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This research aimed to design an online promotion strategy on Instagram using digital illustration to strengthen Brand Awareness at Purple Bubble Studio. The study applied a descriptive qualitative method with data collected through interviews, observations, and documentation. The design process followed research and development stages, including analysis, visual design, expert validation, and implementation. The findings indicated that promotional activities were carried out consistently through scheduled posts three times a week, various content formats, and the use of chibi-style illustrations with pastel color palettes as visual identity. These strategies effectively improved audience engagement and strengthened the studio’s Brand Awareness. The study concluded that digital illustration served as an effective visual communication tool to enhance brand identity and audience recognition on social media. 

This study analyzes the integration of turoth (classical Islamic scholarship) and digital media in moderate Islamic education through Gus Kautsar’s YouTube lectures. Amid concerns that religious digitalization may simplify Islamic teachings and reduce epistemological depth, this research examines whether turoth transmission in digital platforms maintains traditional scholarly structures. Using a qualitative approach with thematic content analysis, this study analyzes three classical text-based lecture videos published between January and March 2024. The findings show that turoth is represented through direct reading of Arabic classical texts, hierarchical argument structures (Qur’an–Hadith–Ulama), references to madhhab authorities, and contextualization of contemporary digital issues. The adaptation identified is pedagogical rather than epistemological, reflected in episodic segmentation, communicative translation, and contextual illustrations suited to Generation Z’s learning patterns. Furthermore, moderate Islamic education in the analyzed content emerges not through normative slogans, but through systematic engagement with classical texts. This study demonstrates that digital media can function as a medium for recontextualizing Islamic tradition while fostering moderate religious values among Generation Z in the digital era.

This research examines the application of the Elliptic Curve Digital Signature Algorithm (ECDSA) in a blockchain system as a security solution for digital payment systems in Indonesia. Using a descriptive-qualitative approach based on literature review and conceptual simulations using Python, this study discusses the working principles of ECDSA, its advantages over other digital signature algorithms, and the challenges of its adoption in Indonesia. The results show that ECDSA provides high cryptographic efficiency, maintains transaction authenticity and integrity, and supports a transparent decentralized system. The academic simulations include not only KYC processes, top-ups, transactions, validation by validators, and block recording, but also demonstrates the formation of an interconnected multi-level blockchain and tests scenarios for rejecting manipulated or invalid transactions. The contribution of this research lies not only in the theoretical review but also in the implementation illustrations that can be used as a basis for education and the initial development of blockchain-based digital payment systems. The research results show that ECDSA is capable of providing a high level of efficiency in the encryption and transaction verification process, maintaining data integrity and authenticity, and supporting a decentralized and transparent system. The academic simulations included the KYC process, wallet creation using ECDSA keys, balance top-ups through bank integration, transaction creation and validation, and block recording in the blockchain. Specifically, the simulations successfully demonstrated how new blocks are added to the chain by referencing the previous block's hash, as well as how transactions with corrupted signatures, manipulated amounts, or insufficient balances are automatically rejected by the validator consensus mechanism, maintaining system integrity. This research contributes not only theoretically, but also through conceptual representations that can be used as an educational foundation and for the initial development of blockchain-based digital payment systems in Indonesia.

This community service aims to enhance the visual creativity of early childhood children through collage art activities at SMAN 3 Medan. In the current digital era, children are often exposed to passive visual media, which can hinder the development of their active creativity. Through the collage art approach, students are given the freedom to create using various materials such as colored paper, origami, and glue, which stimulate fine motor skills and visual creativity. The research method used involved direct guidance in creating collages, followed by the presentation of material about collage art and the steps for creating it. The results of the community service show that collage activities can improve students' creativity, visual expression, and fine motor skills. Additionally, these activities can also boost students' self-confidence in expressing themselves freely and creatively. These findings suggest that collage art can serve as an effective medium in art education at the elementary school level and is highly beneficial for fostering children's creativity from an early age.

The rapid development of digital media has created a communication pattern in which information spreads quickly and often without verification. In this situation, hoaxes and disinformation have emerged as a serious threat that affects social trust, religious harmony, and individual behavior in online spaces. This study aims to explore Qur’anic principles that are relevant for building critical awareness, especially through the momentum of Nuzul Qur’an as an illustration of revelation that guides people in understanding messages accurately. The research uses a qualitative descriptive-analytical design with a thematic tafsir approach to examine verses related to verification, prohibition of false speech, and speaking truth. Primary sources consist of the Qur’an and classical as well as modern commentaries, while secondary sources include books and scientific articles on digital literacy and misinformation. The findings show that Qur’anic principles such as tabayyun, avoidance of false accusation, and responsibility in communication are aligned with core elements of digital literacy that require users to identify reliable sources and evaluate messages before sharing. The conclusion suggests that integrating Qur’anic ethical values into digital literacy programs can reduce the circulation of hoaxes and strengthen a culture of truth in digital interaction.

