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The development of social media has significant transformations in the communication strategies of retail companies, particularly in building relationships with customers digitally. In the context of increasingly intense competition, social media no longer functions merely as a promotional channel, but also an interactive space to shape engagement, brand perception, and long-term relationships with customers. TIP TOP Supermarket, as one of the modern retail players in Indonesia, utilizes Instagram as its primary digital communication channel to reach audiences, convey brand values, and build customer engagement. The majority of TIP TOP Supermarket’s customers do not yet possess high levels of digital awareness, resulting in limited engagement with TIP TOP’s activations on Instagram. TIP TOP has not yet implemented a strategic approach in managing its Instagram. This condition constitutes a challenge in Instagram management. This study aims to analyze the stages of research and diagnosis, objective, strategies, tactics, implementation, and reporting-evaluation carried out by TIP TOP Supermarket in building customer engagement. The research employs a descriptive qualitative approach within a positivist paradigm. Data were collected through in-depth interviews with seven key informants from the Marketing and Communications Division, observations, and online documentation. The findings indicate that the management of TIP TOP Supermarket’s Instagram has gone through all stages of the ROSTIR, although several aspects have not yet been fulfilled. The conclusion emphasizes the importance of building a brand identity with consistent characteristics. This study recommends the establishment of a digital community on Instagram and the adoption of a responsive approach toward customers.

This study analyzes the legal framework and social implications of the modification licensing process in customary buildings. Modifications are often carried out in response to modernization, material changes, and contemporary functional needs, which have the potential to clash with efforts to preserve cultural values and local wisdom. Using a qualitative approach with case studies in several indigenous villages in Indonesia, data was collected through in-depth interviews, observations, and review of licensing documents and related policies. The results of the study show that there is a tension between formal licensing laws (such as Building Permits/IMB) and customary laws that apply in local communities. An effective licensing process requires intensive dialogue and collaboration between local government authorities, customary institutions, and building owners to ensure modifications still respect the values contained in cultural heritage. The study recommends a flexible and consultation-based licensing framework that harmoniously integrates positive legal aspects and customary norms, while promoting community awareness and participation in heritage conservation.

The welfare of the community in the economic sector is one of the benchmarks for the welfare of the community, there are many people who experience poverty which is motivated by economic factors, the national amil zakat agency offers the jatim Makmur program. a program that really needs manpower considering that there are several workshop equipment that must be distributed to mustahik to do business. The method of assistance in the activities carried out by the national amil zakat agency of East Java province is an annual program activity, namely the Makmur program, which is carried out from July 14-16. One of the programs of the national amil zakat agency of East Java province, namely the Makmur program, is a program that moves in the economic field, which has two objectives, namely the development and empowerment of the economy in the community, the Makmur program distributes work equipment assistance z auto, some of the work equipment assistance distributed is among others such as Grobak workshops, workshop tools, other than that the amil zakat agency not only provides assistance in the form of z auto repair shop equipment but along with the basic materials needed by the workshopsuchas stock oil, andso on, the distribution of work equipment assistance Z auto Makmur jatim program has a positive value for the community, namely providing benefits regarding the empowerment and development of mustahik so that z auto repair shop business actors are able to become muzakki and donate a little of their wealth to people in need, assistance in the distribution of the jatim Makmur program is in accordance with the category of 8 asnaf at least with the category of poor or underprivileged people.

This article explores the implementation of a Community Service Program (KKN) carried out by students from the Faculty of Teacher Training and Education at Unismuh Makassar with the objective of improving reading and writing skills among students at SMP Negeri 2 Galesong. The KKN activities were specifically designed to strengthen literacy development through various programs, including the cultivation of daily reading habits, the establishment of literacy corners in classrooms, and creative writing training aimed at encouraging students to express ideas in written form. This study employed a descriptive qualitative approach, with data collected through direct observation, interviews with teachers and students, and documentation of literacy activities. The results indicate a significant increase in students’ interest and motivation in reading activities, as well as more active participation during literacy sessions. In addition, students demonstrated improvement in the quality of simple written texts, particularly in terms of idea organization and expression. Overall, the implementation of the KKN program proved effective in supporting the development of a positive literacy culture and enhancing students’ basic literacy skills within the school environment.

