Publication Search

The social media that is most often used and very liked by Indonesians is Instagram. This research focuses on comments from Indonesian netizens on the Instagram account of a public figure named Fuji, which is currently trending in Indonesia because her vlogs and uploads attract a lot of attention from Indonesian netizens. This research aims to describe hate speech carried out by netizens posted in the comments column of Fuji's Instagram posts. The development of information and communication technology has encouraged the emergence of language crime cases, for example incitement, blasphemy, threats, spreading fake news (hoaxes), bribery, conspiracy, perjury, defamation including slander and insults. This research uses a qualitative descriptive approach using literature review. The results of this research were to find and analyze 5 hate speeches in the comments column of Fuji's Instagram account posts. There are several tweets from netizens which are included in illocutionary speech acts containing hate speech towards the content creator named Fuji Utami Putri on social media.

Colar Living is a part of the Colar Creative Industry that focuses on the sale of kitchenware products made from teak wood. The issue faced by Colar Living is that this brand is relatively new, having started its business for only 3 months, which reduces consumer trust in the products sold through e-commerce. Additionally, some product photos displayed on Tokopedia are less appealing. A more professional product photography process is required to attract buyers and enhance consumer confidence in purchasing these kitchenware products. The methods employed to address the issues faced by Colar Living include interviews, observations, and discussions. The results of the Colar Living product photography process increase consumer confidence when purchasing products and also boost the sales of Colar Living products. The findings of this research are expected to provide insights for Small and Medium Enterprises (UMKM) entrepreneurs who are just starting their businesses to pay attention to product photography.  

Asmaranur Modeling School is a modeling school in Pekanbaru, which was founded by the owner and trainer, Irvan Asmara, on February 1 2020 under the auspices of CV. Asmaranur Persada Sejahtera. AMS Modeling School is the first modeling school that provides learning not only about the catwalk but also education in forming personality such as attitude, public speaking, personal branding, and responsibility. This research aims to find out the Marketing Communication Strategy of Asmaranur Modeling School Pekanbaru through Instagram Social Media. The method in this research used a case study with a qualitative approach and purposive techniques which included interviews, observation, documentation. The informant subjects in this research consisted of 3 informants, namely Irvan Asmara as the owner and instructor, Bima Sakti as the content creator, Wildatul Muslimah as a student who had been registered at AMS for a long time. This research uses New Media theory and the concept of The Circular Model of Some created by Regina Luttrell which has 4 stages, namely share, optimize, manage, engage. The results of this research are that Asmaranur Modeling School Pekanbaru chose the social media Instagram based on the increasing number of social media users and in accordance with Asmaranur Modeling School Pekanbaru's target market, namely young people and adults who are active on Instagram social media. Before posting content, collect photo/video ideas. Asmaranur Modeling School Pekanbaru's Instagram social media is managed directly by Irvan Asmara as the owner and trainer, easily responding to comments from followers, and making it easy to repost tagged posts from me personally, students who take part in activities at Asmaranur Modeling School Pekanbaru. To build engagement with consumers or followers, Asmaranur Modeling School Pekanbaru also creates events and sponsors other important events.

The purpose of this research is to determine the responsibility of online stores that use other people's endorsement content without permission on Instagram for commercial purposes and to find what legal remedies can be taken by influencers whose endorsement content is misused by other people without permission. Instagram for commercial purposes. This type of research is norrmative juridical, data analysis uses norm ative research methods through library research and secondary data review. The data collection method used is literature studyy with data sources of primary legal materials and secondary legal materials. The results of this research are that the use of endorsement content by other online shops outside the agreement has violated the moral rights and economic rights of endorsement content creators as regulated in Article 9 paragraph (1) letters a, b, c and/or g for commercial use as well as Article 9 paragraph (2) Law no. 28 of 2014. Based on Article 113 paragraph (3) of Law no. 28 of 2014, the legal remedy that can be taken is to try to comment on the post and ask other online stores to delete it. You can also settle the lawsuit in the competent court in the country that has jurisdiction to try the lawsuit, namely Indonesian law.

The background to this research was carried out by the researcher's curiosity regarding the dialect phenomenon that arises when speakers of their mother tongue (Korean) speak Indonesian. The purpose of this research is so that readers can find out and describe what dialect is, how phonology influences language dialect, and the results of dialect analysis on characters from Korea who use Indonesian, including Instagram celebrities and content creators who are the object of this research. The method used by researchers is a qualitative descriptive method. Meanwhile, the data sources in this research are YouTube videos and Tiktok content. This research was carried out by analyzing the pronunciation of words and how they were pronounced by Korean characters who could speak Indonesian. Based on the results of the analysis, the researcher found that phonology is one of the influencing factors in producing dialect when speaking and the researcher was also able to conclude that the use of descriptive methods with a qualitative approach was suitable for application in this research. It is hoped that this research will be useful for readers so that readers gain more knowledge about phonology and dialect.

