Publication Search

This study examines the politeness strategies used in interactions among sisters in Louisa May Alcott’s novel Little Women. Using Brown and Levinson’s (1987) politeness theory as an analytical framework, this study identifies and classifies the forms of politeness strategies that emerge in the conversations of the four main characters: Meg, Jo, Beth, and Amy March. The research data consists of dialogic utterances purposively selected from the novel’s text. The results indicate that all four politeness strategies on record, positive politeness, negative politeness, and off record are present in the interactions among the sisters, with positive politeness being the most dominant. The dominance of this strategy reflects the closeness of their relationship, solidarity, and mutual respect among the characters. Additionally, the choice of politeness strategies is also influenced by factors such as social distance, age differences, and situational context. This study contributes to the understanding of language use in a literary context, particularly in depicting the dynamics of family relationships through character interactions.

Sumbersari Village is one of the few places where child marriage is still a problem. Children's mental health, education, and future prospects are all negatively impacted by this practice. The KKN (Community Service Program) group organizes community service projects that teach fifth and sixth graders about the dangers of child marriage and give them the opportunity to socialize. One of the strategies used is a question and answer session with incentives to increase student engagement, as well as presenting material in simple language and facilitating interactive conversations. The results show that students' interest and knowledge about child marriage risks increases. This activity has limitations due to its limited reach, especially for elementary school children, and the relatively basic nature of the subject matter. Therefore, for initiatives to combat child marriage to be more successful and sustainable, follow-up programs involving parents, adolescents, and community leaders are essential. Collaboration with relevant parties is needed to create deeper policies, as well as increase awareness of the importance of women's education and empowerment in preventing child marriage.

Balanced Nutrition Education and Strengthening Mothers' Participation in Posyandu Activities to Improve Toddler Nutritional Status Toddler nutrition continues to be a key focus in public health initiatives. Mothers' diet and active use of health services, particularly integrated health posts (Posyandu), are two factors that influence the nutritional status of toddlers. To help improve children's nutritional status, this community service project aims to strengthen mothers' involvement in Posyandu activities and raise their awareness of balanced nutrition. Thirty mothers of toddlers were targeted for this project, which was implemented in the Campalagian Community Health Center (Puskesmas) working area. Mothers were encouraged to actively participate in Posyandu activities through mentoring and education on balanced nutrition through counseling and interactive conversations. Mothers' attendance at Posyandu activities was monitored, and knowledge gains were measured using pre- and post-tests. The study found that mothers' average knowledge scores increased from 60 to 82, and mothers' attendance at Posyandu activities increased from 65% to 85%. This project demonstrates that balanced nutrition education and strengthening mothers' participation in Posyandu activities are effective in increasing mothers' knowledge and involvement, potentially supporting efforts to improve and prevent nutritional problems in toddlers on a sustainable basis.

This study employed a descriptive qualitative approach using a case study design to explore the psychological impacts of traffic accidents on victims. Data were collected through semi-structured interviews and direct observation, then analyzed using thematic analysis techniques. The findings indicate that the main trauma-related symptoms include intense negative thoughts or emotions, such as sudden fear, nausea, and mood changes characterized by increased sadness and irritability. Additionally, sleep disturbances were observed, including vivid nightmares, flashbacks when attempting to sleep, and physical reactions such as heart palpitations. Avoidance behaviors were also noted, such as avoiding the accident location, rarely leaving the house, and avoiding conversations related to the accident. Traffic accidents are sudden, unexpected events that can cause not only physical injuries but also profound psychological impacts, including fear, excessive anxiety, nightmares, and symptoms of post-traumatic stress disorder (PTSD). If left untreated, these psychological disorders may interfere with daily functioning and significantly reduce the quality of life of the victims, making early intervention crucial for recovery.

Fifth grade students' consistently poor reading comprehension abilities, which impeded their overall academic development and participation in language acquisition, served as the driving force for this study. Using a comic assisted problem based learning (PBL) model, the study, which involved 39 students at SDN Purwamekar, aimed to improve learning activities in order to increase teacher and student participation and, eventually, improve fifth grade students' reading comprehension skills. By using comic strips to illustrate issues, this creative method made learning more engaging and accessible for younger students. In order to enable iterative improvements, the study was conducted over two cycles using classroom action research technique. Only 25% of students (eight people) successfully completed the learning objectives in the first cycle, according to preliminary findings, while 75% (24 students) failed, suggesting difficulties with student motivation and comprehension. This led to changes like improving comic material and fostering more cooperative conversations. Significant progress was seen by the second cycle, with 30 students meeting the completion criteria and only four falling short of the objectives, indicating improved engagement and skill growth. In conclusion, the comic assisted PBL model effectively boosted reading comprehension skills among fifth grade students. The research underscores the value of integrating visual aids and problem solving in education, offering practical insights for teachers to create more dynamic classrooms. Nonetheless, factors like time constraints and resource availability warrant further exploration to ensure sustainable implementation in diverse educational settings.

