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Baros District has the potential for creative economy-based Micro, Small, and Medium Enterprises (MSMEs) products that need to be strengthened, including products from the agricultural, livestock, crafts, food, and various other types of trade sectors. This study aims to analyze and assess the steps for developing creative economy-based MSMEs in Baros District, located in Serang Regency, Banten. The method applied is a qualitative approach through observation, interviews, document collection, and using a SWOT Matrix analysis to identify the strengths, weaknesses, opportunities, and challenges faced in developing creative economy-based MSMEs in Baros District, Serang Regency, Banten. Data sources used include the Head of Baros District, local village heads, academics, MSME actors, employees from the Serang Regency MSME Office, and MSME observers. This study lasted for one year. The appropriate strategy for developing MSMEs in Baros District is the SO (Growth) strategy, which utilizes existing strengths to increase competitiveness. The research revealed that MSMEs operating in the creative economy sector in Baros District still face various challenges in developing their businesses, such as limited capital, the use of simple production equipment, suboptimal marketing, a shortage of skilled labor, and limited use of technology and copyright registration for their products.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economic development, particularly in developing products based on local wisdom. Toko Jayabaru is an MSME that markets Maumere's signature souvenirs made from traditional ikat woven fabric, facing various challenges and opportunities amid business and tourism dynamics. This study aims to identify internal and external factors affecting Toko Jayabaru's performance and formulate appropriate business development strategies through SWOT analysis. The research employs a qualitative descriptive approach with data collection through in-depth interviews with the owner and management of Toko Jayabaru. Data analysis uses the SWOT framework (Strengths, Weaknesses, Opportunities, Threats) to identify the business's strategic position and formulate alternative development strategies. Toko Jayabaru's main strengths lie in strong local cultural identity, authentic product quality, and adequate business experience. Weaknesses include limited digital marketing, restricted production capacity, and lack of derivative product variations. Opportunities encompass Flores tourism sector growth, increasing interest in local products, and potential strategic collaborations. Main threats are competition from similar products, influx of imitation products, and dependence on tourism sector fluctuations. Recommended development strategies include strengthening branding through storytelling, diversifying woven derivative products, optimizing digital marketing, strategic collaboration with tourism stakeholders, enhancing human resource capacity, and implementing customer loyalty programs. Implementation of these strategies is expected to increase MSME competitiveness while preserving Maumere's local culture.

This study examines the SWOT analysis in facing the business competition of motorcycle sales at PT. Tunas Honda Rantepao. The purpose of this research is to understand the internal and external conditions of the company and how strategies can be applied to address the existing challenges. The research method used is qualitative, with data collection through interviews and documentation. Data analysis techniques are carried out through data collection, data reduction, and data presentation steps. The results of the study indicate that the rapid advancement of technology poses a challenge for PT. Tunas Honda Rantepao, forcing this motorcycle dealer to continually innovate in its marketing strategy. Based on the analysis of the company's internal and external conditions, a SWOT analysis was conducted to evaluate the strengths, weaknesses, opportunities, and threats faced. From this analysis, various strategic alternatives were identified that can be applied to improve performance and competitiveness of PT. Tunas Honda Rantepao in the motorcycle market, both in terms of utilizing technology, improving service quality, and developing more effective marketing.

Business development, especially in the culinary industry. UMKM Kirantea is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of UMKM Kirantea in the culinary industry and identify strengths, weaknesses, opportunities and threats related to processing and developing its business. Based on the results of the SWOT analysis, UMKM Kirantea can continue to develop, but a combination of SWOT analysis is needed, such as implementing SO strategies, one example of which is expanding cooperation networks and networking with stakeholders (associations, restaurants, hotels) holding event activities in various regions, strategies WO, one example is increasing cooperation and networking with suppliers and partnerships with medium and large scale industries as well as using local or regional events as a promotional tool, ST strategy, one of which is maintaining affordable prices and quality-controlled materials to face competition and WT strategies, such as developing an online marketing platform to remain competitive amidst competition.

A company is an entity that aims to achieve targets effectively and efficiently, where human resources (HR) play a crucial role as the main asset. For this reason, a job analysis is needed that includes an understanding of the responsibilities, authority and obligations of HR. From this analysis, companies can develop more specific job designs so that tasks can be carried out according to their respective skills and authority. The work design aims to explore topics related to the field of study, contribute to knowledge, and increase understanding of the topic being researched. This process involves qualitative research methods with a case study approach. Data was collected through in-depth interviews and document analysis, with a focus on in-depth analysis related to the topics studied. The job design includes strategic planning stages, developing new products and services, as well as increasing HR competency and productivity. SWOT analysis is used to identify a company's strengths, weaknesses, opportunities and threats in the market. Based on the results of the analysis, the company formulates an innovation strategy in products, processes and marketing. Human resource development is a top priority, including training, career development, and creating a work environment that supports creativity. HR management is also supported by a digital-based performance management system to increase organizational efficiency. Performance evaluations are carried out periodically to assess the effectiveness of strategy implementation and adjust necessary steps. This approach aims to achieve sustainable growth and strengthen the company's competitiveness in the global market.