The advent of internet and the proliferation of social media change the way teachers and students consume and create educational learning content, such as Java traditional dance. Men traditional dancers get bullied because they are considered less masculine where it happens in the education sector, school or dance studio. TikTok in the transmedia era known as an entertainment, expression and education space. TikTok’s content creators (Abing, Fahrul, BM) actively post to preserve culture. This research examines TikTok as an education and expression’s medium, challenges the gender dichotomy in Indonesia’s new masculinity. This research uses the case study, interview art activists, finding audience's reception from the comments, documents, relevant preliminary research. The results show male traditional dancers use TikTok to express themselves and preserve local culture. TikTok’s existence also shifts masculinity where it is not only interpreted as a form of virility, but also contains tenderness and femininity in traditional dance.

Entrepreneurship related to education is very much and can be realized by practitioners in the field of education and academics, so that they can transfer their knowledge to students related to entrepreneurship. One way that can be realized by the school is to apply entrepreneurship-based subjects, by instilling the value of an entrepreneurial spirit, and application by inviting students to practice directly in trying entrepreneurship related to Education, including as a reception service for typing proposals or reports, application or web development services, and can also be as an Education tour planner,  become content creators, educational institutions, and others. Based on the description of the situation analysis and observations that have been made to the partner place in the implementation of this community service, the partner's problems are formulated as follows: 1) There is still a lack of understanding of teachers and schools about the importance of edupreneurship applied in learning in schools, and there is still a lack of knowledge about the type of eduprenuership, 2) The need to develop knowledge and practice of digital technology-based eduprenuership to teachers in schools.  Based on the results of interviews and discussions with partners, to overcome partner problems, the methods that will be implemented in this community service activity are: 1) Providing education about the importance of edupreneurship applied in learning in schools, and still lack knowledge about the type of eduprenuership, 2) Providing assistance and guidance, edupreneurship practices related to digital technology to teachers. The results of this community service are 1) Madrasah Aliyah Negeri Kota Mojokerto teachers can pour creative ideas in entrepreneurship that can be applied by teachers and students in schools and poured into business design, 2) Through the practice and assistance provided, teachers can already practice digital marketing using online applications.

Content creator training conducted by the Indonesian Business Polytechnic in collaboration with the Simarmata Young Generation to increase young people's creativity. This activity aims to increase young people's knowledge of using social media to get various benefits. Activities are carried out in workshops accompanied by practices using Instagram and TikTok media as content media. Seventy youth participants from Pematang Siantar attended the action. The training continued enthusiastically because the speaker is an activist content creator on YouTube, TikTok, and Instagram. After the activity, an activity survey showed that 98% of the participants were very interested in the material presented and gained new knowledge about using social media for more positive things.

The Covid-19 pandemic has brought significant changes in various aspects of life, including the education sector. One of the noticeable changes is the shift to online learning. However, the problem faced by teachers in this online learning process is the lack of skills in selecting relevant learning media that suits the condition and needs of the students. Therefore, the aim of this community service program is to provide an understanding of the concept of online learning media and to introduce and improve the teachers' ability in using the online learning support system through training and mentoring in creating online learning media content, particularly through the YouTube platform, for teachers at SMK Yasiha Gubug. The method used in this community service program was an informative approach and training mentoring. The results of this program showed that the motivation, confidence, understanding of online learning media, and teachers' skills in using technology to create online learning media have improved.

It is easy for the public to access information through various media, and one of these media is YouTube. With the ease of dissemination of information, the development of the Korean Wave in Indonesia is growing rapidly. Many young people are fond of various things about the Korean Wave and imitate the Korean Wave lifestyle. One of the content creators who provides information on Korean culture on YouTube is the SunnydahyeIn channel. This channel provides various information about Korean idols and also Korean lifestyle or culture. There are several lifestyle indicators, namely: (1) style of dress; (2) speaking style; and (3) consumption culture. This study aims to find out the perceptions of members of the Jogja K-poper community which were formed by exposure to information on Korean lifestyle and culture through the SunnydahyeIn YouTube channel, which led to a change in lifestyle within them. This study uses a qualitative research approach with descriptive methods. Data collection techniques were carried out through interviews, observation, and documentation. The results of this study indicate that the SunnydahyeIn YouTube media channel has a role in shaping the perceptions of Jogja K-Poper communication members on the Korean Wave lifestyle and Korean culture.