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Penelitian ini mengkaji pengaruh bias perilaku keuangan (behavioral finance) pelaku UMKM Agribisnis di provinsi Bali dalam membuat keputusan keuangan baik keputusan pembiayaan, investasi dan kebijakan distribusi laba. Penelitian ini menggunakan rancangan penelitian kuantitatif, yang berlandaskan pada paradigma positivisme. Penelitian ini dilakukan terlebih dahulu dengan menggunakan wawancara mendalam (indepth interview) sejak melakukan survey awal dan melakukan penyebaran kuesioner kepada para responden dan selanjutnya melakukan perhitungan tiga rasio keuangan untuk menilai kualitas keputusan keuangan. Selanjutnya dilakukan analisis kuantitatif berdasarkan analisis multivariate menggunakan model persamaan struktural atau SEM (structural equation modeling) berbasis Partial Least Square (PLS). Responden yang dipilih dalam penelitian adalah berasal dari UMKM Agribisnis yang mendapatkan pembiayaan dari sektorperbankansebanyak 112 UMKM Agribisnis. Hasil penelitian menunjukan bahwa behavioral finance berpengaruh negatif dan signifikan terhadap keputusan keuangan perusahaan dinyatakan negatif dan signifikan. Dapat disimpulkan bahwa peningkatan Behavioral Finance yang diukur dengan Overconfidence, Repsentativeness, Herding, Anchoring, Cognitive Dissonance, Regret Aversion, Gambler’s Fallace, Mental Accounting, Hindsight dapat menurunkan kualitas keputusan keuangan yang diukur dengan rasio hutang terhadap aset, rasio struktur modal dan retention ratio.

The aim of this research is to find out whether behavioral accounting has an effect on employee performance at KSP Kopdit Pintu Air Rotat. The data used in this research uses primary data where primary data collection is carried out by distributing questionnaires to employees of KSP Kopdit Pintu Air Rotat. The sampling technique used in this research is probability sampling using the Simple Random Sampling Technique method, namely sampling is carried out randomly without paying attention to strata in the population so that the number of samples obtained in this research is 43 employees of the Main Branch of KSP Kopdit Pintu Air Rotat. The data collection process was carried out by distributing questionnaires to respondents. Where the research instrument uses a Likert scale. The data analysis method uses simple linear regression analysis with the help of the SPSS program. The results of this research show that behavioral accounting variables have a significant effect on employee performance at KSP Kopdit Pintu Air Rotat. This can be seen from the results of the partial test (t test) with a significant value of 0.001 ≤ 0.005. The results of this research are also supported by the results of descriptive analysis of variables, the average score of the behavioral accounting variable is 83.13%, while the average score of the employee performance variable is 79.41%.

This research aims to determine the behavior that arises from MSME actors regarding the existence of accounting science and its application, this is because there are still many MSMEs who do not understand what accounting is and what accounting is like. This research was conducted in Kota Baru Subdistrict by examining several MSME actors in Kota Baru Subdistrict who are members of it. Researchers use a qualitative approach with the type of research, namely descriptive. Qualitative research is research that produces written or verbal data from a person or observed behavior, and the technique for collecting the data is using observation, interviews and documentation. The results of this research show that the behavior given by MSME actors in response to the existence of accounting knowledge and its application in the business world results in MSME actors already knowing the existence of accounting science, but there are still MSMEs who do not understand what accounting is.

Behavioral economics has highlighted how cognitive biases influence financial decisionmaking, often leading to suboptimal outcomes. This paper explores the impact of behavioral biases such as overconfidence, loss aversion, and herding behavior on accounting and economic forecasting. By reviewing empirical evidence from market behavior, the study assesses how these biases affect financial reporting, auditing practices, and economic predictions. The paper concludes with recommendations for accountants and economists to incorporate behavioral insights into their practices to improve decisionmaking and forecasting accuracy.

Ethics in accounting is a fundamental aspect in the world of accounting, involving moral principles and values that accountants must adhere to in carrying out their responsibilities. Beyond technical aspects such as compliance with accounting standards, ethical considerations also encompass behavioral aspects involving interactions with colleagues, superiors, and clients. The implementation of behavioral aspects in accounting ethics significantly influences employee performance. Accountants who apply moral principles and positive values in their work affect their interactions with others, building good relationships with colleagues, superiors, and clients. This enhances team collaboration, effective communication, and wise conflict resolution. This research purpose to uncover the impact of the implementation of behavior aspects in accounting ethics on employee performance, in line with research issues related to investigate the result of these aspects on employee performance.