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Bimo Sandya Prima Sakti

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Packaging design innovation is a crucial strategy in boosting product sales. Innovation is the practical development and improvement of an initial discovery into a technique that can be used. This research aims to enhance the sales of banana chips produced by the Small and Medium Enterprises (UMKM) Healthy Tasty Food Surabaya through packaging design innovation implemented by interns from WMK.The research methods encompassed interviews, observations, brainstorming, active participation, and documentation. The results indicate that the implemented packaging design innovation successfully increased the sales of Healthy Tasty Food Surabaya's banana chips, as evidenced by a surge in orders and sales.The packaging design innovation involved alterations in shape, color, and packaging material. The new packaging was designed to be more appealing and informative, incorporating bright colors and attractive graphics. Additionally, the new packaging was equipped with comprehensive product information, including nutritional content and expiration date.The positive impact of this packaging design innovation is evident in the increased number of orders and sales for the UMKM, as well as improved customer satisfaction and product image. This research provides a significant contribution to similar UMKMs by uncovering the potential for sales enhancement through the improvement of their product packaging design quality.

Muchammad Zidane Albarra Yusma; Sri Wulandari

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

The evolution of social media has transformed it into an effective promotional platform for companies to convey product information. This research aims to analyze the design of Instagram content, focusing on Colar Living products. The methodology involves discussions, interviews, and observations to comprehend the design concept. Research findings reveal four key aspects influencing the visual appeal of Instagram content: color selection, typography, product photography, and layout composition. The importance of color consistency with the brand image, clear typography, high-quality lifestyle product photography, and layout arrangement following design principles. With the right design strategy, Instagram content can enhance brand awareness and influence audience purchasing decisions. Recommendations are provided to optimize Instagram as a tool for digital promotion, particularly through the Instagram feed in the era of the creative industry.

Aji Supriyanto; Mohammad Riza Radyanto; M.G Kentris Indarti

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Manggihan Village, Getasan District, Semarang Regency, which is at the foot of Mount Merbabu, is close to the Kopeng tourist destination area. This village has a population that has professional business owners in the Micro, Small, and Medium Enterprises (MSME) category in the culinary sector which makes cracker rambak, processed dry food with various types of chips And processed catfish food. The problem faced in their business is that they do not yet have a product identity in the packaging such as sticker labels, packaging that attracts potential buyers, so the message of the product has not been conveyed. This community service activity aims to provide knowledge and awareness for MSMEs about the importance of product packaging that attracts potential buyers thereby providing added value and competitive advantage for the products produced. The method used in this service is holding socialization activities on the importance of product branding, training, and assistance in making sticker labels and food product packaging design. In the mentoring process, a needs analysis is first carried out including the type of packaging material, packaging shape, packaging identity color, and product logo. It is hoped that the output targets that will be achieved through this program will help partner MSMEs increase the amount of income from sales by using new packaging and product logos designed in such a way that they are attractive to buyers. The product packaging and labels produced as the output of this activity can become an identity. a typical Manggihan Village product that differentiates it from similar products in other areas  

Evelyn Griselda Hoisen

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to determine the effect of packaging design on perceived quality, packaging design on brand preference, perceived quality on product value, product value on brand preference and perceived quality on brand preference. The type of research used is quantitative research and the sampling technique is purposive sampling technique with the number of samples obtained based on criteria and data analysis techniques using SEM Amos. This research was conducted by distributing questionnaires through as many as 150 respondents. The results showed that packaging design had a significant positive effect on perceived quality on Ultra Milk consumers, packaging design had no effect on brand preferences on Ultra Milk consumers, perceived quality had a significant positive effect on perceived value on Ultra Milk consumers, perceived quality had a significant positive effect on brand preferences on consumers of Ultra Milk and perceived value has a significant positive effect on brand preference for consumers of Ultra Milk.

Alimin, Nurhayatu Nufut; Murni, Endri Sintiana; Cahyani, Dwi

Adi Widya: Jurnal Pengabdian Masyarakat 2023 Lembaga Penelitian dan Pengabdian Masyarakat

Basically, the cloth is indispensable in the interior design sector, especially in the manufacture of interior accessories products made from textiles or upholstery. The problem of fabric waste that is abundant and difficult to decompose should be a solution for interior design products. Interior Design can utilize patchwork waste into products that have beauty, function, and economic value. Therefore, this community service activity at the Gulon Asri Waste Bank focuses on processing patchwork into interior accessory products, such as blankets, carpets, pillows, and others. Then the product is packaged and marketed online.