Mathematics is often considered one of the most challenging subjects because it requires strong spatial and cognitive abilities, especially in geometry, which involves three-dimensional concepts. Traditional teaching methods, such as textbook illustrations and verbal explanations, are often insufficient to help students understand abstract geometric concepts. The advancement of technology, particularly Augmented Reality (AR), offers innovative learning opportunities that combine real-world environments with digital content to enhance students’ understanding through interactive visualization. This community service activity aimed to explore teachers’ perceptions of using the GLARE (Geometry Learning using Augmented Reality Experience) application as a teaching aid in geometry learning. The program included training sessions, mentoring, and discussions with mathematics teachers at the secondary school level. The results showed that teachers had positive perceptions of using AR-based learning media, considering it effective in improving students’ conceptual understanding, engagement, and learning motivation. However, challenges remain regarding limited technical skills and school facilities for AR implementation. Overall, this program contributed to increasing teachers’ competence in integrating digital technology into mathematics education and promoting innovative, interactive, and technology-based learning approaches

This study aims to identify the types of products or creative works produced by Indonesia’s golden generation in the context of developing a talent-based creative economy in the digital era. A talent-based economy refers to an economic model that leverages individual skills, creativity, and innovation as the main capital for generating economic value. Using a literature review approach, this research analyzes the implementation of a talent- driven creative economy, particularly how the youth especially Gen Z and millennials produce various digital outputs such as illustrations, animations, educational applications, video content, NFTs, and social media-based e-commerce products. This implementation reflects the integration of individual creativity with digital technology utilization, aligning with core 21st-century skills such as critical thinking, collaboration, communication, and digital literacy. The findings reveal that the creative economy contributes not only to cultural and artistic sectors but also to real economic sectors such as digital MSMEs, content industries, educational technology (edutech), and the broader digital economy. These insights show that with the support of digital infrastructure, technological literacy, and affirmative policies, the golden generation can foster innovation with economic value while enhancing national competitiveness amid global transformation toward Indonesia Emas 2045.

This study employs the 4-D development model (Define, Design, Develop, and Disseminate) adapted from Thiagarajan et al. (1974) to develop a Digital Storytelling medium using Canva for the topic “Family” in Senior High School (SMA/MA). A needs analysis was conducted in the Define phase, revealing that students experienced difficulties in listening and speaking. In the Design phase, a context-based story medium with illustrations, texts, and German audio narration was created. During the Develop phase, the product was validated by two experts. A German language instructor reviewed the material and deemed it suitable for use without revisions. The material validation results showed that the medium is usable without revision, as the material was rated clear, systematic, complete, engaging, and easy to understand. The material expert’s evaluation covered five categories, resulting in a total material score of 95. A media expert evaluated the medium along with audio and video content. The media expert’s assessment included ten categories, resulting in a total media score of 95. Meanwhile, data validation indicated that the medium can be further used with minor revisions, such as enhancing visual elements to make it more dynamic and adjusting audio quality to improve listening comfort. The results of this study show that the development process of the Digital Storytelling medium using Canva for the “Family” topic in Senior High School successfully produced an engaging and communicative product that matches the characteristics of beginner German language learners. This medium contains a story on the theme “Family,” complemented by illustrations, texts, and audio content. The developed video has been uploaded to the YouTube platform to facilitate access for teachers and students.

 National insight is an important foundation in the character development of Indonesia's young generation, especially in facing the challenges of globalization, digitalization, and changing values ​​among adolescents. This Community Service (PKM) activity aims to strengthen national insight for new students of SMAN 46 Jakarta through a contextual approach relevant to the conditions of today's youth. The contextual approach was chosen because it can help students understand the material by connecting the knowledge learned with their daily experiences, so that the learning process becomes more meaningful, easier to understand, and less abstract (Aminah et al., 2022; Parhan & Sukaenah, 2020). The methods used in this program include interactive counseling, group discussions, and reflections supported by audiovisual media close to students' daily lives, such as short videos, digital illustrations, and case simulations. This activity was held on July 14–16, 2025, as part of the School Environment Introduction Period (MPLS) and was attended by 450 new students in grade X. The results of the activity showed a significant increase in students' understanding of the concept of national insight from a practical and contextual perspective, with a focus on the values ​​of empathy, solidarity, mutual cooperation, anti-bullying, and positive creativity. Furthermore, this program succeeded in changing the paradigm of students from an understanding of national insight that initially tended to be normative and abstract to being more applicable in everyday life. This proves that strengthening national insight through a contextual approach can be an effective strategy in forming a young generation that is characterful, adaptive, and has social awareness.

