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This study aims to analyze the role of organizational communication in improving organizational performance using a systematic literature review approach with a descriptive qualitative method. The data were obtained from various relevant scientific literature sources, including national journals and academic articles discussing organizational communication and performance. The results indicate that organizational communication plays a significant role in enhancing performance through effective vertical and horizontal communication patterns, clarity of information flow, and improved work coordination. In addition, organizational communication contributes to building harmonious working relationships, increasing motivation, and strengthening organizational commitment. Leadership plays a crucial role in managing communication effectiveness within the organization. However, communication effectiveness is also influenced by supporting and inhibiting factors, such as work environment, communication skills, and differences in individual perceptions. Therefore, organizations need to manage communication strategically to achieve optimal performance. This study provides theoretical contributions to the development of organizational communication studies and practical implications for organizations in improving communication effectiveness.

Family communication plays a crucial role in shaping the character and behavior of adolescents, especially in facing social challenges such as online gambling. This study aims to determine how parental communication patterns influence adolescents' involvement in online gambling activities in Lalang Village, Rana Mese District, East Manggarai Regency. Furthermore, this study also identifies various efforts made by parents to address this problem. The method used was a descriptive qualitative approach, with data collection through interviews, observation, and documentation. The results indicate four family communication patterns implemented by parents: pluralistic, consensual, protective, and laissez-faire. The pluralistic pattern is characterized by open communication and equal discussion, which encourages children to avoid online gambling. The consensual pattern combines warm communication with an emphasis on shared values. Conversely, the protective pattern tends to be dominant, where parents supervise without providing space for dialogue, resulting in children becoming withdrawn. The laissez-faire pattern, with minimal communication, makes children feel free to engage in gambling. This study uses the symbolic interaction theory, namely mind, self, and society. In addition to communication patterns, this study also found that parents undertake various efforts, such as limiting digital device use, providing advice, and increasing supervision of their children's social environment. These efforts demonstrate that their effectiveness is highly dependent on the quality of communication within the family.

The quality of interaction between physicians and patients plays a crucial role in the healthcare system, as it directly affects patient satisfaction. Ineffective communication by physicians may reduce patient satisfaction and increase the risk of complaints and medical disputes. This study aims to analyze the relationship between doctor–patient communication patterns and patient satisfaction in outpatient services. This research employed a quantitative approach with an observational analytic design using a cross-sectional method. The study population included all outpatient patients, with a sample of 110 respondents selected through accidental sampling. The independent variable was doctor–patient communication, while the dependent variable was patient satisfaction. Data were collected using a questionnaire, and analysis was performed using the Chi-Square test with a 95% confidence level. The results showed that the majority of respondents rated doctor–patient communication as good (80.9%) and reported high levels of satisfaction (75.5%). The analysis revealed that among respondents who experienced good communication, 84.3% reported high satisfaction, whereas the proportion of high satisfaction decreased significantly in the groups with moderate and poor communication. In conclusion, there is a significant relationship between the quality of doctor–patient communication and patient satisfaction in outpatient services, where improvements in communication quality are consistently associated with increased patient satisfaction.

This study aims to analyze the communication process within the Suluk tradition in Kubu Gadang, West Payakumbuh, using Dell Hymes’ Dell Hymes Ethnography of Communication approach. This research employed a qualitative method with an ethnographic approach through observation and in-depth interviews involving five informants and one triangulator, consisting of mursyid, khalifah, and salik. The findings reveal that communication in the Suluk tradition is systematically regulated to maintain participants’ spiritual concentration during the worship process. Communication occurs through verbal forms, such as dzikir, tawajuh, and spiritual instructions delivered by the mursyid, as well as non-verbal symbols, including the use of khalwat isolation tents, tasbih, and stones as counting tools. In addition, strict norms such as limiting speech, eye contact, and social interaction function as important non-verbal communication elements. These communication patterns collectively support the spiritual objectives of Suluk, particularly in strengthening self-discipline, inner focus, and closeness to Allah.

The fellow members of the organization must coordinate with each other and workztogether tozachieve thehgoals of the organization. Good communication from each member will definitely make the implementation of the organization run well, and vice versa. Activities that occur in the organization are supported by organizational communication, In organizational communication there are three sides of view that are of course different, namely communication from superiors to subordinates, communication between members and the last is communication that comes from members to their superiors and it can be seen from each point of view that communication has its own pattern. The delivery of messages or information from these patterns is known to affect the performance or work results of members in the organization. Therefore, the purpose of this study is specifically to find out and prove howzthe influencezof organizational comunication patterns on the performance of BEMP IKOM UNJ members for the 2024/2025 period. The research methodology is quantitative and uses a data collection method with a survey type. The results show that the independent variable in this study, namely organizational communication patterns, affects the dependent variable, namely member performance. It is known that the variable of organizational communication patterns has an effect of 31% on member performance. Then it can also be concludedzthat the influence of several variables that were not tested and then inserted into the form of this study was 69%.