Syelfanda Putrifasari; Miftahul Munir; Agung Pambudi Mahaputra

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This research aims to test and explain the influence of product design, product quality and price on batik purchasing decisions at CV. Wecono Asri Kediri partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who have purchased batik in the last 3 months. The number of samples taken was 91 respondents, and the sampling method used was non-probability sampling with accidental sampling. Data was collected through questionnaires. The research results show that (1) product design has a positive and significant effect on purchasing decisions with a t value of 3.724 and a sig value. 0.000 < 0.05; (2) product quality has a positive and significant effect on purchasing decisions with a t value of 2.517 and a sig value. 0.014 < 0.05; (3) price has a positive and significant effect on purchasing decisions with a t value of 3.696 and a sig value. 0.000 < 0.05; (4) product design, product quality and price together have a positive and significant effect on purchasing decisions with an F value of 57.153 and a sig value. 0.000 < 0.05. Decision to purchase batik at CV. Wecono Asri is influenced by these three variables by 66.3%, while the rest is influenced by other factors not examined in this research.

Ardhea Kusumawati; Edi Murdiyanto; Zaenul Muttaqien

Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2023 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study discusses the influence of price, promotion and product design on the purchase decision of Honda Scoopy vehicles at PT Kembang Jawa Permai. The study aims to explain the influence of price, promotion and product design on the purchase decision of Honda Scoopy vehicles at PT Kembang Jawa Permai. The sample of this study was consumers who bought Honda Scoopy vehicles at PT Kembang Jawa Permai as many as 108 consumers. The sampling technique uses non-probability sampling, namely incidental sampling. The analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression. The results of the study are that there is a positive and significant influence of price on purchasing decisions with a significant value of 0.003 < 0.05. There is a positive and significant influence of promotion on purchasing decisions with a significant value of 0.001 < 0.05. There is a positive and significant influence of product design on purchasing decisions. There is a simultaneous influence of price, promotion and product design on purchasing decisions with a significant value of 0.000 < 0.05.

Marissa, Nurliana; Anita, Efni; Nofriza, Eri

Jurnal Riset Rumpun Ilmu Ekonomi 2023 Lembaga Pengembangan Kinerja Dosen

This thesis is entitled The Influence of Halal Labeling, Design and Product Quality on Purchasing Decisions to Use Cosmetic Products in Students of the Faculty of Islamic Economics and Business, UIN Sulthan Thaha Saifuddin Jambi. This study aims to determine the effect of halal labels, design and product quality simultaneously and partially on cosmetic purchasing decisions in students of the Faculty of Islamic Economics and Business. The method used in this study is descriptive quantitative, in which the data collection researchers used observation, interviews, questionnaires and documentation. The number of samples in this study were 96 students, and using a non-probability sampling technique, is a sampling technique that does not provide an opportunity for every element or member of the population to be sampled. The results of the study show that the halal label, design and product quality have a positive and significant effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions with a normal distribution, heteroscedasticity and multicollinearity do not occur.

