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Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy but still face challenges in utilizing digital technology for marketing. Shofi Cookies, as the partner of this program, has been using TikTok and a website, yet their utilization remains suboptimal. This community service activity aimed to enhance the partner’s digital capacity through social media analysis, website audits, and digital branding training. The methods included evaluating the TikTok account, auditing the website’s Search Engine Optimization (SEO), and providing training on the use of WordPress Content Management System (CMS) along with branding strategies. The results showed that the TikTok account was still personal, limiting analytic data, while the website audit produced a C- SEO score with issues in mobile access speed. The training, attended by the owner and operator, received positive responses with high satisfaction, although participants’ understanding still needs improvement. The implication of this activity highlights the importance of follow-up actions such as switching to a TikTok business account, increasing content upload consistency, and optimizing website SEO. With these efforts, Shofi Cookies is expected to strengthen competitiveness, expand market reach, and increase sales in the digital era.

This study aims to develop an informative website to promote Kampung Ulos Hutaraja as a tourist destination. The background of this study is the lack of comprehensive information about Kampung Ulos Hutaraja on tourism websites, especially in German. The method used is the Richey and Klein development model, which consists of three stages: planning, production, and evaluation. The planning stage was carried out through observation of similar websites and direct visits to Kampung Ulos Hutaraja. In addition, interviews were also conducted with the management of Kampung Ulos Hutaraja, which emphasised the importance of digital information media to support foreign tourists. In the production stage, the website was developed using WordPress and provided in Indonesian and German. The results of the evaluation through material validation and media validation showed that the website scored 95 in the ‘very good’ category for material, while in terms of media it scored 94, which is also in the ‘very good’ category. Thus, the Kampung Ulos Hutaraja website is categorised as a suitable information medium for tourism purposes.

This research discusses the application of a Content Management System (CMS) as a solution to improve the management of the Afika Store e-commerce website. With CMS implementation, it is hoped that the process of updating content, product management and user interaction can be carried out more efficiently and structured. The research method used is system development with stages of needs analysis, design, implementation and evaluation. The test results show that the CMS implemented is able to improve website performance and make it easier for admins to manage content in real-time.