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This research analyzes the factors that influence the success of e-commerce applications in increasing sales in the digital era. With the development of technology and changes in consumer behavior, e-commerce has become one of the main platforms for businesses to reach customers more widely. The main factors analyzed include user experience, transaction security, product quality, customer service, digital marketing strategy and innovation. The research results show that the combination of these factors significantly influences purchasing decisions and customer loyalty. Good user experience, guaranteed data security, and effective marketing strategies are proven to increase sales and consumer trust. This study provides important insights for business people in maximizing the potential for implementing e-commerce in the competitive digital era.

This study aims to examine the role of green marketing and brand image in shaping the decision to stay at Ecolodge Bukit Lawang Resort. Ecolodge Bukit Lawang Resort, located in the Bukit Lawang area, North Sumatra, offers an eco-friendly tourism concept that focuses on sustainability and nature conservation. Therefore, understanding how green marketing practices and brand image can influence consumer behavior in making decisions to stay is important. This study uses a quantitative approach with a survey of 100 visitors who have stayed at Ecolodge. Data were analyzed using multiple regression methods to test the influence of green marketing (eco-friendly products, green promotions, and sustainability policies) and brand image (trust, associations, and perceived quality) on consumer decisions. The results showed that both factors had a significant influence on the decision to stay. Green marketing plays an important role in creating a positive image that influences consumer trust, while a strong brand image strengthens the decision to stay. These findings provide insight for Ecolodge Bukit Lawang Resort managers to focus more on developing green marketing strategies and strengthening brand image in order to increase the resort's appeal as an ecologically responsible tourist destination.

The mass development of digital technology has changed the way companies communicate with consumers. One of the most effective communication channels is social media, which provides a platform for adress interaction between brands and consumers. Consumer trust is the main factor influencing purchasing decisions and brand loyalty. This articel used a qualitative approach to make a study various digital communication strategies that can build consumer trust in social media. Through social media, companies can implement various communication strategies, such as being transparent and honest in communication; active interaction with consumers; consistent in branding; consumer testimonials and reviews; compelling use of influencers; security and privacy of consumer data; and responsive to consumer problems and complaints.

The development of trade in Indonesia has experienced a rapid increase, especially in the fashion and accessories trade business. Indonesian Muslim society today is increasingly aware of the importance of fashion aspects that not only involve choosing clothes, but also relate to style and trends, even when they wear the hijab. The high intensity of Muslim fashion purchases through e-commerce in recent years and how important it is to meet lifestyle needs without forgetting one's religious identity. Judging from the above phenomenon, researchers are interested in exploring and assessing the impact of consumer trust on online beauty product purchasing decisions through E-Commerce. The purpose of this study is to determine how consumer trust influences online beauty product purchasing decisions through E-Commerce. The number of samples in this study was 100 respondents, this study used a quantitative approach. The data collection technique in this study used a questionnaire, and the sampling technique used a simple random sampling method. The data obtained were then processed using the SPSS 26 application. Based on the results of the study, it shows that Trust has a positive and significant effect on online beauty product purchasing decisions through e-commerce. Proving that ha is accepted, the results of this study indicate that high trust can influence consumers to make purchases through e-commerce.

This study discusses the implementation of Sharia values in the production process of the small-medium enterprise (SME) "Tempe Kupas Kulit Mbah Anik," a business established in 1978 on Jln. Mangaan 1 gg. Ali, owned by Siti Nurhayani with four employees. Sharia principles in business practices, such as honesty, cleanliness, and fairness, serve as essential foundations for managing a food-related business. This research aims to examine the application of Sharia values at every stage of production, from raw material selection and processing to product distribution. The study uses a qualitative approach, collecting data through interviews and direct observation. The findings reveal that Sharia values are consistently applied in the SME's production processes, particularly in the selection of halal, high-quality raw materials, maintaining cleanliness in production, and treating employees fairly. The implications of this study suggest that implementing Sharia principles in SMEs has the potential to enhance consumer trust and foster sustainable and ethical business development. This study is expected to inspire other SMEs to incorporate Sharia principles in their operational practices.