Posters are an important means of conveying information and promoting products or services to a wider audience through the power of visual communication. This research focuses on redesigning promotional and informational posters to support the marketing strategy of the Kopi Es Tak Kie website, a long-standing Chinese culinary heritage in Jakarta. The main objectives of this research are to enhance visual appeal, expand market reach, and strengthen cultural values ​​through print media designs that are representative and relevant to the development of the digital era. The approach used is visual communication design with the Design Thinking method. The stages in this method include audience needs research, design concept design, prototyping, and usability evaluation involving target respondents. In the visualization process, Figma software was used to arrange the poster layout, while Procreate was utilized to create complementary illustrations that provide an artistic and authentic feel. The resulting poster design emphasizes the use of a color palette of brick red, cream, and dark blue, combined with script and sans-serif typography. This combination was chosen to convey a cultural message while emphasizing the exclusive image of the Kopi Es Tak Kie brand. The visual harmony of color and typography enhances the cultural narrative while emphasizing the modern brand identity. The primary audience for this poster is young adults aged 22–40 who are interested in the fusion of traditional coffee culture and modern lifestyle. The findings of this study indicate that the redesigned poster is effective in bridging cultural heritage with digital branding, strengthening the identity of Kopi Es Tak Kie across both offline and online platforms. Thus, the poster medium is proven to act as a communication bridge connecting historical values ​​with contemporary marketing strategies.

The declining awareness among youth about local historical figures such as Raden Sawunggaling inspired the creation of this web comic. Aimed at teenagers aged 17–21, this project seeks to reintroduce local history through a visually engaging and interactive medium. The comic features a flowing narrative, semi-realistic illustrations, and strong elements of East Javanese culture. Its design was informed by qualitative and quantitative research to align with the preferences of the target audience. The web comic format was chosen for its accessibility, cost-efficiency, and relevance to the digital habits of today’s youth. This medium is expected to reignite interest in local history while serving as a creative and educational approach to cultural preservation.

Medan City has many historical buildings that reflect its rich culture and history. However, with the times, public awareness of this cultural heritage is diminishing. One of the efforts to preserve and reintroduce the historical buildings in Medan is through the creation of souvenir designs. This research focuses on the creation of a tote bag design with the theme of historical building series stamps of Medan City as souvenirs at Pos Bloc Medan. The creation method used in this research refers to the stages of exploration, design, and realization. Exploration was conducted by studying the visual and historical elements of historical buildings in Medan City, such as Maimun Palace, Medan Post Office, and Al-Mashun Grand Mosque. Designing is done by adapting the shape of stamps as the main design concept, combining digital illustrations with interesting color compositions. The final result is a tote bag design featuring historical buildings in the format of stamp illustrations, printed with digital printing techniques.  This research is expected to contribute to the effort of preserving Medan City's cultural heritage through creative media, as well as increasing public awareness of the importance of preserving and appreciating historical buildings. In addition, this tote bag design also has the potential to become an attractive souvenir product with educational value for tourists and local communities.

An Illustrated Storybook of Sir Alex Ferguson’s Coaching Career at Manchester United is designed to narrate the journey of one of the most prominent figures in the world of football from the United Kingdom. This project addresses the lack of engaging and inspiring reading materials for Indonesian adolescents, particularly those that present biographical content in an illustrated format. The book aims to serve as an alternative form of educational and motivational media, with the ultimate goal of fostering reading interest among young readers in Indonesia. The visual elements of the book are rendered in a semi-realistic, full-color illustration style to enhance appeal and accessibility for the target audience—teenagers. The design process utilizes the glass box method, which involves the collection of data and information from external sources. These sources include academic journals, articles, websites, films, YouTube content, autobiographical e-books, and other relevant digital platforms. Data collection is conducted to ensure a comprehensive understanding of the subject matter. Additionally, the problem-solving approach employed is based on the 5W+1H analytical framework (What, Why, Who, When, Where, and How). The final outcome of this undergraduate thesis project is a primary medium in the form of an illustrated storybook. It is further supported by a variety of promotional media such as an e-book, T-shirt, drawstring bag, X-banner, stickers, keychains, and posters.

In the continuously evolving digital era, preaching media is becoming increasingly vast and dynamic. One medium with significant potential is digitally-based posters. This research aims to identify and analyze the design strategies for digital-based posters as an effective medium for preaching. Through a qualitative approach and design study, the authors explore various design aspects, including the selection of illustrations, typography, and color that influence the success of the preaching message.

