Publication Search

The method applied in this study is Systematic Literature Review (SLR) and this work examines the pertinent literature between 2020 and 2024. The sources included here were Scopus, Web of Science, Google Scholar while using the following keywords; digital communication and profitability. The findings indicate that firms that engage in anticipatory digital media communication receive higher customer interactions of between 10-30% and continued patronage and sales. Furthermore, AI and big data help organizations tailor their communication strategies, maximize CLV and minimize operation expenditures. However, the study also revealed that digital skills’ dearth and organizational reluctance to embrace digital technology are a thorn for firms, particularly MSMEs, regarding the appropriate execution of digital communication strategies. Based on the findings of this study, the conclusion is that enhanced digital communication can enhance the profitability of the company as long as adequate technological platform and increased digitization of company’s employees are in place. As for the suggestions for future research, they include examining the effects of data privacy legislation on Digital Communications Planning and analyzing how manufacturing and, especially, financial service industries can leverage Digital Technology to create a sustainable competitive advantage.

This study is titled "Analysis of the Level of Digital Marketing Literacy Using the Experiential Learning Method Among Hospitality Students at Politeknik Harapan Bersama." The objective of this research is to evaluate and understand the level of digital marketing literacy possessed by hospitality students at Politeknik Harapan Bersama across various aspects, including the use of information technology, digital communication, online collaboration, and data security. This study employs a quantitative approach using a survey method, with questionnaires distributed to 26 students. The findings indicate that most students have an excellent level of digital marketing literacy, with an average percentage of 84.78%. However, there are still areas that need improvement, such as understanding digital ethics and selecting valid information. These findings provide valuable insights for developing more effective training programs to enhance digital skills in Hospitality Study Program.

The rapid development of digital media has significantly influenced the evolution of language in the 21st century. This study explores the impact of digital communication, including social media, memes, and online discourse, on linguistic changes such as neologisms, syntactic shifts, and informal language use. Using a sociolinguistic and discourse analysis approach, the findings of this study show that digital media accelerates language evolution by facilitating the rapid formation of new words and global linguistic trends.

This article aims to describe the influence of social media on the formation and spread of slang among students at Muhammadiyah University, Maumere. Social media, such as Instagram, TikTok, and Twitter, are not only a means of interaction, but also a major catalyst in creating and disseminating new terms. This phenomenon reflects students’ linguistic creativity and is also a reflection of the dynamics of digital culture. In the context of Maumere Muhammadiyah University students, the use of slang is not just a trend, but also a tool to adapt to a dynamic social environment. New terms that are popular on social media are often adopted in daily conversations as symbols of modern and contemporary identity. However, this phenomenon also raises challenges, especially related to the preservation of formal language and traditional values in communication. This article discusses the characteristics of slang that emerges from social media, its role in forming social identity, and its impact on the use of formal language. In conclusion, social media plays a significant role in shaping student communication patterns, but efforts are needed to maintain a balance between language creativity and the use of standard language in formal contexts.

Social media has emerged as a transformative platform for youth skill development, particularly in diplomatic literacy. This qualitative study investigates how university students leverage social media to enhance their soft skills, focusing on communication, critical thinking, and cultural sensitivity. Through interviews and focus group discussions with 30 university students, the research explores the mechanisms by which digital platforms facilitate skill development. Findings reveal that social media provides unique opportunities for global interaction, information evaluation, and cross-cultural understanding. Students reported significant improvements in communication skills, critical thinking abilities, and cultural awareness through engaged social media use.

Language literacy is essential for effective communication, especially in text-based interactions where nonverbal cues are absent. This study aims to explore the mediating role of feedback in clarifying ambiguity in text messages among students. While there is already research on feedback and language literacy, there is a gap regarding how feedback can specifically address ambiguity in digital communication. Using a descriptive survey method, data was collected from 30 students at Medan State University through a questionnaire distributed via WhatsApp. The analysis results show that syntactic ambiguity is the most prevalent type, followed by semantic and referential ambiguity. The findings showed that feedback strategies such as repetition, reformulation, and explicit clarification significantly improved understanding and reduced miscommunication. Students reported that these strategies helped clarify ambiguous messages and encouraged clearer interactions with the lecturer. In conclusion, effective feedback mechanisms are essential for improving communication clarity in text messages, especially in academic contexts. This study underscores the importance of developing feedback literacy among university students to effectively navigate ambiguity, thereby improving their language literacy and overall communication skills. Further research can extend these findings by exploring different contexts and demographics to generalize the results.

