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The acceleration of stunting reduction in Ponorogo Regency faces challenges regarding the complexity of the issue and regional fiscal constraints, necessitating strategic cross-sectoral collaboration. This study aims to evaluate the synergy of Bank BCA's Corporate Social Responsibility (CSR) program through the "Bakti BCA" scheme in supporting local government policies related to specific and sensitive nutrition interventions. This research employs a qualitative approach with a case study design. Data collection was conducted through in-depth interviews with key informants from Bank BCA Ponorogo management, Bappeda, the Health Office, and beneficiary families, complemented by participatory observation and a review of the Regional Action Plan (RAD) documents. Data analysis was performed interactively by integrating the Collaborative Governance framework from Ansell and Gash, William N. Dunn's six policy evaluation criteria, and Mark Moore's Public Value concept to analyze the dynamics of cooperation and program performance achievements. The results indicate that the established synergy meets the criteria of appropriateness and effectiveness, where CSR interventions successfully bridged the gap in sanitation services and nutritional fulfillment in stunting locus villages uncovered by the regional budget (APBD). This collaboration proved successful in creating public value in the form of improved physical health status of toddlers, regional budget efficiency, and high community responsiveness. It can be concluded that this strategic partnership effectively accelerates the achievement of stunting reduction targets through equitable resource distribution. This study recommends that private sector engagement be formally integrated from the development planning deliberation (Musrenbang) stage to ensure long-term impact sustainability.

The advancement of technology has made social media a strategic platform for companies, including PLN Icon Plus, to build corporate image and reputation through public interaction and the promotion of Corporate Social and Environmental Responsibility (TJSL) programs. This study aims to identify and analyze effective social media management strategies and measure their effectiveness in improving the company's image. Employing a qualitative approach, data was collected through in-depth interviews, observation, and content analysis on the PLN Icon Plus platform, conducted from August 19 to December 20, 2025. The findings indicate that the implemented strategies, which include rapid interaction, the use of engaging visuals (especially reels focusing on TJSL), collaboration with national news media, and publication of achievements, are proven effective. Instagram insights analysis showed a significant increase in content views, reach, and interaction from August to November 2025. The study concludes that proper social media management is essential for building a positive image, with implications for the need for continuous content innovation, active audience interaction, and routine evaluation to achieve future business goals.

This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involving data collection through in-depth interviews, observations, and literature studies. The findings indicate that KSPPS Abdi Kerta Raharja has successfully implemented various CSR initiatives designed to empower the community and enhance welfare, which, in turn, has contributed to a positive image of the cooperative in the eyes of the public. Furthermore, the study examines how the community perceives and responds to these programs, how information is disseminated through media, and the impact on member loyalty. This research highlights the significance of communication in ensuring the effectiveness of CSR efforts and the strengthening of community ties. The results are expected to provide insights for KSPPS managers to develop improved and sustainable communication strategies that will help foster a positive image and further the success of CSR programs in the future.

Poverty is a multidimensional issue that not only involves economic limitations but also reflects violations of fundamental human rights such as the right to food, health, education, decent employment, and socio-political participation. This study aims to analyze the legal innovations implemented by the Tegal Regency Government in formulating poverty alleviation policies based on budget efficiency. Using an empirical and philosophical approach, this research views law not only as an ideal set of norms but also as a dynamic social phenomenon within society. The findings reveal that legal innovation is manifested through the strengthening of juridical aspects in regional policies, the integration and synergy of four flagship poverty alleviation programs, and the implementation of the initiative “One Regional Apparatus, One Assisted Village,” which involves all elements of local government. In addition, active community participation and the utilization of corporate social responsibility (CSR) funds from regional and state-owned enterprises serve as crucial supporting factors in enhancing the sustainability and effectiveness of poverty alleviation programs in Tegal Regency.

This study aims to explore the communication strategies implemented in the Corporate Social Responsibility (CSR) blood donation activities organized by McDonald’s in Solo City. The research adopts a descriptive qualitative approach to gain a comprehensive understanding of how communication plays a role in the success of these CSR initiatives. Data were collected through in-depth interviews with relevant stakeholders, direct observations during the CSR events, and the analysis of documentation related to the activities. The findings reveal that interpersonal communication is a key factor in the effective implementation of blood donation CSR programs at McDonald’s Solo City. This approach enables the establishment of strong relationships with strategic partners, particularly the Indonesian Red Cross (Palang Merah Indonesia/PMI) Solo City, which serves as the main collaborator in organizing the events. Furthermore, McDonald’s successfully engages and mobilizes opinion leaders within the community to disseminate information widely and encourage public participation. These opinion leaders, trusted by the local community, play an important role in influencing people’s awareness and willingness to participate in the blood donation activities. The success of the program is also supported by consistent follow-up communication, mutual trust, and the ability to adapt messages to the cultural and social context of the target audience. In conclusion, the research highlights that well-developed interpersonal communication strategies—characterized by trust, collaboration, and community engagement—significantly contribute to the effectiveness and sustainability of CSR blood donation programs. These findings imply that companies aiming to enhance their CSR initiatives should prioritize building and maintaining strong interpersonal communication channels with both partners and the community to achieve impactful and long-term results.

Urban space limitations and community economic empowerment needs present complex challenges in Corporate Social Responsibility (CSR) implementation in densely populated areas. This study aims to analyze the effectiveness of MSME empowerment programs through optimizing narrow alleys into productive economic centers in Duren Tiga Village, South Jakarta. Using mixed methods research with sequential explanatory design and CIPP evaluation model, the study involved 9 assisted MSMEs, PT PLN Puslitbang management, and related stakeholders during August 2024-July 2025 period. Results show that transformation of 200 m² narrow alley into Café Mini Forest successfully increased average MSME turnover by 67.9% and halal certification achievement by 88.9%. The program integrates "go global, go digital, go green" approach with multi-stakeholder partnership model contributing to SDGs 1, 8, 12, and 17. Spatial optimization innovation creates economic multiplier effects through 250% foot traffic increase and cost-efficient shared facilities. This model proves that community empowerment-based CSR can transform limited spaces into sustainable economic ecosystems, offering a replicable framework for similar urban empowerment programs.

