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The development of digital technology has brought about major changes in the dynamics of Indonesian culture. One of the most prominent social media platforms is TikTok, which offers a creative space for its users to promote local arts, traditions, languages, and cultural heritage. This study aims to analyze the impact of TikTok on Indonesian culture, both positively and negatively. Positively, TikTok helps preserve local culture through short videos featuring traditional dances, culinary specialties, and the use of regional languages. This platform also supports the introduction of Indonesian culture to a global audience, increasing awareness of the younger generation about the importance of local culture. However, on the other hand, TikTok raises challenges such as cultural homogenization due to the dominance of global trends, distortion of traditional cultural elements, and the erosion of local values. Through a qualitative approach with literature studies, this study found that TikTok has great potential as a tool for cultural preservation if used wisely. In conclusion, collaboration is needed between content creators, the community, and the government to maintain a balance between preserving local culture and digital modernity.

Everyone is very curious about each other and what is happening around them, even though they are far apart. In this case, people need communication. Communication occurs through various means, including through mass media. The advantage of using mass media is that the number of target groups or communication methods that can be reached is relatively large and unlimited. There are several important aspects to consider in content marketing, namely the quality and topics that will be of interest to your readers/viewers must be highlighted through their communication and creation strategies. Strategy is also called tactical conclusion in the sense of how to achieve or further achieve a desired goal. Lifestyle in communication provides a view in utilizing existing facilities. Through communication, we can gain meaningful insights and information. How to convey existing messages and contribute to the delivery of existing messages via the Internet. The problem in this thesis is how the communication strategy of content creators / creatives in improving, developing ideas and concepts of brand image through social media Instagram EF Bintaro Sector nine (Case study on @ef_bintarosectornine account). The research design used in this paper is descriptive qualitative research design. Qualitative research focuses on various methods and includes an interpretive and naturalistic approach to the subject matter. Qualitative research can use various data analysis processing methods to obtain data from various sources and run continuously. The results of the study show the Communication Strategy of Content Creators in Improving EF (English First) Instagram Brand Image. From the results of research and discussion, it is known that EF (English First) is an English language education institution built for children to adolescents and EF (English First) is also a place for learning English and creating creative content that can be trusted in the credibility of its content. from the strategies made by EF (English First) content creators with the aim of developing brand image through social media instagram. Based on the results of the discussion in the role of communication according to Effendy (Effendy, 2019), in this theory there are two indicators that researchers apply, namely Attractiveness and Source Credibility.

Banyaknya platform sosial media menjadikan wadah untuk masyarakat berkarya menjadi seorang konten kreator. Menjadi konten kreator diperlukan public speaking yang baik, agar para penikmat karyanya dapat memahami isi pesan dari konten yang Ia buat. Public speaking merupakan salah satu kemampuan yang penting karena adanya perkembangan teknologi yang memaksa individu untuk dapat bersaing meningkatkan kualitas diri melalui skill berkomunikasinya. Untuk menyampaikan informasi secara jelas, maka diperlukan public speaking atau teknik penyampaian pesan di depan publik. Saat ini banyak anak muda yang menjadi konten kreator, tetapi mereka masih minim edukasi mengenai public speaking yang baik dan benar agar kontennya dapat dilirik oleh masyrakat. Diadakannya pelatihan ini, dapat menambah edukasi mengenai public speaking bagi para konten kreator muda agar lebih memperbaiki cara berbicara mereka saat membuat konten di sosial media. Keywords: content creator, training, public speaking, social media   Abstrak. Banyaknya platform sosial media menjadikan wadah untuk masyarakat berkarya menjadi seorang konten kreator. Menjadi konten kreator diperlukan public speaking yang baik, agar para penikmat karyanya dapat memahami isi pesan dari konten yang Ia buat. Public speaking merupakan salah satu kemampuan yang penting karena adanya perkembangan teknologi yang memaksa individu untuk dapat bersaing meningkatkan kualitas diri melalui skill berkomunikasinya. Untuk menyampaikan informasi secara jelas, maka diperlukan public speaking atau teknik penyampaian pesan di depan publik. Saat ini banyak anak muda yang menjadi konten kreator, tetapi mereka masih minim edukasi mengenai public speaking yang baik dan benar agar kontennya dapat dilirik oleh masyrakat. Diadakannya pelatihan ini, dapat menambah edukasi mengenai public speaking bagi para konten kreator muda agar lebih memperbaiki cara berbicara mereka saat membuat konten di sosial media.

