Strategi Personal Branding Politik Kandidat Generasi Z dalam Membangun Keterpilihan pada Pemilu Legislatif Kota Jambi Tahun 2024

Pungkas Sari Wismaningrum ; Hatta Abdi Muhammad ; M. Wira Anshori ; Muliono Muliono
Mandub: Jurnal Politik, Sosial, Hukum dan Humanior... 📅 2026 Vol 4, No 2 🔗 DOI: 10.59059/mandub.v4i2.3050
Abstract
The phenomenon of Generation Z’s political electability in the 2024 Legislative Election reflects a shift in patterns of political representation at the local level. The success of Generation Z candidates in securing legislative seats in Jambi City has become a noteworthy phenomenon, particularly amid the dominance of politicians from older generations. This study aims to analyze the political personal branding strategies employed by Generation Z candidates in building their electability in the 2024 Legislative Election in Jambi City. The research adopts a qualitative approach, with data collected through interviews, documentation, and literature review. The analysis is based on Peter Montoya’s Personal Branding theory, which consists of specialization, Leadership, Personality, Distinctiveness, visibility, unity, persistence, and goodwill. The findings reveal that the electability of Generation Z candidates is influenced not only by their young age or social media presence but also by their ability to establish social closeness with the community, maintain consistency in political behavior, engage in intensive interpersonal communication, and actively participate in social and community activities. Personal branding strategies that are developed consistently and sustainably have proven effective in fostering public trust and strengthening political legitimacy at the local level. The study concludes that political personal branding is one of the key factors contributing to the electability of Generation Z candidates in the 2024 Legislative Election in Jambi City.
Keywords
2024 Legislative Election; Generation Z; Jambi City Regional House of Representatives (DPRD); Political Electability; Political Personal Branding
How to Cite

Pungkas Sari Wismaningrum, et al. (2026). Strategi Personal Branding Politik Kandidat Generasi Z dalam Membangun Keterpilihan pada Pemilu Legislatif Kota Jambi Tahun 2024. Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora, 4(2). https://doi.org/10.59059/mandub.v4i2.3050

Pungkas Sari Wismaningrum; Hatta Abdi Muhammad; M. Wira Anshori; Muliono Muliono, "Strategi Personal Branding Politik Kandidat Generasi Z dalam Membangun Keterpilihan pada Pemilu Legislatif Kota Jambi Tahun 2024," Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora, vol. 4, no. 2, 2026.

Pungkas Sari Wismaningrum; Hatta Abdi Muhammad; M. Wira Anshori; Muliono Muliono. "Strategi Personal Branding Politik Kandidat Generasi Z dalam Membangun Keterpilihan pada Pemilu Legislatif Kota Jambi Tahun 2024." Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora, vol. 4, no. 2, 2026.

Pungkas Sari Wismaningrum; Hatta Abdi Muhammad; M. Wira Anshori; Muliono Muliono. "Strategi Personal Branding Politik Kandidat Generasi Z dalam Membangun Keterpilihan pada Pemilu Legislatif Kota Jambi Tahun 2024." Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 4, no. 2 (2026).

Pungkas Sari Wismaningrum, et al. (2026) 'Strategi Personal Branding Politik Kandidat Generasi Z dalam Membangun Keterpilihan pada Pemilu Legislatif Kota Jambi Tahun 2024', Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora, 4(2). doi: 10.59059/mandub.v4i2.3050.

Pungkas Sari Wismaningrum; Hatta Abdi Muhammad; M. Wira Anshori; Muliono Muliono. Strategi Personal Branding Politik Kandidat Generasi Z dalam Membangun Keterpilihan pada Pemilu Legislatif Kota Jambi Tahun 2024. Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora. 2026;4(2).

Artikel Terkait

Penggunaan Bahan Baku tidak Berkelanjutan dalam Rantai Pasok Global Nestle dan Dampaknya terhadap Kerusakan Lingkungan

Jessyca Natasya Kaunang

Politik Anti Neoliberalisme Venezuela di Era Kepemimpinan Presiden Nicolás Maduro

Nur Aisyah Yusran

Kepentingan Aktor Lokal dalam Implementasi Kebijakan Peningkatan Produktivitas Pertanian: Studi Kasus di Kelurahan Rantau Indah, Kabupaten Tanjung Jabung Timur

Anjar Dwi Arvita; Nasuhaidi Nasuhaidi; Galank Pratama; Muliono Muliono

Budaya Politik Masyarakat dalam Mendukung Implementasi Program Bantuan Sosial di Kelurahan Rantau Indah Kabupaten Tanjung Jabung Timur

Fitria Alha; Nasuhaidi Nasuhaidi; Aditya Romadhon; Dimas Subekti

Peluang, Tantangan, dan Harapan Otonomi Daerah Bidang Pendidikan Islam di Indonesia

Muhammad Khaidir Kahfi Natsir

Program Makan Bergizi Gratis dalam Perspektif Politik Legislasi: Analisis Risiko Hukum dan Beban Fiskal Negara

Ade Saputra Dinata; Meydilah Ayunafisah; Vera Ayu Lestari
Tren Sitasi Jurnal