Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao

Yanti Bartholomeus ; Abedneigo.C. Rambulangi ; Grace. S.Mengga
Prosiding Seminar Nasional Manajemen dan Ekonomi 📅 2025 Vol 4, No 2 🔗 DOI: 10.59024/semnas.v4i2.675
Abstract
This study examines the SWOT analysis in facing the business competition of motorcycle sales at PT. Tunas Honda Rantepao. The purpose of this research is to understand the internal and external conditions of the company and how strategies can be applied to address the existing challenges. The research method used is qualitative, with data collection through interviews and documentation. Data analysis techniques are carried out through data collection, data reduction, and data presentation steps. The results of the study indicate that the rapid advancement of technology poses a challenge for PT. Tunas Honda Rantepao, forcing this motorcycle dealer to continually innovate in its marketing strategy. Based on the analysis of the company's internal and external conditions, a SWOT analysis was conducted to evaluate the strengths, weaknesses, opportunities, and threats faced. From this analysis, various strategic alternatives were identified that can be applied to improve performance and competitiveness of PT. Tunas Honda Rantepao in the motorcycle market, both in terms of utilizing technology, improving service quality, and developing more effective marketing.
Keywords
Business Competition; Business Strategy; Competitiveness; Motorcycle Marketing; SWOT Analysis
How to Cite

Yanti Bartholomeus, et al. (2025). Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao. Prosiding Seminar Nasional Manajemen dan Ekonomi, 4(2). https://doi.org/10.59024/semnas.v4i2.675

Yanti Bartholomeus; Abedneigo.C. Rambulangi; Grace. S.Mengga, "Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao," Prosiding Seminar Nasional Manajemen dan Ekonomi, vol. 4, no. 2, 2025.

Yanti Bartholomeus; Abedneigo.C. Rambulangi; Grace. S.Mengga. "Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao." Prosiding Seminar Nasional Manajemen dan Ekonomi, vol. 4, no. 2, 2025.

Yanti Bartholomeus; Abedneigo.C. Rambulangi; Grace. S.Mengga. "Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao." Prosiding Seminar Nasional Manajemen dan Ekonomi 4, no. 2 (2025).

Yanti Bartholomeus, et al. (2025) 'Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao', Prosiding Seminar Nasional Manajemen dan Ekonomi, 4(2). doi: 10.59024/semnas.v4i2.675.

Yanti Bartholomeus; Abedneigo.C. Rambulangi; Grace. S.Mengga. Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao. Prosiding Seminar Nasional Manajemen dan Ekonomi. 2025;4(2).

Artikel Terkait

Analisis Penetapan Harga Pokok Produksi dalam Menentukan Harga Jual Produk Kopi di Toko Sarah Jaya Rantepao

Grace Sriati Mengga; Silva Pasamba; Yohanis L. Ta’dung

Analisis Komponen Biaya Produksi Kain Tenun Sa’dan: Studi pada Pengrajin Tenun Tradisional di Sa’dan Pambalan Toraja Utara

Stefani Marina Palimbong

Analisis Kontribusi Retribusi Pasar terhadap Pendapatan Asli Daerah (PAD) Kabupaten Toraja Utara

Trisnawanti Lamba’; Olivia Devi Yulian Pompeng; Lisa Kuniasari Wibisono

Pengaruh Beban Kerja dan Stres Kerja terhadap Kinerja Guru di Madrasah Aliyah Negeri Tana Toraja

Sulthan Massora; Olivia Devi Yulian Pompeng; Lisa Kuniasari Wibisono

Pengaruh Kelengkapan Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Sulo Rantepao Toraja Utara

Antasya Eka Putri; Abedneigo.C. Rambulangi; Lisa. K. Wibisono

Pengaruh Fitur Live Streaming dan Flash Sale Tiktok Shop terhadap Keputusan Pembelian Produk Kosmetik Merek Maybelline: Studi Kasus pada Mahasiswi Manajemen Angkatan 2022

Bertitin Sule Sampe
Tren Sitasi Jurnal