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This Research to determine the influence of Celebrity Endorser, Brand Image, and Product Quality on the Purchase Intention of Wardah Cosmetics in Rimbo Bujang, Tebo Regency. The research population consists of all consumers of Wardah cosmetic products, which is an unlimited number, where a sample of 100 respondents was selected using the Purposive Sampling technique. (Sampel bertujuan). Based on the data processing results using SPSS, it was found that, partially, Celebrity Endorser has a positive and significant effect on the purchase interest in Wardah Cosmetics. Brand Image has a positive and significant effect on the purchase interest in Wardah Cosmetics, and Product Quality has a positive and significant effect on the purchase interest in Wardah Cosmetics. Simultaneously, Celebrity Endorser, Brand Image, and Product Quality together have a positive and significant effect on the purchase interest.

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.

The management of service centers at the Indonesian Rede Cross (PMI) in East Jakarta is still conducted manually, which slows down service processes and increases the likelihood of data processing erorrs. This research aims to design a Java-based application to automate patient registration, admission, handling, emergency services, available ambulance data, and the preparation of reports as quickly as possible. The application was developed using the Java programming language with a prototype model approach in software development. Testing results indicate that this application successfully enhances the efficiency and accuracy of PMI East Jakarta’s operations, particularly in managing data related to patients, actions, personnel, and ambulance availability. It is hoped that this application can be integrated with other PMI regions to establish a more structured and connected service management system.

The demand for real-time performance monitoring in the Industry 5.0 era encourages organizations to adopt integrated approaches to management control systems. This study aims to develop and validate a Balanced Scorecard (BSC)-based performance evaluation model integrated with computerized accounting systems to enhance managerial decision-making quality. The research employs a Research and Development (R&D) approach, following systematic stages of model development including needs analysis, system design, prototype construction, and expert validation. Primary data were obtained from three management accounting experts and two information system practitioners who evaluated the model using five key criteria: accuracy of key performance indicators (KPI), ease of use, indicator relevance, data visualization quality, and implementation feasibility. The findings reveal that all criteria achieved average scores above 4.0 on a five-point scale, indicating a high level of expert consensus and confirming the model’s conceptual validity. The highest scores were recorded for KPI accuracy (4.5) and implementation feasibility (4.4), demonstrating the model’s potential for real-world application. The novelty of this study lies in its integration of BSC metrics with real-time accounting data processing through the R&D approach, resulting in a systematic framework for performance monitoring. Future research is recommended to enhance dashboard interactivity and conduct field implementation testing to measure the model’s impact on decision-making quality.

Technological advancements have brought significant transformations across various fields, including the application of machine learning in recommendation and classification systems. Machine learning leverages data processing, utilizes algorithms, and efficiently identifies patterns to produce accurate recommendations and predictions. This study aims to review machine learning-based recommendation system approaches, analyze model performance, and compare the algorithms used. A literature review was conducted by examining journals published in the past five years, focusing on algorithm implementation. The findings indicate that the Naïve Bayes algorithm delivers the best performance, achieving an accuracy of up to 97%. This algorithm is particularly well-suited for processing small to medium-sized datasets with high efficiency. The research provides comprehensive insights into the performance and limitations of various algorithms, serving as a valuable guide for future developments in the field.

This study examines the effect of ISO 9001 implementation and product quality on Purchasing Decisions. This study uses a quantitative method with primary data through a survey to collect data. Respondents in this study were employees of PT Epson Indonesia, with the number of employees who were sampled was 30 employees. The sampling method used in the study was purposive sampling, while the data processing method used the Corrected Item to Total Correlation method for validity testing and the Cronbach's Alpha method for reliability testing. The results showed that from 15 question instruments related to the ISO 9001 variable, product quality, and Purchasing Decisions were declared valid with a significant percentage of 0.05 or 5% and were declared consistent/reliable with Cronbach's alpha of 0.938> 0.60.