This community service activity aims to increase awareness and independence of elementary school students in maintaining hand hygiene through education on proper handwashing. The background to this activity stems from the low level of handwashing habits among school-age children, despite hand hygiene being a simple action that has a significant impact on preventing infectious diseases. Based on initial observations at Tamanbali 3 Public Elementary School, most students did not yet have the habit of washing their hands before eating or after playing, despite the availability of facilities. Therefore, a hand hygiene education program was implemented, designed to help students understand the importance of proper handwashing according to WHO guidelines. The activity methods included outreach through educational posters and videos, demonstrations of the seven steps of handwashing, mentoring in daily habits, and evaluation of behavioral changes. The results of the activity showed a significant improvement in students' hand hygiene behavior. Students began washing their hands independently before eating and after activities without being reminded by teachers. The school environment also became cleaner and healthier due to the growing awareness of personal hygiene among students. Teachers and the school are committed to continuing this habit as part of the daily classroom routine. This activity demonstrates that hand hygiene education delivered through interactive methods can shape character and hygiene habits from an early age.

This community service project aims to develop children's potential through the art of coloring as an effective educational tool to enhance social and cultural understanding. The activity was held at Jl. Binalatung, RT 11, Pantai Amal, Tarakan Timur, a coastal area that is also a border region. The background for this project is the limited access of children in this area to creative activities that could support their personal development and awareness of social and cultural diversity. A coloring competition was chosen as the approach, involving 30 participants from kindergarten to elementary school age, many of whom do not continue to formal education.Using a participatory method, children were not only invited to color but were also given an understanding of the meanings and cultural values embedded in each image. Furthermore, the activity was designed to foster a sense of togetherness, sportsmanship, and self-confidence. The results showed very high enthusiasm from the participants. They were not only able to produce beautiful artworks but also demonstrated an increased understanding of the importance of appreciating differences and cultural diversity. This report proves that the art of coloring plays a crucial role as a tool to bridge the knowledge gap and foster cultural awareness, especially for children in remote and border areas who have limited access to education and educational entertainment. Therefore, it is recommended that similar programs be continued with more varied materials to support the holistic development of children in coastal regions.

The welfare of the community in the economic sector is one of the benchmarks for the welfare of the community, there are many people who experience poverty which is motivated by economic factors, the national amil zakat agency offers the jatim Makmur program. a program that really needs manpower considering that there are several workshop equipment that must be distributed to mustahik to do business. The method of assistance in the activities carried out by the national amil zakat agency of East Java province is an annual program activity, namely the Makmur program, which is carried out from July 14-16. One of the programs of the national amil zakat agency of East Java province, namely the Makmur program, is a program that moves in the economic field, which has two objectives, namely the development and empowerment of the economy in the community, the Makmur program distributes work equipment assistance z auto, some of the work equipment assistance distributed is among others such as Grobak workshops, workshop tools, other than that the amil zakat agency not only provides assistance in the form of z auto repair shop equipment but along with the basic materials needed by the workshopsuchas stock oil, andso on, the distribution of work equipment assistance Z auto Makmur jatim program has a positive value for the community, namely providing benefits regarding the empowerment and development of mustahik so that z auto repair shop business actors are able to become muzakki and donate a little of their wealth to people in need, assistance in the distribution of the jatim Makmur program is in accordance with the category of 8 asnaf at least with the category of poor or underprivileged people.

This article explores the implementation of a Community Service Program (KKN) carried out by students from the Faculty of Teacher Training and Education at Unismuh Makassar with the objective of improving reading and writing skills among students at SMP Negeri 2 Galesong. The KKN activities were specifically designed to strengthen literacy development through various programs, including the cultivation of daily reading habits, the establishment of literacy corners in classrooms, and creative writing training aimed at encouraging students to express ideas in written form. This study employed a descriptive qualitative approach, with data collected through direct observation, interviews with teachers and students, and documentation of literacy activities. The results indicate a significant increase in students’ interest and motivation in reading activities, as well as more active participation during literacy sessions. In addition, students demonstrated improvement in the quality of simple written texts, particularly in terms of idea organization and expression. Overall, the implementation of the KKN program proved effective in supporting the development of a positive literacy culture and enhancing students’ basic literacy skills within the school environment.