Yudiana Sari; Sulastri; Homsatun Nafiah

Jurnal Suara Pengabdian 45 2023 LPPM Universitas 17 Agustus 1945 Semarang

Ibu rumah tangga di desa Kalirejo Kecamatan Negeri Katon, Kabupaten Pesawaran, Provinsi Lampung memproduksi tapis dengan skala home industry untuk menambah pemasukan ekonomi keluarga. Namun selama ini produksi tapis dengan skala tersebut memiliki kelemahan terutama dalam hal inovasi produk. Produk tapis yang dihasilkan hanya seputar selendang dan kain sarung saja. Hal ini berdampak pada jumlah penjualan karena tapis hanya digunakan dalam kegiatan formal saja seperti acara adat ataupun pernikahan. Hasil dari turunan produk tapis pun masih di dominasi kalangan dewasa; belum menjangkau kalangan remaja. Hal ini dikarenakan desain serta bentuk turunan tapis yang ada saat ini dinilai belum sesuai dengan perkembangan masyarakat sekarang. Maka dari itu perlu adanya inovasi untuk memperbarui produk yang sudah ada agar dapat lebih menarik perhatian konsumen dan memiliki perbedaan dengan produsen lainnya. Sehingga nantinya akan berdampak pada kenaikan jumlah pemakaian yang secara tidak langsung juga akan berpengaruh pada kenaikan jumlah penjualan. Penelitian ini menggunakan pendekatan konsulatif terhadap mitra. Metode ini dilakukan dengan cara meminta pendapat mitra terkait pelatihan atau kegiatan yang berlangsung serta memberitahu atau meluruskan hal hal yang bersifat prinsip yang kiranya keliru atau menyimpang. Sedangkan untuk kegiatan yang bersifat praktek, peneltian ini menggunakan pendekatan partisipatif, yaitu diskusi terkait permasalahan yang ada, pencarian alternative solusi dan pembuatan keputusan atas dasar kerjasama atau kesepakatan bersama. Tujuan dari penelitian ini adalah untuk meningkatkan potensi masyarakat desa dengan sasaran (mitra) masyarakat yang produktif secara ekonomi

Ilham Fadhilah Firdaus; Rita Tri Yusnita; Depy Muhamad Pauzy

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine and analyze the effect of Product Design and Process Design on Product Quality at PT. Wijaya Agape Tasikmalaya. The research method used is survey, while the type of data used is primary and secondary data. The population in this study are all employees at PT. Wijaya Agape Tasikmalaya numbered 60 people. By taking total/census sampling, the data analysis technique uses path analysis using SPSS software. The results of the study show that good product design has a significant impact on product quality. Aspects such as aesthetics, functionality, and product usability have a positive influence on consumer perceptions of product quality. In addition, effective process design also contributes to product quality. Structured and standardized processes can reduce product defects and improve reliability. This research provides a better understanding of the importance of product design and process design in achieving the desired product quality. The results of this research can be used by companies to improve their design processes and ensure that the resulting products are of good quality. By paying attention to product design and process design holistically, the company can meet customer expectations and maintain a competitive advantage in the market.

Rika Hubbina; Agustina Mutia; Marissa Putriana

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

Dalam Islam setiap kegiatan bisnis harus taat pada dua prinsip, yaitu taat pada aturan atau tatanan moral yang ditetapkan Allah SWT. Dan empati, mensyukuri rahmat dan ciptaan Allah dengan cara menahan diri dari tindakan yang merugikan orang lain dan mencegah penyebaran praktik yang tidak etis. Digital marketing di Distro Kedai Oblong Jambi sudah bagus mereka mengenalkan distro mereka melalui media social seperti instagram tetapi pemilihan lokasinya kurang strategis karena berada didalam perumahan yang letaknya tidak dipinggir jalan. Sedangkan desain dan kualitas produk, telah berkembang dengan berbagai macam motif dengan kualitas yang bagus, namun hasil penjualan fluktuatif padahal seharusnya jika semua indikator produk tersebut telah diterapkan dapat mendorong minat konsumen untuk membeli produk sehingga menaikkan hasil penjualan. Penelitian in bertujuan untuk mengetahui pengaruh digital marketing, desain produk dan kualitas produk terhadap keputusan pembelian pada Distro Kedai Oblong Jambi. Metode penelitian yang digunakan kuantitatif deskriptif sampel yang diambil sebanyak 61 responden dengan menggunakan teknik non probability yakni teknik sampel aksidental yaitu teknik penentuan sampel berdasarkan kebetulan, siapa saja yang secara kebetulan atau insidental bertemu dengan peneliti. Hasil penelitian ini menyatakan bahwa digital marketing dan desain produk tidak berpengaruh positif terhadap keputusan pembelian. Sedangkan kualitas produk berpengaruh positif terhadap keputusan pembelian.  