An examination of the variables affecting rice output and farmers' income levels serves as the driving force behind this study. One of the settlements where people live and work is this one. Using multiple linear regression methods and confirmatory factor analysis (CFA), the study aims to ascertain and assess the effects of fertilizer use, capital, productivity, land, distribution, price, demand, and consumption on farmers' income levels. One hundred farmers served as the sample size. Questionnaires were sent in order to gather data, and SPSS version 24.0 was used for data processing. According to the findings of experiments conducted using hypothesis testing, farmer income is significantly impacted by the factors of production, consumption, land, and prices. Next, the variables Farmer income is not significantly impacted by fertilizer use, demand, distribution, or capital. Four factors are suitable to influence income, according to the research's findings. The first component, productivity, has a value of 0.912; the second, consumption, has a value of 0.764; the third, land, has a value of 0.848; and the fourth, price, has a value of 0.864. The Rotated component matrix value indicates that there are eight factors. The government must work to inspire and excite the people to boost the wealth of farmers in Sei Rotan village, and it is hoped that farmers would keep increasing the productivity of their rice output.

Law enforcement of road transportation traffic is one of the important aspects in maintaining road safety and order. However, the effectiveness of monitoring and evaluating the performance of Civil Servant Investigators (PPNS) in law enforcement is often hampered by unstructured processes and lack of transparency in reporting. This research aims to analyze the role of information technology (IT)-based system development in improving transparency, efficiency, and accountability in monitoring and evaluating PPNS performance. This research uses a qualitative method with a case study approach, which involves analyzing the application of information systems in institutions that handle traffic law enforcement. The results showed that IT systems can improve transparency by providing clear and real-time data access, increase efficiency by speeding up data processing and analysis, and strengthen accountability through auditable digital records. The study concludes that the development and implementation of IT systems in the oversight of PPNS performance not only improves the effectiveness of traffic law enforcement, but also strengthens the integrity and public trust in the institutions that carry out these tasks. The implementation of IT systems is expected to be a strategic solution in improving the quality of public services in the field of traffic law.

This research aims to facilitate the process of processing grades for teachers in the SKB field of the Education Service. Managing student data and information is a very important aspect to support an effective teaching and learning process. One form of crucial data management is the student report card information system. For the problems above, a report card processing application is needed that can make reporting easier by creating a reintegrative data processing information system. This research was conducted using qualitative methods with data collection in this research using observation, interview and documentation techniques. By designing this information system, it can be a solution and meet the needs of problems in processing report cards manually, so that the grades managed become easier and faster.

This study aims to explore the potential application of artificial intelligence (AI) in financial accounting, especially in the financial reporting process. AI has the ability to improve efficiency, accuracy, and automation in financial data processing, as well as provide real-time information that supports strategic decision making. The research method used is a qualitative approach through literature studies and secondary data analysis from various relevant previous studies. The results of the study indicate that the application of AI in accounting can improve the efficiency and accuracy of the financial reporting process, while reducing human error. However, ethical and technical challenges such as data privacy and transparency in the use of AI are major concerns that must be addressed. The suggestions given in this study are the importance of improving the competence of accountants in the use of AI technology, implementing strict regulations to maintain data security and privacy, and continuous monitoring and evaluation of the use of AI in accounting. By utilizing AI optimally and responsibly, companies can gain great benefits in financial reporting while overcoming existing challenges.

The utilization of information technology in the business process of a business field will be very helpful in terms of transaction processing, data processing, data analysis, and data storage. Business processes that still do not use computer technology allow many obstacles to occur, such as errors in the process of recording transactions, errors in the calculation process, difficulties in the process of storing and processing data, difficulties in making reports, and so on. CV. Athaya is a medium-scale retail business. Where currently in carrying out its transaction activities it still uses manual methods. Calculations carried out manually are of course not very effective and efficient. In addition, processes carried out manually are prone to errors in the calculation process, take a long time to complete transactions, especially if there are consumers who purchase a lot of goods, have difficulty in compiling reports, have difficulty in the process of recapitulating transaction data, are prone to losing transaction data, and various other obstacles or difficulties. Based on these problems, the research conducted has the aim of creating a cashier system design at CV. Athaya using UML diagrams. The purpose of designing this cashier system is to provide an overview of the cashier system to be built to users, namely cashiers at CV. Athaya which can simplify the ongoing transaction process, increase effectiveness and efficiency in cashier work, facilitate data processing into reports desired by business owners, minimize calculation errors, and assist in the data storage process.

