During the training, participants will engage in hands-on practical sessions tocreate attractive and effective digital promotional materials for their MSMEs. Keywords: Workshop, Digital Promotion, Canva Training, MSMEs in Bengkalis.