📅 19 July 2024
DOI: 10.62383/filosofi.v1i3.246
Pengaruh Estetika Visual dan Personal Branding Terhadap Social Currency Content Creator TikTok di Indonesia
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Asosiasi Seni Desain dan Komunikasi Visual Indonesia (ASDKVI)
📄 Abstract
This study examines the influence of visual aesthetics and personal branding on the and social currency of TikTok content creators in Indonesia. Utilizing a quantitative methodology, this research assesses the relationship between the visual quality of content and its ability to generate social currency, as well as the impact of these variables on personal branding development. The study sample consists of randomly selected TikTok content creators. Data were collected via online questionnaires and analyzed using regression techniques. The findings are expected to provide insights for content creators on strategies to enhance visual aesthetics to maximize the effects of social currency and strengthen personal branding on digital platforms.
🔖 Keywords
#Visual Aesthetics; Social Currency; Personal Branding; Content Creators; TikTok Indonesia
ℹ️ Informasi Publikasi
Tanggal Publikasi
19 July 2024
Volume / Nomor / Tahun
Volume 1, Nomor 3, Tahun 2024
📝 HOW TO CITE
Hendi Thamrin, "Pengaruh Estetika Visual dan Personal Branding Terhadap Social Currency Content Creator TikTok di Indonesia," Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya, vol. 1, no. 3, Jul. 2024.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
0
Sitasi
Cek Google Scholar