Publication Search

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.

This study aims to analyze the development strategies of business units at Pondok Pesantren Manbaul Ulum Muncar Banyuwangi in realizing the economic independence of the pesantren. This research employs a qualitative approach with a descriptive method, using data collection techniques including in-depth interviews, participatory observation, and documentation. The data were analyzed using thematic analysis techniques, and data validity was strengthened through source and method triangulation. The findings reveal that the management strategies implemented include careful planning, systematic organizing, effective leadership, and directed controlling. The implementation of these strategies has successfully positioned the business units as productive economic centers that not only contribute financially to the sustainability of the pesantren’s operations but also serve as educational platforms for students to gain economic and entrepreneurial skills. Positive impacts can be seen through the increased welfare of students and administrators, as well as strengthened economic capacity within the surrounding community. However, challenges remain in the form of limited human resources, financial capital, and internal bureaucratic structures that require continuous improvement. In conclusion, professional management of business units becomes a key factor in building independent and competitive pesantren in the modern era.

The purpose of this activity is to encourage increased household management skills in household waste processing in Kaliprau Village, Ulujami District, Pemalang Regency. The objectives are: 1) Increasing community/household knowledge about management, especially household/home waste processing; 2) Developing home business skills in household waste processing so that it grows into one of the drivers (centers) of family economic movement. The results of this activity: 1) Increasing knowledge, understanding and skills for household industry groups, especially in the utilization of household waste and making compost with household waste as raw materials; 2) Identified problems and potentials that can be developed to support the development of home businesses through entrepreneurship groups; 3) Identified plans (strategies) for increasing the capacity of entrepreneurship groups that will help develop, plan and utilize local potential management.

This community service program aims to enhance the productivity of students (santri) at Padepokan Siti Dhumillah, Bogor, by leveraging agribusiness and business education approaches. Utilizing local agricultural produce such as chili peppers and tomatoes, the program fosters value-added product innovation through the production of sambal under the brand "Nyambel Neh." It is designed to integrate education on technology, online marketing, and business operations, enabling students to acquire not only technical skills but also a comprehensive understanding of agribusiness opportunities. The implementation method involves dividing tasks into specific divisions, including equipment, production, and marketing, supported by mentors providing direct education. Program stages include business and technology education, transforming raw materials into market-ready products, and marketing these products through both online and offline platforms. Outcomes from the program include the creation of three modernly packaged sambal variants, the development of visionary and creative student personalities, and the increased economic sustainability potential of the Padepokan through business diversification. This program aspires to become a model for student empowerment, focusing not only on economic benefits but also on building human resource capacity to compete in the future. By optimizing technology and adopting practice-based learning, students are expected to independently create new business opportunities centered around agribusiness.

Community empowerment is a very important service activity and must be carried out in an effort to free society from various adversities, disadvantages and underdevelopment. Villages as centers of social and economic life have great potential which has not been fully exploited optimally. The community empowerment program implemented in this village aims to improve the welfare of residents through skills training and business development based on local potential, namely by using Moringa leaves as a natural facial mask. Community service activities carried out include providing education on the importance of Moringa leaves for health, providing scientific insight into the use of Moringa leaves as a natural face mask and providing training on how to make Moringa leaf masks as well as packaging and marketing products to village communities. The results obtained from the community service activities that have been carried out are that the community is enthusiastic about gaining new knowledge and can process the village's potential into useful innovative products.

In the last few decades, entrepreneurship has become one of the main pillars of economic development, especially in developing countries like Indonesia. Makassar City, as one of the economic centers in Eastern Indonesia, has an important role in encouraging the growth of the small and medium enterprise (SME) sector. One of the efforts made by the government and various institutions is to develop a Business Incubator Program, which aims to accelerate the growth of entrepreneurs through educational support, training and guidance. In Makassar District, Bara-Baraya Timur Village, the development of local entrepreneurs is increasingly being paid attention to. Business incubators in this area offer programs to help local entrepreneurs develop business skills, increase access to capital, and open wider networks. Although business incubators have proven successful in various countries, their application in each region can certainly produce different results, depending on the characteristics of the economic and social environment. In Bara-Baraya Timur Subdistrict, there are several challenges faced by one of the local entrepreneurs who were interviewed by researchers, such as a lack of management skills, as well as increasingly fierce competition. Therefore, the researcher decided to research more deeply into "The influence of business incubators on the entrepreneurial economy in Makassar City, Bara-Baraya Timur Subdistrict".      