Generation Z is a generation born in 1997-2012. This generation grew up and developed in the digital era, so they are very familiar with technology. However, the digital literacy of generation Z still needs to be improved, especially in terms of technical and creative skills. On December 25-30, 2023, Patitech Academy held a Genz Techno Camp training. This training was attended by 15 participants, consisting of 7 college students, 6 high school/vocational school/Islamic high school students, and 2 junior high school students. The purpose of this activity is to improve the digital literacy of generation Z, especially in terms of technical and creative skills. This activity also aims to prevent generation Z from falling into negative things during the holidays. The training materials provided include: IoT (Internet of Things), Design graphics, Web programming, Content creator, Digital marketing. This training uses a participatory learning method. Training participants are invited to actively discuss and practice. This training is also supported by competent teaching staff in their fields. The results of the training showed that participants showed an increase in technical and creative skills. They can understand the basic concepts of IoT, graphic design, web programming, content creators, and digital marketing. Training participants can also apply these skills in creating digital products, such as applications, websites, graphic designs, and digital content. The Genz Techno Camp training activity has succeeded in increasing the digital literacy of generation Z. This activity can be an example for various parties to improve the digital literacy of generation Z in a sustainable manner.

This study examines the influence of visual aesthetics and personal branding on the and social currency of TikTok content creators in Indonesia. Utilizing a quantitative methodology, this research assesses the relationship between the visual quality of content and its ability to generate social currency, as well as the impact of these variables on personal branding development. The study sample consists of randomly selected TikTok content creators. Data were collected via online questionnaires and analyzed using regression techniques. The findings are expected to provide insights for content creators on strategies to enhance visual aesthetics to maximize the effects of social currency and strengthen personal branding on digital platforms.

Indonesian is the official language of the Indonesian nation which is used by all Indonesian people. The increasingly rapid development of technology can influence society, one of which is the correct use of Indonesian, especially among students who often use slang. This research discusses the bad use of Indonesian language etiquette on social media, especially Tiktok. In this research, researchers used descriptive methods to identify language errors that occur on social media, especially on Tiktok. The aim of this research is to describe the use of toxic language in comments by content creators. The research results show that the use of Indonesian on social media, especially on TikTok, often experiences errors in spelling, diction and grammatical structure. These mistakes can lead to misunderstandings and ineffective use of language. The conclusion of this research shows that the unethical use of Indonesian on social media can have a negative impact on individuals. Therefore, more awareness and attention is needed in using Indonesian on social media in order to communicate effectively and not cause misunderstandings.

The policy of shutting down TikTok Shop has sparked both pros and cons. On one side, it eliminates jobs for content creators whose income relies on TikTok Shop, while on the other side, it saves UMKM  from predatory pricing wars that harm them. Utilizing the Naive Bayes algorithm, a classification method capable of predicting the likelihood of a class and making decisions based on learning data, the Emotion Recognition research on YouTube comments related to the closure of TikTok Shop is conducted. Data will be classified into five classes: happy, angry, sad, afraid, and surprised. The objective of this research is to find the best emotional model using the Naive Bayes method. The results of user testing with Naive Bayes and Tf-Idf show that the precision values for sad, happy, afraid, and surprised emotions are high, while for anger, the percentage is 59%. The percentages for afraid, happy, sad, and surprised emotions are 91%, 87%, 84%, and 79%, respectively. The overall accuracy is 82%.

Speaking Indonesian is very important for foreign content creators who are used as a magnet to attract Indonesian audiences. Speaking Indonesian is considered to be an understanding of Indonesian nationalism. Seeing this paradigm, quite a few people assume that this country has received appreciation because foreigners are considered to show their love for Indonesia through their willingness to speak Indonesian. We aim to identify competencies that influence viewing satisfaction and channel loyalty. The research method used is a literature study with a phenomenological approach. Search for, collect and understand information that strengthens each researcher's argumentation through secondary data sources. To respond to every video broadcast by a foreign content creator in an intelligent way, the public needs to have a critical and selective attitude. The public must develop the ability to sort the information they receive, distinguishing between content that is educational and informative and that which is simply entertainment without substance. This can be done by increasing media and information literacy, and always cross-checking the information provided.