Gen Z or generation Z is often called the big "internet generation" with technology, digital platforms, and unlimited access to internet information making gen Z familiar with internet advances. this research studies the behavior of gen Z as an internet generation in life in various aspects, gen Z has multitasking skills, gen Z challenges in the corporate world, gen Z interaction in the digital world, the influence of social media on self-identity, using a qualitative approach. Social media plays a very important role in shaping self-identity, high attachment to the internet has a risk of dependence and mental health disorders. The results of this study are expected to show the behavioral dynamics of gen Z which are different from previous generations so that it requires a separate communication approach to be able to understand gen Z as the internet generation.

The mass development of digital technology has changed the way companies communicate with consumers. One of the most effective communication channels is social media, which provides a platform for adress interaction between brands and consumers. Consumer trust is the main factor influencing purchasing decisions and brand loyalty. This articel used a qualitative approach to make a study various digital communication strategies that can build consumer trust in social media. Through social media, companies can implement various communication strategies, such as being transparent and honest in communication; active interaction with consumers; consistent in branding; consumer testimonials and reviews; compelling use of influencers; security and privacy of consumer data; and responsive to consumer problems and complaints.

In the era of rapid digital transformation, social media platforms have become dominant tools for communication, marketing, and consumer interaction. Among these, TikTok has emerged as one of the most influential spaces for creative digital promotion, particularly for small businesses and creative industries. This study explores @dyputustudio’s utilization of TikTok as a promotional medium for its self-photo studio services, focusing on how the platform is used to build interactions and relationships with consumers. The research employs a qualitative descriptive approach, emphasizing observation, interviews, and documentation analysis to understand Dyputu Studio’s promotional strategies and audience engagement patterns. Findings reveal that TikTok functions not only as a promotional channel but also as a space of social interaction and digital community formation between the studio and its consumers. The platform’s interactivity, algorithmic visibility, and audio- visual creativity enable Dyputu Studio to effectively showcase its self-photo studio services, stimulate audience participation, and cultivate brand loyalty. This study demonstrates that digital communication on TikTok aligns with Pierre Lévy’s New Media Theory, which highlights interactivity, hypertextuality, and networking as key dimensions of modern media engagement. Through consistent content creation, responsive communication, and trend adaptation, Dyputu Studio successfully transforms social media presence into a form of digital relationship marketing. The study contributes to the understanding of how small creative businesses can leverage social media to achieve marketing and communicative goals in the digital era.

The rapid development of digital technology has reshaped communication practices in online learning, particularly in language education. Emojis, as a visual symbol widely used in digital interactions, have the potential to enrich emotional expression and participation, but their role in educational contexts remains insufficiently explored. This study aims to investigate how emojis influence students’ emotional expression, engagement, and digital literacy in online language classrooms. To achieve this, a qualitative observational design was employed, focusing on university students participating in online language courses. Data were collected from authentic digital interactions, including chat messages, discussion forums, and collaborative platforms, and were analyzed through content analysis to identify the communicative and pedagogical functions of emojis. The findings indicate that emojis help clarify emotional expression, support comprehension of messages, and encourage active student participation in online discussions. These results demonstrate that emojis not only serve as supplementary tools for digital communication but also contribute to creating a more engaging and supportive learning environment. Synthesizing the main ideas, this study extends the understanding of digital communication theory by highlighting the pedagogical value of emojis beyond their informal use on social media. In conclusion, emojis play a crucial role in strengthening interaction, fostering emotional presence, and enhancing learning outcomes in online language education. The study recommends integrating emojis into digital teaching practices while encouraging further research on cultural variation, learner levels, and diverse digital platforms to maximize their educational potential.