Salt is a strategic commodity that is needed for various things, both used for food production and non-food production. As a food, salt is consumed by almost all humans in the world. Because of the importance of salt function for health, the government has made it an object to add iodine which is urgently needed to prevent various health problems. Various efforts have been made to increase salt production, including the People's Salt Business Empowerment Program (PUGAR). Reminding Pamekasan Regency is one of the districts in Madura which is one of the largest centers for producing people's salt in East Java. The legal basis underlying the implementation of the PUGAR Program refers to the Regulation of the Minister of Marine Affairs and Fisheries of the Republic of Indonesia No. 41/MEN/2011 concerning Guidelines for the Implementation of the Marine and Fisheries Independent Community Empowerment Program in 2011. This research aims to obtain an analysis of the People's Salt Business Empowerment Program (PUGAR) in Pamekasan district.

School Health Business is one way to foster and develop healthy lifestyles in schools. This type of research is qualitative using observational. The research was conducted in March-April at SDN Inpres Liwutung 2, Pasan District. The research informants were school principals, school health business advisors (UKS), community health center officers. Data analysis used by means of in-depth interviews, was carried out inductively and continued continuously until completion, so that the data was complete. Analysis consists of three activity streams that occur simultaneously, namely: data reduction, data presentation and data drawing conclusions/verification. The results of this research show that UKS funding comes from BOS funds which are regulated for school activities and needs, one of which is for UKS, but these funds are not sufficient for UKS room needs. For training, Puskesmas officers have not yet facilitated training for UKS supervisors and UKS cadres, because the puskesmas has not received training and orders from the health service to carry out supervisor training. UKS and UKS Cadres. The school's UKS infrastructure is not yet good, the UKS is not spacious enough and there are limited beds, examination tables, folding stretchers, blankets, scales, student health records, thermometers and blood pressure meters.

The Ciawi livestock research center in Bogor is engaged in livestock research. The beginning of the Ciawi livestock research center was established in 1981 by Drh. Jan Nari until now. This study aims to analyze the amount of dairy milk production income in the Ciawi livestock research center, Bogor Regency. Primary data were collected based on observations at the research location, recording and interviews using questionnaires, while secondary data were obtained from the Ciawi Livestock Research Center, Bogor Regency, scientific journals and articles related to dairy milk production income. Data analysis using income and feasibility analysis. The results showed that the livestock research center in 2020 produced 28,699 liters of milk and in 2021 produced 29,783 liters of milk. In 2020 the livestock research center looks profitable at Rp. 102,393,980, and in 2021 it has decreased by Rp. 10,649,980. The R / C ratio of Dairy Cattle Farming Business at the Ciawi Livestock Research Center, Bogor Regency, West Java Province in 2020 is 1.12 and in 2021 1.01, which means that every Rp. 1 spent by the Livestock Research Center in business activities carried out is profitable or feasible to develop because the R / C Ratio > 1  

The Halal Industrial Estate (HIE) in East Java has enormous potential to capitalize on the global trend of increasing demand for halal products. As a country with the largest Muslim population in the world, Indonesia is expected to seize this opportunity through regulations that support the development of HZs, which can not only improve the competitiveness of local products but also expected to contribute to overall economic growth. However, challenges in the development of HEC need to be overcome through close cooperation between the government, industry players, and the community. Socialization of the importance of halal certification and its benefits for Micro, Small and Medium Enterprises (MSMEs) should also be improved to motivate business actors. This study takes a qualitative approach and literature review to understand how government regulations can support the development of the halal industry in Sidoarjo. The findings show that with the right regulations, KIH can function as a halal industry center that meets local needs and can compete in the global market. The strategic steps recommended by the government include increasing local production capacity, strengthening the halal ecosystem from upstream to downstream, and creating a competitive market environment. With these strategic steps, it is expected that East Java can optimize its role in the halal industry.

