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Nafisah Zahrotun; Anita Handayani

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

The company, which provides outsourcing services in various sectors such as cleaning services, security, administration, and others, primarily employs the canvassing method as its main market penetration strategy. This study uses a descriptive qualitative approach with data collection techniques through unstructured interviews and observation, aiming to analyze the Business Model Canvas (BMC) strategy. The results indicate that PT XYZ has implemented the nine elements of the BMC in an integrated manner, ranging from customer segmentation, value proposition, and communication channels to cost structure. The company targets customers from mid-to-large scale industries and government institutions.

Permata, Suarika Diah; Wanti Siregar, Lidia; Wigrha, Biwi Cahya; Andini, Della Surya; Rangkuty, Dewi Mahrani

CiDEA Journal 2025 Universitas 17 Agustus 1945 Semarang

The business product discussed by the author is coconut chips. Coconut chips are products made from white, crispy and sweet coconut flesh and have a distinctive coconut smell. In general, this product is made from coconuts aged 7-8 months, consumed as snacks or dried foods. The purpose of making coconut chips is to be an alternative for the community as a snack product that has high nutritional value. In addition, it can increase the utilization of young coconuts and can be an alternative business opportunity so as to create new jobs. The stages used in the implementation of the coconut chip business program include preparation, market research and product formulation, as well as marketing strategies.

Yonius Zalukhu

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Entrepreneurship try to reach welfare economy of citizen constitute a responsibility of church's institution in creating a better life. Covid 19 Pandemic has given impact in economic bussiness where the strategy used by UMKM actors in agrobussiness to increase and mantain their income. The success of UMKM can bring Economic Improvement. Reseach method is qualitative descriptive with research instruments such as indepth interview, observation, and documentation. the result of shows (a) a couple of obstacles such as nature obstacle, human obstacle, and economic obstacle (capital). the word of the Lord regarding entrepreneurship i.e about trust to the blessing source, about running the daily bussiness, about sugestion to do online selling, etc. marketing be utilized such as wrapping, online opportunity, announcement utilization, online shop shopee, application whatsapp, (d) process open new branch (e) selling in facebook application (f) joining bazar (g) inspiration from the shepherd with online selling such as facebook, Tiktok, Go Food, Shopee, and grab (h) door to door selling (i) about customer. Solution and testimony divided into: spiritual solution and bodily solution. Testimony: The Lord bless with house and blessing for the children of the Lord; blessing buying rice with uncoincidently found in the street. The Lord bless therefore still able to harvest, be multiplied in harvest's result and the Lord send the buyers.

Dimas Oktorio Fadilla; Rafika Athiyah Kurniawan; Ida Bagus Anindya Hariwicaksana; Farrah Ayu Rashida; Putry Hafsyah Maulidinna Nurrul +2 more

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This community service will help explain the necessary steps. Which should be followed by small bussines regarding their brand strategy and business development issues. One of the problems faced by the majority of small bussineses is the ability to promote using social media in this digitalized era. Through socialization on digital marketing, KKNT student hopes to help small bussines owners to register their bussines on Google Maps so that their bussines can be easily found by consumers and the public in general. Google Maps is an application that displays map-based location points. The purpose of this socialization is to give insight about marketing and advertising to help increase the number of customers and to be widely recognize.

Dian Sudiantini; Haikal Azam Masyari; Hanum Najmi Hawa; Khomarudin Jein; Idza Ardhi Wa’afin

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

Research on the influence of business and entrepreneurial characteristics on the general performance of the fisheries processing industry is more specifically reviewed and also researched from an area in Sulawesi, more precisely South Sulawesi Indonesia's large capture fisheries potential can be used as an opportunity to build a fish processing industry, especially in South Sulawesi Province which has a spatial structure policy that supports the fisheries subsector as a superior subsector. Based on the SWOT analysis, strategies that can be applied to encourage the development of the fish processing industry in South Sulawesi Province include strengthening integrated fish processing groups, utilizing and maintaining available catch handling facilities, developing market reach, facilitating administrative access to the establishment of fish processing industries, and increasing the competitiveness of production volumes of fishermen's catches in South Sulawesi Province.South Sulawesi has a specificity in superior products and the quality of human resources, so the policies implemented in the national are not necessarily suitable for South Sulawesi. An appropriate and comprehensive strategy for the development of MSME iin the fisheries processing industry in order to improve their performance in South Sulawesi Province needs to be determined using a way that is in accordance with realistic circumstances and can be applied in reality.

Juni Anggrainy; Lenita Selviana; Suci Afria Sasty Siregar; Nurbaiti Nurbaiti

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the design of e-business strategies, especially in the culinary field in the Home Industry. Currently,many small and medium entrepreneurs use internet technology to increase their competitive advantage in selling culinary businesses. One popular strategy is the use of e-business, such as Facebook, WhatsApp, and Instagram to improve the performance of business operations. However,to implement an e-business strategy, sellers needa model that can attract customers so that they can generate profits. In this study the authors used a theoretical approach which only describes theories as a basis for thinking and literary methods in which this research method retrieves data from a collection of articles, journals and books from all forms of related sources. The author obtains results from research showing that E-Bussines Home Industry is able to generate promising profits and can compete and innovate to produce new products and have high selling value for the progress of Home Industry businesses, especially in the culinary field,now and in the future.