Social media has become an important tool in disseminating health information to the public. This study aims to analyze the influence of social media on the effectiveness of health socialization campaigns in Indonesia. Using survey methods and in-depth interviews, the results of the study indicate that platforms such as Instagram and TikTok are more effective in reaching the younger generation than traditional media. Interactivity and visualization factors of content play an important role in increasing public understanding and participation.

This research explores the role of social media in shaping collective identity among users in contemporary society. By employing a qualitative methodology that includes in-depth interviews and content analysis, the study investigates how individuals create and share content that reinforces their group affiliations and fosters a sense of belonging. The findings reveal that social media platforms serve as vital spaces for community building, where users share personal narratives and visual content, and engage in discussions that highlight shared values and experiences.  Key themes identified include the impact of different content types on identity formation, the influence of community leaders and influencers, and the significance of intersectionality in shaping collective identities. While positive interactions on social media can strengthen group cohesion, negative experiences and the prevalence of echo chambers can lead to fragmentation and exclusion. This research underscores the dual nature of social media as both a tool for connection and a potential source of division. Ultimately, the study contributes valuable insights into the complexities of identity formation in the digital age and emphasizes the need for inclusive and supportive online environments. As social media continues to evolve, understanding these dynamics is essential for fostering social cohesion and empowering communities in an increasingly interconnected world.

This study investigates the pragmatic strategies employed in digital communication, specifically within social media platforms. As the use of social media continues to rise, understanding how users navigate language and meaning in these contexts becomes increasingly vital. Utilizing a qualitative approach, the research analyzes user interactions on platforms such as Twitter, Instagram, and Facebook to identify key pragmatic strategies, including politeness, implicature, and contextual cues. The findings reveal that social media users employ diverse strategies to convey messages effectively in an environment characterized by brevity and immediacy. Additionally, the research highlights significant cultural influences on language use, showcasing variations in communication styles, humour, and politeness norms across different cultural backgrounds. These insights underscore the importance of cultural awareness in fostering effective cross-cultural communication. Ultimately, this research contributes to the field of pragmatics by enhancing our understanding of the interplay between language, culture, and digital communication. The study also offers practical recommendations for social media users to improve their communication effectiveness, facilitating more respectful and meaningful interactions in the digital space. As digital communication evolves, further exploration of emerging trends and challenges in this area is essential for adapting to the dynamic landscape of human interaction.

This article examines the role of Indonesian as a communication tool in international business in the digital era. This topic is important given Indonesia's economic growth and its potential in the global market, particularly in Southeast Asia. The research uses a literature review method, analyzing relevant sources related to the use of Indonesian in the context of international business. Opportunities that can be leveraged include the growth of e-commerce and the potential of Indonesian as a lingua franca in Southeast Asia. The study concludes that with the right strategies, Indonesian can become an effective communication tool in international business, opening opportunities for Indonesian companies in the global market and helping foreign companies adapt to the Indonesian market.

This article examines the role of Indonesian as a communication tool in international business in the digital era. This topic is important given Indonesia's economic growth and its potential in the global market, particularly in Southeast Asia. The research uses a literature review method, analyzing relevant sources related to the use of Indonesian in the context of international business. Opportunities that can be leveraged include the growth of e-commerce and the potential of Indonesian as a lingua franca in Southeast Asia. The study concludes that with the right strategies, Indonesian can become an effective communication tool in international business, opening opportunities for Indonesian companies in the global market and helping foreign companies adapt to the Indonesian market.