The purpose of this study was to determine the development strategy of Berkah Mandiri furniture business using the SWOT method. The study was conducted at Berkah Mandiri Furniture Business owned by Mr. Watiman in Padang Mekar Village, Padangguni District. The respondents were the owners of the Berkah Mandiri Furniture industry. The analysis method used in this study was SWOT analysis. SWOT analysis is used to create a strategy in developing the Berkah Mandiri Furniture business. The results of the IFAS and EFAS analysis conducted on the Berkah Mandiri Furniture business development strategy in Padang Mekar Village, Padangguni District, showed that the current state of the Berkah Mandiri Furniture business is in a favorable situation (quadrant 1). The strategy that must be implemented in this condition is to support an aggressive growth policy (Growth oriented strategy) to increase income. Keywords: 

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.

This research aims to find out strategies for developing integrated tourist attractions in South Central Timor Regency so that they can increase tourist attraction and also find out what components are needed in developing tourist attractions in South Central Timor Regency using SWOT analysis. This research use desciptive qualitative approach. The data collection techniques used were interviews, observation and documentation. The results of the research determine the policies that should be prioritized by the government in efforts to develop integrated tourist attractions in South Central Timor district. This research shows that there is a need to increase human resources in developing tourist attractions, improving infrastructure, supporting infrastructure, then the main focus in this research based on the concept of integrated tourism is the Tour Package program that has been launched which would be very good if it received more attention.

This study aims to formulate alternative business developing strategies that are implemented at Coconut Sejahtera. Data analysis used is SWOT analysis. The results of this study showed that based on the analysis internal environment using the IFAS matrix, the most influential strength factor is being able to read price changes through the international oil price market and the most influential weakness factor is limited capital. Meanwhile, from the external environment analysis with EFAS matrix, the most influential opportunity factor is the abundance of copra commodities and the most influential threat factor is the arrival of large traders from outside the region.

Bonggolan Small Industry is one of the leading products of Sidayu District, Gresik Regency which still requires further product development. The purpose of this study is to determine the Leading Product Development Strategy of Small Industry Bonggolan Sidayu District, Gresik Regency to increase its competitiveness so that it is known by the wider community. This study used descriptive analysis method through the results of Observation and Interview. The data analysis used is a SWOT analysis carried out to analyze internal and external factors of entrepreneurs in industrial estates. The results of this study show that there are 4 strength factors, 4 weakness factors, 5 opportunity factors and 4 threat factors so that 8 strategies can be formulated in developing superior products of the Bonggolan Small Industry, Sidayu District, Gresik Regency so that it can compete with other products and be known by the wider community.

Research on the influence of business and entrepreneurial characteristics on the general performance of the fisheries processing industry is more specifically reviewed and also researched from an area in Sulawesi, more precisely South Sulawesi Indonesia's large capture fisheries potential can be used as an opportunity to build a fish processing industry, especially in South Sulawesi Province which has a spatial structure policy that supports the fisheries subsector as a superior subsector. Based on the SWOT analysis, strategies that can be applied to encourage the development of the fish processing industry in South Sulawesi Province include strengthening integrated fish processing groups, utilizing and maintaining available catch handling facilities, developing market reach, facilitating administrative access to the establishment of fish processing industries, and increasing the competitiveness of production volumes of fishermen's catches in South Sulawesi Province.South Sulawesi has a specificity in superior products and the quality of human resources, so the policies implemented in the national are not necessarily suitable for South Sulawesi. An appropriate and comprehensive strategy for the development of MSME iin the fisheries processing industry in order to improve their performance in South Sulawesi Province needs to be determined using a way that is in accordance with realistic circumstances and can be applied in reality.

This study aims to develop a Teaching Factory planning strategy to enhance the entrepreneurship skills of students at SMK Darut Taqwa. The SWOT analysis method was used in this study, with data collected through observation, interviews, and literature review. The SWOT analysis results indicate that Teaching Factory can strengthen the relationship with stakeholders and the community, and provide opportunities for students to develop entrepreneurship skills and insights. However, there are several limitations and weaknesses in implementing this strategy, such as limited resources and a lack of technology and digital platforms to support student entrepreneurship development. To address these issues, this study recommends several strategies, such as developing entrepreneurship training programs for students, identifying new resources to support student entrepreneurship development, and utilizing technology and digital platforms to support student entrepreneurship development. These strategies can help SMK students develop the necessary entrepreneurship skills and insights to compete with established businesses in the market. It is hoped that the results of this study can serve as a reference for educational institutions and the government in planning effective and sustainable entrepreneurship learning programs in the future.