This article examines the crucial role of eco-leadership in achieving a sustainable and environmentally friendly economy, particularly within the dynamic context of the digital age and industry 4.0. In this era, the pressure on companies to integrate environmentally friendly initiatives into their corporate social responsibility (CSR) programs is increasing, supported by government policies and regulations in Indonesia. This article highlights that the effectiveness of environmental protection and sustainable corporate performance can be measured through various practices such as waste management, pollution control systems, recycling, and environmental impact mitigation. In conclusion, environmentally oriented leadership plays a central role in promoting more responsible business practices and behaviors, which are essential for reaching sustainability targets and realizing an economy that is not only financially profitable but also responsible for environmental preservation.1

In an increasingly complex era of globalization, companies are expected not only to be profit-oriented, but also to pay attention to their social responsibility. This study aims to analyze the effect of business ethics on the effectiveness of Corporate Social Responsibility (CSR) programs in companies listed on the Indonesia Stock Exchange (IDX). The method used is quantitative analysis with a Structural Equation Modeling (SEM) approach using data from questionnaires distributed to 100-150 companies during the 2019-2023 period. The results of the analysis show that there is a significant relationship between business ethics and CSR performance, where companies that apply ethical principles tend to have more effective CSR programs. The implications of this study emphasize the importance of integrating ethics in business strategy to enhance corporate reputation and meet stakeholder expectations. This study also provides recommendations for companies and policy makers to formulate policies that support ethics-based CSR practices.

This study aims to analyze the role of corporate communication in building and maintaining a positive image of PT Paragon Technology and Innovation (Paragon), one of the largest cosmetic manufacturers in Indonesia. The focus of this study is to understand how internal and external communication strategies, including media relations, digital communication, and Corporate Social Responsibility (CSR) programs, are implemented effectively to strengthen the company's reputation in the eyes of stakeholders. The research method used is a literature study with a qualitative descriptive approach. Data were collected from various secondary sources, such as official company documents, scientific journals, mass media articles, and Paragon's official digital platforms. The results of the study indicate that corporate communication at Paragon plays a significant role in creating a positive company image. The implementation of internal communication based on company values, such as innovation and care, has succeeded in increasing employee loyalty. Structured media relations and digital communication strategies expand the company's positive exposure, while CSR programs that focus on education, health, women's empowerment, and the environment strengthen Paragon's relationship with the community. Regular evaluation of communication strategies ensures the effectiveness of the programs implemented.

This research is titled “Corporate Social Responsibility (CSR) Strategies in Building Company Image at PT. Crown Worldwide Indonesia” (Qualitative Study of Public Relations in carrying out CSR in a company). Image and reputation play a crucial role in communication for organizations, companies, and government institutions. PT. Crown Worldwide has implemented a Corporate Social Responsibility program aimed at enhancing its corporate image. The purpose of this thesis is to understand how PT. Crown Worldwide Indonesia improves its image through the implementation of Corporate Social Responsibility (CSR) programs. Another objective of this study is to assess the effectiveness of CSR programs in enhancing the company’s reputation. The author employed a qualitative descriptive and using RACE (Research, Action, Communication, & Evaluation) research approach, emphasizing in-depth investigation and utilizing image theory to gain insights into the effectiveness of CSR practices in terms of perception, cognition, motivation, and branding image related to PT. Crown Worldwide Indonesia. In addition, this study also uses Triple Bottom Line analysis to analyze PT. Crown Worldwide. The research findings indicate that the CSR program successfully builds a positive company image and serves as a communication function, making the company well-known among relevant communities and adding value to the organization itself.

This study analyzes the impact of Corporate Social Responsibility (CSR) initiatives by PT Bank Rakyat Indonesia (Persero) on the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia by 2024. Using a qualitative research approach with in-depth interviews and direct participatory observation of MSME stakeholders who benefit from BRI's CSR programs, the study reveals significant positive results. CSR interventions not only enhance the capacity and competitiveness of MSMEs but also improve their access to financing. Furthermore, the research highlights the broader social and environmental impacts of BRI's CSR, confirming its role in encouraging sustainable business practices among MSMEs. The research findings show strong synergies between BRI's CSR efforts and local government support, which enhances the program's effectiveness and reach across different regions of Indonesia. This research underscores the critical role of CSR in driving inclusive economic development and sustainable growth in Indonesia, advocating for continued support and refinement of CSR strategies as a key driver of economic empowerment and environmental stewardship.

This study aims to find out how the effectiveness of the CSR program that has been implemented by PT BNI (Persero). This study uses Sutrisno's theory (in Antimus 2019) concerning measuring program effectiveness using 5 indicators, namely: Program Understanding, On Target, On Time, Goals Achieved, and Real Change. Data collection techniques used are by way of interviews, documentation and observation. The results of this study indicate that the effectiveness of the CSR program at PT BNI (Persero) cannot be said to be effective because one of the indicators, namely the understanding of the program has not been carried out properly, because PT BNI (Persero)'s strategy in inviting the public to participate in the socialization that is being held is still lacking.,therefore there are still many people who do not understand the meaning of implementing the program, and also because the distance between the organic forest and the community is quite far, so that many people still do not care about the BNI Go-Green Organic Forest CSR program in Megamendung.