Digital communication has become part of the everyday fabric of congregational life. While it enables connection and pastoral accessibility, it also introduces relational tensions through divided attention, interpretive ambiguity, social comparison, online jealousy, concealed messaging, and the weakening of face-to-face reconciliation. This conceptual research article examines pastoral accompaniment for Christian congregants who experience relational crises caused or intensified by digital communication. The study aims to construct a pastoral framework that is theologically grounded, psychologically informed, ethically responsible, and usable in church ministry. Using an integrative literature review, the article synthesizes scholarship on digital religion, computer-mediated communication, relational conflict, phubbing, technoference, online counseling ethics, and practical theology. The synthesis indicates that digital relational crisis should not be reduced to excessive screen use. It is more accurately understood as a crisis of presence, attention, trust, boundaries, and interpretive charity. The article proposes pastoral accompaniment as a hybrid care that combines attentive presence, relational discernment, digital boundary formation, covenantal communication practices, and ethically bounded use of online media. It concludes that churches need to move beyond reactive counseling toward preventive digital discipleship that forms congregants in truthful speech, faithful presence, confidentiality, and relational accountability.

There are still many students who do not fully understand the ethics of digital communication, as can be seen from the way digital communication is not ethical for students to lecturers through WhatsApp shared by private campuses in Mataram City. On the other hand, the concern of campus institutions about this is still not optimal, causing the increasing prevalence of unethical digital communication between students and lecturers. The purpose of the research is to explore and examine the integration of ethno-digital ethic values that can be applied in campus habituation, as well as its influence on strengthening communication ethics and social trust of students in Mataram City. The research method to be used is a mixed method with a concurrent triangulation design. The location of the research is in Mataram City. This research was conducted by involving 157 informants and respondents consisting of 132 students, 10 education staff, 10 lecturers, and 5 campus leaders from five universities in Mataram City. This research was carried out in several stages, initial and follow-up observation, tests, and analysis. The results of the study show that ethno-digital ethic values integrated into campus habituation through academic and non-academic activities have a positive impact on strengthening communication ethics and social trust among Mataram City students. The integration of traditional ethical values with digital norms not only provides a strong moral framework for students but also creates a more inclusive and trusting social climate.

This research investigates the impact of using the TikTok application on the communication patterns of Generation Z. TikTok has become a significant platform for this generation in conveying their expressions and interactions through creative video content. This study aims to explore how these applications influence the way Generation Z communicates, including changes in their digital self-expression. This research uses a qualitative approach to analyze how TikTok influences the dynamics of interpersonal communication, the use of visual language, and content consumption and production patterns in the current digital cultural context.      

The development of digital technology has significantly changed the work paradigm, creating a work environment that is not bound by geographical boundaries through the utilization of cloud platforms, online collaboration tools, and advanced digital communications. This transformation increases productivity and enables collaboration between employees, even if they work in different locations. However, these changes also bring new challenges related to employee well-being. One of the main issues is stress due to the blurring of working time boundaries, with employees often struggling to distinguish between work and personal time. In addition, there is an increased risk of physical injury due to the use of non-ergonomic digital devices, including injuries from improper keyboard and mouse use. To overcome these challenges, companies must implement ergonomic office equipment to support the physical and mental health of their employees. Modern technology, including artificial intelligence (AI), plays an important role in selecting and customizing ergonomic office equipment to the individual needs of employees. AI analyzes equipment usage and posture data and recommends adjustments to prevent injuries and improve work comfort. The purpose of this study is to discuss the importance of office technology and ergonomics in improving employee productivity and well-being. By integrating advanced technology and ergonomic principles, companies can create a more comfortable and healthy work environment. This not only increases productivity, but also improves job satisfaction, creativity and employee retention. An ergonomic work environment reduces stress and fatigue, allowing employees to work more effectively and efficiently. The research method used in this study is a literature review that collects and analyzes information from various sources regarding office technology, ergonomics, and their impact on work productivity. The study found that the use of ergonomics-enabled technology in the workplace significantly increases employee happiness. Companies that invest in ergonomic technology and equipment can create a sustainable competitive advantage through a healthier and more productive workforce. This study shows that a balance between technology and ergonomics is key to creating a productive and sustainable work environment.

In the era of digital communication, access speed and data security are crucial. The study evaluated network topology, focusing on tree topology using simulations with Cisco Packet Tracer. Tests highlighted stability, latency, throughput, and bottleneck potential. Data transmission time information is key in assessing network performance. Test results are important for optimizing performance and identifying areas of improvement in the network. In conclusion, monitoring network performance is an important step for operational efficiency and security.