This study examines the phenomenon of code-mixing among Generation Z in Banjarmasin, particularly in The comments section of TikTok content, which has become a primary digital expression space for young People. The aim of this study was to identify the forms, patterns, and social and cultural factors underlying This linguistic practice. Using descriptive qualitative methods with listening and note-taking techniques, Information was collected from comments on two TikTok posts on the accounts @BudRab and @Fazarbungaz. The findings indicate that the code-mixing that occurred was dominated by the insertion Of Banjarese elements into Indonesian (Banjar-Indonesian code-mixing), as well as a mixture of Banjarese, Indonesian, and English (Outer Code-mixing and Mixed Code-mixing). The forms of code-mixing found Included the insertion of Banjarese words, phrases, and lexical items such as kd (kada), makai, and mun. An analysis of the functions of code-mixing shows that this practice has a dual role: referential (for specific Local contexts), directive (to guide conversations), emotive/expressive (to indicate emotional closeness, for Example, longitude), and most importantly, as a marker of digital identity and cultural solidarity among Banjar speakers in the digital realm. This phenomenon confirms that social media serves as a new, flexible and essential space for the Banjar language to survive and negotiate with global and national languages. This study contributes to sociolinguistics by mapping the dynamics of language evolution among Gen Z in A digital context, highlighting the creative and social aspects of code-mixing.

This community service program aims to enhance the smart communication skills of young learners at SD Muhammadiyah 5 and 11 Banjarmasin through structured educational socialization and mentoring activities. The program was initiated in response to the low level of awareness among elementary school students regarding the importance of effective communication in supporting academic development and interpersonal relationships. The implementation consisted of several stages, including interactive socialization sessions, practical communication exercises, group discussions, and ice-breaking activities designed to build confidence and engagement. Evaluation results showed a notable improvement in students’ speaking, listening, and peer interaction abilities. Students demonstrated clearer articulation, better turn-taking in conversations, and increased willingness to participate in class activities. In addition, positive behavioral changes were observed, including improved self-confidence and more respectful communication patterns. These outcomes indicate that the smart communication-based character education approach is effective in strengthening students’ social and emotional development, particularly in early education environments. Overall, this program proves that targeted communication training can play a crucial role in fostering essential life skills among elementary school students.

This community service activity was conducted in a Christian ministry institution located in Makassar City, South Sulawesi. The Student Creativity Program (PKM) was motivated by the reality that many people in Makassar have not yet known or believed in Isa Al-Masih (Jesus Christ )as Lord and Savior. As a city with a predominantly non-Christian population, evangelism in Makassar needs to be carried out contextually, wisely, and lovingly, without offending the beliefs of the surrounding community. The “PI 3 Saja” method (an acronym for Evangelism anytime, anywhere, and to anyone) serves as a relevant and effective strategy for reaching out to society. Through the 5P approach (Pertalian—Relationship, Peralihan—Transition, Penginsafan—Conviction, Pengabaran—Proclamation, and Penyelesaian—Commitment), this method emphasizes the importance of friendship, empathy, and naturally sharing the Gospel in everyday conversations. The purpose of this activity was to train participants in the institution to become contextual evangelists who can share the Good News without coercion, but rather through exemplary living and genuine friendship with others. The training and field practice results showed positive responses from the community, the formation of small discipleship groups (house churches), and an increased sense of courage and sensitivity among participants in sharing the Gospel in non-Christian environments. This activity demonstrates that evangelism can remain relevant and effective when it prioritizes love, relationships, and sensitivity to local culture.

This Community Service Program aims to strengthen the basic English language skills of children aged 5-12 in RW 03 Kalibaru, Cilincing, North Jakarta. Initial observations revealed low vocabulary mastery and a lack of confidence in communication among these children. With foreign language literacy rates for primary school-aged children in coastal North Jakarta at only 27.5%, non-formal educational intervention is crucial to support their school learning. As part of a university community service program (KKN), this initiative was carried out over three meetings with 30 children. The method used was Participatory Action Research (PAR), which emphasizes active collaboration between program facilitators and the community. The program's implementation included introducing basic materials such as the alphabet, numbers, colors, and vocabulary related to animals and family members, as well as practicing simple conversations like self-introductions and greetings. The learning methods applied were highly interactive, integrating educational games, songs, visualization, and role-playing. The evaluation, using pre-test and post-test instruments, showed a significant improvement in the participants' understanding. The average initial score increased sharply from 68.5 to 85.7, representing a 17.2-point or approximately 25% increase. This improvement proves the effectiveness of the interactive methods used in strengthening material mastery. Furthermore, the program successfully fostered an inclusive and enjoyable learning environment. A social change was observed in the form of increased self-confidence among the children when using English, a willingness to speak in front of their friends, and positive interactions among participants. Overall, this program not only succeeded in enhancing basic English skills but also fostered social transformation through increased confidence and positive interaction. Although challenges such as varying levels of understanding and limited learning media were encountered.