This research aims to analyze effective strategies in optimizing the use of social media, especially the YouTube and Instagram platforms, by students of Syari’ah business law courses. The focus of the research is to identify students' efforts to use social media as a relevant and useful tool in the context of social media business from an Islamic perspective and legal protection issues related to existing YouTube and Instagram social media content. The research method used is qualitative, with strategic analysis through surveys, interviews and observations of Syari’ah business students, especially content owners (Youtubers) and users who actively use YouTube as a medium for uploading content. , Content created by YouTubers is considered copyrighted. The data obtained was then analyzed to explore and document aspects of the Kedungsapur area that were thoroughly researched. The results of this research provide detailed insight into optimizing social media use of Syari’ah   business law students by uncovering unintentional mentions and attributions to certain parties throughout the public domain. This can lead to defamation, which is prohibited in Islam and violates the ITE Law, Islam emphasizes the importance of conveying information accurately and not manipulating or misusing facts. Further findings show that the presence of hackers has an impact on how content creators protect YouTube and Instagram. The meaning of this research can contribute to the development of innovative learning strategies and deepen students' understanding of the application of the law Syari’ah trading in the digital era.

In the rapidly evolving digital age, video content has become one of the dominant and popular forms of communication. However, with the ease of access and dissemination of content, the risk of originality rights infringement has become increasingly high for content creators. This research aims to analyze the preventive measures that content creators can take when their originality rights are violated in video content. The research method involves analyzing the policies and features of major platforms such as YouTube and TikTok, as well as a review of the concept of copyright in applicable laws. The analysis shows that content creators can take effective preventive measures, including copyright registration, the addition of clear watermarks, active monitoring of content usage, and cooperation with platforms. While challenges remain, consistent preventive efforts and copyright awareness can help content creators protect their original works in the dynamic digital realm. This research provides practical guidance for content creators to maintain the integrity of their creativity and encourage a culture that respects originality rights in the digital environment.

This article is to review and analyze the forms of violation of originality rights in the context of video works and the efforts made by content creators if their originality rights are violated. this research identifies forms of Copyright infringement, especially related to reuploads without attribution or watermarks, as well as actions that can be taken by content creators in response to such violations, The research method used is a normative legal approach with a focus on analyzing primary and secondary legal materials through literature study. The results show that violations of originality rights often occur in various forms, such as unauthorized use, reproduction without significant changes, and unauthorized modification of original works. However, the main challenges in enforcing originality rights are the difficulty in identifying infringements in a timely manner and the cost and time involved in the enforcement process. cooperation between digital platforms, policymakers, and the creator community is needed to create a fairer and more supportive environment for creators to maintain the integrity of their original works and more effective efforts are needed to support video content creators to protect their originality rights in this digital era.

Jathil Obyog is a semi-oral folklore that is undergoing a process of change at this time. The purpose of this research is to find out the changes in Jathil Obyog in Reyog Obyog in Ponorogo City. This research is a qualitative research. There are three parts in this research, namely, the beginning of Jathil Obyog art in Ponorogo City, the change of Jathil Obyog art form in Ponorogo City, and the impact of Jathil Obyog art changes on the community. This research is a qualitative descriptive research. The data was obtained from interviews, observations and literature studies about Reyog Obyog. Data in the form of words and photos. The data is then analyzed through an intensive implementation process that is through a descriptive narrative which is then arranged in such a way and then produces the results of an in-depth analysis. The results of this research show that Jathil Obyog in the Reyog Obyog performance is a traditional performance art that comes from East Java, Indonesia and has gumathok elements. Jathil Obyog changed his mind. Starting from Dance Movements, Events, Makeup and Hair, Dance Properties, as well as Songs and Dances. For the general public, the intensity of Pagelaran Reyog Obyog is increasing, the public's interest in the art of Jathil Obyog is increasing, content creators are developing, and can develop and advance the UMKMe of the community. The intensity of the Reyog Obyog performance has a direct impact on the interests of the community.