This community service activity aims to increase awareness and independence of elementary school students in maintaining hand hygiene through education on proper handwashing. The background to this activity stems from the low level of handwashing habits among school-age children, despite hand hygiene being a simple action that has a significant impact on preventing infectious diseases. Based on initial observations at Tamanbali 3 Public Elementary School, most students did not yet have the habit of washing their hands before eating or after playing, despite the availability of facilities. Therefore, a hand hygiene education program was implemented, designed to help students understand the importance of proper handwashing according to WHO guidelines. The activity methods included outreach through educational posters and videos, demonstrations of the seven steps of handwashing, mentoring in daily habits, and evaluation of behavioral changes. The results of the activity showed a significant improvement in students' hand hygiene behavior. Students began washing their hands independently before eating and after activities without being reminded by teachers. The school environment also became cleaner and healthier due to the growing awareness of personal hygiene among students. Teachers and the school are committed to continuing this habit as part of the daily classroom routine. This activity demonstrates that hand hygiene education delivered through interactive methods can shape character and hygiene habits from an early age.

This community service project aims to develop children's potential through the art of coloring as an effective educational tool to enhance social and cultural understanding. The activity was held at Jl. Binalatung, RT 11, Pantai Amal, Tarakan Timur, a coastal area that is also a border region. The background for this project is the limited access of children in this area to creative activities that could support their personal development and awareness of social and cultural diversity. A coloring competition was chosen as the approach, involving 30 participants from kindergarten to elementary school age, many of whom do not continue to formal education.Using a participatory method, children were not only invited to color but were also given an understanding of the meanings and cultural values embedded in each image. Furthermore, the activity was designed to foster a sense of togetherness, sportsmanship, and self-confidence. The results showed very high enthusiasm from the participants. They were not only able to produce beautiful artworks but also demonstrated an increased understanding of the importance of appreciating differences and cultural diversity. This report proves that the art of coloring plays a crucial role as a tool to bridge the knowledge gap and foster cultural awareness, especially for children in remote and border areas who have limited access to education and educational entertainment. Therefore, it is recommended that similar programs be continued with more varied materials to support the holistic development of children in coastal regions.

This community service activity aims to improve the knowledge and skills of Aisyiyah Kindergarten teachers in developing their potential and professional competence related to the implementation of inclusive education. Inclusive education requires teachers to have a sufficient understanding of the characteristics of children with special needs (ABK) and the ability to manage diverse students in the classroom. This activity was implemented in the form of systematically designed and applicable workshops and seminars. The training materials covered four main components: recognizing the characteristics of children with special needs, the concepts and principles of inclusive education, curriculum accommodations and assessments in inclusive classrooms, and techniques for identifying and evaluating learning for children with special needs. The results of the activity showed a significant increase in teachers' understanding and skills in managing inclusive classrooms, particularly in developing Individual Learning Plans (ILPs) tailored to the needs of the children. Teachers also became more confident in implementing adaptive and responsive learning strategies to the diversity of students. However, the sustainability of the program still faces several challenges, including limited supporting resources and minimal parental involvement and support. Therefore, ongoing synergy between schools, parents, and other stakeholders is needed to support the optimal implementation of inclusive education.

Flash floods are a hydrometeorological disaster that frequently strikes Indonesia, including East Aceh. Their impacts include not only physical damage but also social and economic disruption to residents. This article describes a community service activity involving the distribution of community donations to flash flood survivors in Pante Bidari District. Using a descriptive qualitative approach, this article analyzes the process of collecting, managing, and distributing aid and links it to theoretical findings in the scientific literature on disaster management, social solidarity, and community resilience. The literature review indicates that local community involvement significantly influences the effectiveness of disaster management (Hariyal & Anhar, 2015); (Faiz, 2025) The results of this activity indicate that community-based aid distribution can accelerate the fulfillment of basic needs, strengthen social networks, and increase the social resilience of affected communities. Thus, this activity confirms that strengthening solidarity among residents is a crucial component in disaster emergency response. Community-based aid distribution not only ensures targeted assistance but also fosters a spirit of mutual cooperation that strengthens long-term social resilience.