Language contact that occurs in a multilingual society causes various linguistic events. One of these linguistic events is the language shift that occurs among children in Bantik Sumoit Village. This study aims to describe how the Bantik language shift occurs, the factors causing the Bantik language shift, and efforts to overcome the Bantik language shift among children in Bantik Sumoit Village, Bolaang Timur District. This study uses a qualitative descriptive research type located in Bantik Sumoit Village, Bolaang Timur District. The data collection technique used is by listening to direct conversations from children while recording and noting important things during the interaction process. Then data analysis is carried out by transcribing, reading, selecting data, identifying data, grouping/classifying, and making conclusions. The results of the study show that the use of the Bantik language has experienced a significant shift which is marked by indicators such as the replacement of traditional languages ​​by other languages ​​and the emergence of an imbalance in its use. This indicator indicates that language shift occurs when the use of the first and second languages ​​becomes unbalanced. If this balance is lost, there are two possibilities that can occur. First, the first language persists despite the influence of the second language. Second, the first language is replaced by the second language until it is no longer used. This is influenced by a number of factors, namely education, socio-economic conditions, environment, and family. Efforts to overcome language shift include: adding Bantik language as a local content subject (mulok) in schools, the active role of parents in using regional languages ​​in the family environment, and increasing public awareness of the importance of preserving regional languages ​​in everyday life.    

This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.

This research aims to examine the use of loan words as teaching material for Indonesian Language for Foreign Speakers (BIPA) in mastering vocabulary. This research is motivated by the development of the Indonesian language, one of the processes of which is through loanwords. Data was obtained from various sources such as scientific journals, books and relevant articles. Data analysis was carried out qualitatively with a focus on identifying main themes, patterns and relationships between various variables in the literature that had been collected. The results of the research show that loan words can be used as BIPA teaching materials which are useful for facilitating understanding and enriching vocabulary for BIPA learners. Loan words originating from various languages such as Arabic, Dutch, English, Sanskrit, Portuguese, French, Chinese, Japanese, Persian, Greek, Hindi and others are proof that Indonesian is adaptive and open to other languages. The strategies used for BIPA learning using loanwords include cognitive approaches, use in daily conversations, introduction to grammatical concepts, and approaches to daily contexts, academic use, and use in the field of technology.

Deixis is a field of pragmatic study that discusses the relationship between language structures. and where the language is spoken. The use of the term "deixis" is being observed or noticed in this context. Most often seen in daily conversation is in the form of spoken language. Found in character dialogue in literary works such as films. The study entitled "Variations of Charm Deixis and Time Deixis in the Short Story Smokol by Nukila Akmal" examines the use of various charm deixis and time deixis by Nukila Akmal. Person and time deixis are part of the variety of deixis studied in this research. Researchers use analytical methods in the form of pragmatics with qualitative techniques to analyze the data that has been collected. The data used in this research include fragments of speech from short story conversations, both words and phrases that contain deixis, including: charm deixis and time deixis. The reading-note method of capturing data, recognizing, categorizing, analyzing, formulating and presenting data are the stages of analysis in this research. Data analysis illustrates that a short story written by Nukila Akmal with the title Smokol has a deixis of charm and time.

This research aims to determine the effect of using mini theater media on the communication skills of children aged 5-6 years at Kindergarten Karunia Medan Johor. Communication skills are an important aspect of children's development, which involves the ability to speak, listen and interact effectively with other people. However, based on initial observations at Karunia Kindergarten, many children do not have good communication skills, such as lack of eye contact, unclear speech, and impoliteness when interacting. Mini theater as a learning medium has great potential to improve children's communication skills through role play that involves dialogue and interaction. This research uses an experimental method with a pre-test and post-test design in one group. The research sample was all children aged 5-6 years at Kindergarten Karunia Medan Johor, totaling 15 children. The research results show that the use of mini theater media significantly improves children's communication skills, especially in the aspects of speaking clearly, maintaining eye contact, and participating in conversations. Mini theater media has proven to be an effective tool in developing communication skills in early childhood.