This creation aims to design characters based on mythological figures from the origin story of the Batak tribe using the visual approach of the seinen manga art style. Batak mythology, which is rich in cultural values and ancestral narratives, is explored through a visual style that resonates with contemporary audiences. The seinen manga style is chosen due to its realistic, emotional, and thematically mature characteristics, making it appropriate for depicting traditional myths without diminishing the respect for cultural beliefs and values. The methods applied in this character design process include literature studies on Batak mythology, visual analysis of the seinen manga style, and concept exploration through stages of digital art creation. The main characters depicted are Debata Bataraguru, Debata Soripada, and Debata Mangalabulan, accompanied by traditional attributes that represent the cultural values of the Batak tribe.

The creation of digital illustrations in children's storybooks plays a crucial role in supporting character education from an early age. This thesis aims to illustrate a children's storybook titled Mencari Robung, published by the Balai Bahasa Sumatera Utara. Mencari Robung is a bilingual story written in Indonesian and Melayu, carrying themes of nature and the environment, with the goal of introducing character values and cultural insights to children.The method used in this illustration creation is digital drawing in a cartoon style using Adobe Photoshop CC 2019. The creative process involves several stages, including literature study, script analysis, initial sketches, coloring, and finalizing the illustrations. The resulting illustrations are expected to effectively communicate the story’s content in a clear, engaging, and easily understandable manner for children. The outcome of this creation is a picture book with high-quality illustrations at a resolution of 300 dpi, which not only enhances the visual appeal but also serves as an effective educational medium. Furthermore, this research is expected to serve as a reference for artists, writers, and academics in developing children's book illustrations that support literacy and character education.

The objective of this training program is to enhance the knowledge and skills of 11th-grade students in the Fashion Design Program at SMKS Pangeran Antasari Deli Serdang in creating digital fashion designs using CorelDRAW. The training aims to improve students’ ability to design fashion digitally, assess the skills they have acquired, and evaluate their satisfaction with the learning process using CorelDRAW software. The training was attended by 36 students from the 11th grade of the Fashion Design Program. The activities were conducted through material presentations, discussions, guided assignments, and program evaluations. Through this training, students gained a better understanding of digital fashion design and improved their ability to create proportionate body sketches and digital fashion illustrations using CorelDRAW software.The results of the training indicate that the objectives were successfully achieved. A total of 90% of participants expressed that they were "very satisfied" with the training, while 10% rated it as "satisfying." Additionally, 95% of the participants gave a score of 3, indicating a high level of satisfaction, and 2% rated it as "satisfying." Based on these findings, it can be concluded that the digital fashion design training using CorelDRAW was highly beneficial and provided significant advantages for students, teachers, and the school as a whole.

Education is the main foundation for the progress of society and individuals, Basic education is very important to build students' knowledge and skills, especially in the field of science. Conventional methods, such as the use of illustrations and textbooks, are often not interesting and interactive. Digital technology presents new opportunities in learning innovation, including by utilizing augmented reality (AR). This study aims to analyze and evaluate the use of interactive media based on augmented reality (AR) in learning the topic of animal classification based on their type of food. The method used is a literature study by reviewing various scientific sources, including journals, articles, and relevant research reports in the last five years. AR-based interactive media offers an innovative and immersive learning experience, allowing students to interact directly with virtual objects in the form of three-dimensional (3D) visualizations. The results of the study show that the use of AR can improve students' understanding of the material, increase engagement in learning, and provide a more interesting and contextual learning experience. In addition, AR media is considered effective in helping students identify animal characteristics based on eating habits, such as herbivores, carnivores, and omnivores. This study concludes that the integration of AR in science learning at the elementary school level has great potential to improve learning effectiveness.

Education is the main foundation for the progress of society and individuals, Basic education is very important to build students' knowledge and skills, especially in the field of science. Conventional methods, such as the use of illustrations and textbooks, are often not interesting and interactive. Digital technology presents new opportunities in learning innovation, including by utilizing augmented reality (AR). This study aims to analyze and evaluate the use of interactive media based on augmented reality (AR) in learning the topic of animal classification based on their type of food. The method used is a literature study by reviewing various scientific sources, including journals, articles, and relevant research reports in the last five years. AR-based interactive media offers an innovative and immersive learning experience, allowing students to interact directly with virtual objects in the form of three-dimensional (3D) visualizations. The results of the study show that the use of AR can improve students' understanding of the material, increase engagement in learning, and provide a more interesting and contextual learning experience. In addition, AR media is considered effective in helping students identify animal characteristics based on eating habits, such as herbivores, carnivores, and omnivores. This study concludes that the integration of AR in science learning at the elementary school level has great potential to improve learning effectiveness.

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others have failed due to a lack of understanding and proper strategy. Examples of publicly listed companies that have successfully implemented digital marketing will be outlined to provide a real-life illustration of this success. The importance of discussing digital marketing lies in its significant impact on the way companies interact with consumers around the world. The conclusion emphasizes that an in-depth understanding of digital marketing is key to success in global marketing, especially in facing challenges and taking advantage of opportunities.