The development of photography technology and the need for digital marketing have encouraged photographers to utilize online media as a promotional tool. This research aims to plan the development of a Content Management System (CMS)-based portfolio website for photography businesses using the User-Centered Design (UCD) approach. The UCD approach ensures that the website design meets the needs of users through iterative stages, including needs analysis, prototype design, and evaluation. The results show that the designed website is able to fulfill the main user needs, such as easy-to-update photo galleries, informative service pages, and responsive contact forms. WordPress CMS was chosen due to its ease of use and design flexibility. With the implementation of UCD, the user satisfaction score increased from 70% to 90%. However, improved security features are recommended to prevent unauthorized access to the photo gallery. This research contributes to the development of efficient digital media to improve the competitiveness of photography businesses in the digital era.

Medan  as  the  capital  city of North  Sumatra  has  rapid  economic  development,  for instance in the creative industry sector. This development is in line with the large productive age rate which reached 69.99% and the increase in intellectual property applications  to  the  Ministry  of  Law  and  Human  Rights  from  North  Sumatra.  The rapid  growth  of  the  creative  industry  and  the  large  number  of  productive  ages require the right platform to encourage further development of the creative industry in the city of Medan. The right place for this is the creative industry center building facility.  The  facility  can  be  used  as  a  center  for  creative  industry  executants  to develop their businesses in various ways, such as workshops, exhibitions, seminars, and  so on.  This  facility  was designed  with  a  tropical  architectural  approach  in  an effort to respond well to the building's environment.

Muhammadiyah's role in developing entrepreneurship in Indonesia, which has made a significant contribution to community economic empowerment. Muhammadiyah, as a socio-religious organization, not only operates in the fields of education and health, but also actively encourages the development of small and medium enterprises (UKM) through various entrepreneurial initiatives. The aim of this research is to reveal the role of Muhammadiyah in developing entrepreneurship in Indonesia. This research method uses a qualitative method with a descriptive approach to analyze Muhammadiyah's efforts to create entrepreneurs who are independent, ethical and based on Islamic values. The research results show that Muhammadiyah plays a major role in increasing the capacity of young entrepreneurs through entrepreneurship education and training, with the support of institutions such as the Muhammadiyah Business Center. Muhammadiyah has also succeeded in collaborating with the government and the private sector to provide access to capital and training for business actors. With great potential in building a sustainable and ethics-based entrepreneurial ecosystem, Muhammadiyah is expected to continue to be an important actor in developing entrepreneurship in Indonesia.

Pertamini or mini gas station is a retail business of fuel oil such as pertalit and pertramak carried out by the community. The absence of strict regulations regarding safety has caused many fire incidents involving it. ALOHA modeling is a tool for analyzing fire risks and their impacts, so that it can be a consideration of vigilance for perpetrators and the surrounding community. The purpose of this study was to analyze the effects of fires and explosions at the Dukuh Pertamini gas station in 2024. This study is a quantitative descriptive study using ALOHA software. The results of the study showed that the storage tank could create a fire pool with a diameter of 10 meters. If this happens, a flash fire can occur up to a distance of 60 meters, the heat of which can be felt up to 150 meters from the center of the explosion.

Mosques play a role beyond just a place of worship; they also serve as strategic community centers in driving economic growth. This study aims to explore the role of mosques in economic aspects, from providing social services, education, to community-based economic activities. By involving qualitative methods, this study collected data through interviews and observations in several mosques that are active in economic empowerment programs. The results of the study indicate that mosques can function as community centers that integrate various economic initiatives, such as skills training, providing business capital, and developing local products. In addition, mosques also play an important role in fostering social solidarity and encouraging collaboration between community members. This study is expected to provide insight for mosque managers and policy makers to maximize the role of mosques in improving the economic welfare of the community.