Novi Fitria Hermiati; Retno Purwani Setyaningrum; Wiji Safitri; Fiqih Maria Rabiatul Hariroh; Dian Rachmawati Afandi

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly

Anisha Dian Iswahyuni; Aji Kusumastuti Hendrawan

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Pesanggrahan Village, Kesugihan District, is one of the innovation villages launched by the Cilacap district government in 2022. The Kesugihan area has potential local food sources that have the potential to be developed by the community. Nuri Snack is one of the business actors engaged in food processing in the form of various chips in the form of cassava, taro and banana chips. Marketing that has been carried out at this time is selling to markets and serving purchases at home, there has been no innovation in expanding marketing to modern shops and online shops. The aims of this study were 1) to design informative packaging labels in accordance with labeling standards and 2) to develop packaging designs according to the wishes of consumers using the kansei engineering method. The method used is the kansei engineering method which translates consumer feelings into design specifications. Implementation The results of this study are in the form of label and packaging design concepts, design actors include uniqueness, product identity colors, complete product information, complete packaging information, neat, protected products, easy to carry, easy to store, have licensing and attractive designs, and the proposed packaging uses white standing pouch window doff 500z packaging with size 14cm x 23cm and chromo sticker as packaging label design. Conclusion The proposed label design already has permits and has an elegant design and is made of standing pouch plastic with a ziplock.  

Wahyu Ridho; Shabirina Laila Azka

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Muhammad Syammes Prasetya; Kuuni Ulfah Naila El Muna; Dony Dwimartha Raharja; Luthfiana Dysi Setiawati

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

     Dalam aktivitas kerjanya karyawan PT Sucofindo mengalami berbagai pajanan potensi bahaya, salah satunya faktor ergonomi. Bahaya ergonomi dapat mengakibatkan produktivitas dan kualitas pekerja menurun serta dapat menimbulkan penyakit akibat kerja. tujuan penelitian ini untuk mengetahui gambaran tingkat risiko keluhan musculoskeletal disorders (MSDs) pada pekerja PT. Sucofindo Surabaya Metode yang digunakan dalam penelitian ini adalah observasional deskriptif dengan desain cross sectional menggunakan metode Alberta (heavy frequent awkward lifting), Rapid Upper Limb Assessment (RULA), Rapid Office Strain Assessment (ROSA) dan Nordic Body Map (NBM) variabel yang diukur yaitu postur kerja karyawan PT Sucofindo. karyawan PT Sucofindo yang menjadi responden mengalami musculoskeletal disorders (MSDs) tinggi. Sebagian besar responden mengalami gangguan musculoskeletal disorders (MSDs) di kantor cabang Kalibutuh mempunyai keluhan nyeri otot di daerah leher dan bahu sebesar (15%), laboratorium A.Yani mempunyai keluhan nyeri otot di daerah leher dan bahu sebesar (40%), dan KUP Gresik tidak ditemukan keluhan pada semua responden. Responden dari kantor cabang Kalibutuh dan laboratorium A.Yani juga sebagian besar (40%) mengalami keluhan di bagian punggung bawah (lower back) sedangkan KUP Gresik tidak ditemukan keluhan pada semua responden. Sebagian besar responden (80%) merasakan keluhan tersebut 12 bulan terakhir, dan sisanya baru merasakan 7 bulan terakhir (40%).akibat posisi kerja dan stasiun kerja yang tidak ergonomi. Dapat disimpulkan bahwa karyawan PT Sucofindo yang menjadi responden dalam penelitian ini sebagian besar mengalami musculoskeletal disorders (MSDs) tinggi. Sebagian besar responden pada kajian ergonomi ini mengalami gangguan musculoskeletal disorders (MSDs) di daerah leher, punggung atas, dan punggung bawah akibat posisi kerja dan stasiun kerja yang tidak ergonomis. Perusahaan disarankan untuk mengadakan program tiap 10-15 menit melakukan istirahat dan peregangan, melakukan penilaian postur kerja dan stasiun kerja pada seluruh karyawan Sucofindo agar bisa dilakukan perencanaan ergonomi untuk mencegah gangguan MSDs pada seluruh karyawan, mengadakan ergonomic awareness training pada karyawan.