In Pamekasan, many small and medium businesses have received halal certificates, but still have difficulty implementing SJPH in a sustainable manner. Many business actors do not fully understand that halal certification is not just a symbol, but is a system that needs to be implemented continuously and monitored closely. They often focus on the administrative aspects of certification, and ignore the importance of practice in daily activities. This research aims to determine the efforts of HSN fish paste business actors UMK in Pamekasan Regency in ensuring compliance with SJPH and evaluating compliance with SJPH implementation. The research method used is a descriptive qualitative research method, where the process of searching for data is through observation, interviews and documentation techniques. This method was chosen so that the research data is in-depth and comprehensive regarding the evaluation of HSN fish paste business actors' compliance with the Halal Product Guarantee System (SJPH). This research involved 4 fish paste business actors. The findings of this research show that HSN fish paste business actors are trying hard to implement SJPH, even though there are obstacles that hinder its effectiveness. However, there are weaknesses in supervision, internal auditing, and employee training. There needs to be more structured action to achieve optimal SJPH compliance and strengthen consumer trust.

Micro, Small, and Medium Enterprises (MSMEs) in Sraten Village are not yet aware of the importance of business legality due to a lack of knowledge about business permits that are useful for expanding the market for MSMEs in Sraten Village. This activity aims to raise awareness among MSME actors in Sraten Village about the importance of business legality, such as the Business Identification Number (NIB) and halal certification, in order to expand the market and enhance competitiveness.  Based on observations, it was found that many MSME actors in the village still do not understand the importance of business legality.  To address this issue, socialization and assistance were provided in the registration of NIB using the OSS system. As a result, 28 business actors in the culinary field successfully registered and obtained their NIB. Additionally, halal certification was introduced to enhance consumer trust and expand access to the global halal market.  Through this education, MSME actors are expected to better understand and utilize business legality for the development of their businesses.  This activity concluded with a seminar featuring speakers to deepen the understanding of business actors regarding legality and halal certification.

This study aims to (1) find out the role of business actors in making misleading promotions according to Law Number 8 of 1999 concerning Consumer Protection, and (2) to find out the legal protection for consumers in Kupang City against misleading information provided by business actors through product promotion based on Law Number 8 of 1999 concerning Consumer Protection. This study uses an empirical judiciary method using primary data and secondary data. The results of the study show that (1) The role of business actors in making misleading advertising promotions is depicted in practices such as false advertising, deceptive practices, and fraudulent advertising. Business actors have a role in creating advertisements that do not match reality, providing incorrect information, and manipulating consumers to make purchase decisions without correct information. The impact includes harming consumers, damaging market integrity, and potentially harming the overall business image. Mistakes in this kind of marketing practice not only violate consumer protection laws, but can also shake consumer trust and affect market fairness and integrity, and (2) In the face of misleading information from business actors through product promotion in Kupang City, legal protection for consumers is essential, especially with reference to Law Number 8 of 1999 concerning Consumer Protection. This law provides a legal basis to protect consumers from dishonest and harmful advertising practices. By emphasizing principles such as benefits, fairness, balance, security, consumer safety, and legal certainty, the Act creates a foundation for consumer protection.

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.

Indonesia as one of the developing countries that Pancasila economic system must utilize new digital technologies to improve its economy, improve its economiy. This research aims to understand the role of e-commerce in improving people’s walfare in the digital era. It explores how the digital economy has impacted the growth of online commerce businesses in Indonesia over the past five years and examines the digital strategies adopted by e-commerce companies to improve  operational efficiency and customer service. Operational efficiency and customer service. The study highlights the contribution of leading platforms such as Shopee and Tokopedia, which are use advanced digital marketing tehcniques, user-friendly interfaces and strong security measures to build trust, and strong security measures to build consumer trust and increase engagement. Financial technology (fintech) also plays an important role in supporting e-commerce by enabling transaction role in supporting e-commerce by enabling secure transactions, efficient transactions, and expanding access to financial services. In summary, the growth of combined internet usage, e-commerce, and fintech in Indonesia highlights the country’s significant strides in developing a dynamic digital economy. The country’s significant strides in developing a vibrant digital economy. These advancement are diving economic growth, enhancing financial inclusion, and transform the shopping experience, thereby improving the overall economic well-being of society as a whole in the digital age    