The transformation of villages into digital villages requires the availability of accurate and integrated data, one of which is geospatial data. Wonoayu Village, Pilangkenceng District, still faces problems such as overlapping land use and limited well-documented geospatial data. This community service activity aims to improve the digital competence of village officials through education on geospatial data management and the practice of creating analog maps using the QGIS application. The implementation method includes partner needs analysis, material preparation, training implementation through interactive lectures, technical demonstrations, hands-on practice, and evaluation using pre- and post-tests. The activity participants consisted of eight Wonoayu Village officials. The results of the activity showed an increase in participants' understanding of basic geospatial concepts, as indicated by an increase in the evaluation score from 72 in the pre-test to 85 in the post-test. In addition, participants were able to process spatial data, digitize it, and produce simple thematic maps that include the coordinates of village officials, educational institutions, and UMKM. This activity has a positive impact on the village's readiness to support data-based development planning and is the first step in realizing a sustainable digital village.

Business legality is an urgent need for MSMEs, particularly in the food sector, which faces strict regulations and high risks to food safety. However, many MSMEs still lack a Business Identification Number (NIB) or Intellectual Property Rights (IPR) protection due to low digital literacy and a lack of understanding of licensing procedures. This situation emphasizes the urgency of mentoring so that MSMEs can operate legally and be legally protected. This Community Service Program (PKM) aims to assist the Golden Kriuq MSME in obtaining an NIB and increase business owners' understanding of the importance of IPR, branding, and digital marketing. The implementation method uses a qualitative approach through observation, interviews, education, documentation, and direct mentoring. Activities carried out include NIB registration through the OSS Indonesia application, logo, banner, and menu design, business Instagram account creation, location determination on Google Maps, and education on the stages of brand registration through the DJKI system. The results show that Golden Kriuq successfully obtained an NIB, has a more consistent visual identity, and has a more professional digital presence. The program's impact is evident in increased awareness of legality, digital administration readiness, and businesses' ability to compete more professionally and sustainably.

Advances in information technology increasingly require communities to adapt to digital communication tools, particularly email, which functions as a key digital identity for account registration, information exchange, and online transactions. Despite its importance, digital literacy remains limited among the general public, especially rural housewives, many of whom lack awareness of the need for email accounts, have limited operational skills, and are vulnerable to cyber risks such as phishing and data theft. To address this issue, a workshop entitled “Fundamentals of Using Gmail and Account Security” was conducted for the PKK women’s group in Jompo Kulon Village to improve basic digital skills and promote safe online practices. The program aimed to introduce the functions and benefits of email, assist participants in independently creating Gmail accounts, provide knowledge on securing accounts through two-factor authentication, and train participants to send and receive emails. The workshop was delivered through an interactive face-to-face approach combining short presentations and hands-on practice using participants’ mobile devices. Initial sessions explained email as a digital identity, followed by guided account creation and security setup. The final session focused on practicing email communication to reinforce understanding. The results showed high participant engagement, with most participants successfully creating Gmail accounts, understanding essential digital security concepts, and demonstrating basic email usage skills. Overall, the activity increased awareness of personal data protection and is expected to serve as an initial step in strengthening digital literacy among women, enabling them to better adapt to ongoing technological developments.

This article examines the effectiveness of fermented kombucha drinks in enhancing the immunity of menopausal women through an evidence-based nutrition approach. Additionally, the study highlights how community-based kombucha production and consumption programs can be part of non-military health diplomacy, supporting community resilience, especially for vulnerable groups like menopausal women who experience immune function decline due to hormonal changes. Using the Systematic Literature Review (SLR) method, the study analyzes 30 relevant articles published between 2018–2025 from reputable sources such as Scopus, PubMed, and others. The findings show that (1) kombucha improves immunity through cytokine modulation and increased antioxidant activity, (2) kombucha normalizes gut microbiota, contributing to the immune health of menopausal women, (3) fermentation variations and microbial composition affect kombucha's effectiveness, and (4) community-based kombucha production programs have potential in enhancing health literacy and local economic empowerment. This study provides a basis for local governments, health centers, and communities to integrate kombucha as a preventive health intervention, while also strengthening community resilience through nutrition education and functional food entrepreneurship. The article also offers a new conceptual model, “Kombucha Intervention – Immunity – Health Diplomacy,” that connects biological evidence, community health, and non-military resilience integratively.