Adelia Priadina Cahya Ningrum; Akas Yekti Pulih Asih; Bagus Wicaksono

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

ARPS merupakan suatu perusahaan yang bergerak dalam produksi Kemasan Compact, Lipstick, botol dan juga Jar. Pada proses sortir pekerja borongan di departemen Blow Molding, terdapat salah satu permasalahan yaitu kursi yang digunakan untuk duduk. Hal ini menunjukkan kursi yang digunakan perlu dilakukan desain ulang agar pekerja dapat bekerja dengan nyaman dan tidak mengalami gangguan masalah kesehatan sehingga dapat meningkatkan produktivitas pekerja. Penelitian ini menggunakan metode deskriptif dengan menggunakan ukuran kursi sebelumnya yang sudah sesuai dengan antropometri pekerja dan didesain lagi agar lebih ergonomi. Hasil desain ulang kursi sesuai dengan antropometri dilihat dari tinggi kursi dari lantai, lebar kaki kursi, lebar bawah alas kursi. Tinggi alas duduk kursi dari lantai, panjang alas uduk kursi.lebar alas duduk kursi, panjang sandaran punggung, lebar pijakan kak dan tiinggi pijakan kaki dari lantai. Sehingga diharapkan Hasil perancangan ulang kursi dengan desain rancangan baru terdapat perbedaan pada jarak sandaran dengan kursi sebelumnya agar pekerja dapat bersandar sehingga pekerja tidak mengalami kelelahan atau penyakit akibat kerja.  

Mone Mau; Antonius Philipus Kurniawan; Imelda Virgula Wisang

Jurnal Projemen UNIPA 2023 Universitas Nusa Nipa Maumere

Latar belakang  penelitian ini adalah lokasi Pasar yang tidak teratur, kumuh, kotor, harga yang tidak stabil, serta keberagaman produk yang kurang diminati konsumen. Penelitian ini bertujuan untuk (1) mengetahui pengaruh lokasi, harga dan keberagaman produk terhadap minat beli pada Pasar Tradisional (Pasar Maumere). (2) mengetahui pengaruh lokasi terhadap minat beli pada Pasar Tradisional (Pasar Maumere). (3) mengetahui pengaruh harga terhadap minat beli pada Pasar Tradisional (Pasar Maumere). (4) mengetahui  pengaruh keberagaman produk terhadap minat beli pada Pasar Tradisional (Pasar Maumere). Desain penelitian ini adalah penelitian survei dengan menggunakan metode penelitian asosiatif. Populasi pada penelitian ini adalah para konsumen yang ada pada Pasar Tradisional (Pasar Maumere), dengan jumlah sampel sebanyak 100 orang. Data dikumpulkan dengan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa secara bersama-sama ketiga variabel bebas yaitu variabel lokasi (X1), harga (X2) dan keberagaman produk (X3) berpengaruh signifikan terhadap minat beli (Y) Pada Pasar Tradisional (Pasar Maumere). Hal ini dibuktikan dengan nilai Fhitung sebesar 136,954 dengan signifikansi sebesar 0,000<0,05, dan secara parsial variabel lokasi (x1) berpengaruh tidak signifikan terhadap variabel minat beli (Y), secara parsial variabel harga (X2) mempunyai pengaruh yang signifikan terhadap variabel minat beli ( Y ) dan secara parsial variabel keberagaman produk (X3) mempunyai pengaruh yang signifikan terhadap variabel minat beli ( Y) pada Pasar Tradisional (Pasar Maumere)..

Cindy Marcellin Apsari; Marcellino Syah Putra; Nur fitria Herdianti; Mutiara Kusuma Wardhani; Choirul Dwi Priamsyah +2 more

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

Artikel ini membahas penerapan Digital Marketing dan Environmental Graphic Design (EGD) di Desa Cupak dengan penekanan pada Studi Kasus KKN Universitas 17 Agustus 1945 Surabaya. Digital Marketing digunakan untuk meningkatkan visibilitas UMKM Desa Cupak melalui strategi seperti pemasaran media sosial, penggunaan market place, dan video pemasaran. Namun, untuk mencapai keberhasilan optimal, EGD juga diterapkan dalam desain kemasan produk, tanda-tanda jalan, dan papan informasi untuk membangun identitas dan memperkuat citra merek Desa Cupak. Studi kasus ini menunjukkan bahwa kombinasi strategi Digital Marketing dan desain visual yang menarik melalui EGD dapat meningkatkan daya tarik Desa Cupak sebagai destinasi wisata dan mendukung pertumbuhan ekonomi lokal. Integrasi Digital Marketing dan EGD penting untuk memperkuat bisnis UMKM dengan meningkatkan eksposur merek, membangun identitas yang kuat, dan menciptakan pengalaman menarik bagi pelanggan. Rekomendasi penelitian selanjutnya meliputi eksplorasi penerapan EGD di lingkungan UMKM dan evaluasi dampaknya terhadap keberhasilan bisnis.