The current phenomenon is that the entertainment and beauty industry releases many products that can be used by the whole community, so this can create a different culture, encouraging the attraction of celebrity endorsers, who are figures (a person, mascot or group) who are known by the social community and celebrity endorsers. one of them is Twice (K-pop girl group) which is currently collaborating or has an agreement to endorse a brand in the form of Scarlett Whitening skincare products or services.  This will influence a brand ambassador on the buyer's decision through the intention to purchase the product, so the author aims to analyze how much influence the brand ambassador has on the buyer's decision through people's purchase intention by using a survey research type method and a quantitative approach as a data collection tool through questionnaires. Data obtained through questionnaires shows that the percentage of women is 84% ​​and the percentage of men is 16%. The results of this research are that brand ambassadors have a positive and significant effect on purchasing interest. Where Scarlett Whitening has superior quality products including consumer trust so it can be concluded that brand ambassadors do not increase purchasing decisions for Scarlett Whitening products. The author gives advice to Scarlett Whitening as the object of this research, even though Twice is already quite good, it still needs to seek more brand awareness and increase consumer trust.      

Micro, Small and Medium Enterprises or MSMEs have an important role in the economy in Indonesia. Business legality that is officially recognized by the government, such as a Business Identification Number, is the main prerequisite for gaining consumer trust and access to various other business opportunities, including financing and partnerships. The aim of this activity is to provide assistance to Bu Suwarti Semen Tape MSMEs regarding NIB creation, starting from the registration process to NIB processing so that the business is recognized as legal by the government, and by developing branding for the Bu Suwarti Semen Tape product, it can increase the attractiveness and competitiveness of its products. on the market. The MSME assistance work program is carried out using several methods including surveys, observations, interviews and discussions, as well as mentoring. This assistance is carried out in two stages, namely assistance in creating a Business Identification Number which starts from the registration process to processing the NIB so that the legality of the business is recognized by the government. Next, the second stage is assistance with MSME branding through creating a visual identity which aims to increase the attractiveness and competitiveness of this tape product on the market.

This study analyzes ethical violations in advertising (EPI) within television commercials, using the Ichitan "Want the Real One" commercial as a case study. The primary objective of this research is to identify and disseminate the ethical breaches occurring in the advertisement and their impact on consumer perception. The research method employed is qualitative content analysis with a descriptive approach. Data were collected through advertisement observation and a literature review related to advertising ethics. The study results indicate that the Ichitan "Want the Real One" commercial violates several principles of advertising ethics, including the use of misleading claims and inaccurate representations. The impact of these violations is the emergence of negative perceptions among consumers toward the Ichitan brand. This research suggests that advertisers should adhere more closely to ethical standards in creating advertisements to maintain consumer trust and reputation.

Corporate Social Responsibility (CSR) has become an essential strategy for building a positive brand image and fostering customer trust. This study compares the role of CSR in enhancing brand image within Indonesian and Kazakhstani markets, focusing on sectors with high consumer visibility. Through a survey of consumers and interviews with CSR managers, the research identifies key CSR activities that resonate with each market's audience. The study concludes that culturally tailored CSR initiatives can significantly enhance brand perception, suggesting that firms should adapt their CSR strategies to align with local values and consumer expectations.

This research reviews the influence of social media and trust on purchasing decisions on the Tokopedia platform in South Tangerang. The background reflects significant changes in consumer behavior due to developments in information technology, especially in online commerce. The goal is to analyze the factors that influence purchasing decisions with a focus on social media and consumer trust. Quantitative methods are used to collect and analyze data from consumers in the region. Research findings show that although social media does not have a positive influence on purchasing decisions, consumer trust has a significant influence on purchasing decisions. The implication is the importance of strengthening consumer trust in building effective marketing strategies on e-commerce platforms, as well as the need to develop theories of consumer behavior in the digital era.