Micro, Small, and Medium Enterprises (MSMEs) in rural areas still face various challenges in improving product competitiveness, particularly related to the utilization of digital technology and professional product presentation. One of the main issues encountered by MSME actors in Silau Rakyat Village is the limited understanding of digital branding and the lack of innovation in product packaging, which hinders their ability to compete effectively in the digital market. This community service program aims to enhance MSME competitiveness through training and mentoring in digital branding and product packaging innovation. The program was implemented using a participatory and applicative approach through several stages, including preparation, training, and hands-on practice. The main materials delivered focused on MSME digital branding strategies and product packaging innovation as efforts to increase product value. The results indicate an improvement in participants’ knowledge, skills, and awareness regarding the importance of brand identity, the use of digital media, and attractive and informative packaging. In addition, MSME actors began to apply more professional packaging designs and demonstrated a more adaptive attitude toward digital marketing. This community service activity is expected to support the sustainability of MSMEs and strengthen the local economy in Silau Rakyat Village.

This Community Service Program aims to enhance the understanding of parents, Madrasah Tsanawiyah students, and the community of Karangbong Village regarding the history of developmental psychology and major child development theories. The program was initiated due to the community’s limited knowledge of developmental concepts, which affects the quality of parenting practices. Using a descriptive qualitative approach through observation, interviews, educational sessions, and discussions, the program presented essential materials covering the history of developmental psychology, Piaget’s cognitive development theory, Erikson’s psychosocial stages, and Vygotsky’s sociocultural theory. The results indicate a significant improvement in participants’ comprehension of developmental stages and their ability to apply appropriate parenting strategies. The program also reinforced the awareness that child development is a responsibility and divine trust that must be nurtured optimally. Overall, this activity contributes to the development of informed, adaptive, and development-oriented parenting within the community.

This community service program aims to improve teachers' competency in developing short story writing assessment instruments. This is crucial to ensure objective assessments for all students. This community service program contributes to the Indonesian language curriculum, particularly the short story writing curriculum. This community service program was conducted at Urumb State Junior High School in Merauke, with eight teachers participating. The school faced challenges in assessing the lack of objectivity, specifically the use of assessment instruments that align with the learning objectives. Furthermore, students' short story writing skills were still very low. This community service program enabled teachers to develop valid and reliable short story writing assessment instruments. The program took the form of a workshop, which included outreach through training, mentoring, and discussions with the implementation team. During the training phase, the implementation team provided students with an initial understanding of the importance of objective assessment. This was because, in addition to identifying student abilities, teachers could also assess the success of the teaching and learning process in the classroom. During the mentoring phase, the team provided direct guidance to train teachers in developing short story assessment instruments for student assignments. The questions in the assignments are written in language that is easy for students to understand. After developing the assessment instrument, which is the student assignment, a group discussion is held to refine the short story writing assessment instrument. Furthermore, students can improve their short story writing skills through the assignments in the assessment instrument.

Farmer empowerment through the development of local agricultural commodities is an important strategy to increase farmers’ income and strengthen the independence of farmer groups. This community service activity aimed to enhance the capacity of the Padimas Farmer Group in Sana Tengah Village, Pasean Sub-district, Pamekasan Regency, through the development of local Madura melon as a regional flagship commodity. The program was implemented using a participatory–collaborative approach that actively involved farmers in all stages of the activity, including the identification of local needs and potentials, provision of demonstration plot land, cultivation assistance, and continuous monitoring and evaluation. The melon demonstration plot served as a practical learning medium for farmers in applying cultivation techniques adapted to local agroclimatic conditions. The results showed that the development of the local melon demonstration plot significantly improved farmers’ knowledge and skills in melon cultivation, with a plant survival rate reaching 99%. In addition, this activity supported the establishment of a group-based flagship commodity with promising economic value and market opportunities. Overall, the farmer empowerment program contributed positively to strengthening farmers’ economic independence and has the potential to serve as a model for sustainable horticultural agribusiness development in the Pamekasan region.