important for various groups of people, especially in supporting appropriate decision making through the use of information technology. In the business world, an efficient system can provide real-time information, thus simplifying operational processes. However, at Toko Tri Karya, the process of selling groceries is still done manually, starting from inputting sales data to making reports. This causes various obstacles, such as delays in data processing and the possibility of errors. Therefore, it is necessary to analyze and design a web-based sales information system that can improve efficiency and effectiveness in data management. This system will be designed using the PHP programming language, which will provide convenience for the admin in managing sales information. Hopefully, with the application of this computerized system, Toko Tri Karya can overcome existing problems and achieve more optimal results.

In the current era of information technology, easy and efficient transaction management is an important requirement in the business world, both small and large scale. Rumah Makan Mie Happy is a medium-scale culinary business. Happy Noodle Restaurant provides noodle-based preparations. In its daily life, Happy Noodle Restaurant can serve around 100 consumers, so that the service process requires speed to serve consumers. But in fact, Mie Happy Restaurant still uses manual data processing and transaction management, so it often experiences problems such as slow payment processes, frequent loss of receipts or proof of payment, difficulty in recapitulating or reporting transactions both daily and monthly, and frequent errors in the calculation process. From the problems experienced by Mie Happy Restaurant, the author is interested in developing a web-based cashier application that can help in all matters related to transaction management at Mie Happy Restaurant. The research conducted aims to build or develop a cashier application for Happy Noodle Restaurant that can improve the efficiency and effectiveness of transaction management. This cashier application was built or developed using Hypertext Markup Language (HTML) and Hypertext Preprocessor (PHP) with Visual Studio Code editor and MySQL Database Management System (DBMS). The results of testing with black box testing show that the cashier application developed in functionality has run as expected. This web-based cashier application provides convenience for admins and increases the effectiveness and efficiency of operational activities.

This study aims to obtain an overview of the community empowerment model through cash-intensive work policies in village development. This study uses a descriptive method with a qualitative approach. The informants in this study were 12 people consisting of 4 Village Government members, 4 BPD members, and 4 community elements. In this study, the method used was a descriptive method or descriptive survey. The researcher used research procedures, namely: (1) orientation stage, (2) exploration stage, and (3) member check stage. The researcher used data processing and analysis techniques in a qualitative approach, namely: data review, data reduction, compilation of units and categories, checking the validity of data, and data interpretation. The results of the study indicate that: 1) Community empowerment in Banjar District Village, Banjar City is carried out by involving the community and village community institutions from development planning, development implementation and evaluation of development results; 2) Villages in Banjar District, Banjar City do not implement the cash-intensive work policy which is one of the priorities for the use of village funds in accordance with the provisions of laws and regulations, because the benefits and impacts are not as expected; 3) The objectives of village development through the cash-intensive work policy cannot be achieved.

This study was conducted to analyse effect of compensation, competence, and job satisfaction on the organizational commitment of PT. Pos Indonesia Erlangga Branch Semarang and the sample used is 102 employees. This study uses primary data and data collection methods using questionnaire. The results of data processing are in the form of respondent descriptions, variable descriptions, validity test results, reliability test results, F test results, coefficient of determination test results (R2), and hypothesis test results. The results show that compensation variable has a positive and significant effect on organizational commitment, competence variable has a positive and significant effect on organizational commitment, and job satisfaction has a positive and significant effect on organizational commitment

This study aims to conduct an empirical test on the effect of financial ratio there are liquidity, solvency, and activity ratios on the profit growth of transportation and logistics sector companies listed on the IDX in 2019-2023. The data collection method uses purposive sampling, namely based on certain criteria so that 21 companies and 105 data are obtained. Data testing uses structural model analysis techniques Sstructural Equation Modeling) with an analysis tool, namely SMART PLS version 3 in data processing. The results of this study indicate that the liquidity, solvency, and activity ratios do not affect the profit growth of transportation and logistics sector companies.