The restaurant business in Indonesia has always been dominated by foreign market share. Without looking far, busy centers such as malls, for example, are currently filled with restaurants from western countries or China. Starting from fast food restaurants to restaurants that provide full course menus. The population continues to increase, meaning the level of human need for food also continues to increase. Especially in the restaurant sector, it is currently showing very good development and is a business prospect that is progressing rapidly and increasing. The aim of this research is to find out whether promotions partially have a significant effect on purchasing decisions at Boss Cafe Bhayangkara, as well as knowing the influence of Customer Experience on purchasing decisions, and knowing simultaneously on Word of Mouth and the existence of Promotions in Customer Experience, Word of Mouth which has an influence on purchasing decisions at Boss Café Bhayangkara. In this research method, it is quantitative. The population in this research is all Boss Café Bhayangkara customers. The sampling technique is based on criteria (considerations). The sample parameters are: All Boss Café Bhayangkara customers, all Boss Café Bhayangkara customers came back using the Zikmund formula to reduce the sample size, so the sample in this study was 96 people and rounded up to 100 people. The results obtained from this research show that: 1) Promotion, 2) Customer Experience, 3) Wort of Mouth, 4) Purchase decisions. Basically, it shows how far the influence of an independent variable individually is in explaining the dependent variable.

The purpose of this research is to find out and analyze how the percentage of completion method is applied in recognizing construction income applied by PT. Housing Development (Persero). The method used in this research is descriptive qualitative. The type of data used is primary data from interviews with the company regarding revenue recognition and secondary data in the form of PT financial data. Housing development, especially the Juanda Business Center project, Pager Hamlet, Saworatap, Kec. Gedangan, Sidoarjo Regency. The results of research carried out by the company in applying the percentage of completion method use a physical approach which is calculated based on estimates of physical progress alone without taking into account the costs that have been incurred in completing the project.

Medical record data can be used as a benchmark and comparison in the health business to ascertain the rate at which a disease is developing in a given area. It would be beneficial, though, if this data could be transformed into useful information, like illness forecasts. Infectious diseases like malaria are common in tropical and subtropical regions. West Sumba Regency is the region with the highest number of malaria cases, and this figure rises year. Of the different Puskesmas labor locations, Lolo Wano Health Center has the largest number of positive cases of malaria. In order to apply information system technology and prevent malaria early, research was done at the Lolo Wano Community Health Center to predict malaria using the Naïve Bayes approach. This is because the Community Health Center does not currently have a malaria prediction system. Six of the 16 features in the patient dataset—a total of 27 patient data—were malaria symptoms. When there are suitable illness indicators, positive predictions are produced using the outcomes of Naïve Bayes computations. Before the patient proceeds with a direct medical evaluation, these anticipated results may be utilized as a provisional approximation. Naïve Bayes, Center, Prediction, Malaria

The importance of English in Indonesia has grown significantly in recent years. This widespread influence is obvious in various sector of Indonesia seciety, from business to education and media. Digital platforms like YouTube play a significant role in English language learning by exposing young Indonesians to English content and bilingual speakers who switch between Indonesian and English. Consequently, YouTube has become an effective tool for language learning, making English more accessible and engaging for Indonesian audiences. This study aims to analyze the types, functions and factors of code-switching used on the Korean YouTube channel Reomit. The research method involves descriptive qualitative analysis, with data collection centered on five videos from the Korea Reomit YouTube channel, focusing on themes related to meats, soupy foods, and snacks. The analysis reveals that the types of code-switching present on the Korea Reomit channel include inter-sentential, intra-sentential, and tag switching. The functions of code-switching identified in the study include discussing specific topics, emphasizing points, interjections, repetition for clarification, intention for clarification, and expressing group identity. The factors influencing code-switching are identified as participant, topic, status, and solidarity.

Business legality is a crucial element in the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Karangsari Village, as one of the MSME centers, is facing challenges in adopting Business Identification Numbers (NIB) and implementing digital marketing. This research aims to identify the impact of implementing NIB on MSMEs in Karangsari Village and explore the obstacles and opportunities in its implementation. The methods used are case studies and field surveys. The research results show that although NIB can improve legality and market access, low digital literacy is a major obstacle. It is hoped that the socialization and training carried out in Karangsari Village can increase understanding and adoption of NIB and digital marketing by MSMEs, so as to strengthen their competitiveness in the market.