Meilitha Carolina; Ayu Puspita; Fransiska Widyawati

Jurnal Inovasi Riset Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

Ibu post partum kesulitan memberikan ASI kepada bayinya, hal ini dikarenakan posisi menyusui dan perlekatan yang kurang tepat, menyusui dengan teknik yang salah sehingga menimbulkan puting susu menjadi lecet dan ASI tidak keluar secara optimal dan dapat mempengaruhi produksi ASI akibatnya bayi tidak mau menyusu. Sebuah metode pembelajaran teknik menyusui dapat diaplikasikan dengan pengetahuan, psikomotor, afektif secara sistematis, hal ini sering kali disebut dengan metode Bedside teaching. Penelitian ini bertujuan untuk mengetahui efektivitas bedside teaching Teknik menyusui yang benar terhadap keberhasilan ibu menyusui di Ruang Nifas RSUD Kota Palangka Raya. Metode: Desain penelitian pre-eksperimental jenis one group pre test-post test design menggunakan teknik Sampling Incidental, one group berjumlah 15 responden. Hasil: Sebelum dilakukan bedside teaching teknik menyusui dilakukan pretest pada 15 responden dengan hasil nilai pre test mean 5,20 kemudian dilakukan 2x pertemuan bedside teaching  dan di dapatkan nilai post test mean 8,40 sehingga terjadi peningkatan uji statistik dengan rentang mean 3,20. Hasil uji statistik wilcoxon p value = 0,001 atau tingkat signifikasi p < 0,05. Kesimpulan: Ada pengaruh antara hasil efektivitas bedside teaching teknik menyusui yang benar terhadap keberhasilan ibu menyusui antara pre-test  dan post-test yang dilakukan pada ibu post partum di Ruang Nifas RSUD Kota Palangka Raya. Sebagai tenaga kesehatan sebaiknya memberikan metode pembelajaran bedside teaching teknik menyusui kepada ibu post partum minimal 2x pertemuan selama 45 menit sesuai SOP yang telah dibuat.

Meyvia Puspita Dewi; Kartika Rinakit Adhe; Eka Cahya Maulidiyah; Nurhenti Dorlina Simatupang

Jurnal Inovasi Ilmu Pendidikan 2023 Pusat Riset dan Inovasi Nasional

Banjir merupakan suatu peristiwa alam yang sering terjadi ketika musim penghujan. Di Mojokerto tepatnya di desa Tempuran terjadinya banjir diakibatkan oleh air sungai yang meluap dan kurangnya daerah resapan air di daerah Tempuran. Anak-anak merupakan korban yang paling rentan terkena dampak banjir ini akibat dari kurangnya edukasi tentang penyelamatan diri ketika bencana banjir tersebut terjadi. Maka edukasi sejak dini tentang mitigasi bencana banjir pada anak usia dini harus dikenalkan sebagai upaya menumbuhkan kesadaran siaga bencana sebagai upaya mengurangi resiko bencana. Tujuan penelitian ini untuk meningkatkan dan mendeskripsikan kemampuan berfikir logis mengenai mitigasi bencana banjir  pada media pop up book untuk anak usia 5-6 tahun. Jenis penelitian ini menggunakan metode penelitian pengembangan atau R&D (Research and Development) dengan model pengembangan ADDIE. Desain uji produk pada peneitian ini menggunakan one group pretest dan posttest. Subjek penelitian ini menggunakan 30 anak di TK Negeri Pembina II Sooko Mojokerto. Teknik pengumpulan data menggunakan kuisoner dan observasi. Teknik analisis data pada penelitian ini menggunakan N-Gain. Hasil penilaian dari para ahli memperoleh 88,24% dari ahli media sedangkan  dari ahli materi memperoleh skor sebesar 86,76%. Hasil efektifitas produk dari 30 anak sebesar 0,74  yaitu g ≥ 0,7 yang berarti nilai N-Gain yang diperoleh lebih besar sehingga media dinyatakan layak dan berpengaruh dalam memberikan pengetahuan mitgasi bencana banjir pada anak usia 5-6 tahun.