Jombok Village is one of the villages that receives assistance from the Family Hope Program in Ngoro District, Jombang Regency, with a total of 245 families distributed every two months based on predetermined criteria. The majority of people's work is as farmers and traders because it suits the skills of the local community. Livelihood conditions with an uncertain amount of income each month make it difficult to fulfill daily living needs. So children prefer to work to help the family economy rather than continue higher education. With the help of the Family Hope Program (PKH) in the education sector, it is hoped that it will be able to increase the educational participation rate of poor children and this assistance is also expected to be able to reduce the burden on household expenses. These limitations make it more difficult for them to find better and more stable jobs, leading to dependence on social assistance. The aims of this research are (1) to determine the influence of the income level of the head of the family on the educational level of children receiving the Family Hope Program (PKH) in Jombok Village, Ngoro District, Jombang Regency, (2) to determine the influence of the Family Hope Program on the educational level of children receiving the Family Hope Program (PKH). ) in Jombok Village, Ngoro District, Jombang Regency. The method used in this research is a quantitative method with a descriptive approach. Data collection techniques use observation, questionnaires and documentation. The location of this research is Jombok Village, Ngoro District, Jombang Regency. The subjects in this research were recipients of the Family Hope Program (PKH) assistance who had dependent high school children. The data processing used in this research is validity testing, reliability testing, and classical assumption testing. The data analysis used in this research is multiple linear regression. The results of this research show that (1) The income level of the head of the family has a positive and significant effect on the education level of children receiving PKH in Jombok Village, Ngoro District, Jombang Regency, which can be proven by obtaining a value of t count > t table (3,265 > 1,666) and a significance value smaller than 5 % (0.002 < 0.05) (2) The Family Hope Program has a positive and significant effect on the education level of children receiving PKH in Jombok Village, Ngoro District, Jombang Regency which can be proven by obtaining a value of t count > t table (2.088 > 1.666) and a significance value of less than 5 % (0.041 < 0.05).

This study aims to see the application of web-based administrative system innovation in maximizing administrative services. Using a qualitative approach, data was collected through interviews and literature study methods. The results of the study indicate that web-based administrative system innovation results in effective and efficient resource management, good data processing and information access, and transparency in administrative management. The findings outlined in this article have an important impact on the development and improvement of education in Islamic boarding schools.

The purpose of this research is to design a clinical administration application system at the Anugerah Clinic, so that administrative data processing at the Grace Clinic is easier and more systematic, so that reporting is more accurate and structured. The research methodology used in the data processing system is data collection techniques such as observing documentation studies, as well as conducting literature research that is relevant to information system problems. The system development method used uses grounded research methods.

This study aims to determine the effect of the Alphabet Fishing game on the letter recognition ability of children in group A. This research is quantitative with an experimental method and uses a pre-test and post-test research design involving tests administered before and after the intervention. The study subjects consisted of 15 children in group A at TK Permata Sunnah Kindergarten, Gorontalo City. The object of this research was to improve the letter recognition ability of group A children through the Alphabet Fishing game. Data collection for one group pretest posttest design was carried out using research instruments. Data analysis was conducted using statistical data processing techniques. The results showed a significant difference in children's average letter recognition ability before and after the intervention, as evidenced by the pre-test and post-test scores of 13.8 and 26.8, respectively. These results demonstrated a significant effect of the intervention. Based on the t-test results, the significance test yielded tcount of 17.00, while the ttable value (α = 0.05) is 2.131. Since tcount > ttabel ; 17,00 > 2,131, H0 was rejected, and H1 was accepted. This indicated that the Alphabet Fishing game significantly affects the letter recognition ability of group A children at TK Permata Sunnah Kindergarten. In conclusion, there is a significant difference in group A children's ability to recognize letters in the pre-test and post-test data. Thus, variable x has an effect on variable y.