This article aims to analyze the locutionary speech acts used in cellphone review content on the YouTube channel "Gadgetin".  Locutionary speech acts are an important aspect in language and communication analysis.  Locutionary speech acts can provide in-depth insight into how content creators communicate with audiences in the context of technology product reviews.  This research uses a qualitative approach by collecting data from a number of cellphone review videos published on the "Gadgetin" channel.  Data were analyzed using the speech act theory framework of Austin (1962) and Searle (1969) to identify the speech acts used in the video.  The results of the analysis show that there are significant differences in the use of locutionary speech acts in cellphone review content.  Based on the data collected, this research classifies locutionary speech acts into several types, including statements of fact about technical specifications, opinions about product quality, audience requests, and others.  Apart from that, this article also discusses how the use of slogans affects communication between content creators and their audiences.  The research results show that the effective use of locutionary speech acts can increase audience participation and support communication goals in the context of motion review.  This research contributes significantly to understanding the use of language in technology product review content on the YouTube platform.  The results of this cellphone review analysis can be a benchmark for YouTube content producers and researchers to understand the dynamics of communication in an ever-evolving digital context.  

This research is a remarkable initiative that aims to empower villagers, especially kartars and local communities, to understand and harness the power of digital content for education, promotion, and social empowerment. The training consists of various factors in the world of digital content, including photography, writing, online marketing, and social media management. The method of implementing community service program activities begins with an approach to students of Sunan Giri University Surabaya, using methods known as Participatory Action Research (PAR), Asset-Based Community Development (ABCD), and a mixed approach. Activities were carried out in the Hall of Panjunan Village Hall, Sukodono District. The methods applied involved implementation methods in community service programs as well as training and counseling methods. The active involvement of the participants, creating strong cooperation between students and the community, thus creating a sustainable positive impact in the utilization of digital content to improve the quality of life and community empowerment.

Husain Basyaiban is a content creator who is active on Tiktok, with Islamic preaching material content which is often uploaded to his Tiktok account. The da'wah topics created are quite varied, but still in accordance with the current situation in society. Husain's easy and interesting explanations make the content he creates very popular with many people. This research aims to understand and analyze the response of viewers or the public to the content created by Husain Basyaiban on his account @Kadamsidik00. The method used in this research is qualitative with a descriptive analysis approach. The results of this research show that the content created and uploaded by Husain Basyaiban since early 2022 has received a lot of positive responses from viewers. One of the preaching content with the theme of mandatory bathing that he uploaded received a very good response from viewers.

Differentiated learning videos are learning method videos for educators delivered to students. Pragmatics is the science of language that studies the relationship between language and its context, grammatically or encoded in the structure of language use. In this research, there are expressive speech acts, namely a type of speech act in which the utterance states something or things that the speaker intends to feel, and directive speech acts are speech acts that express the speaker's intentions, which can be realized in the form of pragmatic statements. This article was written using descriptive research, which ultimately attempts to describe the speech spoken by the object, which is in accordance with the actual picture. This research uses a qualitative approach, namely by applying a qualitative descriptive method using data collection techniques, namely listening and note-taking analysis, which then uses collection analysis and matching analysis. This research aims to collect data, explain the data clearly, and analyze the forms of directive and expressive speech acts contained in differentiated videos. Differentiated video is a medium that allows the delivery of messages or information more specifically according to the target audience. Directive speech act analysis involves identifying commands, requests, or instructions given in the video, while expressive speech act analysis focuses on the expression of feelings, opinions, or expressions of emotion in that context. The results of the analysis show variations in the use of directive and expressive speech acts depending on the purpose of communication and audience characteristics. These findings provide insight into how differentiated video is used to achieve diverse communicative goals, including educating, motivating, or influencing audience actions. Based on the results of the analysis of expressive and directive speech acts in differentiated videos, it can be concluded that there were 23 forms of speech acts found. These speech acts consist of 7 expressive speech acts and 16 directive speech acts. The benefits of this research can provide guidance for content creators and communicators in designing and conveying messages effectively in differentiated video contexts by considering various speech acts that are appropriate to the situation and communication objectives.