This research aims to uncover the relationship between Brand Image and Word of Mouth on consumer purchasing decisions at Maharani Cake House. With the background of a high number of people with disabilities in Indonesia, Maharani Cake House emerges as a solution for social inclusion and creating job opportunities for them. A strong brand image and word-of-mouth recommendations are considered to influence customer satisfaction. The research method used is quantitative descriptive with a questionnaire. The data analysis results show that Brand Image and Word of Mouth have a significant influence on purchasing decisions, in line with consumer theory. These findings are consistent with previous research stating that a strong brand image and social interaction play an important role in shaping purchasing decisions. The research conclusion emphasizes the importance of building a strong brand image and enhancing social interaction to improve customer satisfaction and brand loyalty. Therefore, it is recommended for companies to continuously strengthen their brand image and foster word of mouth to increase consumer trust and expand market share.

The research conducted examined the influence of independent variables—targeting (X1) and relationship marketing (X2)—on the dependent variable, purchase decision (Y). The findings revealed that both targeting and relationship marketing individually have a positive and significant impact on customer purchase decisions at CV. Putramas Pratama Medan. Additionally, when considered together, targeting and relationship marketing significantly influence customer purchase decisions at the company. Based on these results, it is recommended that CV. Putramas Pratama should expand its target market to increase consumer responsiveness to the company's product offerings. Furthermore, the company should focus on building consumer trust by paying close attention to customer needs and feedback. This dual approach of broadening the target market and enhancing relationship marketing is expected to improve customer purchase decisions significantly.

The development of natural skincare products, such as spinach powder face masks, is becoming increasingly popular as a safe and environmentally friendly alternative. However, many beginner entrepreneurs lack understanding of proper packaging and labeling techniques, which can reduce product appeal and consumer trust. This community service activity aimed to enhance students’ skills in applying effective packaging and labeling techniques as part of product branding strategies. The implementation methods included knowledge delivery through training sessions, literature review on cosmetic packaging standards, creative design of attractive packaging and labels, and hands-on practice in packaging and labeling the spinach powder face mask products. The results showed that students gained new insights into the importance of packaging and labeling in building brand image. Moreover, the professionally designed packaging and informative labels created by the students successfully improved the perceived quality of the product among consumers and increased its marketability.

Kediri City is considered to have significant potential for developing a halal market industry. The Muslim population in Kediri City is reported to be 271,215 according to the 2022 data on Subdistricts and Religions Practiced in Kediri City. With the majority of the population in Kediri City being Muslim, this presents a great opportunity for micro, small, and medium-sized enterprises (MSMEs) to continue developing their products to meet the community's needs for halal products in Kediri City. This research aims to understand the perceptions and interests of MSMEs players in livestock product processing regarding halal certification in Kediri City, using a qualitative method. Sample selection for this research utilized purposive sampling and snowball sampling. There were two types of informants in this study: 2 (two) expert informants, consisting of the Cooperative and MSMEs Office and the local Ministry of Religion, and 10 (ten) key informants, namely MSMEs actors in livestock product processing business. According to Article 4 of the UUJPH (Halal Product Assurance Law), products entering, circulating, and traded in Indonesia's territory must have halal certification. The halal label can have a positive impact on businesses as it is considered to enhance consumer trust in products with the halal label. Based on the research results, MSMEs players in livestock product processing business in Kediri City feel a lack of knowledge due to the government's insufficient comprehensive dissemination to every element of society. 

The improvement of food resilience in Indonesia, especially in the context of Micro, Small, and Medium Enterprises (UMKM) household industries, is a primary focus to achieve optimal food resilience. This write-up is a literature review related to the empirical phenomenon surrounding the issue of halal food products, discussing the strengthening of the legal aspects of halal food products in MSME household industries as a strategic step towards optimal food resilience. Halal food products are an essential need for Muslim communities, and government efforts to promote the halal industry align with the plan to become the world's halal industry center by 2024. The government has implemented policies to certify halal products through various agencies, such as the Technical Implementation Unit (UPT) of the Ministry of Industry and the Halal Product Assurance Organizing Agency (BPJPH) under the Ministry of Religious Affairs. The mandatory halal certification, starting with food and beverages in 2024, is a strategic step to strengthen the domestic industry's competitiveness in the global market. By reinforcing the legality of halal food products, it is expected to enhance consumer trust, develop the halal industry, and ultimately achieve optimal food resilience in Indonesia.