This study aims to examine how the implementation of Integrated Marketing Communication (IMC) carried out by Friendshub contributes to building and strengthening brand awareness. Employing a descriptive qualitative approach and a case study method, data were collected through in-depth interviews with the core team of Friendshub and documentation of marketing activities, which were then thematically analyzed to explore communication patterns and creative strategies applied. The findings reveal that Friendshub integrates six elements of IMC as proposed by Belch and Belch (2021)—advertising, sales promotion, public relations, personal selling, direct marketing, and digital/interactive marketing—implemented across various channels such as social media, WhatsApp, email blasts, and event organization that emphasizes direct experiential engagement. The success of this implementation is supported by close communication with clients, consistent visual identity, and the adaptability of messages to audience needs, while challenges include limited budgets, dependence on client briefs, and short execution timelines. These findings highlight that consistent, creative, and adaptive IMC practices are not only effective in enhancing brand awareness but also in strengthening long-term relationships between Friendshub as a brand and its audience, thereby contributing positively to the sustainability of its image and corporate growth.

Local food innovation is not only focused on product development but also requires effective communication strategies to build positive perceptions and enhance market competitiveness. This study aims to analyze the implementation of innovation communication strategies by micro, small, and medium enterprises (MSMEs) in developing papaya-based chili chips as a flagship product in Nagori Karang Anyar, Gunung Maligas District, Simalungun Regency. The research employs a descriptive qualitative approach, focusing on the product innovation process, marketing communication patterns, and efforts to build product image amid competition in the local food industry. The findings indicate that innovation communication strategies play a crucial role in creating product differentiation through narratives of unique taste, utilization of local raw materials, and promotional strategies combining traditional methods and digital media. Papaya chili chips are positioned as a product that blends distinctive local flavors with a modern touch, attracting consumer interest and increasing the added value of papaya as a local commodity. This study emphasizes that the success of local food innovation depends not only on product quality but also on the ability of MSMEs to manage adaptive and persuasive communication strategies.

The information technology revolution has brought significant changes to almost all aspects of people's lives, from communication patterns and ways of obtaining information to production and trade systems across various sectors. The development of digital technology has also driven cultural, social, and economic changes that require society to continuously adapt. This article aims to examine how society adapts to these changes through a literature review approach, examining various relevant scientific sources. The discussion focuses on digital literacy, human resource (HR) transformation, the concept of Society 5.0, the psychological impact of digital technology use, the role of public policy, and the use of technology in the economic sector. The study results indicate that the success of societal adaptation is greatly influenced by the level of digital literacy and the readiness of human resources to face increasingly rapid technological developments. Furthermore, public policies that support equal access to technology and digital education are crucial factors in this adaptation process. Equitable digital literacy and the development of adaptive and flexible human resources are key strategies for maximizing digital economic opportunities while addressing various social challenges in the era of information technology transformation.

This study examines Terra Drone Indonesia's implementation of management dialogue in addressing crisis communication following a fire at the company's office building. The incident sparked a wave of negative sentiment on Instagram, marked by increased public comments assessing occupational safety, data security, and the company's transparency in conveying information related to the legal process. The study used a qualitative approach with a case study method to understand how the company developed a crisis communication strategy through official statements published on social media. Data were analyzed based on dialogic elements of communication, particularly empathy for victims, humanitarian commitment, and the company's position and normative and defensive stance in affirming legal handling and compliance measures. The results show that the company attempted to balance an empathetic narrative to mitigate public pressure with a defensive strategy to maintain institutional legitimacy. However, the dynamics of public opinion on Instagram indicate that the company's response has not fully met the expectations of two-way communication. This is evident in the dominance of one-way communication patterns and the lack of technical clarifications needed by the public, thus creating a productive economic outlook. Overall, dialogic management has been implemented responsively, but has not been optimal in building a space for dialogue and public trust as a whole.

Public communication in efforts to prevent drug abuse faces increasingly complex challenges in the digital era, particularly in reaching young people who are strongly influenced by social media and the dynamics of their social environment. This study aims to analyze the communication strategies implemented by the National Narcotics Agency (BNN) of Surakarta City in carrying out the Drug Abuse Prevention, Eradication, and Illicit Trafficking Program (P4GN) oriented toward the younger generation. The study employs a descriptive qualitative approach, with data collected through in-depth interviews with public relations staff of BNN Surakarta City, as well as a review of program documents and communication materials. The data were analyzed using content analysis and validated through source and method triangulation. The findings indicate that BNN’s communication strategies include audience segmentation based on age and educational level, the utilization of digital media such as Instagram and TikTok, and collaboration with local public figures, micro-influencers, and youth communities. Peer-based and participatory communication approaches are considered more effective than one-way, purely informative communication patterns. Nevertheless, limitations in human resources and budget, along with the rapid flow of digital information, remain the main challenges in program implementation. This study emphasizes the importance of persuasive, adaptive, and contextual communication strategies to enhance the effectiveness of P4GN campaigns among the younger generation.