The aim of this research is to discuss innovation in marketing management of village Micro, Small and Medium Enterprises through social customer relationship management (SCRM), digitalization and technological guidance assistance. The method used is a systematic literature review method. Systematic literature reviews are used for the process of identifying, evaluating and interpreting research results relevant to research objectives that include research questions, topic areas and related phenomena. One of the main reasons for conducting qualitative research is because the research is exploratory in nature. Based on the discussion above, it can be concluded that social customer relationship management is defined as a business philosophy and strategy, supported by technology platforms, business rules, processes and social characteristics, which are designed to involve customers in collaborative conversations to deliver mutually beneficial value in a trusted and transparent business environment. Micro, small and medium enterprises need to maintain good relationships with customers and increase their loyalty through knowledge and fulfilling customer needs quickly and precisely. One of the keys for micro, small and medium enterprises to survive in today's competitive business world is through business digitalization, where micro, small and medium enterprises can take advantage of this to develop business performance. Government policy in the form of technical guidance training in the form of training for micro, small and medium enterprises is expected to strengthen the relationship between entrepreneurial marketing and marketing performance.

This study focused on UNIMED Biology Department students and aimed to find Indonesian language errors in their WhatsApp conversations with lecturers. The data included messages sent by UNIMED biology students to lecturers via WhatsApp. A qualitative analysis was conducted to compare this data with language error standards set in good and correct Indonesian language rules, such as EYD, PUEBI, and KBBI. The results showed that some of the language mistakes that often occur in conversation include incorrect word use, incorrect punctuation, and ineffective sentences

This research discusses the handling of problematic funding at Bank Syariah Indonesia KCP Sibuhuan. Based on observations in the field, many consumer financing problems, especially for certain products, arise due to various factors. The aim of this research is to find out the strategies used by Bank Syariah Indonesia KCP Sibuhuan in handling problematic financing for consumer products, as well as the factors that cause these problems and the steps that must be taken if these problems arise. Again. The research was conducted using a qualitative methodology, and the findings show that Bank Syariah Indonesia KCP Sibuhuan's approach to overcoming problematic financing in consumer financing products is to develop the company's human resources (HR), providing advice to clients via telephone and face-to-face conversations. visits, and perfecting the company website, all that remains is for the client to submit a Warning Letter (SP), chat with the client, develop a financing restructuring strategy, and finally implement the final handling strategy by selling the client's assets or collateral. Financial problems at Bank Syariah Indonesia KCP Sibuhuan are not caused by internal bank problems, but external factors such as customer lifestyle, layoffs, requests for other financing, unreliable customers, and work at bad companies. If an opportunity arises, problematic consumer goods are being refinanced at Bank Syariah Indonesia KCP Sibuhuan. This is done by assessing the money given, talking to all financial units, and avoiding problems with previous financing.

In this study, the data that will be used as research objects are Regular Indonesian Language Education Students E 2020. This study aims to find out Indonesian language errors in WhatsApp group conversations for regular students E 2020. The method used in this research is a qualitative descriptive method. The data collection technique comes from screenshots of text from the WhatsApp group application for Indonesian Language and Literature Education Regular E 2020. The research method contains an explanation of the methods used by researchers in conducting research. In this section the researcher explains the scientific procedures carried out by the researcher to produce a conclusion. The method contains research approaches and methods, data sources/populations and samples, methods for selecting samples/determining data sources, instruments, data collection methods, and data analysis techniques. This section contains a description of the procedure and research steps according to the topic being studied. The results of this study are that there are many mistakes made by students in communicating in groups such as using incorrect spelling, using non-standard words and using forgotten punctuation marks.

The general objective of this research is to describe the phenomenon of code mixing in the student community at the Lamandau Dormitory. The specific objectives of this research are: (1) to describe the form of code-mixing at the word level in the conversations of the Lamandau dormitory student community. (2) to describe the form of code mixing at the phrase level in the conversation of the Lamandau dormitory student community. (3) to describe the form of code mixing at the clause level in the conversation of the Lamandau dormitory student community. (4) describe the implications of code mixing in learning short stories for class XI high school students. This research approach uses a qualitative research approach with descriptive methods. The source of the data in this study was the daily conversations of the student community at the Lamandau hostel. Data analysis in this study was carried out by collecting data identifying data, classifying data, and describing data. The results of this study indicate that (1) there is code mixing at the word level in the conversation of the student community at the Lamandau hostel. (2) there is code mixing at the phrase level in the conversations of the student community at the Lamandau hostel. (3) there is code mixing at the clause level in the conversations of the student community at the Lamandau dormitory. (4) the results of this study are used in learning short stories in class XI SMA, especially competency 4.9.

In this discussion, we are interested in making this study because the language used on social media tends to use slang and non-standard words that are influenced by culture, regional languages, and language absorption from other social media, therefore this study was held to provide information to people, especially adolescents, to start using good and correct Indonesian. This study aims to determine the use of Indonesian on social media. Data is obtained from status, stories, and conversations in the comments column on Twitter and Instagram that are taken randomly.